Emerging Markets
Test Bank
Course Introduction
This course explores the dynamic and rapidly evolving landscape of emerging markets, focusing on their economic, political, and social environments. Students will analyze the unique challenges and opportunities these markets present for businesses, investors, and policymakers. The curriculum covers topics such as market entry strategies, the impact of globalization, regulatory frameworks, financial systems, cultural factors, and risk management. Through case studies and real-world examples, students will develop a deep understanding of how to navigate and succeed in these high-growth regions that are playing an increasingly important role in the global economy.
Recommended Textbook
International Marketing 8th Edition by
Michael R. Czinkota
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18 Chapters
1062 Verified Questions
1062 Flashcards
Source URL: https://quizplus.com/study-set/1125
Page 2
Chapter 1: The International Marketing Environment
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58 Verified Questions
58 Flashcards
Source URL: https://quizplus.com/quiz/22094
Sample Questions
Q1) The marketing manager's role has two integral parts: determining out-sourcing output and the level of government regulation as it applies to productivity.
A)True
B)False
Answer: False
Q2) What are the five fundamental themes that shape geography?
Answer: The five themes are (1) location, (2) place, (3) interaction, (4) movement, and (5) region. The five themes are neither exclusive nor exhaustive; however, they complement other disciplinary approaches to organizing information in order to address specific kinds of questions and provide a powerful means for understanding geography.
Q3) Which of the following is an example of industries that are near extinction because of the inability of these groups to adjust to new technology?
A) VCRs in the U.S
B) toy makers
C) air conditioning manufacturers
D) shopping malls
Answer: A
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Chapter 2: Trade Institutions and Trade Policy
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57 Verified Questions
57 Flashcards
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Sample Questions
Q1) The disappointment with past policy measures, particularly trade negotiations, is mainly the result of
A) lack of funds.
B) lack of expectations.
C) overblown competitiveness.
D) Overblown expectations.
Answer: D
Q2) The original goal of the International Monetary Fund (IMF) was to provide for fixed exchange rates between member countries.
A)True
B)False
Answer: True
Q3) The WTO, IMF, and World Bank operate on a global level. Which of the following is an example of a trade alliance that operates under this same concept on a regional basis?
A) The Economic Bloc
B) The World Chamber of Commerce
C) The United Nations
D) The Foundation for a Free America
Answer: A
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Page 4
Chapter 3: The Cultural Environment
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58 Flashcards
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Sample Questions
Q1) Modernization and Westernization are the same.
A)True
B)False
Answer: False
Q2) Which of the following is a result of technology and is directly related to the way a society organizes its economic activity?
A) Coin collecting by nationalists
B) Expressive dominance
C) Capitulating dogmatism
D) Material culture
Answer: D
Q3) Technology has little to do with cultural changes, because technology cannot affect the bond between husband and wife, or parent and child.
A)True
B)False
Answer: False
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Page 5
Chapter 4: The Economic Environment
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57 Flashcards
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Sample Questions
Q1) Maquiladoras are landscape engineers who make sure that the Free Trade areas along the border are neat and clean so more companies will choose to trade with each other.
A)True
B)False
Q2) A country's use of computers, telephones, broadcast media, and print media is an indicator of what infrastructure element?
A) Passive consumers
B) Communications
C) Neighborhoods
D) Universities
Q3) Engel's laws state that as a family's income rises, the percentage of the money it spends on food will increase because of the reliance on buying prepared food out of the home, i.e. restaurants and bistros.
A)True
B)False
Q4) A household refers to only related people who live in the same housing unit.
A)True
B)False
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Chapter 5: The Political and Legal Environment
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58 Verified Questions
58 Flashcards
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Sample Questions
Q1) When products and goods enter a market in ways not desired by their manufacturers, this is known as:
A) embezzlement.
B) soft goods solicitation.
C) fortressing.
D) the gray market.
Q2) In general, which of the following statements best describes the political environment in most countries in terms of their support for international marketing efforts?
A) Only firms who pay tariffs are looked favorably upon by the host government.
B) Most countries are supportive of international marketing.
C) Most countries try to deny international marketers access to their markets.
D) Children are the largest group of consumers.
Q3) Political and legal factors often play critical roles in international marketing activities.
A)True
B)False
Q4) List and briefly describe the 3 different types of political risk.
Q5) What is the best course of action for a manager when conducting business in a foreign market environment?
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Chapter 6: Strategic Planning
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57 Flashcards
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Sample Questions
Q1) Globalization strives to reduce costs by pooling production or other activities or exploiting factor costs or capabilities within a system.
A)True
B)False
Q2) ____________ takes advantage of the marketer's real or perceived uniqueness on elements such as design or after-sales services.
A) Posterization
B) Flamboyance
C) Situational comedy
D) Differentiation
Q3) Executing global account management takes an account executive from a local firm and sends them around the world to situations of extreme need.
A)True
B)False
Q4) Mininationals are consortiums of companies (like Chambers of Commerce) that act as a lobbying force for global issues.
A)True
B)False
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Page 8
Chapter 7: Marketing Organization, Implementation, and Control
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57 Flashcards
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Sample Questions
Q1) Bureaucratic controls are limited and explicit sets of regulations and rules that outline desired levels of performance.
A)True
B)False
Q2) Short term financial guidelines in such areas as investment, cash and personnel are called:
A) budgets.
B) inquiries.
C) statutes.
D) caricatures.
Q3) Centers of excellence can emerge in three formats. Which one is not one of those formats?
A) Charismatic
B) Focused
C) Differential
D) Virtual
Q4) An approach to organization based on geographical areas is called geographics.
A)True
B)False
Q5) What is a "best practice"?
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Chapter 8: Research
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57 Flashcards
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Sample Questions
Q1) Those firms that decide to enter a foreign market intuitively know what customers want and why they want it and do not need to check these assumptions through research.
A)True
B)False
Q2) Although the objectives may be the same, the execution if international marketing research may differ substantially from the process of domestic marketing research.
A)True
B)False
Q3) Which of the following best describes the major issues in determining who will do the research?
A) Whether to use a centralized, coordinated, or decentralized approach.
B) Whether to focus on literacy as a criterion for engagement.
C) Whether the research will be conducted in the day or night.
D) Whether rewards will be offered to respondents.
Q4) One of the places a company can turn to for good secondary information is another firm.
A)True
B)False
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Chapter 9: Market Entry and Expansion
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86 Verified Questions
86 Flashcards
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Sample Questions
Q1) Resource seekers search for financial contributors who can invest in the foreign market along with the domestic company.
A)True
B)False
Q2) Which of following terms is exemplified in this statement: The United States is "closer" to Canada than it is to Mexico because the U.S. and Canada have similar cultures.
A) Separation
B) Transcontinental
C) Psychological distance
D) Placement
Q3) Those domestic firms that specialize in performing international services as commission representatives or distributors for several other firms are called:
A) opportunists.
B) government agents.
C) Export Management Companies (EMCs).
D) washboard brokers.
Q4) Describe three types of ownership in foreign direct investing.
Q5) List and describe the key corporate export stages.
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Chapter 10: Product Adaptation
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58 Flashcards
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Sample Questions
Q1) A customer attaches value to a product in proportion to what?
A) The price in a competitive framework.
B) Simple economics.
C) The products perceived ability to help solve problems or meet needs.
D) Income.
Q2) Differentiation is a marketing method to:
A) get different customers to try the product.
B) achieve lasting market penetration through assumption.
C) dilate the market forces with excessive distribution.
D) help consumers distinguish between competing brands.
Q3) When a market may require a drastically simplified version of the firm's product due to lack of purchasing power or usage conditions, this is known as:
A) supplementing.
B) backward innovation.
C) new narrowcasting.
D) lightening rod.
Q4) What are some of the cautions an international marketer should be aware of when making a decision to enter a foreign marketing in regards to standardization and adaptation?
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Chapter 11: Export Pricing
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58 Verified Questions
58 Flashcards
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Sample Questions
Q1) Prices quoted ex-works (EXW) are when the seller agrees to place the goods at the disposal of the buyer at the specified place on the date or within the fixed period. At which point do these prices apply?
A) At the end of the contract
B) Only at the point of origin
C) Throughout the entire process
D) Before, during and after the process
Q2) Absorption defines the currency fluctuation in which the government compensates an exporter for losses in a given market.
A)True
B)False
Q3) The most favorable term to the exporter is:
A) freight on board.
B) shipment in process.
C) cash in advance.
D) credit with duty.
Q4) Price is the only element of the marketing mix that is revenue generating.
A)True
B)False
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Chapter 12: Marketing Communications
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58 Verified Questions
58 Flashcards
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Sample Questions
Q1) Encoding the message is converting information into a symbolic form that is sent to the receiver.
A)True
B)False
Q2) In effective communication, there are four elements, the sender, the syncopator, the receiver and the refractor.
A)True
B)False
Q3) Once a sender has placed a message into a channel or set of channels and directed it to the intended destinations, the completion of the process is dependent on the receiver:
A) posting.
B) placing.
C) decoding.
D) slacking.
Q4) Advertising is considered what kind of marketing strategy?
A) Safe
B) Secure
C) Intelligent
D) Pull
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Chapter 13: Distribution Management
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Sample Questions
Q1) What are the five types of distance that are said to exist between a buyer and an international seller?
A) Frequency, spontaneity, clarity, simplistic and focal point distances.
B) Rigid, flexible, moderate, pliable, and textured distances.
C) Micro, macro, short, long and moderate distances.
D) Social, cultural, technological, time and geographical distances.
Q2) Generally, the more specialized, expensive, bulky, or perishable the product and the more after-sale service it may require
A) the longer the channel.
B) the more intermediaries would be involved.
C) the shorter the channel.
D) no intermediaries are involved.
Q3) Financial requirements in setting up a channel system are called:
A) capital.
B) starting money.
C) cost.
D) presentation cash.
Q4) What are the three different approaches for coverage that are available to the international marketer?
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Chapter 14: Global Product Management and Branding
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Sample Questions
Q1) Branding is one of the major benefits of a well-conducted portfolio analysis.
A)True
B)False
Q2) Global brands may cater to needs to feel cosmopolitan, something that local brands cannot deliver.
A)True
B)False
Q3) Product development is best left to independent units as opposed to trying to establish an overall global strategy.
A)True
B)False
Q4) These companies, organizations, or individuals who are ahead of trends or have needs that go beyond what is offered by current products are known as:
A) intenders.
B) spacers.
C) lead users.
D) prima donas.
Q5) How is branding affected in the worldwide global marketing effort?
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Chapter 15: Global Services
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Sample Questions
Q1) Why is the service sector important in international marketing?
Q2) One of the most rapidly growing areas within electronic technology is in the education industry.
A)True B)False
Q3) Which of the following is characteristic of the typical measurement of services capacity and delivery efficiency of an international service marketer?
A) It is tactical in nature.
B) Is usually qualitative.
C) Is usually quantitative.
D) It has inert pressure.
Q4) Barriers to services destined for the U.S. market result mainly from A) preventable regulations. B) regulatory practices.
C) discriminatory regulations.
D) pretense laws.
Q5) There tends to be low customer involvement when a consumer purchases a service. A)True B)False
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Chapter 16: Global Logistics and Materials Management
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58 Verified Questions
58 Flashcards
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Sample Questions
Q1) In domestic operations, logistics decisions are guided by the experience of the manager, possible industry comparison, an intimate knowledge of trends, and the development of heuristics.
A)True
B)False
Q2) When a shipper is going to ship corrosives, flammables, and poisons, he must submit a:
A) voyager sheet.
B) inventory list on overseas web pages.
C) shipper's declaration for dangerous goods.
D) PPTOC.
Q3) Changes in exchange rates that can affect the purchase and profitability of the international firm are called:
A) fluctuations.
B) synergies.
C) currency variations.
D) placating.
Q4) Why is international logistics management growing in importance?
Q5) How can inventory be used as a strategic tool?
Q6) Why are reverse distribution systems important?
Page 18
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Chapter 17: Global Pricing
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Sample Questions
Q1) The basis for intercompany transfer pricing, which is the price that unrelated parties would have arrived at for the same transaction, is called competitive parity pricing.
A)True
B)False
Q2) What are the three philosophies of transfer pricing?
Q3) Although it is used less often today, this form of countertrade is an arrangement whereby goods are exchanged directly for other goods of approximate equal value.
A) Factoring
B) Price sensitivity
C) Stratification
D) Barter
Q4) Barter is the exchange of goods for other goods of equal value.
A)True
B)False
Q5) Deriving transfer prices from the market is the most marketing-oriented pricing method because it takes local conditions into account.
A)True
B)False
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Chapter 18: Global Promotional Strategies
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Sample Questions
Q1) Nothing is more essential to the planning of international promotional campaigns than the establishment of colorful and entertaining advertisements.
A)True
B)False
Q2) Conflicting national regulations make global promotional efforts difficult for the international marketer.
A)True
B)False
Q3) If a company uses only one advertising agency, what does this mean for a decentralized organization?
A) More coordination
B) Expenses are greater
C) Myopic strategies should be incorporated
D) Affiliated marketing needs to take place
Q4) External public relations focuses on interactions with:
A) suppliers.
B) management.
C) customers.
D) employees.
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