Emerging Markets Strategy
Exam Bank
Course Introduction
Emerging Markets Strategy explores the unique challenges and opportunities presented by economies in transition and rapid development. The course examines the political, economic, social, and cultural factors shaping business strategy in regions such as Asia, Latin America, Eastern Europe, and Africa. Students learn to assess market entry strategies, navigate regulatory environments, manage risk, and develop competitive advantages within volatile and high-growth markets. Case studies, real-world examples, and analytical tools are used to deepen understanding of global trends, local dynamics, and the strategic considerations essential for success in emerging markets.
Recommended Textbook
International Marketing Asia Pacific 3rd Edition by Michael R. Czinkota
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14 Chapters
804 Verified Questions
804 Flashcards
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Page 2
Chapter 1: Introduction to international marketing
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57 Verified Questions
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Sample Questions
Q1) All of the following are characteristics of the first stage of the global marketing evolution of a company, except:
A)Entry is constrained by a lack of funding (domestic growth still priority investment), so entry is low-cost
B)The risk tends to be minimised by entering close markets (geographically, culturally and economically)
C)The entry is based on core products with technical superiority
D)The objective is to achieve economies of scope
Answer: D
Q2) Merchandise trade statistics, in particular, overemphasise production and understate intellectual property from design to brand.
A)True
B)False
Answer: True
Q3) Currency flows and exchange rates have a greater effect on trade than do government monetary policies.
A)True
B)False
Answer: True
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Page 3
Chapter 2: The economic environment
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Sample Questions
Q1) The GDP per capita of the USA is higher than the GDP per capita of Australia.
A)True
B)False
Answer: False
Q2) International marketers can respond to a recession in the target market by:
A)temporarily abandoning the target market.
B)increasing marketing efforts.
C)decreasing the capitalisation rate.
D)temporarily abandoning the target market and increasing marketing efforts.
Answer: D
Q3) Infrastructure that is critically important to evaluating marketing operations abroad includes:
A)transportation, communications and energy.
B)marketing communications, financing, distributing and information.
C)land, road, air and water transportation networks.
D)All of these choices
Answer: D
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Chapter 3: Trade institutions and trade policy
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Sample Questions
Q1) Which of the following is not a market agreement?
A)Group of Eight
B)The Mercosur in Latin America
C)The Gulf Cooperation Council (GCC)
D)North American Free Trade Agreement (NAFTA)
Answer: A
Q2) The term 'born global' means that a firm has had an international commitment since its inception.
A)True
B)False
Answer: True
Q3) By August 2012, the WTO had 201 member 'countries'.
A)True
B)False
Answer: False
Q4) Extreme economic poverty is defined as living on less than US$1.50 per day.
A)True
B)False Answer: False
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Chapter 4: The political and legal environment
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Sample Questions
Q1) When firms refuse to do business with someone, often for political reasons, this is called:
A)image tarnishing (anti-trust action).
B)speculation.
C)boycotting.
D)substantiation.
Q2) A key legal perspective that has faith and belief as its key focus and is a mix of societal, legal and spiritual guidelines is:
A)theocracy.
B)common law.
C)code law.
D)anti-dumping law.
Q3) In which legal systems do courts adopt precedents and customs to fit the cases, allowing the marketer a better idea of the basic judgment likely to be rendered in new situations?
A)Theocracy
B)Common law
C)Code law
D)Anti-dumping law
Q4) Explain the implications of climate change to international marketers.
Page 6
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Chapter 5: The cultural environment
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Sample Questions
Q1) According to the textbook, the process of acculturation is one of the keys to success in international operations.
A)True
B)False
Q2) Primary reference groups do not include:
A)family.
B)trade organisations.
C)co-workers.
D)local communities.
Q3) Which religion has been characterised as a code of conduct rather than a religion?
A)Protestantism
B)Confucianism
C)Islam
D)Buddhism
Q4) To take advantage of global markets, marketers are required to standardise all communication and product offerings to blend the cultural and social norms of differing peoples into one branded strategy.
A)True
B)False
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Chapter 6: Building the knowledge base
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Sample Questions
Q1) A proxy variable is a substitute for a variable that one cannot directly measure.
A)True
B)False
Q2) Which of the following is not a reason why firms are reluctant to engage in international marketing activities?
A)A limited appreciation for the different marketing environment abroad
B)The lack of familiarity with national and international data sources and the inability to use them if obtained
C)That firms often build up their international marketing activities gradually; frequently on the basis of unsolicited orders
D)Converging tastes and preference on a global basis.
Q3) The value of research in making a particular decision may be determined by applying the following equation: V(dr)- V(d)> C(r)
A)True
B)False
Q4) Observation techniques (in research)can be obtrusive and personal.
A)True
B)False
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8
Chapter 7: Foreign market entry
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Sample Questions
Q1) Conditions used to be such that the first entrant into a foreign market could count on being the leader for years, but in today's marketplace, the competitive edge is not as great because:
A)of competing technology and frequent lack of intellectual property rights protection.
B)competing domestic firms were there first.
C)globalisation and the internet do not allow there to be a 'first firm'.
D)most countries do not allow the first entrant to be a foreign firm.
Q2) Firms that are only psychologically distant from customers and ports tend to be more active in exporting.
A)True
B)False
Q3) Which of the following requires the marketer to make an investment into the foreign market for the purpose of selling its products in that market or more broadly in the region?
A)Agents
B)Indirect exporting
C)Direct exporting
D)Integrated distribution
Q4) Why is licensing so popular with many potential international marketers?
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Chapter 8: Channels of distribution and logistics
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Sample Questions
Q1) What is the most important document to the shipper, carrier and buyer?
A)Shipper export declaration
B)Bill of landing
C)Shipper agreement contract
D)Packing list
Q2) Which of the following is not on the '11 Cs' checklist?
A)Country
B)Company objectives
C)Character
D)Capital
Q3) The distributor's existing product lines should be analysed along four dimensions.Which of the following is not one of the four dimensions?
A)Competitiveness
B)Compatibility
C)Complementary nature
D)Brand assets.
Q4) The easiest approach for the firm seeking intermediaries is to consult trade directories.
A)True
B)False
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Chapter 9: Product policy and adaptation in international markets
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Sample Questions
Q1) Packaging serves which three major functions?
A)Protection, promotion and user convenience
B)Promotion, user information and branding
C)Convenience, brand promotion and adherence to government regulations
D)Brand promotion, user convenience and labelling
Q2) The core product may be highly similar to those of its competitors, meaning the marketer must use augmented features of the product in order to achieve differentiation.
A)True
B)False
Q3) Economic integration is a driving force in making markets more unified and therefore making product standardisation more likely.
A)True
B)False
Q4) An unauthorised representation of a copyrighted work, a patented invention or a trademark is called an imitated good.
A)True
B)False
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Chapter 10: Product and brand management in international markets
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Q1) Which of the following is the term for what shapes customer decisions and, ultimately, creates economic value for a product?
A)Imaging
B)Product line marketing
C)Branding
D)Segmenting
Q2) Which of the following activities is not part of a typical global business management?
A)Identification of unique requirements to be incorporated in the product goals and specifications as well as in the managing unit's technical effort
B)Single-point worldwide technical development and design of a new product that conforms to the global design stand and global manufacturing and procurement standards, as well as transmittal of the completed design to each affected unit
C)All other activities necessary to plan, develop, manufacture, introduce and support the product in the managing unit, as well as direction and support to affected units to ensure that concurrent introductions are achieved
D)Integration and coordination of all global program activities
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12
Chapter 11: Services marketing
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Sample Questions
Q1) Increasingly, services compete against goods and become an alternative offering.
A)True
B)False
Q2) Sensitivity to culture, beliefs and preferences is imperative in the services industry.
A)True
B)False
Q3) Customers frequently service themselves or cooperate in the delivery of services.
A)True
B)False
Q4) Transportation and travel services account for three quarters of both exports and imports of services in Australia.
A)True
B)False
Q5) Even though the intangibility of services is a primary differentiating criterion, it is not always present.
A)True
B)False
Q6) Explain the two major types of typical obstacles to service trade.
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Chapter 12: Pricing in international markets
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Sample Questions
Q1) For what would a distributor in certain markets forgo profit margins?
A)Competition
B)Trade
C)Tax deferment
D)Exclusivity
Q2) Overall, exporters see the pricing decision as a critical one, which means that it is typically taken centrally under the supervision of top-level management.
A)True
B)False
Q3) ___________ pricing, or intracorporate pricing, is the pricing of sales to members of the extended corporate family.
A)Moving
B)Transaction
C)Transfer
D)Intrafamily
Q4) Export financing terms can significantly affect the final price paid by sellers.
A)True
B)False
Q5) What is the process of setting an export price?
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Chapter 13: International marketing communications
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Sample Questions
Q1) _______ allows the creation of an individual relationship with each customer or prospect.
A)Direct marketing
B)Online marketing
C)Telemarketing
D)Database marketing
Q2) Governmental clients are typically serviced through personal selling efforts.Some industries, such as pharmaceuticals, traditionally rely on personal selling to service the clientele.This is an example of:
A)a pull strategy
B)a push strategy
C)a push and pull strategy
D)public relations
Q3) A customer's motivation to buy depends on the diffusion of the product.
A)True
B)False
Q4) An exporter, if it has a sufficient budget, may ask its domestic agency to set up a branch overseas.
A)True
B)False
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Chapter 14: Social Networking and Communications
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Sample Questions
Q1) Which of the following is a marketing technique that facilitates and encourages people to pass along a marketing message to other users or sites, leading to a potentially exponential growth of communications?
A)Ambush marketing
B)Transformational marketing
C)Reverse marketing
D)Viral marketing
Q2) Which of the following is a major benefit that firms obtain by using social media in their international marketing activities?
A)They require minimum commitment of time and resources.
B)It is easier to measure the effectiveness of social media over traditional media.
C)They provide myriad opportunities to develop and maintain awareness of the firm's brands.
D)Internationally, all people and organisations, including those in poor countries, have ready access to social media.
Q3) Traditional marketing campaigns are dynamic and have an unlimited life.
A)True
B)False
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