Emerging Markets Analysis
Test Bank
Course Introduction
Emerging Markets Analysis explores the economic, financial, and institutional dynamics shaping economies in transition and developing regions. The course examines the opportunities and challenges faced by investors, multinational firms, and policymakers within rapidly evolving markets in Asia, Latin America, Africa, and Eastern Europe. Key topics include growth drivers, macroeconomic stability, political and regulatory risks, capital flows, exchange rates, and investment strategies. Through case studies and real-world data, students gain analytical skills to evaluate market entry decisions, manage risk, and understand the global impact of emerging economies.
Recommended Textbook
International Marketing Asia Pacific 3rd Edition by Michael R. Czinkota
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14 Chapters
804 Verified Questions
804 Flashcards
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Page 2
Chapter 1: Introduction to international marketing
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57 Verified Questions
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Sample Questions
Q1) All of the following statements are correct, except:
A)Observing changes and analysing how best to incorporate them in the international marketing mission are the bread and butter of the international marketer.
B)The frequent changes are precisely what make international marketing so fascinating to those who are active in the field.
C)If the international environment were constant, there would be little challenge.
D)In thinking about marketing objectives, plans, and programs, marketers will have to prioritise the international market over the domestic market.
Answer: D
Q2) The role of advanced technology and its effect on international marketing is even more apparent:
A)with respect to advances in communications systems.
B)in the need for places to adapt to changing transportation systems.
C)when a city is favourably located along transportation lines.
D)when movement provides a structure for different places to relate to each other.
Answer: A
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3
Chapter 2: The economic environment
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Sample Questions
Q1) There is a close relationship between economic and social development and therefore many economic figures can be used as social indicators.
A)True
B)False
Answer: True
Q2) Discuss the movement towards regional trading agreements and the advantages and disadvantages of it to international marketers. Answer: Students' answers will vary both in length and complexity of issues tackled.A good answer will include what regional trading agreements mean; the fact that they reduce restrictions in terms of trade and the movement of factors of production; and the fact that they increase market size for any company within the trade area.It will also discuss the inevitability of trade agreements (such as the European Union).Also likely is that companies should endeavour to operate within as many regional trade areas as possible, restrictions on 'outsiders' are likely, partners within a trade agreement/area are not likely to be 'equal' and trade agreements are inherently more efficient.
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4
Chapter 3: Trade institutions and trade policy
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Sample Questions
Q1) _________ are special because they can affect currency values and the fiscal and monetary policies of governments, shape _______ perception of competitiveness and determine the level of _______ a country can afford.
A)Imports; public; exports
B)Exports; organisational; imports
C)Exports; public; imports
D)Exports; brand; imports
Answer: C
Q2) Protectionism is not the answer to enhancing world trade because:
A)it will force world trade to expand unsustainably.
B)it cannot increase productivity and competitiveness in the long run.
C)the increase in living standards is not sustainable in the long term.
D)None of the above
Answer: B
Q3) Methods of restricting trade include:
A)bon-tariff barriers.
B)voluntary restraints.
C)political will.
D)bon-tariff barriers and voluntary restraints.
Answer: D
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Chapter 4: The political and legal environment
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Sample Questions
Q1) Which of the following is not a problem with the unilateral imposition of sanctions?
A)Typically they are unsuccessful in producing the desired result.
B)Sanctions make it more difficult or expensive for the sanctioned country to obtain goods, yet the purported objective is almost never achieved.
C)The USA can apply diplomatic or commercial pressure to produce compliance by foreign countries and companies.
D)In order to work, sanctions need to be imposed multilaterally.
Q2) Three major types of political risk can be encountered: ________ risk, which exposes property and life; _________ risk, which refers to interference with the ongoing operations of a firm; and _______ risk, which is mainly encountered when attempts are made to shift funds between countries.
A)ownership; operating; transfer
B)transfer; operating; ownership
C)ownership; transfer; operating
D)operating; ownership; transfer
Q3) The Copenhagen Summit held in 2009 was seen a major success.
A)True
B)False
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Chapter 5: The cultural environment
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Sample Questions
Q1) In most cultures, people find in religion a reason for being and legitimacy in the belief that their lives are supreme in comparison to the lives of others.
A)True
B)False
Q2) Acculturation is the process of extending one's own culture across boundaries to influence, if not dominate, a competing culture in another global market.It is otherwise known as cultural imperialism.
A)True
B)False
Q3) Which of the following is incorrect?
A)In order to incorporate the lower power distance within the market, services should be informal and friendly.
B)Western countries highly regard individualism, so promotional appeals should be relevant to the individual.
C)Australia and New Zealand have almost identical scores across all five Hofstede dimensions.
D)Japan has a high uncertainty avoidance, which means that Japanese consumers are willing to take more risks.
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Chapter 6: Building the knowledge base
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Sample Questions
Q1) What are the two basic forms of international research?
A)Panel and jury of peers
B)Focus groups and written surveys
C)Primary and secondary
D)Limited and scope oriented
Q2) 'When entering international markets, companies encounter new parameters.' What does this mean?
A)In crossing national borders, a firm encounters parameters not found in domestic marketing.Examples include duties, foreign currencies and changes in their value, different modes of transportation, international documentation, and port facilities.
B)By entering new markets the firm exposes itself to a much greater variety of competition than existed in the domestic market.
C)Going international often means entering into more than one market.
D)None of the above
Q3) Of all data sources, governments typically have the greatest variety of data available.
A)True
B)False
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8
Chapter 7: Foreign market entry
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Sample Questions
Q1) A firm that finds itself unexpectedly exporting its products without much planning is:
A)lucky.
B)an accidental exporter.
C)subject to heavy competitive scrutiny in the long term.
D)unlikely to succeed in the long term.
Q2) Declining domestic sales volume (or market share)is only a motivator to enter international marketing if significant lead time exists in the foreign market.
A)True
B)False
Q3) Which of the following is not an external change agent in the internationalisation process?
A)Demand
B)Domestic distributors
C)Export management companies
D)New management
Q4) Why is licensing so popular with many potential international marketers?
Q5) What is the difference between proactive and reactive motivators that spur a company to go international?
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Chapter 8: Channels of distribution and logistics
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Sample Questions
Q1) According to the textbook, which of the following is conducive to more direct sales?
A)Intensive coverage
B)Selective coverage
C)Exclusive coverage
D)Inclusive coverage
Q2) What are the three different approaches for coverage that are available to the international marketer?
Q3) The connections made by marketing institutions are not solely for the physical movement of goods.They also serve as transactional title flows and informational communications flows.
A)True
B)False
Q4) What does the term 'channel design' mean?
A)The use of common product packaging within product families in a channel
B)The use of common texture within product families in a channel
C)The length and width of the channel employed
D)Development of the channel of communication to stockholders, particularly presentations and printed brochures
Q5) Elaborate on the recommended logistic optimisation method.
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Chapter 9: Product policy and adaptation in international markets
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Sample Questions
Q1) An unauthorised representation of a copyrighted work, a patented invention or a trademark is called an imitated good.
A)True
B)False
Q2) Government regulations are probably the single most important factor contributing to product adaptation and, because of bureaucratic red tape, often the most cumbersome and frustrating factor to deal with.
A)True
B)False
Q3) A customer attaches value to a product in proportion to its perceived ability to help solve problems or meet needs.
A)True
B)False
Q4) All of the following are factors in encouraging adaptation except:
A)differing consumer behaviour patterns.
B)local competition.
C)global competition.
D)differing use conditions.
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Chapter 10: Product and brand management in international markets
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Sample Questions
Q1) Which of the following is not a reason for international product failure?
A)Customer filtration
B)Lack of product distinctiveness
C)Unexpected technical problems
D)Mismatches between functions
Q2) In truly global companies, the R&D location is determined by the existence of specific skills.
A)True
B)False
Q3) A firm that leaves product development to independent units will incur greater difficulties in transferring its experience and technology.
A)True
B)False
Q4) What does CAD stands for?
A)Computer-aided design
B)Competitor's advantage design
C)Computer-associated development
D)None of the above
Page 12
Q5) Explain the benefits associated with the global product launch.
Q6) What are the major advantages of the product portfolio approach?
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Chapter 11: Services marketing
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Sample Questions
Q1) Which of the following is not cited as a way that global demand for education has been answered with new technology?
A)Video conferencing
B)Email office hours
C)Online grading
D)Internet-related teaching materials
Q2) Because services cannot be stored, much greater responsiveness to demand fluctuation must exist, and therefore much greater pricing flexibility must be maintained.
A)True
B)False
Q3) How have the four unique characteristics of services had an impact on the international trade of services?
Q4) The __________ and ____________ of service functions have become increasingly important characteristics of contemporary firms.
A)outsourcing; offshoring
B)intangibility; perishability
C)customisation; mass-customisation
D)outsourcing; exporting
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Chapter 12: Pricing in international markets
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Sample Questions
Q1) Explain the four categories of the Incoterms.
Q2) For new products and technologies, firms will increasingly be forced to engage in ___________ by distributing development costs over the anticipated volume of sales.
A)Forward pricing
B)Fair pricing
C)Strategic pricing
D)Backward pricing
Q3) Destination-specific adjustment of mark-ups in response to exchange-rate changes are referred to as:
A)absorption approach.
B)mark-up via commercialisation.
C)prime manipulation.
D)pricing-to-market.
Q4) An exporter can use a penetration pricing approach if the product is unique and some segments of the market are willing to pay the high price.
A)True
B)False
Q5) What factors should be considered when assessing a foreign private buyer?
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Chapter 13: International marketing communications
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Sample Questions
Q1) Thirteen of the world's top 25 advertising agencies are based in the USA.
A)True
B)False
Q2) Whatever the goal of the communication process, the sender needs to study receiver characteristics before encoding the message in order to achieve maximum impact.
A)True
B)False
Q3) Why do international marketers use advertising agencies?
Q4) Public relations is the marketing communications function charged with executing programs to earn public understanding and acceptance.It has two forms: external and proactive.
A)True
B)False
Q5) What is harmonisation of strategy?
Q6) Global media have:
A)target audiences on at least three continents.
B)an office in at least three countries.
C)a centralised television system.
D)a focus on global industries like the Atlantis.
Page 16
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Chapter 14: Social Networking and Communications
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Sample Questions
Q1) Which of the following is a factor behind the success of social media-based communications?
A)An emphasis on pushing or cajoling consumers to buy the firm's products
B)The implementation of static campaigns with a limited lifespan
C)A minimum requirement of time and resources
D)The ability to measure consumer behaviour and target highly specific market segments
Q2) Which of the following is a marketing technique that facilitates and encourages people to pass along a marketing message to other users or sites, leading to a potentially exponential growth of communications?
A)Ambush marketing
B)Transformational marketing
C)Reverse marketing
D)Viral marketing
Q3) Most of the world's top bloggers are in:
A)Europe.
B)North America.
C)Asia.
D)South America.
Q4) What are blogs, wikis, forums and podcasts?
Page 17
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