Electronic Commerce Strategy
Final Test Solutions
Course Introduction
Electronic Commerce Strategy examines the principles and practices essential for developing and managing successful e-business initiatives in today's digital marketplace. The course explores core concepts such as online business models, digital value proposition, and competitive advantage, while emphasizing strategic planning, implementation, and evaluation of e-commerce operations. Students analyze case studies, explore emerging technologies, and assess the impact of regulatory, ethical, and global issues. Through practical assignments and discussions, learners gain the knowledge needed to formulate and execute effective e-commerce strategies that respond to dynamic market trends and evolving consumer behaviors.
Recommended Textbook
E Commerce 2016 Business Technology Society 12th Edition by Kenneth C. Laudon
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12 Chapters
1020 Verified Questions
1020 Flashcards
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Chapter 1: The Revolution Is Just Beginning
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Sample Questions
Q1) Which of the following statements is not true?
A)No one academic perspective dominates research about e-commerce.
B)Economists take a purely technical approach to e-commerce.
C)There are two primary approaches to e-commerce: behavioral and technical.
D)Management scientists are interested in e-commerce as an opportunity to study how business firms can exploit the Internet to achieve more efficient business operations.
Answer: B
Q2) Business-to-consumer (B2C)e-commerce in the United States:
A)has grown at double-digit rates between 2010 and 2015.
B)has less revenue than C2C e-commerce.
C)now constitutes over 50% of the overall U.S. retail market.
D)is growing more slowly as it confronts its own fundamental limitations.
Answer: A
Q3) Which of the following is an example of C2C e-commerce?
A)Amazon
B)Groupon
C)Craigslist
D)Go2Paper
Answer: C
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Page 3
Chapter 2: E-Commerce Business Models and Concepts
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Sample Questions
Q1) The business model of e-tailers is quite similar to that of: A)e-distributors.
B)transaction brokers.
C)exchanges.
D)service providers.
Answer: A
Q2) All of the following use an advertising revenue model except: A)Twitter.
B)Yahoo.
C)Google.
D)Amazon.
Answer: D
Q3) Organizations that typically provide an array of services to start-up companies along with a small amount of funding are referred to as: A)angel investors.
B)crowdfunders.
C)incubators.
D)venture capital investors.
Answer: C
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Page 4
Chapter
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Sample Questions
Q1) All of the following are characteristics of HTML5 except:
A)a video element that replaces plug-ins such as Flash, QuickTime, and RealPlayer.
B)use of CSS3.
C)ability to access built-in functionality of mobile devices, such as GPS and swiping.
D)support for digital rights management.
Answer: D
Q2) IANA is the organization currently in charge of assigning IP addresses.
A)True
B)False
Answer: True
Q3) The backbone of the Internet is formed by:
A)Internet Exchange Points (IXPs).
B)Tier 1 ISPs.
C)Network Access Points (NAPs).
D)Metropolitan Area Exchanges (MAEs).
Answer: B
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Chapter 4: Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps
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Sample Questions
Q1) Which of the following would you use to verify that links on Web pages are valid?
A)HTTP
B)FTP
C)data capture tools
D)site management tools
Q2) Your e-commerce design company has received an RFP to help create an e-commerce presence for Tucci's, a renowned gourmet and specialty butcher that now wishes to sell goods over the Internet. Describe the elements you will include in your proposal to Tucci's.
Q3) Which of the following type of application server monitors and controls access to a main Web server and implements firewall protection?
A)proxy server
B)list server
C)groupware server
D)mail server
Q4) Mobile Web apps are typically built using HTML5 and Java.
A)True
B)False
Q5) What are widgets and how are they used? How do they differ from mashups?
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Chapter 5: E-Commerce Security and Payment Systems
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Sample Questions
Q1) Automatically redirecting a Web link to a different address is an example of which of the following?
A)sniffing
B)social engineering
C)pharming
D)DDoS attack
Q2) Discuss the security of communications channels. Include definitions and explanations for the terms Secure Sockets Layer/Transport Layer Security (SSL/TL S), secure negotiated session, session key, and VPN.
Q3) Which of the following statements is not true?
A)A VPN provides both confidentiality and integrity.
B)A VPN uses both authentication and encryption.
C)A VPN uses a dedicated secure line.
D)The primary use of VPNs is to establish secure communications among business partners.
Q4) What is the Internet of Things (Io T)and what security issues and challenges does it raise?
Q5) What dimensions do digital signatures and hash digests add to public key cryptography and how do they work?
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Chapter 6: E-Commerce Marketing and Advertising Concepts
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Sample Questions
Q1) Amazon's Associates program is an example of which of the following?
A)viral marketing
B)local marketing
C)affiliate marketing
D)lead generation marketing
Q2) An ad is considered viewable if half of the ad can be viewed for at least two consecutive seconds.
A)True
B)False
Q3) Which of the following statements about native advertising is not true?
A)Native advertising is controversial.
B)Native advertising is a new form of advertising found only online.
C)Native advertising is growing rapidly, especially on social networks.
D)Consumers look at native ads much more frequently than display ads.
Q4) Which of the following forms of online advertising is expected to grow the fastest between 2015 and 2019?
A)paid search
B)sponsorships
C)search engines
D)rich media
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Chapter 7: Social, Mobile, and Local Marketing
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Sample Questions
Q1) Which of the following is a real-time bidding system that allows advertisers to target their ads to specific users based on personal information provided by Facebook?
A)Amplify
B)FBX
C)DoubleClick
D)PTAT
Q2) All of the following marketing tools on Facebook require payment except:
A)Brand Pages.
B)Right-Hand Sidebar Ads.
C)News Feed Page Post Ads.
D)Mobile Ads.
Q3) Which of the following earns the most location-based marketing revenue?
A)Twitter
B)Apple
C)Facebook
D)Google
Q4) SMS text messaging generates the majority of mobile marketing spending.
A)True
B)False
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Chapter 8: Ethical, Social, and Political Issues in E-Commerce
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Sample Questions
Q1) All of the following statements about patents are true except:
A)it is more difficult to obtain a copyright than it is to obtain a patent.
B)the four types of inventions protected by patent law are machines, manmade products, compositions of matter, and processing methods.
C)computer programs can be patented.
D)in order to be patented, an invention must be nonobvious.
Q2) Which of the following allows someone to obtain an exclusive monopoly on the ideas behind an invention for 20 years?
A)copyright law
B)trade secret law
C)patent law
D)trademark law
Q3) Which ethical principle asks you to consider the impact of your decision if the principles underlying your decision became an organizing principle of the entire society?
A)the Golden Rule
B)Risk Aversion
C)the Slippery Slope
D)the Social Contract rule
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Chapter 9: Online Retailing and Services
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Sample Questions
Q1) Personal consumption of retail goods and services accounts for over 75% of total gross domestic product.
A)True
B)False
Q2) The online mortgage industry has transformed the process of obtaining a mortgage.
A)True
B)False
Q3) In 2015, the number of online buyers was over 170 million.
A)True
B)False
Q4) In 2015, approximately what percentage of Internet users over the age of 14 made a purchase at an online retail store?
A)35%
B)55%
C)75%
D)95%
Q5) Define economic viability and explain the factors involved in assessing a firm's economic viability.
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Chapter 10: Online Content and Media
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Sample Questions
Q1) Approximately ________ of the Internet population in the United States reads magazines online.
A)one-quarter
B)one-third
C)one-half
D)three-quarters
Q2) The average American adult spends double the time consuming media than the time spent at work.
A)True
B)False
Q3) Describe the three basic revenue models for digital content delivery.
Q4) Around what percentage of Amazon's top 100 selling books are now self-published?
A)10%
B)25%
C)33%
D)50%
Q5) Discuss the structure of the media content industry.
Q6) What advantages do pure digital news sites have over print newspapers? What advantages do print newspapers have compared to online news sites?
Page 12
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Chapter 11: Social Networks, Auctions, and Portals
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Sample Questions
Q1) Portals are not subject to network effects.
A)True
B)False
Q2) In 2015, which age group has the fastest growing rate of Facebook usage?
A)12-34
B)35-44
C)45-64
D)64 and older
Q3) Describe the evolution of social networks from their earliest appearance.
Q4) An example of a practice network is:
A)Nike.
B)Instagram.
C)DebatePolitics.com.
D)Linux.org.
Q5) Instagram is an example of a(n):
A)interest-based social network.
B)affinity community/social network.
C)general community/social network.
D)practice network.
Q6) Describe four shared characteristics of social networks.
Page 13
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Chapter 12: B2b E-Commerce: Supply Chain Management and
Collaborative Commerce
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Sample Questions
Q1) WW Grainger is an example of a(n)________.
A)e-distributor
B)exchange
C)private industrial network
D)e-procurement Net marketplace
Q2) In the BYOD trend, employees are allowed or encouraged to:
A)work from home.
B)use their own mobiles and laptops.
C)use mobile devices for work.
D)bring work devices to the home.
Q3) All of the following are weaknesses of EDI except:
A)EDI is not well suited for electronic marketplaces.
B)EDI lacks universal standards.
C)EDI does not provide a real-time communication environment.
D)EDI does not scale easily.
Q4) Which of the following is the fastest growing form of B2B e-commerce?
A)e-distributors
B)exchanges
C)private industrial networks
D)industry consortiums
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