Electronic Commerce
Question Bank
Course Introduction
Electronic Commerce explores the principles, technologies, and strategies that drive business transactions over digital platforms. The course covers key topics such as the foundations of e-commerce, online payment systems, cybersecurity, digital marketing, supply chain integration, and legal and ethical considerations. Students will analyze case studies of successful e-business models, investigate consumer behavior in digital environments, and gain hands-on experience with e-commerce tools and platforms. By the end of the course, students will understand how to launch, manage, and optimize e-commerce operations in a global digital marketplace.
Recommended Textbook
Electronic Commerce 2012 Managerial and Social Networks Perspectives 7th Edition by
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Efraim Turban
Chapter 1: Overview of Electronic Commerce
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Sample Questions
Q1) List and briefly discuss three of the five common classifications of EC by the nature of the transaction.
Answer:
Business-to-business,business-to-consumer,business-to-business-to-consumer,consu mer-to-business,and intrabusiness EC are the five common classifications.In the Business-to-Business (B2B)model,all the participants in B2B are either businesses or other organizations.The business-to-consumer (B2C)model is the model where businesses sell to individual shoppers.In the business-to-business-to-consumer (B2B2C)model,a business provides some product or service to a client business.The client business maintains its own customers.In the consumer-to-business model (C2B),individuals use the Internet to sell products or services to organizations and individuals who seek sellers to bid on products or services.Intrabusiness EC includes all internal EC organizational activities that involve the exchange of goods,services,or information among various units and individuals in that organization.
Q2) External barriers to EC include security,lack of technical knowledge,and lack of time and resources.
A)True
B)False
Answer: False
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Chapter 2: E-Commerce: Mechanisms, Infrastructure, and Tools
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Sample Questions
Q1) An e-commerce intermediary that connects manufacturers with business buyers (customers)by aggregating the catalogs of many manufacturers in one place best describes
A) electronic catalog.
B) e-distributor.
C) metamediary.
D) broker.
Answer: B
Q2) Benefits of e-auctions to sellers include A) anonymity.
B) convenience of bidding anywhere and any time.
C) lack of differentiation.
D) optimal price is determined by the market.
Answer: D
Q3) Which is not a popular search engine?
A) Google
B) Linux
C) AltaVista
D) Lycos
Answer: B
Page 4
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Chapter 3: Retailing in Electronic Commerce: Products and Services
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Sample Questions
Q1) Firms that sell directly to consumers over the Internet without maintaining a physical sales channel describes
A) click-and-mortar stores.
B) viral marketers.
C) virtual e-tailers.
D) social network.
Answer: C
Q2) A major problem in B2C is the increasing rate of online fraud.
A)True
B)False
Answer: True
Q3) The major risk of online trading is security.
A)True
B)False
Answer: True
Q4) Viral marketing,market makers,and information portals are types of B2C business models.
A)True
B)False
Answer: True
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Chapter 4: B2B E-Commerce
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Sample Questions
Q1) What are the three major functions of exchanges?
Q2) Which of the following companies uses viral videos to promote renewals of Care Pack Service agreements?
A) Reed Business Information
B) Cisco Systems
C) Arketi Group
D) Hewlett-Packard
Q3) Several benefits of Microsoft's ________ are that distributors can check inventory,make transactions,and look up the status of their orders,significantly reducing the number of phone calls,e-mails,and incorrect product shipments.
A) extranet-based order-entry tool
B) electronic data interchange
C) customized catalog
D) auto-responder
Q4) Businesses deal with other businesses for purposes beyond just selling or buying.One example is that of collaborative commerce,which includes communication,design,planning,and information sharing among business partners.
A)True
B)False
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Chapter 5: Innovative EC Systems: From E-Government to E-Learning, collaborative
Commerce, and C2C Commerce
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Q1) Most countries have adopted legislation for data and information practices that spell out the rights of citizens and the responsibilities of the data holders.
A)True
B)False
Q2) The government-to-citizens (G2C)category of e-government includes all of the interactions between a government and its citizens that can take place electronically.
A)True
B)False
Q3) Identify four categories of e-government.For each category,identify two performance objectives.
Q4) E-learning generally refers to purely Web-based learning.
A)True
B)False
Q5) Drawbacks of e-learning include
A) maintenance and updating.
B) lack of face-to-face interaction and campus life.
C) computer literacy.
D) all of the above.
7
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Chapter 6: Mobile Commerce and Ubiquitous Computing
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Q1) Characteristics of mobile devices that need to be considered when designing mobile computing systems include each of the following <b>except</b>
A) small screens.
B) reduced memory.
C) restricted input capabilities.
D) broad bandwidth.
Q2) Geolocation is the process of automatically identifying a Web user's physical location without that user having to provide any information.
A)True
B)False
Q3) Components of a wireless infrastructure that support delivery of services over a wireless connection are
A) mobile communications server switches.
B) GPS locators.
C) smartphones.
D) Web servers and microbrowsers.
Q4) Established standards are fueling the demand for mobile games.
A)True
B)False
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Chapter 7: Social Commerce
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Q1) Building and sharing wish lists is one of the benefits associated with social shopping.
A)True
B)False
Q2) Social networks are an ideal place to disseminate viral videos.
A)True
B)False
Q3) The delivery of e-commerce activities and transactions through social networks and/or via Web 2.0 software best describes
A) social commerce.
B) mobile commerce.
C) intelligent commerce.
D) knowledge commerce.
Q4) Benefits of social shopping include
A) discovering products/services you never knew existed.
B) confidence and trust in online shopping increases.
C) learning from others' experience.
D) all of the above.
Q5) Identify Howe's four categories of crowdsourcing.
Q6) Identify seven uses of virtual worlds to facilitate learning.
Page 9
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Chapter 8: Marketing and Advertising in E-Commerce
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Sample Questions
Q1) The most popular mobile ad is
A) advertising within mobile games.
B) a short message.
C) multimedia advertising.
D) ads in mobile videos.
Q2) Netflix's NetMatch is a software agent that uses data mining tools to sift through a database of more than 3 billion film ratings,as well as through customer rental histories.
A)True
B)False
Q3) Targeting that uses information collected about an individual's Web-browsing behavior,such as the pages they have visited or the searches they have made,to select an advertisement to display to that individual best defines
A) segment targeting.
B) behavioral targeting.
C) collaborative filtering.
D) customer profiling.
Q4) What are the five basic principles of the Global Code of Conduct from the Mobile Marketing Association?
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Chapter 9: E-Commerce Security and Fraud Protection
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Q1) According to Sullivan (2011),vulnerabilities in IT and EC systems include each of the following <b>except</b>
A) poor application security.
B) weak boundary security.
C) lack of environmental support.
D) unencrypted communications.
Q2) There is a clear shift in the nature of the operation of computer criminals from the desire for fame to the desire for financial gain.
A)True
B)False
Q3) According to Sullivan (2011),the vulnerabilities in Business IT and EC systems include each of the following organizational weaknesses <b>except</b>
A) end-user training and security awareness.
B) lax security with mobile devices.
C) inappropriate use of business computers and network services.
D) closed systems not reacting quickly enough to security breaches.
Q4) Briefly describe the CIA security triad.
Q5) Briefly describe nonrepudiation and its importance for EC and electronic transactions.
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Chapter 10: Electronic Commerce Payment Systems
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Q1) Mobile proximity payments involve a special mobile phone equipped with an integrated chip or smart card,a specialized reader that recognizes the chip when the chip comes within a short distance of the reader,and a network for handling the payment.
A)True
B)False
Q2) Regardless of the vendor's point of view,there is substantial evidence that consumers are not willing to use their credit or debit cards for micropayments under $5.
A)True
B)False
Q3) Technically speaking,a smart card reader is actually a read/write device.The primary purpose of the smart card reader is to act as a mediator between the card and the host system that stores application data and processes transactions.
A)True
B)False
Q4) How do B2B electronic payments and billing systems differ from B2C electronic payments?
Q5) Describe smart cards,stored-value cards,and e-checks.
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Chapter 11: Order Fulfillment Along the Supply Chain and Other Ec
Support Services
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Q1) Electronic payments can expedite both the order fulfillment cycle and the payment delivery period.With such systems,payment processing can be significantly more expensive and fraud is harder to control.
A)True
B)False
Q2) The distribution network configuration is a major management issue in supply chain management.
A)True
B)False
Q3) Implementing linkages between order-taking and payment systems can improve order fulfillment.Electronic payments can expedite both the order fulfillment cycle and the payment delivery period.With such systems
A) payment processing can be significantly more expensive, but fraud can be better controlled.
B) payment processing can be significantly less expensive, and fraud can be better controlled.
C) payment processing can be significantly less expensive, but fraud is less controlled.
D) payment processing costs remain the same, but fraud can be better controlled.
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Chapter 12: EC Strategy, Globalization, and Smes
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Q1) Specific activities and outcomes from strategy formulation include each of the following <b>except</b>
A) risk analysis, assessment, and management.
B) cost-benefit analysis.
C) project plan.
D) business plan.
Q2) E-collaboration is the use of an external vendor to provide all or part of the products and services that could be provided internally.
A)True
B)False
Q3) One of the most contentious areas of global EC is the resolution of international legal issues.
A)True
B)False
Q4) Specific activities and outcomes from strategy implementation include A) resource allocation.
B) identifying business opportunities.
C) creating a business plan.
D) company analysis.
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Chapter 13: Implementing EC Systems: From Justification to
Successful Performance
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Q1) Reengineering eliminates the intermediaries between sellers and buyers. A)True
B)False
Q2) After the dot-com bust,most IT executives acquired the knowledge and tools to do ROI calculations on proposed EC investments.
A)True
B)False
Q3) Business process reengineering is the analysis and design of workflows and processes within an organization.
A)True
B)False
Q4) Critical elements that can affect the value of EC across cultures are perceived trust,consumer loyalty,regulation,political influences,and even the content of online ads.
A)True
B)False
Q5) List and explain five methods for evaluating IT investments.
Q6) Explain tangible costs and benefits.Explain intangible costs and benefits.
Q7) Define cloud computing.Identify five advantages of cloud computing.
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Chapter 14: E-Commerce: Regulatory, Ethical, and Social Environments
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Q1) Electronic signatures improve EC by helping to distinguish between legitimate and fraudulent transactions and build trust and predictability needed by parties doing business online.
A)True
B)False
Q2) Data pertaining to the enterprise included in the law that can be used for the purpose of implementing or validating compliance best defines A) ethical data.
B) research data.
C) digital data.
D) compliance data.
Q3) An agreement that requires computer users to take specific steps to allow the collection of personal information best defines
A) opt-out.
B) information submission clause.
C) opt-in.
D) cyberawareness.
Q4) Define green computing.Provide five guidelines for saving computing power.
Q5) Explain the similarities and differences between laws and ethics.
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Chapter 15: Launching a Successful Online Business and EC Projects
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Q1) The relationship between stock price and when an investor invests is that
A) IPO investors will pay the highest price per share.
B) the venture capitalist will pay the highest price per share.
C) the entrepreneur will pay the highest price per share.
D) the angel investor will pay the highest price per share.
Q2) A hosting service that provides an independent,stand-alone website for small and medium-sized businesses best defines
A) voucher service.
B) ISP hosting service.
C) localized service.
D) collaborative service.
Q3) Up-to-the-minute dynamic content is what attracts new and returning customers ("eyeballs")and makes them stay longer ("stickiness"),which builds customer loyalty.
A)True
B)False
Q4) Unlike the brick-and-mortar marketplace,the failure rate for online companies is low.
A)True
B)False
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