Electronic Commerce
Midterm Exam
Course Introduction
Electronic Commerce explores the principles, technologies, and strategies involved in conducting business online. The course examines the foundations of e-commerce, including digital markets, business models, and payment systems, while also addressing issues related to security, privacy, and legal frameworks. Students will gain practical insights into developing and managing online storefronts, integrating electronic marketing techniques, and leveraging emerging trends such as mobile commerce and social media. Case studies and hands-on projects provide real-world context, preparing students to design, implement, and evaluate e-commerce initiatives in diverse organizational settings.
Recommended Textbook E Commerce 2018 14th Edition by Kenneth C. Laudon
Available Study Resources on Quizplus
12 Chapters
1020 Verified Questions
1020 Flashcards
Source URL: https://quizplus.com/study-set/1445
Page 2
Chapter 1: The Revolution Is Just Beginning
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/28684
Sample Questions
Q1) The early years of e-commerce are considered:
A)the most promising time in history for the successful implementation of first mover advantages.
B)an economist's dream come true, where for a brief time, consumers had access to all relevant market information and transaction costs plummeted.
C)a stunning technological success as the Internet and the Web increased from a few thousand to billions of e-commerce transactions per year.
D)a dramatic business success as 85% of dot-coms formed since 1995 became flourishing businesses.
Answer: C
Q2) Which of the following is not a characteristic of a perfect competitive market?
A)Price, cost, and quality information are equally distributed.
B)A nearly infinite set of suppliers compete against one another.
C)Customers have access to all relevant information worldwide.
D)It is highly regulated.
Answer: D
To view all questions and flashcards with answers, click on the resource link above.
3
Chapter 2: E-Commerce Business Models and Concepts
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/28685
Sample Questions
Q1) The basic value proposition of community providers is:
A)they offer a fast, convenient one-stop site where users can focus on their most important concerns and interests.
B)they offer consumers valuable, convenient, time-saving, and low-cost alternatives to traditional service providers.
C)they create a digital electronic environment for buyers and sellers to meet, agree on a price, and transact.
D)they increase customers' productivity by helping them get things done faster and more cheaply.
Answer: A
Q2) The Internet's universal standards can change industry structure by decreasing barriers to entry and increasing competition within an industry.
A)True
B)False
Answer: True
To view all questions and flashcards with answers, click on the resource link above.
4
Chapter
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/28686
Sample Questions
Q1) Cortana is a type of:
A)intelligent digital assistant.
B)widget.
C)gadget.
D)social network.
Answer: A
Q2) HTML is used to format the structure and style of a web page.
A)True
B)False
Answer: True
Q3) Which of the following protocols is used to send mail to a server?
A)IMAP
B)FTP
C)HTTP
D)SSL
Answer: A
Q4) T1 and T3 refer to international telephone standards for digital communication.
A)True
B)False
Answer: True
To view all questions and flashcards with answers, click on the resource link above. Page 5
Chapter
and Apps
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/28687
Sample Questions
Q1) Upgrading a server from a single processor to multiple processors is an example of scaling a site vertically.
A)True
B)False
Q2) The process of comparing a website with that of its competitors in terms of response speed, quality of layout, and design is known as:
A)split testing.
B)funnel testing.
C)benchmarking.
D)system testing.
Q3) The cost of hardware, software, and telecommunications services needed to build a website have ________ over the last decade.
A)increased dramatically
B)increased moderately
C)decreased dramatically
D)decreased slightly
Q4) What tools or technologies are available for providing interactivity and active content on a website and what functionality do they add? Describe at least five.
Page 6
To view all questions and flashcards with answers, click on the resource link above.
Chapter 5: E-Commerce Security and Payment Systems
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/28688
Sample Questions
Q1) Discuss the Great Cannon. Who developed it, how has it been used, and how does it differ from the Great Firewall?
Q2) To allow lower-level employees access to the corporate network while preventing them from accessing private human resources documents, you would use:
A)access controls.
B)an authorization management system.
C)security tokens.
D)an authorization policy.
Q3) Face ID is an example of which of the following?
A)biometrics
B)encryption
C)IDS
D)firewall
Q4) What is the first step in developing an e-commerce security plan?
A)Create a security organization.
B)Develop a security policy.
C)Perform a risk assessment.
D)Perform a security audit.
Q5) Why is it difficult to accurately estimate the actual amount of cybercrime?
To view all questions and flashcards with answers, click on the resource link above. Page 7
Chapter 6: E-Commerce Marketing and Advertising Concepts
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/28689
Sample Questions
Q1) A ________ is a repository of customer information that records all contacts that a customer has with a firm and generates a customer profile available to everyone in the firm with a need to know the customer.
A)customer service chat system
B)CRM system
C)data warehouse
D)transactive content system
Q2) Lead generation marketing firms specialize in inbound marketing.
A)True
B)False
Q3) What is big data and why are marketers interested in it?
Q4) What is marketing analytics software and what is it used for?
Q5) Which of the following is not a primary source of ad fraud?
A)browser extensions that insert ads into a premium publisher's website and then list the ads as available on a programmatic ad exchange
B)ad targeting firms that create bots that imitate the behavior of real shoppers and then charge advertisers
C)botnets hired by publishers to click on web pages to create phony traffic
D)native advertising that is displayed on a social media site
To view all questions and flashcards with answers, click on the resource link above. Page 8
Chapter 7: Social Mobile and Local Marketing
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/28690
Sample Questions
Q1) Which of the following statements about BLE is not true?
A)Only Apple iPhones can use BLE.
B)BLE uses less power than traditional Bluetooth or GPS.
C)BLE has a two-way, push-pull communication capability.
D)BLE is more accurate than targeting through Wi-Fi triangulation.
Q2) Which of the following statements is not true?
A)Google is the leading display ad site on mobile devices.
B)Google has four of the top eight apps.
C)Google still dominates mobile advertising in terms of U.S. revenue, but Facebook has gained significant market share.
D)Google generates almost two-thirds of all mobile search ad spending.
Q3) Which of the following statements about Pinterest is not true?
A)Pinned photos and photo boards are available to all Pinterest users.
B)Men are Pinterest's fastest growing demographic.
C)Pinterest enables users to integrate their pins into their Facebook News Feeds and Twitter streams.
D)Pinterest is the only one of the major social networks that does not accept paid advertising.
Q4) What technologies and techniques are employed in location-based mobile marketing?
To view all questions and flashcards with answers, click on the resource link above. Page 9
Chapter 8: Ethical Social and Political Issues in E-Commerce
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/28691
Sample Questions
Q1) The display of a third-party's website or page within your own website is called:
A)cybersquatting.
B)metatagging.
C)framing.
D)deep linking.
Q2) The TrustArc program is an industry-sponsored initiative to encourage websites to be more transparent about how they use personal information, and to make it more likely that appropriate ads are shown to users.
A)True
B)False
Q3) Which of the following is not a major e-commerce public safety and welfare issue?
A)regulation of gambling
B)regulation of cigarette sales
C)regulation of pornography
D)regulation of taxation
Q4) In what ways has the European privacy environment turned against American firms such as Facebook and Google?
To view all questions and flashcards with answers, click on the resource link above. Page 10
Chapter 9: Online Retailing and Services
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/28692
Sample Questions
Q1) Which of the following is not a major trend in online retail for 2017-2018?
A)Buying online has become a normal, mainstream, everyday experience.
B)The average annual purchase of online buyers continues to increase.
C)Online retailers place an increased emphasis on providing an improved "shopping experience".
D)The number of online buyers begins to plateau.
Q2) Which of the following occurs when retailers of products must compete on price and currency of inventory directly against the manufacturer?
A)disintermediation
B)localization
C)channel conflict
D)hypermediation
Q3) ________ has introduced a tool known as Consumer Alerts to inform readers when a review is likely to be fraudulent?
A)Yelp
B)TripAdvisor
C)Angie's List
D)TripExpert
Q4) Explain why online career services are so well suited to the Web.
To view all questions and flashcards with answers, click on the resource link above. Page 11
Chapter 10: Online Content and Media
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/28693
Sample Questions
Q1) In the wholesale model of e-book distribution, pricing power is with the publisher.
A)True
B)False
Q2) Which of the following statements about Millennials is not true?
A)Millennials are more likely to have read a book in the past 12 months than older adults.
B)Only about 33% of Millennials read news stories every day.
C)Millennials watch 100 to 130 hours of regular cable TV per month, about the same as older adults.
D)Millennials are nearly twice as likely as older adults to use streaming services such as Netflix, Hulu, and Amazon.
Q3) Discuss the structure of the U.S. media content industry.
Q4) ________ is not one of the three business models employed by newspapers between 1995 and 2017.
A)The Print-centric model
B)The Integrated Print/Web
C)The Digital First model
D)The Convergence model
To view all questions and flashcards with answers, click on the resource link above.
Chapter 11: Social Networks, Auctions, and Portals
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/28694
Sample Questions
Q1) Which of the following is not one of the three defining characteristics of a portal?
A)commerce
B)content
C)auctions
D)navigation of the Web
Q2) Threatening negative feedback in return for a benefit is an example of:
A)feedback extortion.
B)offensive shill feedback.
C)defensive shill feedback.
D)sending spam.
Q3) The term ________ refers to the advantages conferred as an auction site becomes larger in terms of visitors and products for sale.
A)siphoning
B)herd behavior
C)network effects
D)channel expansion
Q4) Auction prices are often higher than prices in fixed priced markets.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 13
Chapter 12: B2b E-Commerce: Supply Chain Management and
Collaborative Commerce
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/28695
Sample Questions
Q1) ________ is another name for transorganizational business processes.
A)Supply chain management
B)Collaborative commerce
C)B2B e-commerce
D)Value chain management
Q2) An ________ primarily serves businesses that primarily buy indirect goods on a contract purchasing basis.
A)e-distributor
B)e-procurement Net marketplace
C)exchange
D)industry consortium
Q3) Walmart is the largest purchaser of consumer goods in the world.
A)True
B)False
Q4) Just-in-time production seeks to reduce excess inventory to a bare minimum.
A)True
B)False
Q5) Purchasing managers are key players in the procurement process. A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 14