Electronic Business Strategy
Exam Practice Tests
Course Introduction
Electronic Business Strategy explores how organizations leverage digital technologies to achieve business objectives, gain competitive advantage, and drive growth in a rapidly evolving global marketplace. This course covers the development and implementation of e-business models, the integration of digital tools into organizational processes, and the strategic use of data analytics, social media, and mobile technologies. Students will analyze successful e-business strategies, assess digital market opportunities and risks, and formulate plans that align technological innovation with business goals. Emphasis is placed on case studies, real-world applications, and the ethical and legal considerations of conducting business online.
Recommended Textbook
E Commerce 2019 Business Technology and Society 15th Edition by Kenneth C. Laudon
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12 Chapters
1020 Verified Questions
1020 Flashcards
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Chapter 1: The Revolution Is Just Beginning
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Sample Questions
Q1) Which of the following is a leading platform for social e-commerce?
A) Amazon
B) eBay
C) Wikipedia
D) Facebook
Answer: D
Q2) Which of the following is not true about the use of apps?
A) Users spend nearly 90% of their smartphone app minutes using their top five apps.
B) Users still spend less time using apps than they do using desktops or mobile websites.
C) Apps are easier to control and monetize than websites.
D) Users typically use about 20 different apps per month.
Answer: B
Q3) The Reinvention period of e-commerce is as much a sociological phenomenon as it is a technological or business phenomenon.
A)True
B)False
Answer: True
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Chapter 2: E-Commerce Business Models and Concepts
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Sample Questions
Q1) All of the following can be considered examples of the market creator business model except:
A) eBay.
B) Priceline.
C) Uber.
D) Twitter.
Answer: D
Q2) Information asymmetries enable some firms to have an edge over others.
A)True
B)False Answer: True
Q3) Scale economies are efficiencies that result from increasing the size of the business.
A)True
B)False
Answer: True
Q4) Slow followers are sometimes more successful than first movers.
A)True
B)False Answer: True
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Chapter 3: E-Commerce Infrastructure: The Internet,
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Sample Questions
Q1) Amazon Web Services is an example of a private cloud.
A)True
B)False
Answer: False
Q2) Which of the following is a programming language introduced by Apple specifically for developing iOS applications?
A) Objective-C
B) C
C) C++
D) Swift
Answer: D
Q3) Which of the following is the core communications protocol for the Internet?
A) Telnet
B) FTP
C) TCP/IP
D) TLS
Answer: C
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Page 5
Chapter 4: Building an E-Commerce Presence: Websites, Mobile Sites,
and Apps
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Sample Questions
Q1) The term stateless refers to the fact that:
A) no one government entity controls the Internet.
B) the server does not have to maintain an ongoing dedicated interaction with the client computer.
C) system performance degrades as more simultaneous users require service.
D) web servers may maintain multiple instances of server software to handle requests.
Q2) Most of the time required to maintain an e-commerce site is spent on:
A) debugging code.
B) responding to emergency situations.
C) general administration and making changes and enhancements to the system.
D) changes in reports, data files, and links to backend databases.
Q3) Storing HTML pages in RAM rather than on a server's hard drive is an expensive way to fine-tune the processing architecture of a website.
A)True
B)False
Q4) In developing an e-commerce presence,what questions must be asked and answered about the firm's target audience?
Q5) What are widgets and how are they used? How do they differ from mashups?
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Chapter 5: E-Commerce Security and Payment Systems
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Sample Questions
Q1) ________ typically attack governments,organizations,and sometimes individuals for political purposes.
A) Crackers
B) White hats
C) Grey hats
D) Hacktivists
Q2) Which of the following is an example of an integrity violation of e-commerce security?
A) A website is not actually operated by the entity the customer believes it to be.
B) A merchant uses customer information in a manner not intended by the customer.
C) A customer denies that he is the person who placed the order.
D) An unauthorized person intercepts an online communication and changes its contents.
Q3) Confidentiality is sometimes confused with:
A) privacy.
B) authenticity.
C) integrity.
D) nonrepudiation.
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Chapter 6: E-Commerce Marketing and Advertising Concepts
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Sample Questions
Q1) Group M,the world's largest advertising buyer,requires which of the following in order for an ad to be considered viewable?
A) 50% of the pixels must be in view for at least one second.
B) 50% of the pixels must be in view for at least two seconds.
C) 100% of the pixels must be in view for at least one second
D) 100% of the pixels must be in view for at least two seconds
Q2) Lead generation marketing firms specialize in inbound marketing.
A)True
B)False
Q3) Which of the following would you implement to collect and analyze your company's big data?
A) data warehouse
B) Hadoop
C) SQL
D) profiling
Q4) Consumers choose the online channel primarily due to social media influence.
A)True
B)False
Page 8
Q5) What is cross-platform attribution and why is it difficult?
Q6) How are blogs being used for marketing?
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Page 9
Chapter 7: Social, Mobile, and Local Marketing
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Sample Questions
Q1) Brand pages on Facebook typically attract more visitors than a brand's website.
A)True
B)False
Q2) Which of the following is the leading mobile retailer in the United States?
A) Walmart
B) Amazon
C) Google
D) QVC
Q3) Facebook's Search functionality includes everyone's public posts,Likes,photos,and interests,and makes them available to all users of Facebook,even those who are not friends.
A)True
B)False
Q4) Why is local mobile marketing so attractive to marketers?
Q5) Macy's deployed which of the following technologies in many of its retail stores in 2014?
A) QR codes
B) iBeacon
C) E9-1-1
D) Geo-search
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Chapter 8: Ethical, Social, and Political Issues in E-Commerce
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Sample Questions
Q1) Describe the fantasy sport business and the issues it raises.
Q2) How long does copyright protection extend for corporate-owned works?
A) 25 years
B) 50 years
C) 75 years
D) 95 years
Q3) According to data from Pew Research Center,which of the following is the action which the highest percentage of Internet users has taken to preserve their privacy online?
A) used an anonymous web browsing service
B) encrypted their communications
C) cleared web browser history and cookies
D) posted comments online anonymously
Q4) Liability is a feature of political systems in which a body of law is in place that permits individuals to recover damages done to them by other actors,systems,or organizations.
A)True
B)False
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Q5) Discuss in depth one ethical,social,or political issue that is presently in the news surrounding the Internet and e-commerce.
Chapter 9: Online Retailing and Services
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Sample Questions
Q1) Bookings Holdings owns all of the following except:
A) Priceline.
B) Orbitz.
C) Booking.com
D) Lowestfare.com
Q2) All of the following statements about Amazon are true except:
A) in 2016, Amazon purchased Jet.com, one of its discount competitors.
B) Amazon Web Services is now a major part of Amazon's business.
C) eBay can be considered a competitor of Amazon's.
D) the rising cost of shipping represents one of the biggest threats to Amazon's long-term profitability.
Q3) Approximately ________ % of the United States labor force is involved in providing services.
A) 50
B) 60
C) 70
D) 80
Q4) Big data plays an important role in predictive marketing.
A)True
B)False
Page 12
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Chapter 10: Online Content and Media
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Sample Questions
Q1) ________ were the most troubled segment of the print publishing industry in 2017.
A) Books
B) Magazines
C) Newspapers
D) Periodicals
Q2) In 2017,digital games generated more than three times the amount of digital music revenues.
A)True
B)False
Q3) DRM refers to a combination of ________ for protecting digital content.
A) hardware and software methods
B) technical and legal means
C) user and publisher agreements
D) local and remote policies
Q4) The proliferation of mobile device has led to a decrease in the total amount of time spent with media.
A)True
B)False
Q5) Explain the concept of media convergence.
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Chapter 11: Social Networks, Auctions, and Portals
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Sample Questions
Q1) If a large number of Internet users set Facebook as their primary destination on their web browser,should Facebook be considered a portal?
Q2) All of the following types of auctions involve single units except:
A) an English auction.
B) a Dutch Internet auction.
C) a Name Your Own Price auction.
D) a penny auction.
Q3) The technology used by early online communities was limited to mostly:
A) instant messaging.
B) FTP.
C) e-mail.
D) bulletin boards.
Q4) The fact that participating in an Internet auction means that you will need to purchase a computer,learn to use it,and pay for Internet access,is an example of ________ costs.
A) equipment
B) fulfillment
C) delayed consumption
D) monitoring
Q5) Describe the evolution of social networks from their earliest appearance.
Page 14
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Chapter 12: B2B E-Commerce: Supply Chain Management and
Collaborative Commerce
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Sample Questions
Q1) All of the following are potential benefits of B2B e-commerce except:
A) lower administrative costs.
B) lower search costs.
C) lower price transparency.
D) lower transaction costs.
Q2) ________ production is a set of production methods that focuses on the elimination of waste throughout the customer value chain.
A) Green
B) Sustainable
C) Lean
D) Just-in-time
Q3) Highly centralized supply chains produce higher short-term costs,but also lower long-term risk protection.
A)True
B)False
Q4) Exchanges are not directly tied to ERP systems used by large firms.
A)True
B)False
Page 15
Q5) What services do e-procurement Net marketplaces provide?
Q6) How are social networks being used in B2B e-commerce?
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Page 16