Electronic Business Practice Exam
Course Introduction
Electronic Business explores the integration of digital technologies into business processes and strategies, examining how organizations use the internet and other electronic means to conduct commerce and achieve competitive advantage. The course covers topics such as e-commerce business models, online marketing, electronic payment systems, digital supply chains, legal and ethical issues, and cybersecurity. Students will gain an understanding of the technological infrastructure supporting electronic business and develop practical skills for designing and managing digital business solutions in today's global market.
Recommended Textbook
E Commerce Essentials 1st Edition by Kenneth C. Laudon
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Chapter 1: The Revolution Is Just Beginning
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Q1) The emergence of entrepreneurial social and local firms is one of the hallmarks of the Consolidation period of e-commerce.
A)True
B)False
Answer: False
Q2) Which of the following is a combination of blog platform and social network?
A)Instagram
B)Tumblr
C)Wikipedia
D)Foursquare
Answer: B
Q3) All of the following are major business trends in e-commerce in 2012-2013 except for:
A)the growth of a new app-based online economy.
B)the expansion of the localization of e-commerce.
C)the emergence of a new social e-commerce platform.
D)the eclipse of search engine marketing by the mobile advertising platform.
Answer: D
Q4) A(n)________ extends the marketplace beyond traditional boundaries. Answer: marketspace
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Chapter 2: E-Commerce Business Models and Concepts
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Q1) Define organizational development and describe its importance in relation to the implementation of a business plan and strategy.
Answer: Organizational development is a plan that describes how the company will organize the work that needs to be accomplished in the business plan or strategy. Typically, work is divided into functional departments, such as production, shipping, marketing, customer support, and finance. Jobs within these functional areas are defined, and then recruitment begins for specific job titles and responsibilities. Typically, in the beginning, generalists who can perform multiple tasks are hired. As the company grows, recruiting becomes more specialized. For instance, at the outset, a business may have one marketing manager. But after two or three years of steady growth, that one marketing position may be broken down into seven separate jobs done by seven individuals.
All firms-new ones in particular-need an organization to efficiently implement their business plans and strategies. Many e-commerce firms and many traditional firms that attempt an e-commerce strategy have failed because they lacked the organizational structures and supportive cultural values required to support new forms of commerce.
Q2) Carbonite is a company that uses a(n)________ business model.
Answer: service provider
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Chapter 3: E-Commerce Infrastructure: the
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Q1) TCP/IP is divided into four separate ________, each handling a different aspect of the communication problem.
Answer: layers
Q2) ________ is one of the original Internet services and is used to transfer files from a server computer to a client computer and vice versa.
A)SMTP
B)FTP
C)HTTP
D)SSL
Answer: B
Q3) Which of the following statements about iPhone apps is not true?
A)They are distributed through Apple's App Store.
B)They are typically written in the Java programming language.
C)They were estimated to generate over $2 billion in 2012.
D)More than 30 billion have been downloaded.
Answer: B
Q4) The totality of blog-related Web sites is referred to as the ________.
Answer: blogosphere
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Chapter 4: Building an E-Commerce Presence: Web Sites, Mobile Sites,
and Apps
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Q1) ________ are the types of information systems capabilities needed to meet business objectives.
A)Information requirements
B)System functionalities
C)System design specifications
D)Physical design specifications
Q2) What are the two most important management challenges in building a successful e-commerce presence?
A)developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives
B)having an accurate understanding of your business environment and an achievable business plan
C)building a team with the right skill sets and closely managing the development process
D)identifying the key components of your business plan and selecting the right software, hardware, and infrastructure for your site
Q3) A ________ is an application designed specifically to operate using a mobile device's hardware and operating system.
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Chapter 5: E-Commerce Security and Payment Systems
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Q1) ________ refers to the ability to ensure that messages and data are only available to those authorized to view them.
A)Confidentiality
B)Integrity
C)Privacy
D)Availability
Q2) Digital cash is legal tender that is instantly convertible into other forms of value without the intermediation of any third parties.
A)True
B)False
Q3) Which of the following statements about PKI is not true?
A)The term PKI refers to the certification authorities and digital certificate procedures that are accepted by all parties.
B)PKI is not effective against insiders who have a legitimate access to corporate systems including customer information.
C)PKI guarantees that the verifying computer of the merchant is secure.
D)The acronym PKI stands for public key infrastructure.
Q4) ________ involves cybervandalism and data theft for political purposes.
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Chapter 6: E-Commerce Marketing and Advertising Concepts
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Q1) Which of the following is the top concern of Internet users about purchasing online?
A)inability to see and touch before buying
B)difficulty of returning products
C)shipping costs
D)inability to speak to sales assistant in person
Q2) Purchasing an online ad on a CPC basis means that the advertiser:
A)pays for impressions in 1,000 unit lots.
B)pays a prenegotiated fee for each click an ad receives.
C)pays only for those users who perform a specific action, such as registering, purchasing, etc.
D)exchanges something of equal value for the ad space.
Q3) The marketing technique known as ________ involves merchants offering products or services for a very low price for a short period of time.
A)search engine marketing
B)flash marketing
C)yield management
D)bait-and-switch
Q4) Discuss four features of social e-commerce that are driving its growth.
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Q5) Google's AdSense is an example of network keyword or ________ advertising.
Chapter 7: Ethical, Social, and Political Issues in E-Commerce
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Q1) Which of the following is not one of the issues complicating the taxation of e-commerce sales?
A)Taxes raised are used for different government purposes.
B)Sales taxes and policies vary by state and country.
C)Retailers legally only have to charge sales tax if they have operations located in the same state as a consumer.
D)Small online businesses are unable to manage sales taxes to thousands of different jurisdictions.
Q2) Which of the following situations would not qualify for the fair use exception to United States copyright law?
A)A professor clips a newspaper article just before class and distributes copies of it to his class.
B)A journalist quotes a paragraph from a book in a review of the book.
C)A student copies a photograph of his favorite band from a Web site created by the band's record label and places it on the student's personal Web site.
D)Google posts thumbnail images of books in the Google Book Search Project.
Q3) Discuss in depth one ethical, social, or political issue that is presently in the news surrounding the Internet and e-commerce.
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Chapter 8: Online Retail and Services
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Q1) Why are online travel services so popular for consumers and suppliers?
Q2) Online travel services revenues in 2012 were approximately:
A)$120 million.
B)$12 billion.
C)$120 billion.
D)$1.2 trillion.
Q3) Which of the following statements is not true?
A)Price competition among online travel services is difficult as comparison shopping for better prices is easy.
B)Online travel services is one of the few sectors in which extensive disintermediation has occurred.
C)The ability of travel products and services to be commoditized is a significant factor in the explosive growth of the online travel services industry.
D)The online travel services industry has gone through a period of consolidation.
Q4) The Internet has been a powerful influence on consumer insurance decisions. A)True B)False
Q5) Describe the state of the online retail sector today.
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Chapter 9: Online Content and Media
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Q1) The a la carte revenue model allows users to pay only for what they use.
A)True
B)False
Q2) Amazon's ________ is not just an e-book reader but also a media and entertainment portable device.
Q3) The entertainment industry is generally considered to be composed of five players: television, Hollywood films, music, radio, and video games.
A)True
B)False
Q4) Which of the following statements about television and premium video is not true?
A)The current transition to Internet delivery of television is leading to a decline in traditional television viewing.
B)Television is the largest content provider in the United States.
C)The largest online video distributor is Apple's iTunes.
D)Over-the-top entertainment services are a threat to cable television distributors.
Q5) How is the television industry being impacted by the Internet?
Q6) Zynga relies primarily on the sale of ________.
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Chapter 10: Social Networks, Auctions, and Portals
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Q1) Which of the following statements about auctions is not true?
A)Auctions create market efficiency.
B)Auctions eliminate inter-market price differences.
C)The Internet has increased the liquidity of traditional auctions.
D)Auctions make it more difficult for merchants to engage in price discrimination.
Q2) Which of the following is the market leader in C2C auctions?
A)Amazon
B)eBay
C)Yahoo
D)Craigslist
Q3) Keeping bid increments low increases the number of bidders and the frequency of their bids.
A)True
B)False
Q4) E-mailing buyers to warn them away from a seller is a type of auction fraud known as ________.
Q5) Describe the major types of Internet portals and explain the portal business model.
Q6) What are the different types of social networks?
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Chapter 11: B2b E-Commerce: Supply Chain Management and
Collaborative Commerce
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Q1) Which of the following statements is not true?
A)The Volkswagen Group manages almost all of its procurement needs via the Internet.
B)VWGroupSupply.com is an industry consortium.
C)VWGroupSupply can be accessed by suppliers via standard Web browser software.
D)The Volkswagen Group developed VWGroupSupply using technology from a number of vendors.
Q2) An ________ primarily serves businesses that primarily buy direct goods on a contract purchasing basis.
A)e-distributor
B)e-procurement company
C)exchange
D)industry consortium
Q3) B2B commerce includes all of the following business processes except:
A)use of corporate intranets.
B)inventory management.
C)product development.
D)order fulfillment.
Q4) ________ is a set of production methods that focuses on the elimination of waste throughout the customer value chain.
Page 13
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