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This course explores the fundamental concepts, structures, and strategies involved in electronic business models. Students will examine how the digital economy has transformed traditional business practices, focusing on the design, implementation, and management of online value creation. Topics include types of e-business models such as B2B, B2C, C2C, and C2B, revenue generation mechanisms, online marketplaces, digital payment systems, and the impact of emerging technologies on e-commerce. By analyzing real-world case studies, learners will gain insight into the challenges and opportunities of conducting business in a digital environment and develop the skills necessary to innovate and compete in the global e-business landscape.
Recommended Textbook
Electronic Commerce 10th Edition by Gary Schneider
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12 Chapters
960 Verified Questions
960 Flashcards
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80 Verified Questions
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Sample Questions
Q1) Internet e-mail accounts are far more valuable than single-organization e-mail accounts because of the ____________________.
Answer: network effect
Q2) B2B electronic commerce is sometimes called ____________________.
Answer: e-procurement e procurement
Q3) The combination of store design, layout, and product display knowledge is called ____.
A)business process
B)business transaction
C)merchandising
D)service
Answer: C
Q4) Software translation is also referred to as ____________________ translation. Answer: machine
Q5) Internet ____________________ includes the computers and software connected to the Internet and the communications networks over which the message packets travel.
Answer: infrastructure
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Sample Questions
Q1) The purpose of a(n)____ is to respond to requests for Web pages from Web clients.
A)URL
B)e-mail
C)Web server
D)top-level domain
Answer: C
Q2) An XML document is embedded within the ____________________ document.
Answer: HTML
Hypertext Markup Language
HTML (Hypertext Markup Language)
Hypertext Markup Language (HTML)
Q3) In 1989, the NSF permitted two commercial e-mail services, MCI Mail and CompuServe, to establish limited connections to the Internet for the sole purpose of exchanging e-mail transmissions with users of the Internet.
A)True
B)False
Answer: True
Q4) Upstream bandwidth is also called ____________________ bandwidth.
Answer: upload

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Sample Questions
Q1) The personal contact approach to identifying and reaching customers is sometimes called ____________________.
Answer: prospecting
Q2) In the ____________________ communication model, both the buyer and the seller participate actively in the exchange of information.
Answer: personal contact one-to-one one to one
Q3) ____________________ can occur whenever sales activities on a company's Web site interfere with its existing sales outlets.
Answer: Channel conflict
Q4) Companies that have existing sales outlets and distribution networks often worry that their Web sites will take away sales from those outlets and networks.
A)True
B)False
Answer: True
Q5) The word portal means ____________________. Answer: doorway
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Sample Questions
Q1) A key element in any e-mail marketing strategy is to obtain customers' approvals before sending them any e-mail that includes a marketing or promotional message.
A)True
B)False
Q2) A(n)____________________ broker is a company that serves as a clearinghouse or marketplace for sites that run affiliate programs and sites that want to become affiliates.
Q3) ____ uses product categories as a very strong organizing theme in the design of their Web sites.
A)Staples
B)AltaVista
C)MasterCard
D)WeddingChannel.com
Q4) When does technology-enabled relationship management occur?
Q5) When would you use a product-based marketing strategy?
Q6) Companies want to see customers move into the separation stage only if they are costing more to serve than they are worth.
A)True
B)False
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Sample Questions
Q1) The long-term relationships that are created among participants in the supply chain are called ____.
A)quality partners
B)JIT alliances
C)supply alliances
D)joint suppliers
Q2) ANSI does not set standards, but it maintains procedures for the development of national standards and accredits committees that follow those procedures.
A)True
B)False
Q3) The ultimate goal of supply chain management is to achieve a higher-quality or lower-cost product at the end of the chain.
A)True
B)False
Q4) What is the difference between direct and indirect materials?
Q5) A(n)____________________ has a password-protected entrance and offers negotiated price reductions on a limited selection of products-usually those that the customer has agreed to purchase in certain minimum quantities.
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Q1) Because social networking sites ask their members to provide demographic information about themselves, the potential for ____________________ marketing on these types of sites is very high.
Q2) The general idea behind all of the social networking sites is that people are invited to join by existing members who think they would be valuable additions to the community.
A)True
B)False
Q3) Dutch auctions move large numbers of commodity items relatively slowly.
A)True
B)False
Q4) The types of products that work well for group shopping sites are branded products with well-established reputations.
A)True
B)False
Q5) ____________________ refers to the conversion of existing regular site visitors seeking free information or services into fee-paying subscribers or purchasers of services.
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Q6) What is the main difference between eBay and a live English auction?
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Q1) When a seller advertises goods for sale on a Web site, that seller is making an offer and inviting offers from potential buyers.
A)True
B)False
Q2) ____________________ is the practice of registering a domain name that is the trademark of another person or company in the hopes that the owner will pay huge amounts of money to acquire the URL.
Q3) Non-U.S.corporations and individuals cannot be sued in U.S.courts if they conduct business or commit tortious acts in the United States.
A)True
B)False
Q4) A(n)____________________ is a distinctive mark, device, motto, or implement that a company affixes to the goods it produces for identification purposes.
Q5) A business cannot commit a tortious act simply by selling a product that causes harm to a buyer.
A)True
B)False
Q6) Briefly discuss the application of import tariffs.
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Q1) Which of the following continually conducts surveys to tally the number of Web sites in existence and measure the relative popularity of Internet Web server software?
A)Netscape
B)Microsoft
C)Netcraft
D)CNN
Q2) The job of a Web server is to process and respond to Web ____________________ requests that are sent using HTTP.
Q3) A program called ____ tests the connectivity between two computers connected to the Internet.
A)Telnet
B)Tracert
C)Ping
D)Finger
Q4) Explain the difference between a dynamic Web page and a static Web page.
Q5) In ____________________ scripting, a program running on a Web server creates a Web page in response to a request for specific information from a Web client.
Q6) A computer must have a(n)____________________ to run programs.
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Q1) SCM ____________________ software helps with tasks such as warehouse and transportation management.
Q2) The practice of replacing a company 's investment in computing equipment by selling Internet-based access to its own computing hardware and software is called
.
Q3) ____ software often includes powerful search tools that use proprietary semantic and statistical algorithms to help users find the content, human experts, and other resources that can aid them in their research and decision-making tasks.
A)Content management
B)Data management
C)Knowledge management
D)Data mining
Q4) Because of the cost of the technology involved, creating an online store can be much more expensive than building a chain of retail stores.
A)True
B)False
Q5) What is the difference between a static catalog and a dynamic catalog?
Q6) What is the purpose of supply chain management software?
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Q1) The best-known active content forms are crackers and ActiveScript.
A)True
B)False
Q2) A(n)____ is an object that contains programs and properties that Web designers place on Web pages to perform particular tasks.
A)objective
B)Java++
C)ActiveX control
D)plug-in
Q3) In some cities that have large concentrations of wireless networks, attackers, called ____________________, drive around in cars using their wireless-equipped laptop computers to search for accessible networks.
Q4) A(n)____________________ is simply a number that is used with the encryption algorithm to "lock" the characters of the message being protected so that they are undecipherable without the key.
Q5) ____________________ cookies exists until the Web client ends the connection.
Q6) Cookies can be placed on the client computer by the Web server site, in which case they are called ____________________ cookies.
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Q1) ____________________ cards give consumers a unique card number that is valid for one transaction only.
Q2) Using electronic cash provides an audit trail.
A)True
B)False
Q3) Visa and MasterCard, which do not issue cards directly to consumers, are ____________________ associations that are operated by the banks who are members in the associations.
Q4) Yahoo! wallet is a(n)____________________-side electronic wallet offered by the Web portal site Yahoo!
Q5) In a(n)____ system, the card issuer pays the merchants that accept the card directly and does not use an intermediary, such as a bank or clearinghouse system. A)open loop
B)closed loop
C)virtual loop
D)direct loop
Q6) ____________________ can be accomplished by purchasing goods or services with ill-gotten electronic cash.
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Q1) ____________________ creators are responsible for writing original content for Web sites.
Q2) The best way to manage any complex electronic commerce implementation is to use formal management techniques.
A)True
B)False
Q3) Information systems development projects are more likely to succeed than other types of projects, such as building construction.
A)True
B)False
Q4) The ____ is the existing company that wants to launch an electronic commerce initiative.
A)equity partner
B)venture sponsor
C)operational partner
D)outsourcing partner
Q5) ____________________ was the incubator that helped companies such as CarsDirect.com, Overture, and Tickets.com get started.
Q6) Stock is sold to the public in an event called a(n)_________________________.
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