Electronic Business and Commerce
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Course Introduction
Electronic Business and Commerce explores the principles, models, and technologies underlying modern digital enterprises. The course examines how organizations conduct business transactions, manage supply chains, and engage customers over the internet and through electronic platforms. Topics include e-commerce infrastructure, digital marketing, electronic payment systems, cybersecurity, legal and ethical considerations, and the strategic use of information technology. Students will gain practical insights into the design and implementation of e-business solutions, enabling them to understand the impact of digital transformation on global commerce and prepare for careers in the dynamic world of electronic business.
Recommended Textbook
E Commerce 2016 Business Technology Society 12th Edition by Kenneth C. Laudon
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Chapter 1: The Revolution Is Just Beginning
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Sample Questions
Q1) The emergence of mobile, social, and local e-commerce occurred during the Consolidation period of e-commerce.
A)True
B)False
Answer: False
Q2) Which of the following features of e-commerce technology allows users to participate in the creation of online content?
A)ubiquity
B)global reach
C)information density
D)social technology
Answer: D
Q3) Which of the following statements is not true?
A)No one academic perspective dominates research about e-commerce.
B)Economists take a purely technical approach to e-commerce.
C)There are two primary approaches to e-commerce: behavioral and technical.
D)Management scientists are interested in e-commerce as an opportunity to study how business firms can exploit the Internet to achieve more efficient business operations.
Answer: B
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Chapter 2: E-Commerce Business Models and Concepts
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Q1) Which of the following involves a company giving away a certain level of product or services without charge, but then charging a fee for premium levels of the product or service?
A)advertising revenue model
B)subscription revenue model
C)freemium strategy
D)transaction fee revenue model
Answer: C
Q2) W.W. Grainger is an example of which of the following business models?
A)B2B service provider
B)exchange
C)e-distributor
D)industry consortia
Answer: C
Q3) E-commerce has increased price competition in nearly all markets.
A)True
B)False
Answer: True
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Chapter 3:
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Q1) During which phase of the development of the Internet was the Domain Name System (DNS)introduced?
A)Commercialization phase
B)Institutional phase
C)Innovation phase
D)Consolidation phase
Answer: B
Q2) IANA is the organization currently in charge of assigning IP addresses.
A)True
B)False
Answer: True
Q3) ________ is a model of computing in computer processing, storage, software, and other services are provided as a shared pool of virtualized resources over the Internet.
A)Client/server computing
B)P2P computing
C)Mobile computing
D)Cloud computing
Answer: D
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Chapter
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Q1) Which of the following is the minimum system architecture requirement for an e-commerce Web site that processes orders?
A)single-tier architecture
B)two-tier architecture
C)three-tier architecture
D)multi-tier architecture
Q2) A native app is one designed to specifically operate using a mobile device's hardware and operating system.
A)True
B)False
Q3) Which of the following types of sites typically needs a high percentage of secure pages?
A)Web services
B)customer self-service
C)trading
D)publishing/subscription
Q4) List and describe the eight most important factors in successful e-commerce site design.
Q5) What are widgets and how are they used? How do they differ from mashups?
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Chapter 5: E-Commerce Security and Payment Systems
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Sample Questions
Q1) Proxy servers are also known as:
A)firewalls.
B)application gateways.
C)dual home systems.
D)packet filters.
Q2) Explain how an online credit card transaction works, identifying the parties involved and describing how SSL/TLS is involved. What are the limitations of online credit card payment systems?
Q3) Symmetric key cryptography is also known as:
A)public key cryptography.
B)secret key cryptography.
C)PGP.
D)PKI.
Q4) FREAK is an example of which of the following?
A)mobile malware
B)software vulnerability
C)botnet
D)Trojan horse
Q5) Why is it difficult to accurately estimate the actual amount of cybercrime?
Q6) What is a sniffing attack and how does it differ from a MitM attack?
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Chapter 6: E-Commerce Marketing and Advertising Concepts
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Sample Questions
Q1) A Web beacon is:
A)a cookie that carries a virus.
B)an executable cookie.
C)an automated applet for performing Web searches.
D)a tiny graphics file embedded in an e-mail or Web page.
Q2) Lead generation marketing firms specialize in inbound marketing.
A)True
B)False
Q3) Evidence suggests that real-time customer chat increases the dollar value of transactions.
A)True
B)False
Q4) Which of the following statements about the Internet's impact on marketing is not true?
A)The Internet has broadened the scope of marketing communications.
B)The Internet has decreased the impact of brands.
C)The Internet has increased the richness of marketing communications.
D)The Internet has expanded the information intensity of the marketplace.
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Q5) Discuss the changes that Google has made to its search algorithms to improve search results and user experience.
Chapter 7: Social, Mobile, and Local Marketing
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Q1) What technologies and techniques are employed in location-based mobile marketing?
Q2) Facebook's Search functionality includes everyone's public posts, Likes, photos, and interests, and makes them available to all users of Facebook, even those who are not friends.
A)True
B)False
Q3) In 2015, mobile marketing was about ________% of all online marketing.
A)15%
B)25%
C)40%
D)50%
Q4) Which of the following statements is not true?
A)Google is the leading display ad site on mobile devices.
B)Google is the largest distributor of video ads on the mobile platform.
C)Mobile advertising is dominated by Google.
D)Google generates almost two-thirds of all mobile search ad spending.
Q5) Pinterest's visitors are predominantly women.
A)True
B)False
9
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Chapter 8: Ethical, Social, and Political Issues in E-Commerce
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Q1) Which of the following allows someone to obtain an exclusive monopoly on the ideas behind an invention for 20 years?
A)copyright law
B)trade secret law
C)patent law
D)trademark law
Q2) Registering a domain name similar or identical to trademarks of others to divert Web traffic to their own sites is an example of:
A)cybersquatting.
B)cyberpiracy.
C)framing.
D)metatagging.
Q3) Which of the following requires financial institutions to inform consumers of their privacy policies and permits consumers some control over their records?
A)Freedom of Information Act
B)Gramm-Leach-Bliley Act
C)COPPA
D)HIPAA
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Chapter 9: Online Retailing and Services
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Q1) For a quick check of a firm's short-term financial health, examine its:
A)working capital.
B)gross margin.
C)long-term debt.
D)cost of sales.
Q2) The MOTO sector of the retail industry is most similar to the ________ sector.
A)specialty stores
B)general merchandise
C)online retail sales
D)consumer durables
Q3) Naturebox is an example of a subscription-based retail revenue model.
A)True
B)False
Q4) Which of the following categories generates the highest percentage of online retail revenue?
A)computers and electronics
B)apparel and accessories.
C)books/music/video
D)automobile and automobile parts and accessories
Q5) Identify and discuss the key features of the online insurance industry.
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Chapter 10: Online Content and Media
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Q1) Which of the following is not a leading factor in changing the television industry?
A)increasing broadband penetration
B)development of the mobile platform
C)increased popularity of binge watching compared to watching linear TV
D)inability to attract customers to traditional products
Q2) How is the television industry being impacted by the Internet?
Q3) Which of the following is not an example of a start-up digital news site?
A)Huffington Post
B)Buzzfeed
C)Vice
D)USA Today
Q4) Zinio is an example of which of the following?
A)interactive book developer
B)magazine aggregator
C)e-reader platform
D)vanity press
Q5) Why have newspaper revenues declined over the past 15 years?
Q6) Describe the three basic revenue models for digital content delivery.
Q7) Explain the concept of media convergence.
Page 12
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Chapter 11: Social Networks, Auctions, and Portals
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Q1) What business models do social networks use?
Q2) Which of the following is a community of members who self-identify with a demographic or geographic category?
A)practice network
B)sponsored community
C)affinity community
D)interest-based social network
Q3) Priceline's auctions utilize fixed pricing.
A)True
B)False
Q4) A community site created by a corporation is called a sponsored community site.
A)True
B)False
Q5) All of the following are solutions to the problem of high monitoring costs except:
A)seller rating systems.
B)watch lists.
C)proxy bidding.
D)fixed pricing.
Q6) Identify and describe the main types of portals.
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Chapter 12: B2b E-Commerce: Supply Chain Management and
Collaborative Commerce
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Q1) Collaborative commerce systems:
A)focus on structuring intra-firm communications.
B)bring customers into the product development phase.
C)provide open, competitive marketplaces.
D)foster sharing sensitive internal information with suppliers and purchasers.
Q2) Which of the following primarily involve long-term sourcing?
A)e-distributors and exchanges
B)e-distributors and industry consortia
C)e-procurement Net marketplaces and exchanges
D)e-procurement Net marketplaces and industry consortia
Q3) All of the following are forms of collaboration among businesses except: A)RFQs.
B)CPFR.
C)demand chain visibility.
D)marketing coordination and product design.
Q4) The liquidity of a market is measured by all of the following except:
A)price transparency.
B)number of buyers and sellers in market.
C)volume of transactions.
D)size of transactions.
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