Effective Business Presentations
Review Questions
Course Introduction
Effective Business Presentations equips students with the skills and strategies needed to plan, design, and deliver impactful presentations in a professional business environment. The course covers key elements such as audience analysis, clear message structuring, visual aid creation, and persuasive communication techniques. Through hands-on practice and constructive feedback, students learn to communicate complex information confidently and succinctly, enhance their personal presence, and engage stakeholders in diverse business contexts. Emphasis is placed on both in-person and virtual presentation settings, enabling students to adapt their approach to various platforms and scenarios.
Recommended Textbook
Excellence in Business Communication 10th Edition by John V. Thill
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Chapter 1: Achieving Success Through Effective Business
Communication
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Sample Questions
Q1) The final step in the communication process is
A) receiving the message.
B) sending the message.
C) the audience providing feedback to the sender.
D) interpreting the message.
E) decoding the message.
Answer: C
Q2) What is workforce diversity?
Answer: Workforce diversity refers to all the differences among the people you come into contact with on the job,including age,gender,sexual orientation,education,and so forth.
Explanation: Businesses are paying more attention to workforce diversity - all the differences among people who work together,including differences in age,gender,sexual orientation,education,cultural background,religion,ability,and life experience.This is beneficial to businesses as they increasingly reach across international borders to market their products,partner with other businesses,and even look to other countries to employ workers and executives.
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Chapter 2: Mastering Team Skills and Interpersonal Communication
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Q1) Dealing directly with resistance is never good for team maintenance.
A)True
B)False
Answer: False
Q2) Active listening involves
A) thinking of what you will say next while others are speaking.
B) playing "devil's advocate" and thinking of ways to disagree, even before the other person has finished speaking.
C) making a conscious effort to truly hear and understand what the other party is saying.
D) allowing your mind to multitask while others are speaking.
E) working to overhear coworkers' conversations, even if they are unaware that you are listening.
Answer: C
Q3) Group ________ are informal standards of conduct that members share and that guide member behavior.
Answer: norms
Explanation: Norms are informal standards of conduct that members share and that guide member behavior.Productive teams tend to develop clear norms.
Page 4
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Chapter 3: Communicating in a World of Diversity
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Q1) Letters from Japanese businesspeople tend to be ________ than those written in the United States.
A) more direct
B) less direct
C) less interesting
D) shorter
E) better illustrated
Answer: B
Q2) Following the "Golden Rule" is an effective strategy for adapting to other cultures.
A)True
B)False
Answer: False
Q3) In general,when writing to someone in another country,U.S.businesspeople should be a bit more formal than they would be otherwise.
A)True
B)False
Answer: True
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Chapter 4: Planning Business Messages
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Q1) As long as your message is clear and interesting,the medium you choose doesn't really matter.
A)True
B)False
Q2) Infographics refers to messages that combine powerful visuals with supporting text.
A)True
B)False
Q3) Your entire message supports,explains,or demonstrates your ________ ________-a specific statement about the topic of your message.
Q4) In part,media richness refers to
A) the cost of sending a message through a particular medium.
B) the popularity of a specific medium.
C) a medium's ability to facilitate feedback.
D) the difficulties involved with using a particular medium.
E) how well a medium works with especially long messages.
Q5) Media richness refers to the relative costs of advertising in the various mass media.
A)True B)False
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Chapter 5: Writing Business Messages
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Q1) Which of the following sentences contains the strongest and most effective wording?
A) Given the parameters of the situation, the most propitious choice would be to make adjustments in certain budget areas.
B) We need to cut the operating budget by 12 percent or profits will plummet.
C) Someone's going to need to do some budget cutting around here or heads will roll.
D) Perusal of budgetary figures reveals that a 12 percent reduction in operations is called for if we are to stave off a negative impact on profits.
E) Having dissected the latest budget figures, it is clear to me that we have a real need to re-examine our priorities and revamp the budget along the lines I have suggested herein.
Q2) Which of the following is not an example of pompous language?
A) We are in receipt of
B) Please be advised that
C) Please let us know
D) We wish to inform you
E) Henceforth, we fully expect
Q3) Briefly explain the difference between file merge and mail merge.
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Chapter 6: Completing Business Messages
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Q1) Justified margins
A) make the document easier to read.
B) create a cleaner look because of increased white space along the right margin.
C) make messages look more formal.
D) help get audience members' attention, even before they start to read.
E) are impossible to create without specialized publishing software.
Q2) Conclusions should accomplish what two tasks?
Q3) "Take an action" is an example of a camouflaged verb.
A)True
B)False
Q4) The main tasks in completing a business message consist of all except A) proofreading.
B) revising.
C) forecasting.
D) producing.
E) All of the above are part of the completing step.
Q5) Briefly explain the difference between word processing software and desktop publishing software.
Q6) Explain at least three of the steps involved in editing documents for clarity.
Page 8
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Chapter 7: Crafting Messages for Electronic Media
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Q1) Creating effective social media content in business means taking every opportunity to promote your company's products.
A)True
B)False
Q2) Because many email programs display the first few words or lines of incoming messages,you should
A) be vague in your first sentence, to entice the reader to open the message.
B) leave several blank lines at the beginning of each message.
C) treat the first sentence of the message as an extension of your subject line.
D) use phrases such as "MUST READ" in your first sentence.
E) try to limit all email messages to a single sentence.
Q3) In business-related email messages,it is a good idea to make frequent use of background colors and colored type to add visual appeal to the text.
A)True
B)False
Q4) There are no important differences between instant messaging and text messaging.
A)True
B)False
Q5) List at least five media that are popular for sending brief business messages.
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Chapter 8: Writing Routine and Positive Messages
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Q1) Refusing to write a recommendation letter
A) should be avoided at all costs.
B) is unnecessary, since you can simply "forget" to write one if you decide against it.
C) is unethical, even if you have misgivings about the candidate.
D) is more risky than writing a negative letter.
E) is the best option if a candidate has serious shortcomings.
Q2) When making an unusual or complex request,it is best to
A) ask all at once, even if it makes results in one long and complicated question.
B) use passive voice to state what is wanted.
C) break it down into specific, individual questions.
D) use a particularly demanding tone.
E) warn the audience that they might struggle to understand it.
Q3) In the body of a routine request,you should
A) beg the reader to grant your request.
B) explain and justify your request.
C) give your sales pitch.
D) explain what will happen if the audience does not do what you are asking.
E) state your main idea.
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Chapter 9: Writing Negative Messages
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Q1) "We have credited your account in the amount of $14.95 to cover the cost of return shipping" is an example of which type of buffer?
A) good news
B) cooperation
C) understanding
D) fairness
E) appreciation
Q2) Even when you are positive the person making a claim or request for adjustment is not telling the truth,it is vital to avoid saying or writing anything the recipient might interpret as ________: the intentional communication of false statements that damage character or reputation.
Q3) What are your five main goals when delivering bad news?
Q4) In rejecting a proposal you solicited,you should use the indirect approach and provide an explanation.
A)True
B)False
Q5) In the ________ approach for negative messages,the bad news comes after the reasons supporting the decision.
Q6) Which medium is generally best for delivering bad news to employees?
Page 11
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Chapter 10: Writing Persuasive Messages
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Sample Questions
Q1) If price is one of your strong selling points,you should
A) mention special offers, such as volume discounts, before actually stating the price.
B) compare the price to the cost of some other product or activity ("This exercise equipment costs less than a health club membership").
C) break the total price into smaller units ("Just six easy payments of $19.95 each will bring you this lovely collector's item").
D) give it a position of prominence, such as in the headline or as the last item in a paragraph.
E) not overemphasize it, since you might need to fall back on it later.
Q2) List three categories of common persuasive business messages.
Q3) Most persuasive messages combine logical and emotional appeals.
A)True
B)False
Q4) Demographic information includes people's psychological characteristics,such as personality,attitudes,and lifestyle.
A)True
B)False
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Chapter 11: Planning Reports and Proposals
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Q1) "Do you think the new employee benefit package is adequate?" is an example of an open-ended question.
A)True
B)False
Q2) An email summarizing an employee's trip to a trade show would be an example of a personal activity report.
A)True
B)False
Q3) A landscaper bidding on a job at the request of a general contractor would submit an external,unsolicited proposal.
A)True
B)False
Q4) The two most common primary research methods are
A) not appropriate for test marketing.
B) experiments and observations.
C) surveys and interviews.
D) test panels.
E) reports and memos.
Q5) Briefly explain the difference between primary research and secondary research.
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Chapter 12: Writing Reports and Proposals
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Q1) Which of the following is not an element normally included in the introduction of a proposal?
A) Background/statement of the problem or opportunity
B) Proposed solution to the problem
C) The scope of the report
D) Statement of qualifications
E) All of the above are normally included.
Q2) What four topics are commonly covered in the introduction to a business proposal? Briefly explain each one.
Q3) Rewrite the following sentence in a more formal tone,appropriate for a business report: "I don't think changing our mileage reimbursement policy would make things any better."
Q4) If you end up with multiple conclusions,recommendations,or actions in your report,it is best to
A) go back to the drawing board and cut them down to one or two, at the most.
B) combine similar items to make it easy on your readers.
C) number and list them.
D) leave them out of the report itself and include them in an appendix.
E) admit that you really aren't sure what to do.
Q5) List three ways to increase the formality of business reports.
Page 14
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Chapter 13: Completing Reports and Proposals
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Q1) You've used information from several websites to support your argument in a formal report.You should
A) not worry about documenting the sources since that's only necessary in school-not in business.
B) provide information on your sources only if the audience requests it.
C) clearly document the sources in the report.
D) determine whether the websites are copyrighted, and then decide whether or not to document them.
E) do none of the above.
Q2) The synopsis of a formal report may also be called a(n) A) abstract.
B) thesis.
C) snapshot.
D) quick view.
E) outline.
Q3) A synopsis of a 15-page report should usually be at least two pages long.
A)True
B)False
Q4) In preparing a formal report,how can you ensure the accuracy of your table of contents?
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Chapter 14: Designing and Delivering Oral and Online Presentations
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Q1) Sending preview materials to the audience prior to an online presentation
A) will cause most audience members to ignore what you present later.
B) suggests that you are not confident.
C) can be helpful, especially if you do not include your entire slide set.
D) is an example of the backchannel in action.
E) is necessary only if you are inexperienced.
Q2) What six stages should you go through in preparing an effective outline for a presentation?
Q3) Including hyperlinks in a presentation limits your ability to customize it for different audiences and situations.
A)True
B)False
Q4) When preparing an outline for your speech,keep in mind that
A) it can include delivery cues, such as where you plan to pause for emphasis or use visuals.
B) you should keep each item to two- to three-word descriptions of what you will say.
C) you can leave out all transitions.
D) this is not the place to include "stage directions."
E) the best presentations are almost entirely spontaneous.
Page 16
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Chapter 15: Building Careers and Writing Résumés
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Q1) How can reading business-related blogs,microblogs,and podcasts help you prepare to seek employment?
Q2) With so many opportunities to apply for jobs online,is it still worthwhile to prepare a traditional paper résumé? Why or why not?
Q3) A résumé is a persuasive message designed to help you get an interview.
A)True
B)False
Q4) In composing a résumé,it is best to avoid A) using the word I.
B) active verbs.
C) prepositions.
D) past-tense.
E) bulleted lists.
Q5) Including a photo of yourself with your résumé
A) is a great way to personalize your application.
B) helps you stand out among other applicants.
C) will cause some employers to discard your application immediately.
D) is the best way to guard against potential discrimination.
E) is a good idea if it shows you having fun and being yourself.
Q6) In what ways does a scannable résumé differ from the traditional format?
Page 17
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Chapter 16: Applying and Interviewing for Employment
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Q1) During a screening interview,your best approach is to
A) ask as many questions as possible.
B) keep your answers short, providing a few key details to distinguish you from other candidates.
C) expand on your answers as much as possible so that the interviewer knows you are at ease.
D) keep as low a profile as you can; this is not the time to try to differentiate yourself from other candidates.
E) ask for feedback on how you compare to other candidates.
Q2) The appropriate clothing for most job interviews is something conservative,such as a dark blue suit.
A)True
B)False
Q3) Staging mock interviews can help you identify undesirable nonverbal behaviors and speech mannerisms.
A)True
B)False
Q4) Describe at least three common employment messages that follow an interview.
Q5) What are the two primary aims of screening interviews?
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Chapter 17: Format and Layout of Business Documents
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Q1) If you are writing a business letter to someone you know well,it is acceptable to use his or her first name in the salutation.
A)True
B)False
Q2) In the simplified letter format,commas follow both the salutation and the complimentary close.
A)True
B)False
Q3) If you include an attention line in a business letter,you should place it
A) at the top of the page, centered under the letterhead.
B) below the salutation.
C) two lines below the complimentary close.
D) on the first line of the inside address.
E) vertically on the left side of the page.
Q4) The second page of a letter includes a heading containing the name of the person or organization receiving the letter,the page number,and the date.
A)True
B)False
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Chapter 18: Documentation of Report Sources
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Q1) With Chicago humanities style,you use
A) the author-date system.
B) the author-page number system.
C) full citations within the text itself.
D) all capital letters in each citation.
E) footnotes or endnotes.
Q2) In the list of works cited following MLA style
A) the date comes immediately after the author's name.
B) electronic sources are not included.
C) the titles of books and periodicals are put in quotation marks.
D) the publication date appears at the beginning of each entry.
E) all the main words are capitalized in the titles of books and articles.
Q3) When preparing the list of references following the APA style
A) include all the works you consulted, even if you didn't actually cite them anywhere in the text.
B) include full information on any personal communications or interviews you conducted in your research.
C) use the title "References."
D) use the title "Works Cited."
E) do all of the above.
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Chapter 19: Handbook of Grammar, Mechanics, and Usage
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Q1) Which of the following punctuation marks is used to separate a dependent clause at the beginning of a sentence from the rest of the sentence?
A) Semicolon
B) Colon
C) Dash
D) Exclamation Point
E) Comma
Q2) A period goes inside quotation marks if the whole sentence is quoted but outside the quotation marks if only the last part of the sentence is a quote.
A)True
B)False
Q3) Which of the following words is misspelled?
A) Exaggerate
B) Occurrence
C) Receive
D) Accommodate
E) Disbersment
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