E-Commerce Systems Design Exam
Review
Course Introduction
E-Commerce Systems Design explores the principles, architectures, and technologies necessary for building robust online commercial platforms. This course covers the end-to-end process of designing and developing secure, efficient, and scalable e-commerce systems. Topics include web application frameworks, payment gateway integration, shopping cart design, user authentication, database management, mobile commerce, and security protocols. Students will also examine real-world case studies, best practices in user experience design, and emerging trends such as personalized recommendations and cloud-based solutions. Practical assignments and projects provide hands-on experience in designing e-commerce solutions that meet contemporary business and consumer needs.
Recommended Textbook
Ecommerce 2013 9th Edition by Kenneth C. Laudon
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Chapter 1: The Revolution Is Just Beginning
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Sample Questions
Q1) The costs incurred by merchants in having to change product prices (such as the costs of reentering prices into computer systems) are referred to as ________ costs.
Answer: menu
Q2) A company's online inventory control process is an example of e-business, as opposed to e-commerce.
A)True
B)False
Answer: True
Q3) Which of the following describes the basic Web policy of large firms during the period of invention?
A) integrate social networking and mobile platform with Web site marketing
B) use Web to connect with suppliers
C) include additional channels to market products
D) maintain a basic, static Web site
Answer: D
Q4) A(n) ________ occurs when everyone in a group receives value because all participants use the same tool or product.
Answer: network effect
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Chapter 2: E-Commerce Business Models and Concepts
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Q1) Which of the following factors is not a significant influence on a company's competitive environment?
A) how many competitors are active
B) what the market share of each competitor is
C) the availability of supportive organizational structures
D) how competitors price their products
Answer: C
Q2) Exostar is an example of a(n):
A) private industrial network.
B) exchange.
C) industry consortium.
D) e-distributor.
Answer: C
Q3) Which of the following are Amazon's primary value propositions?
A) personalization and customization
B) selection and convenience
C) reduction of price discovery cost
D) management of product delivery
Answer: B
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Chapter
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Q1) TCP/IP operates in which layer of Internet architecture?
A) Network Technology Substrate layer
B) Middleware Services layer
C) Transport Services and Representation Standards layer
D) Applications layer
Answer: C
Q2) ________ software refers to the software that enables a computer to deliver Web pages written in HTML to client computers on a network that request this service by sending an HTTP request.
Answer: Web server
Q3) Which layer of Internet architecture is composed of the telecommunications networks and protocols?
A) Network Technology Substrate layer
B) Middleware Services layer
C) Transport Services and Representation Standards layer
D) Applications layer
Answer: A
Q4) A set of rules for transferring data is called a(n) ________.
Answer: protocol
Page 5
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Sample Questions
Q1) All of the following are basic functionality provided by e-commerce merchant server software except:
A) a product catalog.
B) marketing software.
C) a shopping cart.
D) credit card processing.
Q2) In order from beginning to end, the major steps in the SDLC, are:
A) systems analysis/planning; systems design; building the system; testing; and implementation.
B) systems design; testing; building the system; and implementation.
C) systems analysis/planning; systems design; building the system; implementation; and testing.
D) systems analysis/planning; implementation; building the system; and testing.
Q3) The term stateless refers to the fact that:
A) no one government entity controls the Internet.
B) the server does not have to maintain an ongoing dedicated interaction with the client computer.
C) system performance degrades as more simultaneous users require service.
D) Web servers may maintain multiple instances of server software to handle requests.
Page 6
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Chapter 5: E-Commerce Security and Payment Systems
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Q1) A Trojan horse appears to be benign, but then does something other than expected.
A)True
B)False
Q2) ________ is a widely used e-mail public key encryption software tool.
Q3) All of the following were computer crimes committed in 2011-2012 except:
A) Russian hackers posting over 6 million Facebook usernames and passwords online.
B) 77 million user credit card numbers stolen from Sony's PlayStation gameserver.
C) A Stuxnet worm wiped computers in the Iranian Oil Ministry clean.
D) Melissa worm spreads through Microsoft Word templates.
Q4) Smishing attacks exploit SMS messages.
A)True
B)False
Q5) Digital cash is legal tender that is instantly convertible into other forms of value without the intermediation of any third parties.
A)True
B)False
Q6) Spoofing a Web site is also called ________.
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Chapter 6: E-Commerce Marketing Concepts: Social,
Mobile, Local
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Q1) Which of the following demographic groups had the greatest increase in Internet access between 2002 and 2012?
A) Black, non-Hispanic
B) Asians
C) White, non-Hispanic
D) Hispanic
Q2) ________ occurs when a new venue for selling products or services threatens to destroy existing venues.
Q3) The marginal cost of the production of information goods distributed over the Internet is zero or near zero.
A)True
B)False
Q4) Which of the following statements about the Internet's impact on marketing is not true?
A) The Internet has broadened the scope of marketing communications.
B) The Internet has decreased the impact of brands.
C) The Internet has increased the richness of marketing communications.
D) The Internet has expanded the information intensity of the marketplace.
Q5) The ________ is a mapping of all significant online social relationships.
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Chapter 7: E-Commerce Marketing Communications
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Q1) Purchasing an online ad on a CPA basis means that the advertiser:
A) pays for impressions in 1,000 unit lots.
B) pays a prenegotiated fee for each click an ad receives.
C) pays only for those users who perform a specific action, such as registering, purchasing, etc.
D) exchanges something of equal value for the ad space.
Q2) Which of the following forms of online advertising is growing the fastest?
A) paid search
B) sponsorships
C) video
D) rich media
Q3) ________ ads involves showing the same or similar ad to individuals across multiple Web sites.
Q4) Sending e-mail marketing messages is typically less costly than sending direct mail marketing messages.
A)True
B)False
Q5) A(n) ________ video ad runs when a user mouses over a section of text.
Q6) Identify and describe the various types of rich media ads and video ads and explain how each one works.
Page 9
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Chapter 8: Ethical, Social, and Political Issues in E-Commerce
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Q1) Registering a domain name similar or identical to trademarks of others to divert Web traffic to their own sites is an example of:
A) cybersquatting.
B) cyberpiracy.
C) framing.
D) metatagging.
Q2) The opt-in model for informed consent requires an affirmative action by the consumer before a company can collect and use information.
A)True
B)False
Q3) A(n) ________ is a private self-regulating policy and enforcement mechanism that meets the objectives of government regulators and legislation, but does not involve government regulation or enforcement.
Q4) Discuss in depth one ethical, social, or political issue that is presently in the news surrounding the Internet and e-commerce.
Q5) The four major dimensions of e-commerce ethical, social, and political issues are public safety and welfare; property rights; information rights; and ________.
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Chapter 9: Online Retail and Services
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Q1) Define economic viability and explain the factors involved in assessing a firm's economic viability.
Q2) The online mortgage industry has transformed the process of obtaining a mortgage.
A)True
B)False
Q3) What is another name for pro forma earnings?
A) net margin
B) operating income
C) earnings before income taxes, depreciation, and amortization (EBITDA)
D) generally accepted accounting principles (GAAP) earnings
Q4) ________ provide integrated airline, hotel, conference center, and auto rental services at a single Web site.
Q5) In ________, all of a customer's financial (and even nonfinancial) data are pulled together at a single personalized Web site.
A) account aggregation
B) a financial portal
C) integrated financial services
D) EBPP systems
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Chapter 10: Online Content and Media
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Q1) The a la carte revenue model allows users to pay only for what they use.
A)True
B)False
Q2) YouTube's entrance into the content production business is an example of ________.
Q3) Which of the following is the fastest growing online gaming audience?
A) casual gamers
B) mobile gamers
C) social gamers
D) console gamers
Q4) Which of the following was the most troubled segment of the publishing industry in 2012?
A) books
B) magazines
C) newspapers
D) periodicals
Q5) Amazon uses a kind of DRM called a "walled garden" to protect online music that it sells.
A)True
B)False
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Chapter 11: Social Networks, Auctions, and Portals
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Q1) Most of today's well-known portals began as search engines.
A)True
B)False
Q2) E-mailing buyers to warn them away from a seller is a type of auction fraud known as ________.
Q3) ________ pricing adjusts prices based on the location of the consumer.
A) Personalization
B) Utilization
C) Trigger
D) Fixed
Q4) Which of the following is a community of members who self-identify with a demographic or geographic category?
A) practice network
B) sponsored community
C) affinity community
D) interest-based social network
Q5) Priceline's auctions are seller-biased.
A)True
B)False
Q6) What are the benefits to both the market-makers and consumers in an auction?
Page 13
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Chapter 12: B2B E-Commerce: Supply Chain Management and Collaborative
Commerce
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Q1) ________ systems are generally older computer systems used to manage key business processes in a firm.
Q2) An ________ provides electronic catalogs that represent the products of thousands of direct manufacturers.
A) e-distributor
B) e-procurement company
C) exchange
D) industry consortium
Q3) Identify and describe the major stages in the development of B2B commerce.
Q4) EDI transactions total about ________ percent of all B2B e-commerce in 2011.
A) 10
B) 35
C) 50
D) 75
Q5) Which of the following is another name for a private industrial network?
A) Net marketplace
B) PTX
C) EDI network
D) hub-and-spoke system
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Q6) How are social networks being used in B2B e-commerce?
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