E-Commerce Study Guide Questions
Course Introduction
This course provides a comprehensive overview of electronic commerce, exploring the principles, technologies, and business models that underpin buying and selling goods and services online. Topics include the evolution of e-commerce, digital marketing strategies, electronic payment systems, legal and ethical issues, security considerations, and the impact of mobile platforms and social media. Students will also examine design and implementation of e-commerce websites, analyze case studies, and discuss emerging trends shaping the online marketplace. By the end of the course, learners will understand how organizations leverage e-commerce for competitive advantage and what factors contribute to successful digital businesses.
Recommended Textbook
CB 5 5th Edition by Barry J. Babin
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16 Chapters
2052 Verified Questions
2052 Flashcards
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Chapter 1: What Is Cb and Why Should I Care
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127 Verified Questions
127 Flashcards
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Sample Questions
Q1) Relationship marketing is based on the belief that firm performance is enhanced through repeat business.
A)True
B)False
Answer: True
Q2) Social psychologists focus on the _____.
A)intricacies of mental reactions involved in information processing
B)production and consumption of goods and services
C)value-producing activities that facilitate exchanges between buyers and sellers
D)relationships between people and their possessions
E)thoughts,feelings and behaviors that people have as they interact with other people
Answer: E
Q3) Marketing actions begin with inputs and end when the completed product is ready for sale.
A)True
B)False
Answer: False
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Chapter 2: Value and the Consumer Behavior Value Framework
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132 Verified Questions
132 Flashcards
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Sample Questions
Q1) A basic customer relationship management premise is that customers form relationships with companies as opposed to companies conducting individual transactions with customers.
A)True
B)False
Answer: True
Q2) Worth to a consumer is a function of price.
A)True
B)False
Answer: False
Q3) A product's value can only be created by what the marketer is offering. A)True
B)False
Answer: False
Q4) The marketing mix is the combination of product,pricing,promotion,and distribution strategies used to position some product offering or brand in the marketplace. A)True
B)False
Answer: True
Page 4
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Chapter 3: Consumer Learning Starts Here: Perception
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134 Verified Questions
134 Flashcards
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Sample Questions
Q1) Exposure represents the first step to learning.
A)True
B)False
Answer: True
Q2) Comprehension refers to a consumer's awareness and interpretation of reality.
A)True
B)False Answer: False
Q3) _____ refers to a change in behavior that occurs simply through associating some stimulus with another stimulus that naturally causes a reaction.
A)Observational learning
B)Avoidance learning
C)Operant conditioning
D)Instrumental conditioning
E)Classical conditioning
Answer: E
Q4) Contrasting stimuli are extremely ineffective in getting attention.
A)True
B)False
Answer: False
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Chapter 4: Comprehension,memory,and Cognitive Learning
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130 Verified Questions
130 Flashcards
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Sample Questions
Q1) Energizer batteries used to feature the Energizer bunny in its TV commercials,often in unexpected ways to catch viewers off-guard.Boring commercials of fake brands and mundane products like a hemorrhoid ointment would be interrupted by the sudden appearance of the Energizer bunny banging a drum.Initially,viewers would sit up and watch.However,after they had been exposed to the commercial many times,they began to expect the appearance of the bunny and tended to tune out the commercial.The consumers' response to this over-exposure is an example of _____.
A)anticipation
B)adaptation
C)habituation
D)sensitization
E)lateralization
Q2) Consumers derive expectations for service encounters from scripts.
A)True
B)False
Q3) Define comprehension.List the main factors that influence consumer comprehension.Discuss an example of each factor.
Q4) Compare and contrast the different memory stores in the multiple store theory of memory.
Page 6
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Chapter 5: Motivation and Emotion: Driving Consumer Behavior
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Sample Questions
Q1) Some consumers get very upset when they are served "bad food" in a restaurant.They lose control and start yelling at the server.Sometimes,they even demand to see the manager.This lack of emotional control on the part of consumers suggests that such consumers have low emotional _____.
A)tolerance
B)contagion
C)intelligence
D)expressiveness
E)regulation
Q2) Consumers who perceive other consumers or employees surrounding them as either happy or sad may experience a corresponding change in actual happiness or sadness themselves.
A)True
B)False
Q3) One advantage of using autonomic measures to assess emotions is that they are less intrusive as compared to self-report measures because they don't involve physical contraptions.
A)True
B)False
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Q4) Describe Maslow's hierarchy of needs and give an example of each type of need.
Chapter 6: Personality,lifestyles,and the Self-Concept
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137 Verified Questions
137 Flashcards
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Sample Questions
Q1) Which of the following is a dimension of materialism?
A)Bargaining proneness
B)Envy
C)Value consciousness
D)Frugality
E)Generosity
Q2) Which of the following is a characteristic of consumers with low need for cognition?
A)They tend to be influenced by things like an endorser's attractiveness and cues that are not central to a message.
B)They tend to think carefully about products,problems,and even marketing messages.
C)They tend to be influenced heavily by the quality of the arguments in an advertisement.
D)They tend to have more negative consumer attitudes and purchase intentions when presented with humorous ads.
E)They exhibit more negative attitudes and purchase intentions towards brands that are advertised using sexual imagery.
Q3) Explain self-congruency theory and its relevance to consumer behavior.
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8
Chapter 7: Attitudes and Attitude Change
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139 Verified Questions
139 Flashcards
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Sample Questions
Q1) According to the changing schema-based affect theory,if the affect found in a schema can be changed,then the attitude toward a brand will change as well.
A)True
B)False
Q2) The theory of planned action expands upon the behavioral intentions model by including a subjective norm component.
A)True
B)False
Q3) What is the hierarchy of effects? Briefly describe the different hierarchies.
Q4) Refer to the Automobile Scenario.Based on the attitude-toward-the-object model,what is the consumer's overall attitude (A?)toward Honda Accord?
A)23
B)12
C)27
D)16
E)19
Q5) Explain the formula for predicting attitudes using the attitude-toward-the-object approach.
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Chapter 8: Group and Interpersonal Influence
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Sample Questions
Q1) Consumers who score high on the _____ variable are concerned about how other people react to their behavior.
A)need for cognition
B)typical intellectual engagement
C)attention to social comparison information
D)openness to experience
E)separateness-connectedness
Q2) Positive word-of-mouth generally has a more widespread influence than negative word-of-mouth.
A)True
B)False
Q3) Utilitarian influence of groups is limited to the younger age group or demographic profile.
A)True
B)False
Q4) Opinion leaders are also known as market mavens.
A)True
B)False
Q5) Define the concept of word-of-mouth (WOM).Differentiate between organic WOM and amplified WOM.
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Chapter 9: Consumer Culture
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Sample Questions
Q1) Every consumption act has an absolute meaning.
A)True
B)False
Q2) _____ refers to customs and accepted ways of structuring society.
A)Sanction
B)Evolution
C)Tradition
D)Adaptation
E)Assimilation
Q3) Which of the following CSV dimension reflects values consistent with Confucian philosophy and a prioritization of future rewards over short-term benefits?
A)Individualism
B)Masculinity
C)Power distance
D)Uncertainty avoidance
E)Long-term orientation
Q4) Explain the concept of glocalization.Give an example of how marketers can apply it.
Q5) Define core societal values (CSV).Discuss any three described in the text.
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Chapter 10: Microcultures
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Sample Questions
Q1) Men tend to process information in a more piecemeal fashion than women.
A)True
B)False
Q2) Americans who were born before 1928,and whose lives and values were shaped very much by World War II and post-war experiences,belong to the _____.
A)greatest generation
B)Baby Boomers
C)Generation X
D)Millennials
E)Generation Y
Q3) Eve is a brand of jeans named after a style journal for women.The brand conducted a survey recently and found out that men avoided buying Eve jeans as they associated the brand exclusively with women.Which of the following is illustrated through this scenario?
A)Cognitive dissonance
B)Cognitive distortion
C)Cognitive divergence
D)Cognitive structuring
E)Cognitive imaging
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Page 12
Chapter 11: Consumers in Situations
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119 Verified Questions
119 Flashcards
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Sample Questions
Q1) The overall subjective worth of a shopping activity considering all associated costs and benefits is known as _____.
A)experiential shopping value (ESV)
B)reversal shopping value (RSV)
C)epistemic shopping value (ESV)
D)acquisitional shopping value (ASV)
E)personal shopping value (PSV)
Q2) Which of the following terms refers to humans' physical and psychological processing of smells?
A)Auditory
B)Gustatory
C)Ocular
D)Olfactory
E)Kinesthetic
Q3) Time pressure tends to switch a consumer's orientation from utilitarian to hedonic.
A)True
B)False
Q4) Discuss the temporal factors that affect consumer behavior.
Q5) Compare and contrast impulsive,unplanned,and compulsive shopping behaviors.
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Chapter 12: Decision Making I: Need Recognition and Search
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127 Verified Questions
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Sample Questions
Q1) Explain the significance of QR codes and GPS-based technologies in consumer search.
Q2) John's kids have been pestering him to buy them shoes with wheels.However,he's concerned whether using such shoes would be safe for his children or make them more prone to injuries.Which of the following best reflects John's concern?
A)Financial risk
B)Physical risk
C)Performance risk
D)Time risk
E)Social risk
Q3) Refer to Coffee-Maker Scenario.Jane was concerned about paying several hundred dollars for a coffee maker.Which of the following best reflects Jane's concern?
A)Financial risk
B)Physical risk
C)Performance risk
D)Time risk
E)Social risk
Q4) Explain the types of consumer search behavior with an example each.
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Q5) Discuss five factors that influence the amount of search performed by consumers.
Chapter 13: Decision Making Ii: Alternative Evaluation and Choice
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126 Flashcards
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Sample Questions
Q1) A performance characteristic of an object is known as its _____.
A)benefit
B)feature
C)standard
D)quality
E)requirement
Q2) Which of the following is used to understand the attributes that guide preferences by having consumers compare products across levels of evaluative criteria and the expected utility associated with the alternatives?
A)Cluster analysis
B)Conjoint analysis
C)Regression analysis
D)Factor analysis
E)Time series analysis
Q3) Product categories are mental representations of stored knowledge about groups of products.
A)True
B)False
Q4) List the factors that determine the type of evaluative criteria that consumers use.
Page 15
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Chapter 14: Consumption to Satisfaction
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Sample Questions
Q1) Prior to the 1930s,diamond engagement rings did not enjoy much significance in the United States.However,persistent promotions by diamond companies such as associating diamond as symbolic of the "forever" element in marriage,diamond engagement rings have now become the norm,so much so that now,it has become a cultural requirement.Which of the following accounts for the cultural significance gained by diamond engagement rings?
A)Distributive fairness
B)Meaning transference
C)Consumption frequency
D)Positive disconfirmation
E)Cognitive dissonance
Q2) Durable goods are goods that are consumed over extremely short periods of time.
A)True
B)False
Q3) Positive disconfirmation leads to consumer dissatisfaction by disconfirming the positive expectations associated with the product under consideration.
A)True
B)False
Q4) Differentiate durable and nondurable goods with examples.
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Chapter 15: Consumer Relationships
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Sample Questions
Q1) Define switching behavior.Discuss the three categories of switching costs.Discuss which one(s)would be the most significant if you changed your cellphone or other type of service provider.
Q2) Which of the following types of switching costs refers to the emotional and psychological consequences of changing from one brand/retailer/service provider to another?
A)Procedural switching cost
B)Financial switching cost
C)Relational switching cost
D)Transactional switching cost
E)Rational switching cost
Q3) Market share is also known as share of wallet.
A)True
B)False
Q4) A healthy relationship between a consumer and a marketer enhances value both for the consumer and the marketer.
A)True
B)False
Q5) What is a third party endorsement? What are its two types?
Q6) Explain how relationship quality impacts value for both customers and the firm.
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Chapter 16: Consumer and Marketing Misbehavior
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Sample Questions
Q1) The foot-in-the-door technique is based on the reciprocity norm,which states that individuals are motivated to give back to those who have given them something.
A)True
B)False
Q2) Deficient products are products that offer high hedonic value.
A)True
B)False
Q3) Clark has been craving for the latest iPhone in the market.He is still repaying his student loan and hence unable to afford to buy the iPhone even though he has a job.However,Clark ends up buying an iPhone at a throwaway price from the black market.Which of the following is most likely representative of Clark's perceived misbehavior?
A)Unfulfilled aspirations
B)Lack of moral constraints
C)Differential association
D)Pathological socialization
E)Thrill-seeking
Q4) Discuss the effect of moral beliefs on ethical decision making and consumer misbehavior.
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