E-Commerce Study Guide Questions
Course Introduction
This course offers a comprehensive introduction to the principles and practices of electronic commerce. Students will explore the technological, business, and legal foundations of conducting business online, including e-commerce business models, digital marketing strategies, electronic payments, online security, and regulatory issues. The course also examines the impact of e-commerce on traditional business processes and discusses current trends, case studies, and the future direction of digital marketplaces. Through practical assignments and real-world examples, students will gain a clear understanding of how to create, launch, and manage successful e-commerce initiatives in a dynamic and global business environment.
Recommended Textbook E Commerce 2016 Business Technology Society 12th Edition by Kenneth C. Laudon
Available Study Resources on Quizplus
12 Chapters
1020 Verified Questions
1020 Flashcards
Source URL: https://quizplus.com/study-set/1475 Page 2
Chapter 1: The Revolution Is Just Beginning
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/29336
Sample Questions
Q1) E-commerce is available just about everywhere and anytime. This is known as
A)richness
B)information density
C)ubiquity
D)reach
Answer: C
Q2) What are the major stages in the development of corporate computing, and how does the Internet and Web fit into this development trajectory?
Answer: The major stages of computer technology are the following Mainframe Computers (1950-1975); Minicomputers (1970-1980); Personal Computers (1980-present): Local Area Networks and Client/Server Computing (1980-present); Enterprise-wide Computing (1990-present); and the Internet and Web/Mobile Platform/Cloud Computing era (1995-present). The Internet, while representing a sharp break from prior corporate computing and communications technologies, is nevertheless just the latest development in the evolution of corporate computing and part of the continuing chain of computer-based innovations in business.
To view all questions and flashcards with answers, click on the resource link above.
3
Chapter 2: E-Commerce Business Models and Concepts
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/29340
Sample Questions
Q1) Which of the following factors is not a significant influence on a company's competitive environment?
A)how many competitors are active
B)what the market share of each competitor is
C)the availability of supportive organizational structures
D)how competitors price their products
Answer: C
Q2) A ________ marketplace supplies products and services of interest to particular industries.
A)perfect
B)differentiated
C)horizontal
D)vertical
Answer: D
Q3) Which of the following is not a community provider?
A)LinkedIn
B)Facebook
C)Priceline
D)Pinterest
Answer: C
To view all questions and flashcards with answers, click on the resource link above. Page 4
Chapter
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/29341
Sample Questions
Q1) ________ is a utility program that allows you to check the connection between your client and a TCP/IP network.
A)Ping
B)Telnet
C)Tracert
D)Finger
Answer: A
Q2) WWW is the Internet protocol used to transfer Web pages.
A)True
B)False
Answer: False
Q3) Which of the following is not a basic type of cloud computing service?
A)IaaS
B)PaaS
C)SaaS
D)FiOS
Answer: D
To view all questions and flashcards with answers, click on the resource link above.
Page 5
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/29342
Sample Questions
Q1) Which of the following is an example of a CMS?
A)Apache
B)WordPress
C)Dreamweaver CC
D)Webtrends Analytics
Q2) All of the following are steps one can take to right-size a Web site's hardware platform and meet demands for service except:
A)scaling hardware vertically.
B)scaling hardware horizontally.
C)replacing static pages with dynamically generated pages.
D)improving processing architecture.
Q3) Storing HTML pages in RAM rather than on a server's hard drive is an inexpensive way to fine-tune the processing architecture of a Web site.
A)True
B)False
Q4) Upgrading a server from a single processor to multiple processors is an example of scaling a site horizontally.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 6
Chapter 5: E-Commerce Security and Payment Systems
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/29343
Sample Questions
Q1) What is a sniffing attack and how does it differ from a MitM attack?
Q2) Linden Dollars, created for use in Second Life, are an example of:
A)digital cash.
B)virtual currency.
C)EBPP.
D)peer-to-peer payment systems.
Q3) Explain how an online credit card transaction works, identifying the parties involved and describing how SSL/TLS is involved. What are the limitations of online credit card payment systems?
Q4) All of the following are methods of securing channels of communication except: A)SSL/TLS.
B)certificates.
C)VPN.
D)FTP.
Q5) Confidentiality is sometimes confused with: A)privacy.
B)authenticity.
C)integrity.
D)nonrepudiation.
Q6) Why is it difficult to accurately estimate the actual amount of cybercrime?
Page 7
To view all questions and flashcards with answers, click on the resource link above.
Chapter 6: E-Commerce Marketing and Advertising Concepts
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/29344
Sample Questions
Q1) All of the following statements about cookies are true except:
A)cookies can be used with Web bugs to create cross-site profiles of users.
B)the data typically stored in cookies includes a unique ID and e-mail address.
C)cookies make shopping carts possible by allowing a site to keep track of a user's actions.
D)the more cookies are deleted, the less accurate ad server metrics become.
Q2) What is marketing analytics software and what is it used for?
Q3) Impressions are a measure of the:
A)number of times an ad is clicked.
B)number of times an ad is served.
C)number of http requests.
D)number of pages viewed.
Q4) Uber has been criticized for using which of the following?
A)flash marketing
B)bundling
C)surge pricing
D)freemium
Q5) The highest amount of online advertising spending is for online video ads.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 8
Chapter 7: Social, Mobile, and Local Marketing
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/29345
Sample Questions
Q1) Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media?
A)TweetDeck
B)Curalate
C)Amplify
D)Webtrends
Q2) Which of the following refers to those forms of social sharing that occur off the major social networks, through alternative communication tools?
A)social density
B)dark social
C)amplification
D)engagement
Q3) What are the basic steps in creating a Pinterest marketing campaign?
Q4) Which social marketing proved the most effective for ExchangeHunterJumper.com?
A)Facebook
B)YouTube
C)Pinterest
D)Instagram
Q5) Name and describe five of the marketing tools available with Facebook.
To view all questions and flashcards with answers, click on the resource link above. Page 9
Chapter 8: Ethical, Social, and Political Issues in E-Commerce
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/29346
Sample Questions
Q1) Which of the following is not true about the evolution of Facebook's privacy policies over the ten-year period from 2005 to 2015?
A)The amount of information gathered and monitored by Facebook increased.
B)Facebook's privacy policies improved from 2005 to 2009.
C)Facebook's privacy policy became easier to understand.
D)Facebook's privacy policies have steadily declined since 2009.
Q2) Which of the following tools can companies use to track user statements and views on newsgroups, chat groups, and other public forums?
A)cookies
B)digital wallets
C)search engines
D)shopping carts
Q3) Which case was instrumental in paving the way for Internet business methods patents?
A)Brown Bag v. Symantec
B)State Street Bank & Trust Co. v. Signature Financial Group, Inc.
C)Alice Corporation Pty. Ltd. v. CLS Bank International
D)Ticketmaster Corp. v. Tickets.com
Q4) Describe the fantasy sport business and the issues it raises.
Page 10
To view all questions and flashcards with answers, click on the resource link above.
Chapter 9: Online Retailing and Services
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/29347
Sample Questions
Q1) Which of the following is not a key industry strategic factor?
A)synergies
B)barriers to entry
C)industry value chain
D)existence of substitute products
Q2) Contrary to predictions of analysts made during the early days of e-commerce, the Internet has led to both disintermediation and hypermediation on a widespread basis.
A)True
B)False
Q3) Which of the following has the second-highest share of online retail sales?
A)omni-channel merchants
B)virtual merchants
C)catalog merchants
D)manufacturer-direct
Q4) The existence of substitute products is a key industry strategic factor.
A)True
B)False
Q5) Describe the virtual merchant business model and its unique challenges in becoming financially viable.
To view all questions and flashcards with answers, click on the resource link above. Page 11
Chapter 10: Online Content and Media
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/29337
Sample Questions
Q1) Why have newspaper revenues declined over the past 15 years?
Q2) Explain the concept of media convergence.
Q3) Which of the following newspaper audience platforms has the higher percentage of readers?
A)print/mobile
B)Web only
C)Web/mobile
D)print
Q4) Which of the following happened during the period of time during which newspapers used a print-centric business model?
A)Google launched its search engine.
B)Apple introduced the iPhone.
C)Facebook opened to the public.
D)The adoption of smartphones and tablets has grown rapidly.
Q5) Which of the following is the largest online movie download distributor?
A)Netflix
B)Hulu
C)iTunes
D)Google Play
Q6) What is DRM and why is it used?
Page 12
To view all questions and flashcards with answers, click on the resource link above.
Chapter 11: Social Networks, Auctions, and Portals
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/29338
Sample Questions
Q1) Priceline's auctions utilize fixed pricing.
A)True
B)False
Q2) All of the following are solutions to the problem of high monitoring costs except:
A)seller rating systems.
B)watch lists.
C)proxy bidding.
D)fixed pricing.
Q3) The time spent watching and reviewing auction bids is a part of ________ costs.
A)pricing
B)monitoring
C)delayed consumption
D)fulfillment
Q4) It costs no money to bid in a penny auction.
A)True
B)False
Q5) Portals are not subject to network effects.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 13
Chapter 12: B2b E-Commerce: Supply Chain Management and Collaborative
Commerce
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/29339
Sample Questions
Q1) How are social networks being used in B2B e-commerce?
Q2) Which of the following primarily involve long-term sourcing?
A)e-distributors and exchanges
B)e-distributors and industry consortia
C)e-procurement Net marketplaces and exchanges
D)e-procurement Net marketplaces and industry consortia
Q3) All of the following are potential benefits of B2B e-commerce except:
A)lower administrative costs.
B)lower search costs.
C)lower price transparency.
D)lower transaction costs.
Q4) Supply chain ________ refers to differentiating a firm's products or prices on the basis of superior supply chain management.
A)management
B)simplification
C)competition
D)collaboration
Q5) What services do e-procurement Net marketplaces provide?
Page 14
Q6) Define the procurement process. What are the seven basic steps in the procurement process?
To view all questions and flashcards with answers, click on the resource link above.
Page 15