E-Commerce Study Guide Questions
Course Introduction
E-Commerce explores the principles and practices underlying the buying and selling of goods and services over the internet. This course examines the technological infrastructure that supports electronic transactions, online marketing strategies, digital payment systems, security concerns, and the legal and ethical issues involved in e-commerce. Students will analyze successful e-commerce models, explore the role of social media and mobile commerce, and develop digital business plans. By the end of the course, learners will gain a comprehensive understanding of how digital markets operate and strategies for building and managing successful e-commerce ventures.
Recommended Textbook
Social Media Marketing 1st Edition by
Tracy L. Tuten
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10 Chapters
1001 Verified Questions
1001 Flashcards
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Page 2
Chapter 1: The Horizontal Revolution
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Sample Questions
Q1) Which of the following is considered to be social software?
A) an iPad
B) Google Alerts
C) a Dell PC
D) an iPhone
E) an Internet-connected game console
Answer: B
Q2) Imagine that before you can watch a full episode of Gossip Girl on your laptop,you must sit through a 15-second ad for Verizon Wireless.Label and describe the model that is used in this example and reflect on why many social media users accept this practice. Answer: The interruption-disruption is used here.Why would Internet users tolerate these disruptions as they surf the Web? For the same reason television viewers and radio listeners have for decades.The ad as interruption provides a stream of revenue for the media provider,which enables this group to provide the content of interest at little or no cost to the audience.Television programming exists to draw audiences,which enables the network to sell space to advertisers who wish to reach that audience.The audience,in turn,accepts the presence of the advertising in order to consume the desired programming.
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Page 3
Chapter 2: Strategic Planning With Social Media
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Sample Questions
Q1) Retail Therapy,an existing social game,would be an example of a choice categorized under the social media mix.
A)True
B)False
Answer: True
Q2) A(n)________ highlights relevant aspects of the firm's internal and external environment that could affect the organization's choices,capabilities,and resources.
A) SWOT analysis
B) activation tool
C) objective and task method
D) stunt
E) propagation brief
Answer: A
Q3) Reflect on why establishing a social media policy is necessary for a company.
Answer: While employees may use social media to communicate with friends and access entertainment opportunities (maybe even when they're supposed to be working),there's a good chance they will mention their employers and maybe even vent about office politics or shoddy products.Managing that risk is a must for companies.
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4
Chapter 3: Social Consumers
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Sample Questions
Q1) The 80/20 rule is typically associated with ________ segmentation.
A) geographic
B) demographic
C) psychographic
D) benefit
E) behavioral
Answer: E
Q2) Lifestream aggregators:
A) provide an easy way for users to share and organize their own multimedia content.
B) heighten the meaning associated with one's name.
C) find out whether your desired username is available in the many social communities.
D) choose to what extent you will become socialized into the digital culture.
E) maintain discussions with their friends via Twitter and Facebook updates and comments.
Answer: A
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Chapter 4: Digital Communities
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Sample Questions
Q1) Coercive power refers to:
A) the ability to provide others with what they desire.
B) the ability to punish others.
C) organizational authority based on rights associated with a person's appointed position.
D) authority through the motivation to identify with or please a person.
E) recognition of one's knowledge, skills, and ability
Q2) Word of mouse is simply word of mouth across SNSs.
A)True
B)False
Q3) Core ties and significant ties are synonymous,describing our very close relationships to people in our social network.
A)True
B)False
Q4) ________ are rules that govern behavior.
A) Ties
B) Impressions
C) Cascades
D) Norms
E) Nodes
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Chapter 5: Social Communities
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Sample
Questions
Q1) When brands invite content,set mandatory guidelines and specifications,and possibly also provide participants with selected brand assets such as footage from prior commercials that ran on TV,they use ________.
A) friendvertising
B) participatory advertising
C) social context advertising
D) statuscasting
E) social engagement advertising
Q2) Which of the following companies does the chapter say uses an open source model?
A) Google
B) Apple
C) Microsoft
D) Sony
E) Nike
Q3) Facebook makes their APIs freely available.
A)True
B)False
Q4) Reflect on why you are or are not interested in participating in a user-generated content campaign.
Q5) Do you experience social networking fatigue?
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Chapter 6: Social Publishing
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Sample Questions
Q1) Doritos invited consumers to create advertisements (i.e.,"homemade")to be aired during Super Bowl XLIV.Such is an example of ________ advertising.
A) pillar
B) editorial
C) urban
D) golden
E) citizen
Q2) Do you react positively or negatively to spokesbloggers?
Q3) An editorial message:
A) is objective and unbiased.
B) is paid consumer content.
C) is planted by organizations that masquerades as original material an actual consumer posted.
D) is the proliferation of untruths and exaggerations.
E) is a direct request in a marketing message for a specific behavior.
Q4) Flagship content creates a draw for years to come.
A)True
B)False
Q5) How are urban legends facilitated by social media?
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Chapter 7: Social Entertainment
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Sample Questions
Q1) The "QR" in QR code stands for:
A) Query Response.
B) Quick Response.
C) Quiet Reader.
D) Quick Rabbit.
E) Quick Reader.
Q2) Which of the following statements is NOT a guideline for developing a successful ARG?
A) Have a story to tell.
B) Reveal the full story narrative at the beginning of the game.
C) Use obscure clues and messages that will require player interaction to decipher the scenes.
D) Utilize a variety of media.
E) Carefully design game elements to leverage the characteristics of the delivery medium.
Q3) The percentage of gamers that are over 50 years old is expected to decrease as seniors diminish the value they place on gaming as a social entertainment experience.
A)True
B)False
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Page 9
Chapter 8: Social Commerce
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Sample Questions
Q1) The social shopping tool of recommendations is associated with all of the following influence tactics EXCEPT:
A) social proof.
B) authority.
C) scarcity.
D) affinity.
E) consistency.
Q2) When car dealerships advertise that they are the #1 dealer in the area,they use ________ to influence consumers.
A) social proof
B) authority
C) affinity
D) scarcity
E) consistency
Q3) Social commerce is a subset of ________.
A) social entertainment
B) e-commerce
C) online communities
D) social publishing
E) consumer-solicited media
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Chapter 9: Social Media for Consumer Insight
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Sample Questions
Q1) ________ includes decisions on the study approach,the sampling plan to be used and procedures for data collection,and data analysis decisions.
A) The research design
B) The census
C) The content analysis
D) The informed consent
E) The sample frame
Q2) When data need to be cleansed during sentiment analysis,a(n)________ is then applied to the data to filter any irrelevant content that made it into the data set.
A) viral spread
B) web crawler
C) text classifier
D) online echo
E) research design
Q3) Come up with an example for a content analysis in a social media research study.
Q4) Spam is often not desired as credible data in a social media research study.
A)True
B)False
Q5) Reflect on how marketers use the data collected by monitoring.
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Chapter 10: Social Media Metrics
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Sample Questions
Q1) ________ provides the types of branded messages produced and distributed,and invitations for consumer engagement with the brand as well as the online location for these materials.
A) BVI
B) ROI
C) A baseline metric
D) AEV
E) A measurement map
Q2) Which one of the following questions represents the concept of opportunity cost?
A) What's the time value of the person tasked with creating content for the corporate blog?
B) How fast should companies respond to crisis situations in social media?
C) How risky is it for a company to allow the sharing of a brand message beyond the company's discretion?
D) Should a company allow manipulation of their message beyond the company's discretion?
E) Should a company allow negative tweets about them on their Twitter company account?
Q3) Reflect on what the overarching objectives of a social media marketing campaign are.
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