E-Commerce Strategy Exam Solutions

Course Introduction

E-Commerce Strategy explores the design, implementation, and management of online business models, focusing on how organizations leverage digital platforms to achieve competitive advantage. The course examines key topics such as online consumer behavior, digital marketing, supply chain integration, e-payment systems, data analytics, and legal and ethical issues in e-commerce. Students will analyze real-world case studies, develop strategic plans for launching and optimizing e-commerce operations, and learn to navigate the evolving technological landscape shaping global online markets.

Recommended Textbook

Electronic Commerce 12th Edition by Gary Schneider

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12 Chapters

987 Verified Questions

987 Flashcards

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Page 2

Chapter 1: Introduction to Electronic Commerce

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Sample Questions

Q1) A(n) _____ is a task performed by a worker in the course of doing his or her job.

Answer: business activity

Q2) Seller's issue__________ to make shopping at their stores easier and more convenient.

Answer: mobile apps mobile software applications

Q3) List the primary and supporting activities organized by a value chain for a strategic business unit.

Answer: For each business unit, the primary activities are as follows: 1) identify customers, 2) design,

3) purchase materials and supplies, 4) manufacture product or create service, 5) market and sell,

6) deliver, and

7) provide after-sale service and support.The support activities include: A) finance and administration, B) human resources, C) technology development.

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Chapter 2: Technology Infrastructure: the Internet and the

World Wide Web

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85 Verified Questions

85 Flashcards

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Sample Questions

Q1) The combination of a protocol name and a domain name is called a(n) _____.

A) Uniform Resource Locator (URL)

B) Internationalized Resource Identifier (IRI)

C) Extensible Resource Descriptor Sequence (XRDS)

D) Extensible Resource Identifier (XRI)

Answer: A

Q2) The Internet provides a high degree of security in its basic structure.

A)True

B)False

Answer: False

Q3) What are the advantages of Bluetooth technology?

Answer: One major advantage of Bluetooth technology is that it consumes very little power, which is an important consideration for many devices.Another advantage is that Bluetooth devices can discover each other and exchange information automatically.For example, a person using a laptop computer in a temporary office can print to a local Bluetooth-enabled printer without logging in to the network or installing software on either device.The printer and laptop computer electronically recognize each other as Bluetooth devices and can immediately begin exchanging information.

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Chapter 3: Selling on the Web

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Sample Questions

Q1) Personal contact and mass media approaches are often called _____.

A) communication modes

B) market strategies

C) marketing segments

D) media destination modes

Answer: A

Q2) A revenue model where the seller establishes a brand image, and then uses the strength of that image to sell through printed information mailed to prospective buyers, who place orders by mail or telephone is called the _____ model.

A) digital content

B) Web catalog

C) catalog

D) mass media

Answer: C

Q3) Companies can adapt their catalog revenue model online by replacing or supplementing their print catalogs with information on their Web sites.

A)True

B)False

Answer: True

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Page 5

Chapter 4: Marketing on the Web

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Sample Questions

Q1) Viral marketing strategies have always been developed with the assumption that the company would communicate with potential customers directly.

A)True

B)False

Q2) The ____________ of customer acquisition is used as a conceptual tool to understand the overall nature of a marketing strategy and provide a clear structure for evaluating specific strategy elements.

Q3) Hidden keywords that are visible to spiders are enclosed in an HTML tag set called

Q4) Branded products are difficult to advertise and promote.

A)True

B)False

Q5) A(n) _____ is a Web site that helps people find things on the Web.

Q6) Spam wastes time and storage space on servers and individuals' computers, and it consumes bandwidth on the Internet.

A)True

B)False

Q7) Behavioral segmentation based on things that happen at a specific time is called

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Chapter 5: Business-To-Business Activities: Improving

Efficiency and Reducing

Costs

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Sample Questions

Q1) An important characteristic of purchasing, logistics, and support activities is flexibility.

A)True

B)False

Q2) AS3 transmissions used for EDI transactions are insecure.

A)True

B)False

Q3) An independent exchange is a B2B marketplace model.

A)True

B)False

Q4) Vertical portals consisting of industry marketplaces, independent exchanges, and public marketplaces are known collectively as _____ marketplaces.

Q5) A(n) _____ is a marketplace that provides auctions, request for quote postings, and other features to companies that want to operate their own marketplaces.

A) private store

B) independent industry marketplace

C) customer portal

D) private company marketplace

Q6) The use of other organizations to perform specific activities is called _____.

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Chapter 6: Social Networking, Mobile Commerce, and Online Auctions

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Sample Questions

Q1) In a double auction, buyers and sellers each submit combined price-quantity bids to an auctioneer.

A)True

B)False

Q2) Virtual communities began online after the Internet was in general use.

A)True

B)False

Q3) A(n) _____ allows individuals to create and publish a profile, create a list of other users with whom they share a connection (or connections), control that list, and monitor similar lists made by other users.

A) bulletin board system

B) Usenet

C) social networking site

D) RSS feed

Q4) Mobile phones that function as credit cards are called _____.

A) mobile wallets

B) e-caches

C) universal cards

D) bitcoins

Q5) Modifying an Android operating system is called _____ the phone.

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Chapter 7: The Environment of Electronic Commerce: Legal,

Ethical, and Tax

Issues

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Sample Questions

Q1) A(n) _____ refers to any symbol executed or adopted for the purpose of authenticating a writing.

A) stamp

B) icon

C) mark

D) signature

Q2) The _____ is the U.S.government agency charged with administering the country's tax laws.

Q3) A(n) _____ can be formed by two or more parties that act as if a contract exists, even if no contract has been written and signed.

A) voidable contract

B) implied contract

C) subordinate contract

D) virtual contract

Q4) What is the difference between subject-matter jurisdiction and personal jurisdiction?

Q5) In a(n) _____ approach, a company collecting information assumes that a customer does not object to the company's use of the information unless the customer specifically chooses to deny permission.

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Chapter 8: Web Server Hardware and Software

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Sample Questions

Q1) A single client request always results in dozens or even hundreds of separate server responses to locate and deliver information.

A)True

B)False

Q2) The Web client/server model in which messages are created and read only by the client and the server computers is called a(n) _____.

Q3) One element that affects overall server performance is the server hardware.

A)True

B)False

Q4) The three main elements of a Web server are the hardware, operating system software, and Web server software.

A)True

B)False

Q5) The challenge-response content-filtering technique uses a black list as the basis for a confirmation procedure.

A)True

B)False

Q6) Describe some of the drawbacks of e-mail.

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Chapter 9: Electronic Commerce Software

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Sample Questions

Q1) Web stores never use the same department names as their physical counterparts.

A)True

B)False

Q2) List at least five software components that large and complex electronic commerce sites can include in addition to a catalog display, shopping cart capabilities, and transaction processing.

Q3) Page-based application systems are easily revised and updated.

A)True

B)False

Q4) _____ uses simpler structures than SOAP protocols, often including an XML- or XHTML-tagged data set to implement Web services.

Q5) _____ is an example of an enterprise-class electronic software.

A) Microsoft COM

B) Sales Cart

C) Oracle E-Business Suite

D) Common Object Request Broker Architecture

Q6) Atom Publishing Protocol, which simplifies blog publishing, is a(n) _____ application.

Q7) Making a company's information systems work together is called _____.

Page 11

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Chapter 10: Electronic Commerce Security

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Sample Questions

Q1) Worms can spread quickly through the Internet.

A)True

B)False

Q2) The purpose of a _____ is to provide a way for a third-party Web site to place cookies from that third-party site on a visitor's computer.

A) personal firewall

B) digital certificate

C) Web bug

D) gateway server

Q3) JavaScript and VBScript are _____, which provide commands that are executed on the client.

A) plug-ins

B) scripting languages

C) Web bugs

D) session cookies

Q4) A digital certificate contains a means to send an encrypted message to the entity that sent the original Web page or e-mail message.

A)True

B)False

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Chapter 11: Payment Systems for Electronic Commerce

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Sample Questions

Q1) What are the disadvantages of using paper checks?

Q2) Some online merchants accept direct deductions from customers' checking accounts which are done through a network of banks called the _____.

A) Automated Cash Holding

B) acquiring banks

C) Automated Clearing House

D) issuing banks

Q3) American Express and Discover Card are examples of open loop systems.

A)True

B)False

Q4) A debit card removes the amount of the sale from the cardholder's bank account and transfers it to the seller's bank account.

A)True

B)False

Q5) A _____ can be used as a hardware-based digital wallet.

A) database

B) personal computer

C) server

D) smartphone

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Chapter 12: Managing Electronic Commerce

Implementations

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Sample Questions

Q1) Describe the process of partial outsourcing?

Q2) The rapid changes in hardware and software technologies simplify the estimation of information technology project costs.

A)True

B)False

Q3) The _____ staff functions include load estimation and load monitoring and designing and implementing fault-resistant technologies.

A) call center

B) content creation

C) database administration

D) network operations

Q4) Finding a contractor who can handle an entire project for a company is known as _____.

A) outsourcing

B) liaising

C) coaching

D) lobbying

Q5) A postimplementation audit is also called a(n) _____.

Q6) What is the purpose of an incubator?

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