E-Commerce Question Bank
Course Introduction
This course provides an in-depth exploration of electronic commerce, covering the fundamental principles, technologies, and business models that drive online business. Students will examine topics such as online retailing, digital payment systems, e-commerce infrastructure, cybersecurity, legal and ethical issues, online marketing strategies, and the social impacts of digital marketplaces. Through case studies and practical projects, learners will gain a comprehensive understanding of how organizations leverage the internet to reach customers, streamline operations, and innovate in the rapidly evolving digital economy.
Recommended Textbook
Consumer Behavior 11th Edition by Leon G. Schiffman
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16 Chapters
1826 Verified Questions
1826 Flashcards
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Page 2
Chapter 1: Consumer Behavior: Information-Driven
Consumer Behavior
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123 Verified Questions
123 Flashcards
Source URL: https://quizplus.com/quiz/10501
Sample Questions
Q1) Customer profitability-focused marketing ________.
A) tracks costs and revenues of individual customers and then categorizes those consumers into tiers based on consumption behaviors that are specific to the company's offerings
B) minimizes the cost of production in order to offer the product at the best price possible
C) aggressively markets products to consumers who do not necessarily think that they need the product
D) continually updates the product without regard to the needs of the consumer
E) invests money in attracting customers that are very sensitive to price and are not loyal to any given brand
Answer: A
Q2) Purchase behavior and post purchase evaluation are elements of the input stage of the consumer decision-making model.
A)True
B)False
Answer: False
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Chapter 2: Segmentation, Targeting and Positioning
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116 Verified Questions
116 Flashcards
Source URL: https://quizplus.com/quiz/10502
Sample Questions
Q1) In the CRUISE MINI CASE, Sunshine markets Adventure Cruises as a way to see multiple islands from the comfort of a single ship, alleviating the hassle of flying between islands and staying in a different hotel every couple of nights. Targeting consumers who view this convenience as appealing is an example of ________.
A) countersegmentation
B) cultural segmentation
C) usage rate segmentation
D) demographic segmentation
E) benefit segmentation
Answer: E
Q2) The VALS typology classifies the American adult population into eight distinctive subgroups based on their motivations and level of resources. The three primary motivations include ________.
A) ideals, education, and achievement
B) ideals, achievement, and self-expression
C) knowledge, education, and self-expression
D) independence, aptitude, and achievement
E) aptitude, ideals, and self-expression
Answer: B
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4
Chapter 3: Consumer Motivation and Personality
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126 Verified Questions
126 Flashcards
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Sample Questions
Q1) In the WEIGHT LOSS MINI CASE, Peter's motivation is in a(n)________ direction.
A) negative
B) subjective
C) positive
D) objective
E) intrinsic
Answer: C
Q2) People who are high in dogmatism are more likely to prefer innovative products to established or traditional alternatives.
A)True
B)False
Answer: False
Q3) The type of self-image that characterizes the way consumers would like to see themselves is ________.
A) actual self-image
B) ideal self-image
C) social self-image
D) ideal social self-image
E) self-image awareness
Answer: B
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Chapter 4: Consumer Perception
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109 Verified Questions
109 Flashcards
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Sample Questions
Q1) ________ is the customer's view of the value that he or she receives from the purchase.
A) Reference price
B) Perceived price
C) Efficiency price
D) Value price
E) Differential price
Q2) Why would a brand want to update its image?
A) to create emotional bonds between brands and consumers
B) to fulfill a need in a straightforward way
C) to be more similar to competitors
D) to hide its core benefit
E) to be perceived as a "me too" offering
Q3) There are many ways consumers handle risk. Identify and discuss three methods.
Q4) Psychological risk is the risk that a poor product choice may result in social embarrassment.
A)True
B)False
Q5) What are the types of perceived risk consumers have to deal with?
Q6) How do marketers take advantage of the JND?
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Chapter 5: Consumer Learning
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117 Verified Questions
117 Flashcards
Source URL: https://quizplus.com/quiz/10505
Sample Questions
Q1) ________ suggests that the human brain is divided into two distinct cerebral hemispheres that operate together but specialize in the processing of different types of cognitions.
A) An avatar
B) Hemispheric lateralization
C) Consumer involvement
D) Narrow categorization
E) Broad categorization
Q2) ________ is based on the premise that observable responses to specific external stimuli signal that learning has taken place.
A) Perceived learning
B) Behavioral learning
C) Cognitive learning
D) Associative learning
E) Modernist learning
Q3) What are the three types of reinforcement schedules used by marketers to reward customers?
Q4) What is the split-brain theory?
Q5) What is the theory of classical conditioning? Explain using an example.
Q6) How do some marketers make use of the concept of stimulus generalization?
Page 7
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Chapter 6: Consumer Attitude Formation and Change
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110 Verified Questions
110 Flashcards
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Sample Questions
Q1) An extension of the theory-of-reasoned-action model is the ________, which adds the construct of perceived behavioral control, which is a consumer's perception of whether the behavior is or is not within his or her control.
A) trying-to-consume model
B) theory of planned behavior
C) attitude-toward-object model
D) attitude-toward-behavior model
E) attitude-toward-the-ad model
Q2) Identify the four functions that serve as motivators under the functional approach and provide an example of each.
Q3) Central brand claims that are critical to the evaluation of the product's utilitarian attributes are most likely processed via the ________.
A) central route
B) tricomponent route
C) functional route
D) primary route
E) peripheral route
Q4) What is the theory of trying to consume? Give an example from your own experience.
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Chapter 7: Persuading Customers
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107 Verified Questions
107 Flashcards
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Sample Questions
Q1) ________ stresses the benefits to be gained by using a specific product, whereas ________ stresses the benefits to be lost by not using the product.
A) One-sided messaging; two-sided messaging
B) Positive message framing; negative message framing
C) The central route to persuasion; the peripheral route to persuasion
D) The peripheral route to persuasion; the central route to persuasion
E) Negative message framing; positive message framing
Q2) ________ are messages that companies transmit through their marketing departments, advertising or public relations agencies and spokespersons.
A) Interpersonal communications
B) Impersonal communications
C) Receiver communications
D) Noise communications
E) Informal communications
Q3) The term "traditional media" is synonymous with broadcast media and mass media.
A)True
B)False
Q4) Fear is a frequently used appeal in advertising. Talk about its intensity versus its effectiveness.
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Chapter 8: From Print and Broadcast to Social Media and Mobile Advertising
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109 Verified Questions
109 Flashcards
Source URL: https://quizplus.com/quiz/10508
Sample Questions
Q1) Identify the characteristics of mobile ads.
Q2) Research indicates that companies with low credibility and poor reputations should create ________ mobile ads.
A) humorous
B) entertaining
C) novel
D) serious
E) complex
Q3) When a company that produces cookies heats bus shelters in Chicago and makes them smell like fresh-baked cookies, they are engaged in ________.
A) interactive television(iTV)
B) out of home media
C) ambient advertising
D) branded entertainment
E) advergames
Q4) Employees should be encouraged to Tweet without guidelines or monitoring for compliance so they feel free to express themselves.
A)True
B)False
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Chapter 9: Reference Groups and Word-of-Mouth
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115 Verified Questions
115 Flashcards
Source URL: https://quizplus.com/quiz/10509
Sample Questions
Q1) In the STUMBLEUPON MINI CASE, if the Stumblers are the first people to go see a new movie, they are considered ________.
A) consumer innovators
B) nonadopters
C) laggards
D) trial drivers
E) test consumers
Q2) _________________ is an unpaid form of promotion, oral or written, in which satisfied customers tell other people how much they like a business, product, service or event.
A) Word-of-mouth
B) Source credibility
C) Comparative influence
D) Normative influence
E) Symbolic influence
Q3) Consumers perceive celebrities that appear in commercials often as more credible than celebrities with lesser commercial exposure.
A)True
B)False
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Chapter 10: The Family and Its Social Class Standing
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109 Verified Questions
109 Flashcards
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Sample Questions
Q1) Sarah is focused on her family, and often sacrifices her own desires to meet the wants of her children. She trusts well-known companies and brands. When characterizing mothers' socialization-related attitudes, Sarah would be categorized as a
A) Struggler
B) Nurturer
C) Protector
D) Balancer
E) Stoic
Q2) In the SMITH MINI CASE, Nathan is most likely considered to be in the ________ stage of the traditional family life cycle.
A) bachelorhood
B) honeymooner
C) parenthood
D) postparenthood
E) dissolution
Q3) Identify and describe the three supportive roles a family plays in the socialization process and consumer behavior.
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12
Chapter 11: Culture's Influence on Consumer Behavior
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122 Verified Questions
122 Flashcards
Source URL: https://quizplus.com/quiz/10511
Sample Questions
Q1) Differentiate between the levels of cultural norms.
Q2) Gordon's surveys of personal and interpersonal values included personal values and interpersonal values. Which of the following is an example of an interpersonal value?
A) achievement
B) goal orientation
C) variety
D) recognition
E) routines
Q3) A ________ is anything that represents something else.
A) belief
B) custom
C) symbol
D) more
E) value
Q4) Gordon's values are strongly reflected in Americans' core values.
A)True
B)False
Q5) How do the American values of achievement and success influence consumption? Give an example.
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Chapter 12: Subcultures and Consumer Behavior
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108 Verified Questions
108 Flashcards
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Sample Questions
Q1) From a marketing viewpoint, the best way to target the Hispanic market is on the basis of the group's ________.
A) Spanish surname
B) Spanish spoken at home
C) country of family ancestry
D) country of origin
E) personal ethnic identification
Q2) Also known as "echo boomers" and "millenials," members of the ________ subculture were born between the years 1980 and 1996.
A) Generation Y
B) Twixter
C) Generation X
D) Baby Boomer
E) Seniors
Q3) Asian American consumers value quality, often associating quality with well-known upscale brands.
A)True
B)False
Q4) How is the working-woman market segmented?
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Chapter 13: Cross-Cultural Consumer Behavior: An International Perspective
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108 Verified Questions
108 Flashcards
Source URL: https://quizplus.com/quiz/10513
Sample Questions
Q1) There are four possible global marketing strategies, one of which is a global strategy, which involves offering ________.
A) a standardized product and a customized message
B) a standardized product and a standardized message
C) a customized pricing strategy and a standardized message
D) a customized product and a standardized message
E) a customized product and a customized message
Q2) The personal cultural orientation that questions whether a person's social status reflects his or her place in the society and whether it is important for everyone to know their rightful place in society is ________.
A) Risk Aversion
B) Interdependence
C) Power
D) Social Inequality
E) Masculinity
Q3) Cross-cultural analysis determines the extent to which the consumers of two or more nations are similar or different.
A)True
B)False
Page 15
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Chapter 14: Consumer Decision Making and Diffusion of Innovations
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122 Verified Questions
122 Flashcards
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Sample Questions
Q1) A consumer is most likely to use ________ when buying an expensive, important, or technically complicated product or service for the first time.
A) extensive problem solving
B) economic problem solving
C) limited problem solving
D) passive problem solving
E) routinized response behavior
Q2) Negative disconfirmation of expectations involves the performance of a product exceeding the consumer's expectations, leading to consumer satisfaction.
A)True
B)False
Q3) What are the differences between continuous, dynamically continuous, and discontinuous innovation?
Q4) The number of alternatives available when making a purchase decision does not affect the decision-making process.
A)True
B)False
Q5) Differentiate between the types of gifting and provide an example of each.
Page 16
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Chapter 15: Marketing Ethics and Social Responsibility
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109 Verified Questions
109 Flashcards
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Sample Questions
Q1) In ABC's Extreme Makeover: Home Edition, Sears' Kenmore appliances and Craftsman tools are the "stars" of the show. This is an example of ________.
A) product placement
B) buzz marketing
C) broadcast media
D) an advertorial
E) an infomercial
Q2) The popularity of ________ threatens the barter system wherein consumers allow sites and third-party ad networks to collect information about their online activities in exchange for open access to maps, email, games, music, social networks, and more.
A) "do not track"
B) AdChoice
C) covert marketing
D) behavioral advertising
E) contextual advertising
Q3) How does the societal marketing concept differ from the marketing concept?
Q4) What is stealth marketing and how does it impact consumers perceptions of product information?
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Chapter 16: Consumer Research
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116 Verified Questions
116 Flashcards
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Sample Questions
Q1) In the PRICE SURVEY MINI CASE, question #1 measures response on a ________.
A) bipolar scale
B) Likert scale
C) rank order scale
D) behavior intention scale
E) semantic differential scale
Q2) Data collected by government bodies or their agencies, such as census or economic data, is an example of ________.
A) external secondary data
B) primary data
C) focus group data
D) test market data
E) internal secondary data
Q3) In the PRICE SURVEY MINI CASE, the screening questionnaire is developed based on ________ from Yankelovich.
A) internal secondary data
B) quantitative primary data
C) external secondary data
D) qualitative primary data
E) qualified primary data
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