E-Commerce Practice Questions
Course Introduction
This course explores the fundamental concepts and practices of electronic commerce, emphasizing the strategic application of digital technologies in business. Students will examine e-commerce platforms, payment systems, online marketing, security issues, legal and ethical considerations, and the integration of social and mobile commerce. Through case studies and hands-on projects, learners will develop the skills necessary to evaluate e-commerce opportunities, design user-friendly online stores, and implement effective online business strategies.
Recommended Textbook
E Commerce 2019 Business Technology and Society 15th Edition by Kenneth C. Laudon
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12 Chapters
1020 Verified Questions
1020 Flashcards
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Chapter 1: The Revolution Is Just Beginning
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Sample Questions
Q1) Which of the following is an example of an e-commerce first mover that failed?
A) Etsy
B) eToys
C) eBay
D) E*Trade
Answer: B
Q2) Which of the following is a platform for B2B e-commerce?
A) Airbnb
B) Facebook
C) Groupon
D) Go2Paper
Answer: D
Q3) Which of the following statements is not true?
A) Information asymmetries are continually being introduced by merchants and marketers.
B) Intermediaries have not disappeared.
C) Overall transaction costs have dropped dramatically.
D) Brands remain very important in e-commerce.
Answer: C
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Page 3
Chapter 2: E-Commerce Business Models and Concepts
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Sample Questions
Q1) Which of the following are Amazon's primary value propositions?
A) personalization and customization
B) selection and convenience
C) reduction of price discovery cost
D) management of product delivery
Answer: B
Q2) Which element of the business model addresses what a firm provides that other firms do not and cannot?
A) competitive environment
B) competitive advantage
C) market strategy
D) value proposition
Answer: D
Q3) eBay uses all of the following business models except:
A) B2C market creator.
B) C2C market creator.
C) content provider.
D) e-commerce infrastructure provider.
Answer: C
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Page 4
Chapter 3: E-Commerce Infrastructure: The Internet, Web, and Mobile Platform
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Sample Questions
Q1) Which of the following is the core communications protocol for the Internet?
A) Telnet
B) FTP
C) TCP/IP
D) TLS
Answer: C
Q2) All of the following statements about mobile apps are true except:
A) mobile apps have usurped television as the most popular entertainment medium.
B) iOS apps are cross-platform, open-source applications.
C) over 200 billion apps have been downloaded from the Apple App Store.
D) almost all the top 100 brands have a presence in at least one of the major app stores.
Answer: B
Q3) The ________ allows a natural language expression,such as Google.com to represent a numeric IP address.
A) uniform resource locator system
B) Internet protocol addressing schema
C) domain name system
D) assigned numbers and names (ANN) system
Answer: C
Page 5
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Chapter 4: Building an E-Commerce Presence: Websites, Mobile Sites,
and Apps
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Sample Questions
Q1) All of the following are basic information requirements for a product database except:
A) product descriptions.
B) stock numbers.
C) customer ID numbers.
D) inventory levels.
Q2) In developing an e-commerce presence,what questions must be asked and answered about the firm's target audience?
Q3) A template test is a form of which type of testing?
A) unit testing
B) system testing
C) acceptance testing
D) A/B testing
Q4) Describe the major issues surrounding the decision to build and/or host your own e-commerce site or to outsource some aspects of site development.Include the advantages and disadvantages of each decision.
Q5) What tools or technologies are available for providing interactivity and active content on a website and what functionality do they add? Describe at least five.
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Chapter 5: E-Commerce Security and Payment Systems
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Sample Questions
Q1) Why is it difficult to accurately estimate the actual amount of cybercrime?
Q2) All of the following statements about Apple Pay are true except which of the following?
A) Apple Pay is the most popular alternative payment method in the United States.
B) Apple Pay is an example of a universal proximity mobile wallet.
C) Apple Pay can be used for mobile payments at the point of sale at a physical store.
D) Apple Pay has more users than either Google Pay or Samsung Pay.
Q3) A digital certificate contains all of the following except the:
A) subject's private key.
B) subject's public key.
C) digital signature of the certification authority.
D) digital certificate serial number.
Q4) Asymmetric key cryptography is also known as:
A) public key cryptography.
B) secret key cryptography.
C) PGP.
D) PKI.
Q5) What is a sniffing attack and how does it differ from a MitM attack?
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Chapter 6: E-Commerce Marketing and Advertising Concepts
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Sample Questions
Q1) Which of the following is not a practice that degrades the results and usefulness of search engines?
A) social search
B) link farms
C) content farms
D) click fraud
Q2) Which of the following statements about the Internet's impact on marketing is not true?
A) The Internet has broadened the scope of marketing communications.
B) The Internet has decreased the impact of brands.
C) The Internet has increased the richness of marketing communications.
D) The Internet has expanded the information intensity of the marketplace.
Q3) Which of the following statements about native advertising is not true?
A) Native advertising's share of mobile display ad revenues exceeds 75%.
B) Native advertising is a new form of advertising found only online.
C) Native advertising is growing rapidly, especially on social networks.
D) Consumers look at native ads much more frequently than display ads.
Q4) A roughly equal percentage of men and women use the Internet today.
A)True B)False
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Chapter 7: Social, Mobile, and Local Marketing
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85 Flashcards
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Sample Questions
Q1) Which of the following is a Facebook feature that allows app developers to integrate their apps into the Facebook pages of users who sign up for the app?
A) Whatsapp
B) Like button
C) Messenger
D) Open Graph
Q2) What are the basic steps in creating a Pinterest marketing campaign?
Q3) About how many hours a month do online social network users spend,on average,on all social networks combined?
A) 15
B) 20
C) 25
D) 30
Q4) Which of the following is the first step in the social marketing process?
A) community
B) amplification
C) fan acquisition
D) engagement
Q5) Name and describe the five steps in the social marketing process.
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Chapter 8: Ethical, Social, and Political Issues in E-Commerce
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Sample Questions
Q1) Describe the purpose of intellectual property law and outline the main types of intellectual property protection.
Q2) Which of the following e-commerce technology dimensions has the potential to reduce cultural diversity in products?
A) ubiquity
B) interactivity
C) information density
D) global reach
Q3) Which of the following Supreme Court cases established that states can compel online retailers to collect and remit sales taxes even if they do not have a physical presence within the state?
A) South Dakota v. Wayfair
B) Bilski et al. v. Kappos
C) Quill v. North Dakota
D) Alice Corporation v. CLS Bank International
Q4) The opt-in model for informed consent requires an affirmative action by the consumer before a company can collect and use information.
A)True
B)False
10
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Chapter 9: Online Retailing and Services
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Sample Questions
Q1) Define the term economic viability and explain the factors involved in assessing a firm's economic viability.
Q2) Which of the following is not a key industry strategic factor?
A) synergies
B) barriers to entry
C) industry value chain
D) existence of substitute products
Q3) Which of the following categories generates the highest percentage of online retail revenue?
A) computers and electronics
B) apparel and accessories
C) books/music/video
D) automobile and automobile parts and accessories
Q4) Which of the following is not an example of a transaction broker?
A) a stockbroker
B) a real estate agent
C) an accountant
D) an employment agency
Q5) Why have so many online retailers had difficulty in achieving profits? How had this changed by 2018?
11
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Chapter 10: Online Content and Media
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Sample Questions
Q1) Discuss the difference between a wholesale and agency model of e-book distribution and pricing.Why didn't the wholesale model work for e-books,and what happened when publishers tried to implement an agency model?
Q2) Which of the following statements about piracy in the movie and television industry is not true?
A) Piracy still remains a threat to the movie and television industry.
B) The most common method of piracy uses bit cyberlockers/file hosting sites.
C) The monetary amount the movie industry loses as a result of piracy is unknown.
D) Public interest in pirated movies in the United States is declining.
Q3) Which of the following is not a current trend in online content?
A) Americans continue to spend more on streaming music than downloaded music.
B) Readership of newspapers in print form continues to exceed online readership.
C) E-book sales growth slows.
D) Explosive growth of the mobile platform accelerates the transition to digital content.
Q4) Describe the three basic revenue models for digital content delivery.
Q5) Vox is an example of the Digital First business model.
A)True
B)False
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Chapter 11: Social Networks, Auctions, and Portals
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Sample Questions
Q1) BlackPlanet is an example of a(n)________ social network.
A) practice-based
B) interest-based
C) affinity-based
D) general
Q2) E-mailing buyers to warn them away from a seller is a type of auction fraud known as:
A) transaction interference.
B) bid siphoning.
C) bid rigging.
D) shill bidding.
Q3) Which of the following statements about Instagram is not true?
A) Instagram trails only Facebook in U.S. ad revenue.
B) Instagram is a social network that focuses on video and photo sharing.
C) Instagram is growing more quickly than Facebook.
D) Instagram users spend more time on Instagram than Facebook users spend on Facebook.
Q4) Priceline's auctions utilize fixed pricing.
A)True
B)False
Page 13
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Chapter 12: B2B E-Commerce: Supply Chain Management and Collaborative
Commerce
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Sample Questions
Q1) Which of the following is not a typical barrier to the implementation of a private industrial network?
A) It requires participating firms to share sensitive data.
B) It requires the large network owners to give up some of its independence.
C) It requires a significant investment of time and money.
D) It requires a change of mindset and behavior of employees.
Q2) Purchasing managers are key players in the procurement process.
A)True
B)False
Q3) Which of the following is a method of inventory cost management that seeks to eliminate excess inventory?
A) lean production
B) sustainable production
C) just-in-time production
D) supply chain simplification
Q4) Define and discuss the terms B2B commerce,B2B e-commerce,and supply chains in the context of the history and significance of B2B e-commerce.
Q5) What is the difference between accountable and sustainable supply chains?
Q6) How are social networks being used in B2B e-commerce?
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