E-Commerce Management Review Questions
Course Introduction
E-Commerce Management explores the strategic and operational aspects of conducting business online, focusing on the principles, models, and technologies that drive electronic commerce. Students will examine the design and implementation of e-commerce platforms, digital marketing techniques, data analytics, security challenges, payment systems, and the regulatory environment. Through case studies and practical assignments, the course emphasizes how organizations leverage e-commerce to enhance customer experience, optimize supply chains, and gain competitive advantage in the digital marketplace.
Recommended Textbook
E Commerce Essentials 1st Edition by Kenneth C. Laudon
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11 Chapters
825 Verified Questions
825 Flashcards
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Page 2
Chapter 1: The Revolution Is Just Beginning
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Sample Questions
Q1) Which of the following is a characteristic of the Reinvention phase of e-commerce?
A)massive proliferation of dot-com start-ups
B)widespread adoption of broadband networks
C)rapid growth of search engine advertising
D)widespread adoption of consumer mobile devices
Answer: D
Q2) Which of the following statements is not true?
A)No one academic perspective dominates research about e-commerce.
B)Information systems researchers take a purely technical approach to e-commerce.
C)There are two primary approaches to e-commerce: behavioral and technical.
D)Management scientists are interested in e-commerce as an opportunity to study how business firms can exploit the Internet to achieve more efficient business operations.
Answer: B
Q3) The total number of users or customers an e-commerce business can obtain is a measure of its ________.
Answer: reach
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3
Chapter 2: E-Commerce Business Models and Concepts
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75 Flashcards
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Sample Questions
Q1) Grainger.com is an example of which of the following business models?
A)B2B service provider
B)exchange
C)e-distributor
D)industry consortia
Answer: C
Q2) Stickiness is an important attribute for which revenue model?
A)advertising revenue model
B)subscription revenue model
C)transaction fee revenue model
D)sales revenue model
Answer: A
Q3) A firm's ________ describes how a firm will produce a superior return on invested capital.
A)value proposition
B)revenue model
C)market strategy
D)competitive advantage
Answer: B
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Page 4
Chapter 3: E-Commerce Infrastructure: the Internet, Web, and Mobile Platform
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Sample Questions
Q1) A set of rules for transferring data is called a(n)________.
Answer: protocol
Q2) A(n)________ is a Web application that allows users to easily add and edit content on a Web page.
A)wiki
B)podcast
C)blog
D)RSS feed
Answer: A
Q3) Which of the following is a Web application that enables Internet users to communicate with each other, although not in real time?
A)online chat
B)online forum
C)IM
D)VoIP
Answer: B
Q4) T1 and T3 refer to international telephone standards for digital communication.
A)True
B)False
Answer: True
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Chapter 4: Building an E-Commerce Presence: Web Sites, Mobile Sites,
and Apps
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Sample Questions
Q1) The annual maintenance cost for a Web site is likely to be as high as its development cost.
A)True
B)False
Q2) Describe the major issues surrounding the decisions to build and/or host your own e-commerce Web site or to outsource some aspects of site development. Include the advantages and disadvantages of each decision.
Q3) One of the most important challenges in developing an e-commerce presence is understanding that the technology must drive the business.
A)True
B)False
Q4) ________ involves testing the site as a whole, in the same way a typical user would when using the site.
Q5) Offline media is typically used for all of the following marketing activities except: A)education.
B)exposure.
C)conversation.
D)branding.
6
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Chapter 5: E-Commerce Security and Payment Systems
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Sample Questions
Q1) A Trojan horse appears to be benign, but then does something other than expected.
A)True
B)False
Q2) The Computer Security Institute reported in its 2011 survey that approximately ________ percent of responding organizations experienced a computer security incident within the previous 12 months.
A)25
B)45
C)75
D)95
Q3) ________ involves misrepresenting oneself by using a fake e-mail address or masquerading as someone else.
Q4) ________ is a form of online payment system for monthly bills.
Q5) A digital certificate contains all of the following except the:
A)subject's private key.
B)subject's public key.
C)digital signature of the certification authority.
D)digital certificate serial number.
Q6) To internal computers, a proxy server is known as the ________.
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Chapter 6: E-Commerce Marketing and Advertising Concepts
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Sample Questions
Q1) In a(n)________ search, the inclusion and ranking of Web sites depends on a more or less "unbiased" application of a set of rules (an algorithm)imposed by the search engine.
Q2) Which of the following activities is the one engaged in by the highest percentage of online users?
A)using e-mail
B)using a social networking site
C)researching products and services
D)reading news
Q3) The amount spent on online advertising in 2012 was approximately:
A)$373 million.
B)$3.73 billion.
C)$37.3 billion.
D)$373 billion.
Q4) In the United States today, single, white, young college-educated males with high income dominate the Internet in terms of percentage of Internet usage.
A)True
B)False
Q5) What are the issues to be aware of when using social advertising?
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Chapter 7: Ethical, Social, and Political Issues in E-Commerce
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Sample Questions
Q1) Liability is a feature of political systems in which a body of law is in place that permits individuals to recover damages done to them by other actors, systems, or organizations.
A)True
B)False
Q2) ________ involves the creation of digital images that characterize online individual and group behavior.
Q3) Which ethical principle emphasizes putting oneself into the place of others and thinking of oneself as the object of the decision?
A)the Golden Rule
B)Universalism
C)the Collective Utilitarian principle
D)the Social Contract rule
Q4) An ISP basic service plan, allowing 300GB of data transfer per month, with additional data transfer available for $15 for 50GB, is an example of a tiered plan called ________.
Q5) The main stakeholders arguing against net neutrality are ________.
Q6) The doctrine of ________ permits teachers and writers to use copyrighted materials without permission under certain circumstances.
Page 9
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Chapter 8: Online Retail and Services
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Sample Questions
Q1) Which of the following statements is not true?
A)Compared to general merchandisers, the transition to e-commerce has been easier for MOTO firms.
B)The MOTO sector is also called the general merchandise sector.
C)MOTO was the last technological revolution that preceded e-commerce.
D)Distribution of catalogs is one of MOTO retailers' biggest expenses.
Q2) Which of the following best explains why the service sector is a natural avenue for e-commerce?
A)The service sector is less geographically reliant and more globally oriented.
B)The service sector has historically been more technology-reliant.
C)Much of the value in services is based on the collection, storage, and exchange of information.
D)It is not; services are difficult to translate to e-commerce because they rely on face-to-face communication and barter.
Q3) Which of the following statements about financial portals is not true?
A)They do not offer financial services.
B)They add to the online price competition in the finance industry.
C)Their strategy is similar to that of large banking institutions.
D)They make their money from advertising, referral fees, and subscription fees.
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Page 10
Chapter 9: Online Content and Media
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Sample Questions
Q1) All of the following charge for access to some or all its online content except:
A)The Wall Street Journal.
B)The New York Times.
C)The Financial Times.
D)Google News.
Q2) In ________, sales of new digital products replace sales of traditional products.
Q3) Zynga relies primarily on the sale of ________.
Q4) All of the following are reasons why the movie industry is likely to be less disrupted by the Internet than the music industry except:
A)movies are more difficult to move around the Web without detection.
B)movies typically have far larger file sizes than music tracks.
C)the movie industry is a concentrated oligopoly.
D)there are fewer firms competing for distribution rights.
Q5) In 2012, digital magazine circulation:
A)decreased by half.
B)remained flat.
C)doubled.
D)tripled.
Q6) How is the television industry being impacted by the Internet?
Page 11
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Chapter 10: Social Networks, Auctions, and Portals
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Sample Questions
Q1) iVillage.com is an example of a(n):
A)interest-based social network.
B)affinity community.
C)sponsored community.
D)practice network.
Q2) ________ are markets in which prices are variable and based on the competition among participants who are buying or selling the products.
Q3) Howard Rheingold, one of The Well's early participants, coined the term ________ to refer to "cultural aggregations that emerge when enough people bump into each other often enough in cyberspace."
Q4) All of the following are benefits of auctions except:
A)more efficient price discovery.
B)lower transaction costs.
C)decreased price transparency.
D)increased market efficiency.
Q5) Keeping bid increments low increases the number of bidders and the frequency of their bids.
A)True
B)False
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Chapter 11: B2b E-Commerce: Supply Chain Management and Collaborative
Commerce
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Sample Questions
Q1) An ________ primarily serves businesses that primarily buy indirect goods on a contract purchasing basis.
A)e-distributor
B)e-procurement Net marketplace
C)exchange
D)industry consortium
Q2) The majority of inter-firm trade involves:
A)spot purchasing of direct goods.
B)contract purchasing of indirect goods.
C)contract purchasing of direct goods.
D)spot purchasing of indirect goods.
Q3) Demand chain visibility is one goal of collaborative commerce.
A)True
B)False
Q4) Which of the following primarily deal with indirect goods?
A)e-distributors and industry consortia
B)e-distributors and e-procurement Net marketplaces
C)exchanges and industry consortia
D)exchanges and e-procurement Net marketplaces
Q5) A(n)________ supply chain includes a company's secondary and tertiary suppliers. Page 13
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Page 14