E-Commerce Management Exam Solutions
Course Introduction
E-Commerce Management introduces students to the fundamental principles and strategic approaches necessary for operating and growing online businesses in the digital economy. The course covers e-commerce business models, website design and usability, digital marketing strategies, electronic payment systems, supply chain integration, customer relationship management, and security and legal issues associated with online transactions. Through case studies and practical projects, students gain an understanding of how organizations leverage technology to reach customers, drive sales, and create value in a competitive online marketplace.
Recommended Textbook
E Commerce Essentials 1st Edition by Kenneth
C. Laudon
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11 Chapters
825 Verified Questions
825 Flashcards
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Page 2
Chapter 1: The Revolution Is Just Beginning
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75 Verified Questions
75 Flashcards
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Sample Questions
Q1) All of the following are characteristics of Web 2.0 sites and applications except:
A)they are inherently highly interactive.
B)they rely on mobile access to the Web.
C)they tend to attract large audiences.
D)they present marketers with extraordinary opportunities for targeted marketing and advertising.
Answer: B
Q2) The fact that e-commerce is conducted on the basis of universal standards decreases market entry costs for merchants.
A)True
B)False
Answer: True
Q3) When was the Internet created?
A)the 1950s
B)the 1960s
C)the 1970s
D)the 1980s?
Answer: B
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Chapter 2: E-Commerce Business Models and Concepts
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Sample Questions
Q1) In the ________ revenue model, a Web site that offers users content or services charges a fee for access to some or all of its offerings.
Answer: subscription
Q2) All of the following may lead to a competitive advantage except:
A)less expensive suppliers.
B)better employees.
C)fewer products.
D)superior products.
Answer: C
Q3) The financial services, travel services, and job placement services industries use the ________ business model.
Answer: transaction broker
Q4) A(n)________ is the set of activities performed in an industry or in a firm that transforms raw inputs into final products and services.
Answer: value chain
Q5) A firm's ________ refers to the other companies operating in the same marketspace selling similar products.
Answer: competitive environment
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Chapter 3: E-Commerce Infrastructure: the
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Sample Questions
Q1) What is augmented reality? Describe how augmented reality technologies could be used in e-commerce.
Answer: Augmented reality refers to content (text, video, and sound)that is superimposed over live images in order to enrich the user's experience. For example, Google Glass is an augmented reality implemented via wrap-around glasses that stream information to an area in the glass lenses above the eye. Businesses could use augmented reality for advertising location-based products and services in much the same way that mobile e-commerce currently does. For example, if you are walking down a street, your augmented reality glasses can let you know what deals are being offered at coffee shops or if a book you are looking for is discounted in the store you are passing. A content-provider service that you subscribe to might tell you the history of the church you are looking at.
Q2) ________ software refers to the software that enables a computer to deliver Web pages written in HTML to client computers on a network that request this service by sending an HTTP request.
Answer: Web server
Q3) A set of rules for transferring data is called a(n)________.
Answer: protocol
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Chapter 4: Building an E-Commerce Presence: Web Sites, Mobile Sites,
and Apps
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75 Flashcards
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Sample Questions
Q1) A Web ________ is a software program that provides the specific business functionality required of a Web site.
Q2) The opening case discusses Tommy Hilfiger's use of all of the following social media sites as marketing tools except:
A)Facebook.
B)Tumblr.
C)LinkedIn.
D)Twitter.
Q3) A mobile Web app is one designed to specifically operate using a mobile device's hardware and operating system.
A)True
B)False
Q4) The cost of hardware, software, and telecommunications services needed to build a Web site have ________ over the last decade.
A)increased dramatically
B)increased moderately
C)decreased dramatically
D)decreased slightly
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Q5) A SWOT analysis describes strengths, weaknesses, opportunities, and ________.
Chapter 5: E-Commerce Security and Payment Systems
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Sample Questions
Q1) Which dimension(s)of security is spoofing a threat to?
A)integrity
B)availability
C)integrity and authenticity
D)availability and integrity
Q2) A Trojan horse appears to be benign, but then does something other than expected.
A)True
B)False
Q3) Smishing attacks exploit SMS messages.
A)True
B)False
Q4) In encryption, the method used to transform plain text to encrypted text is called a(n)________.
Q5) Symmetric key encryption is also known as:
A)public key encryption.
B)secret key encryption.
C)PGP.
D)PKI.
Q6) ________ is a form of online payment system for monthly bills.
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Chapter 6: E-Commerce Marketing and Advertising Concepts
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Sample Questions
Q1) ________ ads involves showing the same or similar ad to individuals across multiple Web sites.
Q2) Online video advertising now accounts for the largest amount of the Internet advertising spending.
A)True
B)False
Q3) How would you determine if an online marketing campaign to drive customers to your Web site has been successful?
Q4) Which of the following age groups has the highest percentage of Internet access?
A)18-29
B)30-49
C)50-64
D)65+
Q5) Impressions are a measure of the:
A)number of times an ad is clicked.
B)number of times an ad is served.
C)number of http requests.
D)number of pages viewed.
Q7) What are the issues to be aware of when using social advertising? Page 8
Q6) Discuss four features of social e-commerce that are driving its growth.
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Page 9
Chapter 7: Ethical, Social, and Political Issues in E-Commerce
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Sample Questions
Q1) In trademark law, ________ is defined as any behavior that would weaken the connection between the trademark and the product.
Q2) The Children's Online Privacy Protection Act (COPPA)prohibits Web sites from collecting information on children under the age of 13.
A)True
B)False
Q3) Over which of the following does ICANN have authority?
A)technical infrastructure
B)domain name system
C)public policy issues
D)standards
Q4) It is not necessarily illegal to use someone else's trademark in a metatag.
A)True
B)False
Q5) Amazon has a patent on:
A)download-based sales.
B)display of third-party advertisements in floating windows.
C)one-click purchasing.
D)hyperlinks.
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Chapter 8: Online Retail and Services
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Sample Questions
Q1) The four major sectors in the travel market are airline tickets, hotel reservations, cruises/tours, and ________.
Q2) Over 100 million U.S. consumers now use online banking.
A)True
B)False
Q3) In the United States, the service sector accounts for about 75 percent of all economic activity.
A)True
B)False
Q4) Which of the following statements about the online real estate services market is not true?
A)The major impact of Internet real estate sites is in influencing offline decisions.
B)Real estate differs from other types of online financial services because it is impossible to complete a property transaction online.
C)The primary service offered by real estate sites is a listing of houses available.
D)The Internet and e-commerce have created significant disintermediation in the real estate marketplace.
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11
Chapter 9: Online Content and Media
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Sample Questions
Q1) A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n)________ model.
Q2) ________ refers to the use of the Internet to deliver entertainment services to the home on cable TV or FIOS networks.
Q3) In 2012, Amazon's e-book and media store contained around how many book titles?
A)about 10,000
B)about 100,000
C)about 1 million
D)about 10 million
Q4) Why are newspapers the most troubled segment of the publishing industry? Is there any good news on the horizon for newspapers?
Q5) All of the following are social games offered by Zynga except:
A)Farmville.
B)Words with Friends.
C)Angry Birds.
D)Mafia Wars.
Q6) Amazon's ________ is not just an e-book reader but also a media and entertainment portable device.
Page 12
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Chapter 10: Social Networks, Auctions, and Portals
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Sample Questions
Q1) All of the following are solutions to the problem of auction fraud except:
A)seller rating systems.
B)watch lists.
C)proxy bidding.
D)fixed pricing.
Q2) Which of the following statements about auctions is not true?
A)Auctions create market efficiency.
B)Auctions eliminate inter-market price differences.
C)The Internet has increased the liquidity of traditional auctions.
D)Auctions make it more difficult for merchants to engage in price discrimination.
Q3) The average user spends more time on Google+ than on Facebook.
A)True
B)False
Q4) In 2012, advertisers spent about ________ to advertise on Facebook.
A)$21 million
B)$210 million
C)$2.1 billion
D)$21 billion
Q5) The time spent watching and reviewing auction bids is a part of ________ costs.
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Chapter 11: B2b E-Commerce: Supply Chain Management and
Collaborative Commerce
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Sample Questions
Q1) None of the following statements about EDI are true except:
A)EDI systems generally serve horizontal markets.
B)EDI systems are seller-side solutions.
C)EDI is a communications standard for sharing business documents.
D)EDI systems no longer play an important role in B2B commerce.
Q2) Which of the following is not an important theme of B2B e-commerce in 2012-2013?
A)concern about supply chain risk
B)concern about supply chain volatility
C)concern about the accountability of supply chains
D)concern about the privacy of supply chains
Q3) An ________ primarily serves businesses that buy indirect goods on a spot purchasing basis.
A)e-distributor
B)e-procurement company
C)exchange
D)industry consortium
Q4) A(n)________ supply chain is one in which the labor conditions in low-wage, underdeveloped producer countries are visible and morally acceptable to ultimate consumers in more developed industrial societies.
Q5) Exostar is an example of a(n)________.
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