E-Commerce Fundamentals
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Course Introduction
E-Commerce Fundamentals introduces students to the essential principles and practices of conducting business online. The course explores key topics such as the evolution and types of e-commerce, online business models, electronic payment systems, digital marketing strategies, and the use of technology in e-commerce operations. Students will learn about website design for e-commerce, security and legal issues, supply chain management, and consumer behavior in digital marketplaces. By examining real-world examples and current trends, students will gain a practical understanding of how businesses leverage the internet to reach and serve customers efficiently and securely.
Recommended Textbook
E Commerce 2016 Business Technology Society 12th Edition by Kenneth C. Laudon
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Chapter 1: The Revolution Is Just Beginning
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Sample Questions
Q1) Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text?
A)richness
B)ubiquity
C)information density
D)personalization
Answer: A
Q2) In 2015, the world's online population was estimated to be around:
A)310 million.
B)3)1 billion.
C)31 billion.
D)310 billion.
Answer: B
Q3) Which of the following refers to the complexity and content of a message?
A)richness
B)reach
C)information density
D)interactivity
Answer: A
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Chapter 2: E-Commerce Business Models and Concepts
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Q1) Describe the four stages involved in business model disruption.
Answer: In the first disruptive stage, disruptors, often funded by new sources of finance, introduce new products that are less expensive, less capable, and of poorer quality. These early products nevertheless find a niche in a market that incumbents do not serve or are unaware of. In the second stage, disruptors improve their products at a rapid pace, taking advantage of newer technologies at a faster pace than incumbents, expanding their niche market, and eventually attracting a larger customer base from the incumbents' market. In the third stage, the new products and business model become good enough, and even superior to products offered by incumbents. In the fourth stage, incumbent companies lose market share, and either go out of business or are consolidated into other more successful firms that serve a much more limited customer base. Some incumbents survive by finding new customers for their existing product, adopting some of the newer products and business models in separate divisions of their firms, or moving into other often nearby markets.
Q2) On-demand service companies are characterized by the free sharing of resources between the company and consumers.
A)True
B)False
Answer: False
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Chapter 3: E-Commerce Infrastructure: the
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Sample Questions
Q1) What country intends to be the first to use Project Loon to provide universal Internet access?
A)New Zealand
B)Sri Lanka
C)Ghana
D)Australia
Answer: B
Q2) WWW is the Internet protocol used to transfer Web pages.
A)True
B)False
Answer: False
Q3) Which of the following is a utility program that allows you to track the path of a message you send from your client to a remote computer on the Internet?
A)Telnet
B)Ping
C)IMAP
D)Tracert
Answer: D
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Chapter
4: Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps
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Q1) Which of the following types of sites typically needs a high percentage of secure pages?
A)Web services
B)customer self-service
C)trading
D)publishing/subscription
Q2) Which of the following is an example of a CMS?
A)Apache
B)WordPress
C)Dreamweaver CC
D)Webtrends Analytics
Q3) All of the following are basic functionality provided by e-commerce merchant server software except:
A)a product catalog.
B)marketing software.
C)a shopping cart.
D)credit card processing.
Q4) What are the phases, activities, and milestones for developing an e-commerce presence for a typical start-up Web site over a one-year period?
6
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Chapter 5: E-Commerce Security and Payment Systems
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Q1) All of the following statements about PKI are true except:
A)The term PKI refers to the certification authorities and digital certificate procedures that are accepted by all parties.
B)PKI is not effective against insiders who have a legitimate access to corporate systems including customer information.
C)PKI guarantees that the verifying computer of the merchant is secure.
D)The acronym PKI stands for public key infrastructure.
Q2) Software that is used to obtain private user information such as a user's keystrokes or copies of e-mail is referred to as:
A)spyware.
B)a backdoor.
C)browser parasite.
D)adware.
Q3) ________ refers to the ability to identify the person or entity with whom you are dealing on the Internet.
A)Nonrepudiation
B)Authenticity
C)Availability
D)Integrity
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Chapter 6: E-Commerce Marketing and Advertising Concepts
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Q1) Which of the following measures the percentage of customers who purchase once but never return within a year?
A)retention rate
B)attrition rate
C)loyalty rate
D)conversion rate
Q2) Which of the following is not one of the four main methods advertisers use to behaviorally target ads?
A)Nielsen ratings
B)data collected from social networks
C)integration of online data with offline data
D)clickstream data
Q3) All of the following are "traditional" online marketing tools except:
A)affiliate marketing.
B)e-mail and permission marketing.
C)social marketing.
D)sponsorship marketing.
Q4) Identify and describe the various types of rich media ads and video ads and explain how each one works.
Q5) What is marketing analytics software and what is it used for?
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Chapter 7: Social, Mobile, and Local Marketing
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Q1) Which of the following is not a major provider of mobile display advertising?
A)MoPub
B)iAd
C)AdMob
D)Webtrends
Q2) Promoted Trends is Twitter's version of Google's Ad Words.
A)True
B)False
Q3) How does the multi-screen environment change the marketing funnel?
Q4) Apple's iBeacon uses which of the following technologies?
A)BLE
B)NFC
C)E9-1-1
D)QR codes
Q5) What technologies and techniques are employed in location-based mobile marketing?
Q6) How do people actually use their mobile devices today?
Q7) What are the basic steps in creating a Pinterest marketing campaign?
Q9) What has changed in online marketing since 2007? Page 9
Q8) What are some of the downsides of social marketing?
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Chapter 8: Ethical, Social, and Political Issues in E-Commerce
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Q1) Which of the following requires financial institutions to inform consumers of their privacy policies and permits consumers some control over their records?
A)Freedom of Information Act
B)Gramm-Leach-Bliley Act
C)COPPA
D)HIPAA
Q2) Which ethical principle states that, when confronted with an ethical dilemma, individuals should take the action that achieves the greater value for all of society?
A)the Golden Rule
B)Risk Aversion
C)the Collective Utilitarian principle
D)the Social Contract rule
Q3) Which of the following is a tiered notice and response system aimed at reducing copyright infringement over P2P networks?
A)the CAS
B)FIP
C)Surfright
D)the Open Internet Order
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Chapter 9: Online Retailing and Services
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Q1) Define economic viability and explain the factors involved in assessing a firm's economic viability.
Q2) Contrary to predictions of analysts made during the early days of e-commerce, the Internet has led to both disintermediation and hypermediation on a widespread basis.
A)True
B)False
Q3) Service industry groups are categorized generally into two groups, those that provide transaction brokering and those that involve:
A)retailing goods.
B)personalization.
C)information brokering.
D)providing hands-on services.
Q4) All of the following are strategic factors that pertain specifically to a firm and its related businesses except:
A)core competencies.
B)synergies.
C)technology.
D)power of customers.
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Chapter 10: Online Content and Media
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Q1) Discuss the structure of the media content industry.
Q2) Content convergence describes convergence in the design, production, and ________ of content.
A)sales
B)distribution
C)marketing
D)consumption
Q3) The a la carte revenue model allows users to pay only for what they use.
A)True
B)False
Q4) Which of the following is the largest producer of revenues in the entertainment industry?
A)radio
B)television
C)films
D)video games
Q5) Discuss the difference between a wholesale model of e-book distribution and pricing and an agency model. Why didn't the wholesale model work for e-books and what happened when publishers tried to implement an agency model??
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Chapter 11: Social Networks, Auctions, and Portals
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Q1) Which of the following is the most successful of Facebook's apps?
A)Messenger
B)Home
C)Camera
D)Riff
Q2) One of the first online virtual communities was:
A)The Well.
B)Myspace.
C)AOL.
D)Salon.com.
Q3) Which of the following early leaders in social networking has been reinvented as a music-oriented social network?
A)Vevo
B)Myspace
C)Polyvore
D)Tumblr
Q4) In B2C auctions, consumers control assets and use dynamic pricing to establish the price.
A)True
B)False
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Chapter 12: B2b E-Commerce: Supply Chain Management and Collaborative
Commerce
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Q1) The liquidity of a market is measured by all of the following except:
A)price transparency.
B)number of buyers and sellers in market.
C)volume of transactions.
D)size of transactions.
Q2) Analysts predict that B2B e-commerce in the United States will grow by 2019 to approximately:
A)$8.6 billion.
B)$86 billion.
C)$860 billion.
D)$8.6 trillion.
Q3) ________ production is a set of production methods that focuses on the elimination of waste throughout the customer value chain.
A)Green
B)Sustainable
C)Lean
D)Just-in-time
Q4) Describe at least five characteristics of Net marketplaces.
Q6) What services do e-procurement Net marketplaces provide? Page 15
Q5) What is the difference between accountable and sustainable supply chains?
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