E-Commerce Fundamentals
Final Test Solutions
Course Introduction
E-Commerce Fundamentals offers a comprehensive introduction to the core concepts, technologies, and business models that drive online commerce. The course explores the evolution of electronic commerce, examining various platforms, digital payment systems, and security protocols. Students will learn about the strategies businesses use to attract and retain customers through online channels, as well as legal, ethical, and logistical considerations in digital transactions. Through case studies and practical applications, the course provides insight into current industry trends and develops foundational skills necessary for participating in todays digital marketplace.
Recommended Textbook
Electronic Commerce 12th Edition by Gary Schneider
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12 Chapters
987 Verified Questions
987 Flashcards
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Page 2
Chapter 1: Introduction to Electronic Commerce
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Sample Questions
Q1) The increase in broadband connections in homes is a key element in the B2C component of the second wave.
A)True
B)False
Answer: True
Q2) A _____ is a way of organizing the activities that each strategic business unit undertakes to design, produce, promote, market, deliver, and support the products or services it sells.
A) business activity
B) SWOT analysis
C) value chain
D) strategic alliance
Answer: C
Q3) _____ are mobile phones that include a Web browser, a full keyboard, and an identifiable operating system that allows users to run various software packages.
Answer: Smartphones
Smartphone
Q4) The term _____ refers to the theft of intellectual property from the Web.
Answer: digital piracy
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Chapter 2: Technology Infrastructure: the Internet and the
World Wide Web
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85 Verified Questions
85 Flashcards
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Sample Questions
Q1) Describe the two main protocols used by the Internet.
Answer: The Internet uses two main protocols: the Transmission Control Protocol (TCP) and the Internet Protocol (IP).The TCP controls the disassembly of a message or a file into packets before it is transmitted over the Internet, and it controls the reassembly of those packets into their original formats when they reach their destinations.The IP specifies the addressing details for each packet, labeling each with the packet's origination and destination addresses.
Q2) In 2014 the number of mobile phones was greater than the planet's population
A)True
B)False
Answer: True
Q3) At a technological level, the Web is nothing more than software that runs on computers that are connected to the Internet.
A)True
B)False
Answer: True
Q4) A(n) _____ is any technology that allows people to connect computers to each other.
Answer: computer network
Page 4
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Chapter 3: Selling on the Web
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Sample Questions
Q1) _____ tend to have large up-front costs.Once those costs are incurred, additional units can be made at very low additional cost.
A) Appliances
B) Newspapers and magazines
C) Automobiles
D) Digital products
Answer: D
Q2) Two pioneers of usability testing are _____ and Jakob Nielsen.
A) Hickory Farms
B) Ben Shneiderman
C) J.C. Penney
D) Aaron Montgomery
Answer: B
Q3) On Web sites that use the advertising-subscription revenue model, subscribers are typically subjected to much more advertising than they are on sites supported completely by advertising.
A)True
B)False
Answer: False
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Page 5
Chapter 4: Marketing on the Web
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Sample Questions
Q1) On the Web, retailers can provide separate virtual spaces for different market segments.
A)True
B)False
Q2) Each page loaded by a visitor to a Web site counts as a(n) _____.
Q3) Identifying specific portions of a market and targeting them with specific advertising messages is called _____.
Q4) In the context of life-cycle segmentation, Claritas built _____ which identifies the demographic characteristics of people by neighborhood.
Q5) On social media Web sites, followers of a particular company's discussion activity are called _____.
A) fans
B) hosts
C) spiders
D) affiliates
Q6) Behavioral segmentation based on things that happen at a specific time is called _____.
Q7) A ____________ is a group who share a common characteristic.
Q8) Identify the three elements of branding.
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Chapter 5: Business-To-Business Activities: Improving Efficiency
and Reducing
Costs
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82 Verified Questions
82 Flashcards
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Sample Questions
Q1) The network purchasing model has one hierarchically structured firm negotiating purchase terms with several similarly structured supplier firms, playing each supplier against the others.
A)True
B)False
Q2) An important characteristic of purchasing, logistics, and support activities is flexibility.
A)True
B)False
Q3) In the past, most value-added networks (VANs) did not require an enrollment fee. A)True B)False
Q4) A(n) _____ is a vertical portal which is not controlled by a company that is an established buyer or seller in the industry.
Q5) In the past, one of the major advantages of VANs was the low cost of its application. A)True B)False
Page 7
Q6) A(n) _____ is the movement of money from one bank account to another.
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Chapter 6: Social Networking, Mobile Commerce, and Online Auctions
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Sample Questions
Q1) An early attempt to monetize social networking by charging visitors a fee for a specific service was the _____ site.
Q2) The _____ auction is a form of open auction in which bidding starts at a high price and drops until a bidder accepts the price.
A) English
B) Dutch
C) reverse
D) sealed-bid
Q3) The New York Stock Exchange conducts _____ auctions of stocks and bonds in which the auctioneer, called a specialist, manages the market for a particular stock or bond issue.
A) sealed-bid double
B) open-outcry double
C) descending-price
D) ascending-price
Q4) Many colleges and universities now offer courses that use distance learning platforms such as Blackboard for student-instructor interaction.
A)True
B)False
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Chapter 7: The Environment of Electronic Commerce: Legal,
Ethical, and Tax Issues
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Sample Questions
Q1) _____ refers to a legal cause of action in which a court deems some types of statements to be so negative that injury is assumed.
Q2) A(n) _____ is a commitment with certain terms made to another party.
A) award
B) offer
C) acceptance
D) consideration
Q3) _____ is a country in which national culture permits the government to exert high levels of unchecked authority.
A) Denmark
B) Norway
C) Singapore
D) Sweden
Q4) A(n) _____ statement is a statement that is false and that injures the reputation of another person or company.
A) defamatory
B) warranty disclaimer
C) implied
D) copyright
Page 9
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Chapter 8: Web Server Hardware and Software
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Sample Questions
Q1) The word ___________ is used to describe several types of computer hardware, all of which might by found in a typical electronic commerce operation.
Q2) Customized pages provided by Web servers in response to specific queries from site visitors are called _____.
A) dynamic content
B) Active Server Pages
C) static pages
D) unchanged content
Q3) A popular server configuration which involves putting small server computers on a single computer board and then installing many of those boards into a rack-mounted frame.These servers-on-a-card are called _____.
Q4) Very small companies can run Web sites on desktop PCs.
A)True
B)False
Q5) A two-tier client/server architecture is sufficient for delivering dynamic content and processing transactions.
A)True
B)False
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Chapter 9: Electronic Commerce Software
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Sample Questions
Q1) With dedicated hosting, the client shares the server with other clients of the service provider.
A)True
B)False
Q2) _____ application systems return pages generated by scripts that include the rules for presenting data on the Web page with the business logic.
Q3) _____ helps companies control the large amounts of text, graphics, and media files that have become crucial to doing business.
A) Content management software
B) Supply chain management software
C) Operations management software
D) Inventory tracking software
Q4) What is the purpose of supply chain management software?
Q5) IBM and Oracle provide content management software as components in other enterprise software packages.
A)True
B)False
Q6) Oracle and SAP are two major _____ vendors.
Q7) What is the difference between shared hosting and dedicated hosting?
Page 11
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Chapter 10: Electronic Commerce Security
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Sample Questions
Q1) _____ are computer sleuths who are hired to probe PCs and locate information that can be used in legal proceedings.
A) Wardrivers
B) Computer forensics experts
C) Crackers
D) Hackers
Q2) _____ is the protection of individual rights to nondisclosure.
A) Secrecy
B) Privacy
C) Necessity
D) Sensitivity
Q3) When a Trojan horse has taken over a large number of computers, the person who planted the virus can take control of all the computers and form a(n) _____.
Q4) Active content can pose a threat to the security of client devices.
A)True
B)False
Q5) In some cities that have large concentrations of wireless networks, attackers, called _____, drive around in cars using their wireless-equipped laptop computers to search for accessible networks.
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Chapter 11: Payment Systems for Electronic Commerce
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Sample Questions
Q1) Store-value cards are safer than magnetic strip credit cards because the information stored on a Store-value card can be encrypted.
A)True
B)False
Q2) Near field communication chips embedded in mobile phones are called <i>Osaifu-Keitai</i> in Japan, which translates approximately to _____.
Q3) _____ is spending a particular piece of digital cash twice by submitting the same electronic currency to two different vendors.
A) Double spending
B) Blind signing
C) Money laundering
D) Spear phishing
Q4) A debit card removes the amount of the sale from the cardholder's bank account and transfers it to the seller's bank account.
A)True
B)False
Q5) What is the difference between a credit card and a charge card?
Q6) In phishing, the collection of information is done by _____.
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Chapter 12: Managing Electronic Commerce Implementations
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Sample Questions
Q1) The value of the accumulated mass of employees' knowledge about the business and its processes is known as _____.
A) stock value
B) intellectual capital
C) return on investment
D) total cost of ownership
Q2) The rapid changes in hardware and software technologies simplify the estimation of information technology project costs.
A)True
B)False
Q3) The internal team of an organization must determine the staffing needs of the electronic commerce initiative.
A)True
B)False
Q4) _____ is a technique in which each project is monitored as if it were an investment in a financial portfolio.
Q5) What are the most important factors to evaluate when selecting a hosting service?
Page 14
Q6) A postimplementation audit is also called a(n) _____.
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