E-Commerce Fundamentals
Chapter Exam Questions
Course Introduction
E-Commerce Fundamentals introduces students to the essential concepts, technologies, and strategies that underpin electronic commerce in the modern business environment. This course covers the development and impact of online business models, digital marketplaces, and the infrastructure that enables secure transactions and data exchange. Students will explore topics such as website design and functionality, payment systems, digital marketing, customer relationship management, legal and ethical considerations, and the integration of social media and mobile commerce. By analyzing case studies and participating in practical exercises, students will gain a solid foundation for understanding how e-commerce drives innovation and shapes consumer behavior in the digital age.
Recommended Textbook
E Commerce Essentials 1st Edition by Kenneth C. Laudon
Available Study Resources on Quizplus 11 Chapters
825 Verified Questions
825 Flashcards
Source URL: https://quizplus.com/study-set/1476 Page 2
Chapter 1: The Revolution Is Just Beginning
Available Study Resources on Quizplus for this Chatper
75 Verified Questions
75 Flashcards
Source URL: https://quizplus.com/quiz/29348
Sample Questions
Q1) A(n)________ occurs when everyone in a group receives value because all participants use the same tool or product.
Answer: network effect
Q2) The size of the global B2B market in the United States in 2012 was around:
A)$400 million.
B)$4 billion.
C)$400 billion.
D)$4 trillion.
Answer: D
Q3) Network externalities are related to which of the following features of e-commerce technology?
A)richness
B)interactivity
C)universal standards
D)information density
Answer: C
Q4) A(n)________ extends the marketplace beyond traditional boundaries. Answer: marketspace
Q5) ________ refers to the complexity and content of a message. Answer: Richness
3
To view all questions and flashcards with answers, click on the resource link above.
Chapter 2: E-Commerce Business Models and Concepts
Available Study Resources on Quizplus for this Chatper
75 Verified Questions
75 Flashcards
Source URL: https://quizplus.com/quiz/29351
Sample Questions
Q1) ________ occurs when there are no differences among products or services and the only basis for choosing a particular product or service is price.
Answer: Commoditization
Q2) Which of the following statements about Groupon is not true?
A)Groupon has yet to show a profit.
B)Groupon combines two major trends in e-commerce: localization and social networks.
C)It is unclear if Groupon's business model is sustainable.
D)Groupon believes it must scale up fast in a winner-take-all market.
Answer: A
Q3) A(n)________ is a set of planned activities designed to result in a profit in marketplace.
Answer: business model
Q4) Exostar is an example of a(n):
A)private industrial network.
B)exchange.
C)industry consortium.
D)e-distributor.
Answer: C
To view all questions and flashcards with answers, click on the resource link above.
4
Chapter 3: E-Commerce Infrastructure: the Internet,
Available Study Resources on Quizplus for this Chatper
75 Verified Questions
75 Flashcards
Source URL: https://quizplus.com/quiz/29352
Sample Questions
Q1) Which of the following is currently the most popular Web browser?
A)Internet Explorer
B)Netscape
C)Safari
D)Firefox
Answer: A
Q2) The Transport Layer of TCP/IP is responsible for which of the following?
A)placing packets on and receiving them from the network medium
B)addressing, packaging, and routing messages
C)providing communication with the application by acknowledging and sequencing the packets to and from the application
D)providing a variety of applications with the ability to access the services of the lower layers
Answer: C
Q3) Transmission Control Protocol is the protocol that provides the Internet addressing scheme.
A)True
B)False
Answer: False
To view all questions and flashcards with answers, click on the resource link above. Page 5
Chapter 4: Building an E-Commerce Presence: Web Sites, Mobile Sites,
and Apps
Available Study Resources on Quizplus for this Chatper
75 Verified Questions
75 Flashcards
Source URL: https://quizplus.com/quiz/29353
Sample Questions
Q1) The Web server software used does not significantly impact how a Web site's Web pages look on users' computers.
A)True
B)False
Q2) Which of the following is the final stage suggested for a six-phase plan to develop an e-commerce presence?
A)mobile plan
B)maintenance
C)testing plan
D)Twitter plan
Q3) The structure of a market is described in terms of all of the following except:
A)direct competitors.
B)suppliers.
C)customers.
D)substitute products.
Q4) All of the following might be part of a Web site's backend layer except:
A)a pre-existing corporate database.
B)a human resources system.
C)a production MRP system.
D)an application server.
To view all questions and flashcards with answers, click on the resource link above. Page 6
Chapter 5: E-Commerce Security and Payment Systems
Available Study Resources on Quizplus for this Chatper
75 Verified Questions
75 Flashcards
Source URL: https://quizplus.com/quiz/29354
Sample Questions
Q1) ________ refers to the ability to ensure that e-commerce participants do not deny their online actions.
A)Nonrepudiation
B)Authenticity
C)Availability
D)Integrity
Q2) Which of the following dimensions of e-commerce security is not provided for by encryption?
A)confidentiality
B)availability
C)message integrity
D)nonrepudiation
Q3) A digital certificate contains all of the following except the:
A)subject's private key.
B)subject's public key.
C)digital signature of the certification authority.
D)digital certificate serial number.
Q4) ________ refers to the ability to ensure that information being displayed on a Web site, or transmitted or received over the Internet, has not been altered in any way by an unauthorized party.
To view all questions and flashcards with answers, click on the resource link above. Page 7
Chapter 6: E-Commerce Marketing and Advertising Concepts
Available Study Resources on Quizplus for this Chatper
75 Verified Questions
75 Flashcards
Source URL: https://quizplus.com/quiz/29355
Sample Questions
Q1) A Crayola arts-and-crafts column on a parenting Web site is an example of what form of advertising?
A)sponsorship
B)banner swapping
C)affiliate relationship
D)public relations
Q2) On a typical day, approximately ________ percent of adult users in the United States logs on to the Internet.
A)52
B)62
C)72
D)82
Q3) View-through rate measures the ________ response rate to an ad.
A)30-minute
B)24-hour
C)7-day
D)30-day
Q4) Discuss the process of establishing a relationship with the customer, focusing on affiliate marketing, and viral marketing.
Page 8
To view all questions and flashcards with answers, click on the resource link above.
Chapter 7: Ethical, Social, and Political Issues in E-Commerce
Available Study Resources on Quizplus for this Chatper
75 Verified Questions
75 Flashcards
Source URL: https://quizplus.com/quiz/29356
Sample Questions
Q1) All of the following are data elements that are often gathered by e-commerce sites except:
A)family member identities.
B)photograph.
C)location.
D)address.
Q2) Net neutrality refers to Internet backbone owners treating all Internet traffic equally.
A)True
B)False
Q3) Which of the following tools can companies use to track users' social and political views and activities?
A)cookies
B)digital wallets
C)search engines
D)shopping carts
Q4) The doctrine of ________ permits teachers and writers to use copyrighted materials without permission under certain circumstances.
Q5) The main stakeholders arguing against net neutrality are ________.
To view all questions and flashcards with answers, click on the resource link above. Page 9
Chapter 8: Online Retail and Services
Available Study Resources on Quizplus for this Chatper
75 Verified Questions
75 Flashcards
Source URL: https://quizplus.com/quiz/29357
Sample Questions
Q1) Online travel services revenues in 2012 were approximately:
A)$120 million.
B)$12 billion.
C)$120 billion.
D)$1.2 trillion.
Q2) All of the following are top comparison shopping sites except:
A)Nextag.
B)Fiserv.
C)PriceGrabber.
D)Shopping.com.
Q3) The online mortgage industry has transformed the process of obtaining a mortgage. A)True
B)False
Q4) Consumers are primarily price-driven when shopping on the Internet.
A)True B)False
Q5) Over 100 million U.S. consumers now use online banking. A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 10
Chapter 9: Online Content and Media
Available Study Resources on Quizplus for this Chatper
75 Verified Questions
75 Flashcards
Source URL: https://quizplus.com/quiz/29358
Sample Questions
Q1) Which of the following forms of online entertainment is expected to generate the most revenue in 2015?
A)online video
B)online games
C)online music downloads
D)Internet radio
Q2) The average American still spends more time watching television than using the Internet.
A)True
B)False
Q3) The impact of the Internet on media appears to be decreasing the total demand for media.
A)True
B)False
Q4) The overall size of the online video audience is about the same size as the traditional television audience.
A)True
B)False
Q5) Next to social networks, ________ produce the largest online audiences of any media.
Page 11
To view all questions and flashcards with answers, click on the resource link above.
Chapter 10: Social Networks, Auctions, and Portals
Available Study Resources on Quizplus for this Chatper
75 Verified Questions
75 Flashcards
Source URL: https://quizplus.com/quiz/29349
Sample Questions
Q1) Define the term auction and explain the four major Internet auction types discussed in the chapter and how they function.
Q2) Which of the following is not one of the top factors a business should consider when planning an Internet auction?
A)type of product
B)type of auction
C)location of auction
D)bid increments
Q3) A Web site designed to give parents of home-schooled children a common discussion area would be classified as a(n):
A)interest-based social network.
B)affinity community.
C)practice network.
D)sponsored community.
Q4) What are the benefits to both the market-makers and consumers in an auction?
Q5) Most of today's well-known portals began as search engines.
A)True
B)False
Q6) The time spent watching and reviewing auction bids is a part of ________ costs.
Page 12
To view all questions and flashcards with answers, click on the resource link above.
Chapter 11: B2b E-Commerce: Supply Chain Management and
Collaborative Commerce
Available Study Resources on Quizplus for this Chatper
75 Verified Questions
75 Flashcards
Source URL: https://quizplus.com/quiz/29350
Sample Questions
Q1) ________ is a call for business to take social and ecological interests, and not just corporate profits, into account in all their decision-making throughout the firm.
Q2) ________ is another name for transorganizational business processes.
A)Supply chain management
B)Collaborative commerce
C)B2B e-commerce
D)Value chain management
Q3) E-distributors operate in horizontal markets.
A)True
B)False
Q4) A(n)________ supply chain is one in which the labor conditions in low-wage, underdeveloped producer countries are visible and morally acceptable to ultimate consumers in more developed industrial societies.
Q5) An exchange is an independently owned online marketplace that connects many suppliers and buyers.
A)True
B)False
Q6) Inventory Locator Service is an example of a(n)_________.
Q7) A(n)________ supply chain includes a company's secondary and tertiary suppliers. Page 13
To view all questions and flashcards with answers, click on the resource link above.
Page 14