E-Commerce Final Exam - 1020 Verified Questions

E-Commerce Final Exam

Course Introduction

This course offers an in-depth exploration of electronic commerce, focusing on the principles, technologies, and strategies that drive online business operations. Students will examine the key components of e-commerce, including digital business models, online marketing, payment systems, and security protocols. The course also covers current trends in mobile commerce, social media integration, and the regulatory and ethical considerations associated with electronic transactions. Through case studies and practical projects, students will gain a comprehensive understanding of how to launch, manage, and grow successful e-commerce ventures in the modern digital economy.

Recommended Textbook

E Commerce 2019 Business Technology and Society 15th Edition by Kenneth C. Laudon

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Chapter 1: The Revolution Is Just Beginning

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Sample Questions

Q1) In 2018,there were more than ________ Internet hosts.

A) 1 million

B) 10 million

C) 100 million

D) 1 billion

Answer: D

Q2) Which of the following features of e-commerce technology allows users to participate in the creation of online content?

A) ubiquity

B) global reach

C) information density

D) social technology

Answer: D

Q3) Unfair competitive advantages occur when:

A) one competitor has an advantage that others cannot purchase.

B) market middlemen are displaced.

C) information is equally distributed and transaction costs are low.

D) firms are able to gather monopoly profits.

Answer: A

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Chapter 2: E-Commerce Business Models and Concepts

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Sample Questions

Q1) All of the following are business models employed in the online music industry except:

A) subscription.

B) peer-to-peer streaming.

C) download-and-own.

D) cloud streaming.

Answer: B

Q2) The financial services,travel services,and job placement services industries typically use the ________ business model.

A) community provider

B) transaction broker

C) market creator

D) e-tailer

Answer: B

Q3) Which of the following is not a primary activity in a firm value chain?

A) outbound logistics

B) finance/accounting

C) operations

D) after-sales service

Answer: B

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Chapter 3: E-Commerce Infrastructure: The

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Sample Questions

Q1) During which phase of the development of the Internet was the Domain Name System (DNS)introduced?

A) commercialization phase

B) institutional phase

C) innovation phase

D) consolidation phase

Answer: B

Q2) The backbone of the Internet is formed by:

A) Internet Exchange Points (IXPs).

B) Tier 1 ISPs.

C) Network Access Points (NAPs).

D) Metropolitan Area Exchanges (MAEs).

Answer: B

Q3) Which of the following was the most popular web browser as of August 2018?

A) Internet Explorer

B) Safari

C) Chrome

D) Firefox

Answer: C

Page 5

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Chapter 4: Building an E-Commerce Presence: Websites, Mobile Sites,

and Apps

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Sample Questions

Q1) Which of the following types of e-commerce presence is best suited for creating an ongoing conversation with one's customers?

A) website

B) e-mail

C) social media

D) offline media

Q2) Web services are loosely coupled,reusable software components based on XML and other open protocols and standards that enable an application to communicate with another application without requiring any custom programming.

A)True

B)False

Q3) A multi-tier architecture typically includes only a web server and a database server.

A)True

B)False

Q4) Your e-commerce design company has received an RFP to help create an e-commerce presence for Tucci's,a renowned gourmet and specialty butcher that now wishes to sell goods over the Internet.Describe the elements you will include in your proposal to Tucci's.

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Chapter 5: E-Commerce Security and Payment Systems

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Sample Questions

Q1) A Trojan horse appears to be benign,but then does something other than expected.

A)True

B)False

Q2) Proxy servers are also known as:

A) firewalls.

B) application gateways.

C) dual home systems.

D) packet filters.

Q3) Which of the following is not a major trend in e-commerce payments in 2018-2019?

A) Mobile retail payment volume decreases.

B) PayPal remains the most popular alternative payment method.

C) Large banks enter the mobile wallet and P2P payments market.

D) Payment by credit and/or debit card remains the dominant form of online payment.

Q4) Which of the following is not a key factor for establishing e-commerce security?

A) data integrity

B) technology

C) organizational policies

D) laws and industry standards

Q5) What is a sniffing attack and how does it differ from a MitM attack?

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Chapter 6: E-Commerce Marketing and Advertising Concepts

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Sample Questions

Q1) Evidence suggests that real-time customer chat increases the dollar value of transactions.

A)True

B)False

Q2) Acquisition rate is a measure of the:

A) percentage of visitors who indicate an interest in a site's products by registering or visiting a product's pages.

B) percentage of visitors who become customers.

C) percentage of existing customers who continue to buy on a regular basis.

D) percentage of shoppers who do not return within a year after their initial purchase.

Q3) All of the following are among those most frequently affected by ad-blocking except:

A) gaming sites.

B) newsgroup/forums.

C) social network sites.

D) online retailers.

Q4) Lead generation marketing firms specialize in inbound marketing.

A)True

B)False

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Chapter 7: Social, Mobile, and Local Marketing

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Sample Questions

Q1) Name and describe the five steps in the social marketing process.

Q2) The ratio of impressions to fans is a measure of:

A) engagement.

B) amplification.

C) community.

D) fan acquisition.

Q3) All of the following are examples of dark social except:

A) e-mail.

B) tweets.

C) SMS texts.

D) Snapchat.

Q4) Which of the following is a history of your actions on Facebook?

A) News Feed

B) Timeline

C) Ticker

D) Open Graph

Q5) By 2020,spending on social marketing will triple the amount spent on mobile marketing.

A)True

B)False

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Chapter 8: Ethical, Social, and Political Issues in E-Commerce

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Sample Questions

Q1) Registering a domain name similar or identical to trademarks of others to divert web traffic to their own sites is an example of:

A) cybersquatting.

B) cyberpiracy.

C) framing.

D) metatagging.

Q2) In the United States,Google is not required to remove results from its search engine if requested.

A)True

B)False

Q3) The Children's Internet Protection Act (CIPA)has been struck down by the U.S.Supreme Court as unconstitutional.

A)True

B)False

Q4) Which of the following cases involved the issue of keywording?

A) Ticketmaster Corp. v. Tickets.com

B) Bernina of America, Inc. v. Fashion Fabrics Int'l, Inc.

C) Government Employees Insurance Company v. Google, Inc.

D) E. & J. Gallo Winery v. Spider Webs Ltd.

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Chapter 9: Online Retailing and Services

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Sample Questions

Q1) Which of the following provides a financial snapshot of a company's assets and liabilities (debts)on a given date?

A) working capital

B) operating margin

C) balance sheet

D) gross margin

Q2) In 2018,over 90% of online buyers were expected to make a purchase using a mobile device.

A)True

B)False

Q3) The term supply-push refers to:

A) making products prior to orders being received based on estimated demand.

B) waiting for orders to be received before building a product.

C) channel conflict.

D) multi-channel manufacturers who sell directly online to consumers.

Q4) In 2018,almost 60% of the adult U.S.population was expected to use online banking.

A)True

B)False

Q5) Discuss the issue of consolidation in the online travel services industry.

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Chapter 10: Online Content and Media

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Sample Questions

Q1) ________ convergence describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device.

A) Technological

B) Content

C) Media

D) Industry

Q2) Which of the following statements about the online newspaper audience is not true?

A) The online newspaper is one of the most successful of all online media in terms of audience size.

B) Online readership of newspapers is growing at more than 30% a year

C) Social networks have become a major source of readers for newspaper articles.

D) Online newspapers reach over 75% of individuals in households earning more than $100,000 a year.

Q3) The time spent on desktop computers and mobile devices now exceeds time spent in front of the television.

A)True

B)False

Q4) Why have newspaper revenues declined over the past 15 years?

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Chapter 11: Social Networks, Auctions, and Portals

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Sample Questions

Q1) BlackPlanet is an example of a(n)________ social network.

A) practice-based

B) interest-based

C) affinity-based

D) general

Q2) Which of the following statements about Instagram is not true?

A) Instagram trails only Facebook in U.S. ad revenue.

B) Instagram is a social network that focuses on video and photo sharing.

C) Instagram is growing more quickly than Facebook.

D) Instagram users spend more time on Instagram than Facebook users spend on Facebook.

Q3) Facebook was the leader in U.S.ad spending revenues on social networks in 2018.What company earned the second most amount of ad spending revenue?

A) Snapchat

B) Instagram

C) Pinterest

D) Twitter

Q4) Priceline's auctions utilize fixed pricing.

A)True

B)False

Page 13

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Chapter 12: B2B E-Commerce: Supply Chain Management and

Collaborative Commerce

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Sample Questions

Q1) Private industrial networks are usually owned collectively by the major firms participating in the network,while exchanges usually are created by a single sponsoring company.

A)True

B)False

Q2) Which of the following statements about Walmart's Global Replenishment System (GRS)is not true?

A) GRS is an online analytics package.

B) GRS is a just-in-time inventory management system.

C) GRS is predictive, not just reflective, of past sales.

D) GRS is based on past point-of-sale data.

Q3) Private industrial networks are direct descendants of:

A) e-procurement Net marketplaces.

B) existing EDI networks.

C) independent exchanges.

D) industry consortia.

Q4) MRO goods are also known as direct goods.

A)True

B)False

Q5) What is the difference between accountable and sustainable supply chains?

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