E-Commerce Exam Solutions
Course Introduction
E-Commerce explores the fundamental principles, strategies, and technologies involved in conducting business over the internet. This course covers the development and management of online business models, digital marketing, payment systems, security issues, legal and ethical considerations, and customer relationship management in the digital environment. Students will gain practical skills in building and evaluating e-commerce websites, understanding consumer behavior in online marketplaces, and analyzing the economic and social impacts of e-commerce. Through case studies and hands-on projects, learners will develop a comprehensive understanding of how digital platforms drive modern commerce and transform global business practices.
Recommended Textbook
Social Media Marketing A Strategic Approach 1st Edition by Melissa Barker
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15 Chapters
313 Verified Questions
313 Flashcards
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Chapter 1: Why Social Media?
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Sample Questions
Q1) Social media marketing is a form of what type of marketing?
A) Social networking
B) Online advertising
C) Word of mouth
D) Paid search
E) Direct mail
Answer: C
Q2) Which of the following is not an important aspect to social media marketing?
A) Creating buzz through content to attract attention
B) Finding ways for the fans and users to share a company's message through various social channels
C) Ensuring the product message is always paramount
D) Developing two-way online conversations with users
E) Monitoring and responding
Answer: C
Q3) Only large corporations have been successful in measuring the return from their social media marketing efforts
A)True
B)False
Answer: False
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Chapter 2: Goals and Strategies
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19 Flashcards
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Sample Questions
Q1) Increasing search engine rankings and site traffic are two important goals for brands that social media marketing cannot help achieve.
A)True
B)False
Answer: False
Q2) Some of a brand's most passionate advocates can start off as disgruntled customers.
A)True
B)False
Answer: True
Q3) Which of the following is not considered a social media marketing goal?
A) Increasing customer satisfaction (customer service)
B) Driving recommendations from friends and family
C) Generating new leads
D) Crisis communication and online reputation management
E) Increasing the number of Facebook fans & Twitter followers
Answer: E
Q4) What is the primary reason why social media marketing efforts fail?
Answer: Poor Planning
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Chapter 3: Identifying Target Audiences
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20 Flashcards
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Sample Questions
Q1) Why are messaging objectives important?
A) They ensure a company knows where to find their personas.
B) They help provide the persona with the information they need to make a purchase or other conversion.
C) They help determine the optimal target audience.
D) They ensure specificity within personas.
E) They allow for the adjustment of messaging goals.
Answer: B
Q2) What is a common issue with social media marketing plans?
A) Incorrectly identifying the target audience .
B) Developing strategies before identifying the target audience.
C) Defining the target audience too broadly .
D) Not understanding marketing goals and objectives.
E) Relying too heavily on Facebook as a social media strategy.
Answer: C
Q3) What is a target audience?
Answer: Those consumers,or group of consumer,that a company or brand has decided to try to reach with its marketing strategies.It can include both those most likely to purchase,as well as those who exhibit interest in similar values and ideas.
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Page 5
Chapter 4: Rules of Engagement for Social Media
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Sample Questions
Q1) Which of Walmart's social media strategies was considered successful?
A) Its Facebook page
B) The Wal-Marting Across America blog
C) The Hub
D) The Eleven Moms blog
E) Its MySpace page
Q2) Why is communicating with citizens from countries other than the U.S.important for a social media marketer?
A) Social media is international,with adoption and usage on the rise in many countries.
B) The U.S.has a large international population that uses social media.
C) Globalization means that the world is smaller.
D) Social media in the U.S.is declining when compared to usage in other countries
E) Most social media sites are not country specific,so it is important to be inclusive.
Q3) According to the text,traditional advertising has no value to consumers.
A)True
B)False
Q4) Why are the rules of engagement important for social media marketers?
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Chapter 5: Publishing Blogs
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22 Flashcards
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Sample Questions
Q1) Specialized,niche content is
A) one way to get your audience interested in what you are selling.
B) the best way to build a blog audience.
C) not what most online consumers seek.
D) an example of an unsustainable content strategy.
E) relevant only to smaller businesses.
Q2) Which of the following is a true statement?
A) Page views are good indicators of blog sentiment.
B) Finding relevant comments is easier for new blogs.
C) The number of comments received on a blog is more important than the number of overall readers.
D) There has been tremendous growth in social media monitoring software,especially for blogs.
E) Finding out the number of pages views on a blog requires external monitoring tools.
Q3) When dealing with a controversial post,it is safest to just delete it.
A)True
B)False
Q4) What elements should determine the amount of resources dedicated towards monitoring blogs?
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Chapter 6: Publishing Podcasts and Webinars
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Sample Questions
Q1) What is one disadvantage to hosting advertising on your podcast?
A) Not being sure how much to charge for advertisements.
B) The risk of driving off listeners and negatively affecting your subscriber base.
C) Identifying advertisers that help boost your brand positioning.
D) Explaining the premise of a podcast to potential advertisers.
E) Not being able to track who listens to the advertisements.
Q2) A podcast is
A) An interactive seminar held online.
B) Another way of describing a blog.
C) An episodic digital audio or video file that can be downloaded conveniently.
D) The ability to subscribe to content for automatic delivery.
E) Something you can only download through iTunes.
Q3) The important breakthrough that made podcasting possible was
A) The invention of the MP3 player.
B) The development of RSS technology.
C) The Apple iTunes store.
D) The adoption of high speed broadband Internet.
E) The invention of the iPhone.
Q4) What are the three types of podcast formats?
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Chapter 7: Publishing Articles,White Papers and E-Books
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Sample Questions
Q1) What content is important to include in a white paper?
A) All the technical details of a product or technology.
B) Industry specific acronyms and marketing phrases.
C) Information on a product's functionality and its benefits.
D) Visual aids in the form of charts and graphs.
E) A strong sales message.
Q2) What is an article directory?
A) A website where users submit articles for syndication.
B) A search engine for articles.
C) The steps required to prepare and write an article.
D) An online publication that accepts user-submitted articles.
E) An important element of a marketing strategy.
Q3) White papers are generally intended to
A) Provide post-purchase technical support.
B) Survey a target audience.
C) Help consumers before they make a purchase.
D) Position a brand.
E) Be shared in order to go viral.
Q4) What are the five factors to consider when determining how many white papers or e-book to publish as part of a social media marketing campaign?
Page 9
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Chapter 8: Sharing Videos
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Sample Questions
Q1) Which of the following is a true statement?
A) The majority of online videos that fail to spread within the first 24 hours never become popular.
B) Secondary sharing describes when content is shared by people who do not have connections with the content creator.
C) YouTube's opinion leaders are those more likely to have posted an online video.
D) Secondary sharing is the most important stage to establishing a video's audience.
E) Primary sharing explains when fans and friends begin spreading a video.
Q2) One way to make video sharing easier is to ensure each video has descriptive keywords,tags and a title.
A)True
B)False
Q3) It is easy to creative a video that accomplishes marketing objectives and goes viral. A)True
B)False
Q4) What is the AEIOU rule for developing video content?
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Chapter 9: Sharing Photos and Images
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Sample Questions
Q1) Why is it important for a company to stay connected on a photo sharing site?
A) It boosts search engine optimization.
B) People have short attention spans.
C) Interacting with other users helps draw people back to your content.
D) It generates buzz and interest.
E) It puts a human face to the company.
Q2) Image sharing can help drive web traffic to a website.
A)True
B)False
Q3) One of the challenges faced by the Library of Congress was
A) Creating new and relevant content.
B) Making historical materials easier to find for educational purposes.
C) Managing the licenses of its image library.
D) Measuring the return on investment of its social media efforts.
E) Training its staff to use photo sharing sites.
Q4) Typically the most popular images are those that are carefully planned and staged.
A)True
B)False
Q5) Explain why photo sharing sites are like social networks.
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Chapter 10: Social Networks
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21 Flashcards
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Sample Questions
Q1) Why should firms consider investing in a presence on larger social networks?
A) They set social media trends and have the largest audiences.
B) It is where the competition is.
C) It is where good content has the best chance of being shared.
D) It is where the consumers are.
E) They will likely grow,so a presence there will pay off in the future.
Q2) How does brand intelligence relate to social networks?
A) It is the information that companies can collect by monitoring social networks.
B) It explains a company's ability to use social networks for marketing purposes.
C) It relates to a company's popularity on a social networks.
D) It is a way to assess a company's transparency online.
E) It is a measurement of a brand's identity.
Q3) According to the text,which is not considered a mistake on a LinkedIn profile?
A) A boring headline.
B) Writing a profile summary in the third person.
C) Choosing a broad or not relevant category.
D) Completing a profile with as much detail as possible.
E) Pasting your resume verbatim into a profile.
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Chapter 11: Microblogging
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Sample Questions
Q1) What is one element that is universal across microblogging and social platforms?
A) The marketing objectives.
B) Peoples' value and interests.
C) The ability to identify influencers.
D) Peoples' need for deals.
E) The ability for a brand to broadcast its marketing message.
Q2) What is the most important element of microblogging?
A) It is found on 'tumblelogs'.
B) It only occurs on Twitter.
C) The content must be unique.
D) It must be short.
E) It must be developed in conjunction with other social networking sites.
Q3) How does Zappos recognize its Twitter fans?
A) It retweets their content regularly.
B) It sends them free shoes.
C) It sets up Twitter tracking pages on its website.
D) It invites them to post from the Zappos Twitter account.
E) It sends them exclusive coupon codes.
Q4) Explain why the classic 'This is What I'm Doing Now' tweet is less effective for a brand or company.
Page 13
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Chapter 12: Discussion Boards,Social News and Q&A Sites
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Sample Questions
Q1) Which statement is false?
A) Discussion boards are the youngest of the three types of sites discussed in this chapter.
B) Online news readership has overtaken newspaper readership
C) Quora has helped create new interest in Q&A sites
D) News has become more personal and social.
E) Q&A sites provide firms with innovative ways to build brands.
Q2) What is the most important factor in an article's success on a social news site?
A) Which social news site is selected for a specific target audience and topic.
B) The article title.
C) The quality of the content.
D) The popularity and reputation of the article submitter.
E) The level of discussion surrounding the article.
Q3) What helped foster Digg's transparency?
A) Its voting technology
B) The Paris Hilton cell phone incident
C) Its lack of editors
D) Its power users talked about it on their blogs and other forums
E) Its focus on technology news.
Q4) Explain the six rules of netiquette.
Page 14
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Chapter 13: Mobile Computing and Location Marketing
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Sample Questions
Q1) What is the impact of the growth of smartphones?
A) More people are accessing email with mobile devices
B) More people are taking photos and video with mobile devices
C) More people are playing video games with mobile devices
D) More people are downloading music with mobile devices
E) More people are accessing social networks with mobile devices
Q2) The voice and text message tools found on cell phones are examples of one to one communication.
A)True
B)False
Q3) Why was the Dunkin' Run app considered successful?
A) Dunkin' Donut was one of the first to use the mobile space for marketing.
B) Dunkin' Donuts audience has a high rate of smartphone adoption.
C) It was creative.
D) It served a consumer need and wasn't just about marketing.
E) It included a social gaming element.
Q4) The main location based networks are Google and Facebook.
A)True
B)False
Q5) Why is the growth of smartphones important for social media marketers?
Page 15
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Chapter 14: Social Media Monitoring
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22 Flashcards
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Sample Questions
Q1) What must a brand do in order to make quantitative social media metrics useful?
A) It must identify the type of measurement to be used.
B) It must tie each metric to a specific marketing goal.
C) It must assign a marketer to track the metric.
D) It needs to have its benchmarks in place.
E) It needs to tie each metric to a financial value.
Q2) Why is ROI not considered an ideal qualitative measurement for social media?
A) Reach and frequency don't translate over to social media.
B) Many brands don't pay for social media,so ROI is less important to them.
C) It is difficult to tie increased sales to qualitative metrics like share of voice and sentiment analysis.
D) ROI requires sales figures,and most brands are not engaged in social commerce.
E) Reach and frequency are hard to measure on social media channels.
Q3) The Net Promoter Score category of Passives includes those most likely to damage a brand through negative work of mouth.
A)True
B)False
Q4) Explain the four steps for measuring social media.
Q5) Explain the difference between measurement and evaluation.
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Chapter 15: Social Media Marketing Plan
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Sample Questions
Q1) The implementation phase includes identifying which staff will handle the content and tactics for specific social media platforms.
A)True
B)False
Q2) Tuning is
A) Part of the monitoring process
B) Not relevant to a company that has clearly defined KPIs
C) Is a way to identify personas
D) Helps a company assess its progress in implementing its social media marketing strategies.
E) The ongoing process of adjusting a social media marketing plan to ensure its goals are achieved.
Q3) A Social Media SWOT Analysis is an important part of a social media marketing plan because it can help an organization assess its brand health in relation to the competition.
A)True
B)False
Q4) What are the five metrics identified as necessary for auditing a company's social media presence on social media platforms?
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