E-Commerce Exam Solutions
Course Introduction
E-Commerce explores the principles, technologies, and strategies behind buying and selling goods and services over the internet. This course examines the development and growth of online marketplaces, digital payment systems, and e-business models. Students will learn about website development, security concerns, online marketing, electronic customer relationship management, and legal and ethical issues in e-commerce. Practical case studies and hands-on projects provide experience in creating effective online business solutions and understanding current trends shaping the future of electronic commerce.
Recommended Textbook E Commerce 2017 13th Edition by Kenneth C. Laudon
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Page 2
Chapter 1: The Revolution Is Just Beginning
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Sample Questions
Q1) The Internet is a worldwide network of computer networks.
A)True
B)False
Answer: True
Q2) The total number of users or customers an e-commerce business can obtain is called:
A)ubiquity.
B)interactivity.
C)reach.
D)information density.
Answer: C
Q3) Which of the following statements about the Web is not true?
A)The Web is the technology upon which the Internet is based.
B)The Web was the original "killer app."
C)The Web provides access to pages written in HyperText Markup Language.
D)The Web is both a communications infrastructure and an information storage system. Answer: A
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Chapter 2: E-Commerce Business Models and Concepts
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Sample Questions
Q1) Which of the following is an example of the affiliate revenue model?
A)Scribd
B)eBay
C)L.L.Bean
D)MyPoints
Answer: D
Q2) ________ technologies are technologies that enable the incremental improvement of products and services.
A)Sustaining
B)Differentiating
C)Disruptive
D)Commodity
Answer: A
Q3) E-commerce has decreased price competition in nearly all markets.
A)True
B)False
Answer: False
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Page 4
Chapter 3: E-Commerce Infrastructure: the
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Sample Questions
Q1) The Transport Layer of TCP/IP is responsible for which of the following?
A)placing packets on and receiving them from the network medium
B)addressing,packaging,and routing messages
C)providing communication with the application by acknowledging and sequencing the packets to and from the application
D)providing a variety of applications with the ability to access the services of the lower layers
Answer: C
Q2) HTML is used to format the structure and style of a web page.
A)True
B)False
Answer: True
Q3) The layer of Internet architecture that ties the applications to the communications network and includes such services as security and authentication is called the:
A)Network Technology Substrate layer.
B)Middleware Services layer.
C)Transport Services and Representation Standards layer.
D)Applications layer.
Answer: B
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Chapter
4: Building an E-Commerce Presence: Websites, mobile Sites, and Apps
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Sample Questions
Q1) Ruby on Rails is based on which of the following philosophies?
A)SLDC
B)CoC
C)LAMP
D)Ajax
Q2) A list server can be used to manage e-mail marketing campaigns.
A)True
B)False
Q3) All of the following are key design principles of responsive web design except:
A)flexible grid-based layouts.
B)media queries.
C)coding by convention.
D)flexible images and media.
Q4) Which of the following is an example of a CMS?
A)Apache
B)WordPress
C)Dreamweaver CC
D)Webtrends Analytics
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Q5) What are the phases,activities,and milestones for developing an e-commerce presence for a typical start-up website over a one-year period?
Chapter 5: E-Commerce Security and Payment Systems
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Sample Questions
Q1) Which dimension(s)of security is spoofing a threat to?
A)integrity
B)availability
C)integrity and authenticity
D)availability and integrity
Q2) There is a finite number of Bitcoins that can be created.
A)True
B)False
Q3) An intrusion detection system can perform all of the following functions except:
A)examining network traffic.
B)setting off an alarm when suspicious activity is detected.
C)checking network traffic to see if it matches certain patterns or preconfigured rules.
D)blocking suspicious activity.
Q4) All of the following are prominent hacktivist groups except:
A)Anonymous.
B)LulzSec.
C)Impact Team.
D)Avid Life.
Q5) What is a sniffing attack and how does it differ from a MitM attack?
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Chapter 6: E-Commerce Marketing and Advertising Concepts
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Sample Questions
Q1) The percentage of all e-mail that is spam averaged around ________ % in 2016.
A)53
B)63
C)73
D)83
Q2) Creating multiple variations of information goods and selling these to different market segments at different prices is called:
A)bundling.
B)customization.
C)dynamic pricing.
D)versioning.
Q3) All of the following are among those most frequently affected by ad-blocking except:
A)gaming sites.
B)newsgroup/forums.
C)social network sites.
D)online retailers.
Q4) Online traffic is driven by offline brands and shopping.
A)True
B)False
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Chapter 7: Social,mobile,and Local Marketing
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Sample Questions
Q1) Visitors spend more time on Facebook than any other social network site.
A)True
B)False
Q2) Google uses which of the following to build a global database of wireless access points and their geographic locations?
A)E9-1-1
B)Street View cars
C)iBeacons
D)BLE
Q3) Which social marketing proved the most effective for ExchangeHunterJumper.com?
A)Facebook
B)YouTube
C)Pinterest
D)Instagram
Q4) Which of the following is a history of your actions on Facebook?
A)News Feed
B)Timeline
C)Ticker
D)Open Graph
Q5) Name and describe five of the marketing tools available with Facebook.
Page 9
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Chapter 8: Ethical,social,and Political Issues in E-Commerce
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Sample Questions
Q1) In what ways has the European privacy environment turned against American firms such as Facebook and Google?
Q2) The Federal Communications Commission's new privacy rules apply to both broadband ISPs and websites.
A)True
B)False
Q3) Describe the purpose of intellectual property law and outline the main types of intellectual property protection.
Q4) Which of the following features of e-commerce technology can result in work and shopping invading family life?
A)interactivity
B)ubiquity
C)information density
D)global reach
Q5) _______________ can be used to record all keyboard activity of a user.
A)Shopping carts
B)Trusted computing environments
C)Spyware
D)DRM
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Chapter 9: Online Retail and Services
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Sample Questions
Q1) In 2016,the number of online buyers was over 175 million.
A)True
B)False
Q2) Which of the following is not a key industry strategic factor?
A)synergies
B)barriers to entry
C)industry value chain
D)existence of substitute products
Q3) The term supply-push refers to:
A)making products prior to orders being received based on estimated demand.
B)waiting for orders to be received before building a product.
C)channel conflict.
D)multi-channel manufacturers who sell directly online to consumers.
Q4) Which of the following is not categorized as an operating expense?
A)the cost of products being sold
B)marketing costs
C)administrative overhead
D)amortization of goodwill
Q5) Discuss the issue of consolidation in the online travel services industry.
Q6) Explain why online career services are so well suited to the Web.
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Chapter 10: Online Content and Media
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Sample Questions
Q1) Smartphones are an example of technological convergence.
A)True
B)False
Q2) Which of the following statements is not true about OTT?
A)To use OTT services,consumers must purchase a bundle of channels.
B)OTT entertainment services are a threat to cable television.
C)OTT refers to the fact that the entertainment service rides "on top" of other network services such as cable TV and telephone service.
D)OTT entertainment services enable binge watching.
Q3) Which of the following happened when newspapers used a print-centric business model?
A)Google launched its search engine.
B)Apple introduced the iPhone.
C)Facebook opened to the public.
D)The adoption of smartphones and tablets has grown rapidly.
Q4) Around what percentage of Amazon's top 100 selling books are now self-published?
A)10%
B)25%
C)40%
D)50%
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Chapter 11: Social Networks, auctions, and Portals
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Sample Questions
Q1) Describe the evolution of social networks from their earliest appearance.
Q2) What business models do social networks use?
Q3) Which of the following involves e-mailing another seller's bidders and offering the same product for less?
A)transaction interception
B)bid siphoning
C)shill bidding
D)persistent bidding
Q4) More than two-thirds of Internet users worldwide participate in social networks.
A)True
B)False
Q5) ______________ is an example of a practice network?
A)PredictWallstreet
B)Instagram
C)Debater
D)Doximity
Q6) Auction prices can be higher than prices in fixed priced markets.
A)True
B)False
Q7) Describe four shared characteristics of social networks.
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Chapter 12: B2b E-Commerce: Supply Chain Management and
Collaborative Commerce
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Sample Questions
Q1) Which of the following primarily deals with indirect goods?
A)e-distributors and industry consortia
B)e-distributors and e-procurement Net marketplaces
C)exchanges and industry consortia
D)exchanges and e-procurement Net marketplaces
Q2) ________ purchasing involves the purchase of goods based on immediate needs in larger marketplaces that involve many suppliers.
A)Spot
B)Indirect
C)Vertical
D)Bulk
Q3) A(n)________ market is one that provides expertise and products for a specific industry,such as automobiles.
A)vertical
B)horizontal
C)indirect
D)buyer-biased
Q4) Walmart is the largest purchaser of consumer goods in the world.
A)True
B)False
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