E-Commerce Exam Preparation Guide
Course Introduction
This course provides an in-depth exploration of electronic commerce, focusing on both the technological and business aspects of buying and selling goods and services online. Students will study the foundations of e-commerce, including digital marketing, payment systems, e-business infrastructure, legal and ethical considerations, and security issues. The course also examines current trends, strategies for online business development, customer relationship management, and global challenges in the digital marketplace. Through case studies and practical projects, students will gain the skills necessary to design, implement, and manage effective e-commerce solutions in a rapidly evolving environment.
Recommended Textbook E Commerce 2015 11th Edition by Kenneth C. Laudon
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Chapter 1: The Revolution Is Just Beginning
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Sample Questions
Q1) Which of the following is not an example of a social network?
A) Uber
B) Twitter
C) Pinterest
D) Tumblr
Answer: A
Q2) All of the following are issues facing Pinterest except:
A) copyright infringement.
B) inability to retain users.
C) spam.
D) scams.
Answer: B
Q3) Ubiquity enhances customer convenience.
A)True
B)False
Answer: True
Q4) In ________ commerce, information is equally distributed, transaction costs are low, prices can be dynamically adjusted to reflect actual demand, intermediaries decline, and unfair competitive advantages are eliminated.
Answer: friction-free
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Chapter 2: E-Commerce Business Models and Concepts
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Q1) In the ________ business model, a Web-based business builds a digital environment in which buyers and sellers can meet, display products, search for products, and establish prices.
Answer: market creator
Q2) The ability to retain user attention and engagement is an important attribute for which revenue model?
A) advertising revenue model
B) subscription revenue model
C) transaction fee revenue model
D) sales revenue model
Answer: A
Q3) A(n) ________ strategy is a strategy to compete in all markets around the globe rather than merely in local, regional, or national markets.
Answer: scope
Q4) A wealthy individual who invests personal funds in a start-up in exchange for an equity stock in the business is referred to as a(n) ________.
Answer: angel investor
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4
Chapter
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Sample Questions
Q1) The concept behind document formatting had its roots in which of the following?
A) XML
B) SGML
C) HTML
D) GML
Answer: D
Q2) Where does TLS operate within TCP/IP?
A) between the Internet Layer and the Transport Layer
B) between the Transport Layer and the Application Layer
C) between the Network Interface Layer and the Transport Layer
D) between the Internet Layer and the Application Layer
Answer: B
Q3) The address used by a browser to identify the location of content on the Web is called:
A) a domain name.
B) a uniform resource locator.
C) an IP address.
D) a file path.
Answer: B
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Q1) A(n) ________ is an application designed specifically to operate using a mobile device's hardware and operating system.
Q2) Which of the following technologies could you use to place the content of your Web site in a database so that you can then dynamically generate requests for pages?
A) Apache web server
B) proxy server
C) shopping cart
D) CMS
Q3) All of the following are basic functionality provided by Web servers except:
A) site management tools.
B) data capture tools.
C) security services.
D) a shopping cart.
Q4) Which of the following types of sites typically needs a high percentage of secure pages?
A) Web services
B) customer self-service
C) trading
D) publishing/subscription
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Chapter 5: E-Commerce Security and Payment Systems
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Q1) What is the most frequent cause of stolen credit cards and card information today?
A) lost cards
B) the hacking and looting of corporate servers storing credit card information
C) sniffing programs
D) phishing attacks
Q2) Zeus is an example of which of the following?
A) SQL injection attack
B) browser parasite
C) DDoS attack
D) Trojan horse
Q3) Automatically redirecting a Web link to a different address is called ________.
Q4) Bitcoins are an example of:
A) digital cash.
B) virtual currency.
C) a stored value payment system.
D) an EBPP system.
Q5) A(n) ________ helps organizations locate and fix security flaws.
Q6) ________ enables the online delivery and payment of monthly bills.
Q7) ________ was designed to cripple Iranian nuclear centrifuges.
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Chapter 6: E-Commerce Marketing and Advertising Concepts
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Q1) Altering the content and design of a Web page to improve the ranking of the Web page in search engine results is called search engine ________.
Q2) Acquisition rate is a measure of the:
A) percentage of visitors who indicate an interest in a site's products by registering or visiting a product's pages.
B) percentage of visitors who become customers.
C) percentage of existing customers who continue to buy on a regular basis.
D) percentage of shoppers who do not return within a year after their initial purchase.
Q3) Hits are a measure of the:
A) number of times an ad is clicked.
B) number of times an ad is served.
C) number of http requests.
D) number of pages viewed.
Q4) Which of the following statements about CAN-SPAM is not True?
A) CAN-SPAM went into effect in January 2004.
B) CAN-SPAM prohibits unsolicited e-mail (spam).
C) CAN-SPAM prohibits the use of deceptive subject lines and false headers.
D) Large spammers are among CAN-SPAM's biggest supporters.
Page 8
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Chapter 7: Social, Mobile, and Local Marketing
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Q1) Facebook's search engine, introduced in July 2013, is called ________.
Q2) Which of the following statements about Graph Search is not True?
A) It relies on Google to supplement its search results.
B) It is a semantic search engine.
C) It is a social search engine.
D) It includes photos.
Q3) In 2014, mobile marketing was about ________% of all online marketing.
A) 15%
B) 25%
C) 35%
D) 50%
Q4) Which of the following is not True about mobile marketing?
A) Mobile marketing is the fastest growing form of online marketing.
B) Mobile marketing is growing at around 60% a year.
C) A substantial part of mobile marketing should be counted as social marketing.
D) People use most of their mobile minutes while they are on the go.
Q5) What are the basic steps in creating a Pinterest marketing campaign?
Q6) Google provides the leading location-based marketing platform.
A)True
B)False
Page 9
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Chapter 8: Ethical, Social, and Political Issues in E-Commerce
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Q1) Which of the following is not one of the issues complicating the taxation of e-commerce sales?
A) Taxes raised are used for different government purposes.
B) Sales taxes and policies vary by state and country.
C) Retailers legally only have to charge sales tax if they have operations located in the same state as a consumer.
D) Small online businesses are unable to manage sales taxes to thousands of different jurisdictions.
Q2) Which of the following e-commerce technology dimensions has the potential to reduce cultural diversity in products?
A) richness
B) interactivity
C) information density
D) global reach
Q3) The ethical principle of Universalism states that if an action is not right for all situations, then it is not right for any situation.
A)True
B)False
Q4) ________ is the largest private personal database in the world.
Page 10
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Chapter 9: Online Retailing and Services
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Q1) All of the following statements about Amazon are True except:
A) Amazon did not show a profit in 2013.
B) Amazon is at the forefront of the "infrastructure as a service" market.
C) eBay can be considered a competitor of Amazon's.
D) Amazon continues to generate revenue primarily by selling products.
Q2) Which of the following is not a major trend in online retail for 2014-2015?
A) About 90% of Internet users in the United States are now online shoppers.
B) Lunchtime purchases are the fastest growing time segment for online retail purchases.
C) Online retailers increase the use of interactive marketing tools such as blogs and user-generated content.
D) Virtual merchants using a subscription-based revenue model emerge.
Q3) In ________, all of a customer's financial (and even nonfinancial) data are pulled together at a single personalized Web site.
A) account aggregation
B) a financial portal
C) integrated financial services
D) EBPP systems
Q4) ________ is the largest online travel service.
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Chapter 10: Online Content and Media
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Q1) All of the following typically favor the elimination of DRM except:
A) hackers.
B) technology companies.
C) content owners.
D) telecommunications pipeline companies.
Q2) In the wholesale model of e-book distribution, pricing power is with the retailer.
A)True
B)False
Q3) In 2014, the time spent on mobile devices exceeded the time spent on desktops.
A)True
B)False
Q4) Which of the following is not a current trend in online content?
A) Sales of music in digital form produce more revenue than sales of physical units.
B) Readership of newspapers in print form continues to exceed online readership.
C) E-book sales growth slows.
D) Console game sales stagnate in comparison to online gaming.
Q5) ________ is the movie industry proof of DVD purchase program that allows playback of DVDs to any digital device.
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Chapter 11: Social Networks, Auctions, and Portals
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Q1) Consumers in auctions are driven solely by value maximization.
A)True
B)False
Q2) Facebook is an example of a(n):
A) interest-based social network.
B) affinity community/social network.
C) general community/social network.
D) practice network.
Q3) Which of the following companies was an early investor in Facebook?
A) Google
B) Apple
C) Microsoft
D) LinkedIn
Q4) ________ refers to the use of secondary user IDs or bidders who have no actual intention to buy to artificially raise the price of an item.
Q5) Most of today's well-known portals began as search engines.
A)True
B)False
Q6) ________ accounts for over 40% of eBay's revenues.
Q7) ________ are a way of allocating resources among independent agents.
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Chapter 12: B2b E-Commerce: Supply Chain Management and
Collaborative Commerce
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Q1) All of the following are potential benefits of B2B e-commerce except:
A) increased production flexibility.
B) increased product cycle time.
C) increased opportunities to collaborate with suppliers and distributors.
D) increased visibility and real-time information sharing among all participants in the supply chain network.
Q2) An ________ primarily serves businesses that primarily buy indirect goods on a contract purchasing basis.
A) e-distributor
B) e-procurement Net marketplace
C) exchange
D) industry consortium
Q3) ________ is a call for business to take social and ecological interests, and not just corporate profits, into account in all their decision making throughout the firm.
Q4) The majority of inter-firm trade involves:
A) spot purchasing of direct goods.
B) contract purchasing of indirect goods.
C) contract purchasing of direct goods.
D) spot purchasing of indirect goods.
Page 14
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