E-Commerce and Online Retailing
Final Exam
Course Introduction
E-Commerce and Online Retailing explores the fundamental concepts, strategies, and technologies involved in conducting business online. This course covers topics such as e-business models, digital payment systems, online marketing, supply chain management, web design for retail, security issues, and legal considerations. Students will analyze the impact of e-commerce on traditional retailing, delve into current trends such as mobile commerce and social media integration, and gain practical skills in launching and managing online retail operations. Through case studies and project work, learners will develop a comprehensive understanding of how businesses leverage digital platforms to reach and engage consumers in the digital marketplace.
Recommended Textbook
E Commerce 2018 14th Edition by Kenneth C. Laudon
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12 Chapters
1020 Verified Questions
1020 Flashcards
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Chapter 1: The Revolution Is Just Beginning
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Sample Questions
Q1) Why study e-commerce?
Answer: The reason for the interest specifically in e-commerce is that e-commerce technology is different and more powerful than any of the other technologies we have seen in the past century. E-commerce technologies-and the digital markets that result-have brought about some fundamental, unprecedented shifts in commerce. While other technologies transformed economic life in the twentieth century, the evolving Internet and other information technologies are shaping the twenty-first century.
Q2) Which of the following is an example of B2B e-commerce?
A)Airbnb
B)Facebook
C)Groupon
D)Go2Paper
Answer: B
Q3) Which of the following is not a characteristic of a perfect competitive market?
A)Price, cost, and quality information are equally distributed.
B)A nearly infinite set of suppliers compete against one another.
C)Customers have access to all relevant information worldwide.
D)It is highly regulated.
Answer: D
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Chapter 2: E-Commerce Business Models and Concepts
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Sample Questions
Q1) If you wished to leverage the ubiquitous nature of the Web to differentiate your product, you would:
A)enable individual customization of the product by consumers.
B)implement a strategy of commoditization.
C)adopt a strategy of cost competition.
D)develop a scope strategy to compete within a narrower market segment.
Answer: A
Q2) All of the following can be considered a direct or indirect competitor of Amazon except:
A)eBay.
B)Apple's iTunes Store.
C)Walmart.
D)Priceline.
Answer: D
Q3) The term unfit fitness refers to a situation in which employees of a firm have the wrong skills for the current environment.
A)True
B)False
Answer: True
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Chapter 3: E-Commerce Infrastructure: the Internet, Web, and Mobile Platform
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Sample Questions
Q1) Which of the following is a utility program that allows you to track the path of a message sent from a client computer to a remote computer on the Internet?
A)Telnet
B)Ping
C)IMAP
D)Tracert
Answer: D
Q2) Briefly describe the development of the Web including the key players. Answer: The Web was invented between 1989 and 1991 when Dr. Tim Berners-Lee and his associates at CERN Laboratories built on the ideas of several earlier researchers and developed the initial versions of HTML, HTTP, a web server, and a web browser, the four essential components of the Web. Information being shared on the Web remained text-based until Marc Andreessen and others at NCSA (National Center for Supercomputing Applications) created a web browser with a graphical user interface. This made it possible to view documents on the Web that included colored backgrounds, images, and primitive animations. In 1994 Andreessen and Jim Clark founded Netscape, which created the first commercial browser. In 1995 Microsoft released the first version of Internet Explorer and the Web began to take off.
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Chapter
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Sample Questions
Q1) Which form of testing compares a control page with one that is very different?
A)template test
B)new concept test
C)funnel test
D)system test
Q2) Ruby on Rails is based on which of the following philosophies?
A)SLDC
B)CoC
C)LAMP
D)Ajax
Q3) All of the following are basic functionality provided by web servers except:
A)site management tools.
B)data capture tools.
C)security services.
D)a shopping cart.
Q4) Django is based on which of the following?
A)PHP
B)Python
C)Perl
D)Ruby on Rails
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Chapter 5: E-Commerce Security and Payment Systems
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Sample Questions
Q1) Which of the following is not a key factor for establishing e-commerce security?
A)data integrity
B)technology
C)organizational policies
D)laws and industry standards
Q2) A digital certificate contains all of the following except the:
A)subject's private key.
B)subject's public key.
C)digital signature of the certification authority.
D)digital certificate serial number.
Q3) Angler is an example of which of the following?
A)worm
B)exploit kit
C)phishing
D)hacktivism
Q4) Asymmetric key cryptography is also known as:
A)public key cryptography.
B)secret key cryptography.
C)PGP.
D)PKI.
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Chapter 6: E-Commerce Marketing and Advertising Concepts
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Sample Questions
Q1) All of the following are "traditional" online marketing tools except:
A)affiliate marketing.
B)e-mail and permission marketing.
C)social marketing.
D)sponsorship marketing.
Q2) Acquisition rate is a measure of the:
A)percentage of visitors who indicate an interest in a site's products by registering or visiting a product's pages.
B)percentage of visitors who become customers.
C)percentage of existing customers who continue to buy on a regular basis.
D)percentage of shoppers who do not return within a year after their initial purchase.
Q3) The highest amount of online advertising spending is for online video ads.
A)True
B)False
Q4) Which of the following statements about a free pricing strategy is false?
A)Free products and services can knock out potential and actual competitors.
B)The free pricing strategy was born in the early days of the Web.
C)It is difficult to convert free customers into paying customers.
D)Free products and services can help build market awareness.
Page 8
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Chapter 7: Social Mobile and Local Marketing
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Sample Questions
Q1) Which of the following is a history of your actions on Facebook?
A)News Feed
B)Timeline
C)Ticker
D)Open Graph
Q2) All of the following marketing tools on Facebook require payment except:
A)Brand Pages.
B)Right-Hand Sidebar Ads.
C)News Feed Page Post Ads.
D)Mobile Ads.
Q3) All of the following are examples of dark social except:
A)e-mail.
B)tweets.
C)SMS texts.
D)Snapchat.
Q4) How do people use their mobile devices today?
Q5) By 2019, spending on social marketing will be almost triple the amount spent on mobile marketing.
A)True
B)False
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Chapter 8: Ethical Social and Political Issues in E-Commerce
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Sample Questions
Q1) In the United States, Google is not required to remove results from its search engine if requested.
A)True
B)False
Q2) All of the following cases involved the doctrine of fair use except:
A)Spokeo v. Robins
B)Perfect 10, Inc. v. Amazon.com, Inc. et al.
C)Field v. Google, Inc.
D)Kelly v. Arriba Soft.
Q3) Downloading a music track owned by a record company without paying for it is an example of a violation of:
A)patent law.
B)copyright law.
C)trademark law.
D)privacy law.
Q4) The expansion of generic top-level domains recently authorized by ICANN is likely to be disruptive in terms of trademark protection.
A)True
B)False
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Chapter 9: Online Retailing and Services
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Sample Questions
Q1) Consumers are primarily price-driven when shopping on the Internet.
A)True
B)False
Q2) Virtual merchants face potentially large costs for all of the following except:
A)building and maintaining a website.
B)building and maintaining physical stores.
C)building an order fulfillment infrastructure.
D)developing a brand name.
Q3) All of the following statements about the online real estate services market are true except:
A)most people use the Internet to search for a home, but still use the services of a real estate agent to complete the purchase.
B)real estate differs from other types of online financial services because it is impossible to complete a property transaction online.
C)the primary service offered by real estate sites is a listing of houses available.
D)the Internet and e-commerce have created a revolution in the real estate value chain.
Q4) Discuss the issue of consolidation in the online travel services industry.
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Chapter 10: Online Content and Media
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Sample Questions
Q1) In 2016, mobile games generated more revenue than console games.
A)True
B)False
Q2) The proliferation of mobile device has led to an increase in the total amount of time spent with media.
A)True
B)False
Q3) Which of the following statements about the newspaper industry is not true?
A)The desktop computer remains the most common way that that Americans access online newspapers.
B)Online readership of newspapers is increasing.
C)The emergence of search engines such as Google has had a major impact on the newspaper industry.
D)Newspaper circulation revenues have remained flat since 2000.
Q4) Cannibalization is a major challenge facing book publishers.
A)True
B)False
Q5) Smartphones are an example of technological convergence.
A)True
B)False
Page 12
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Chapter 11: Social Networks, Auctions, and Portals
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Sample Questions
Q1) Open bidding offers the advantage of herd effects.
A)True
B)False
Q2) Which of the following is not one of the three defining characteristics of a portal?
A)commerce
B)content
C)auctions
D)navigation of the Web
Q3) The technology used by early online communities was limited to mostly:
A)instant messaging.
B)FTP.
C)e-mail.
D)bulletin boards.
Q4) The profit a seller makes at auction is a function of all of the following except:
A)initial pricing.
B)auction length.
C)the number of units for auction.
D)watch lists.
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Chapter 12: B2b E-Commerce: Supply Chain Management and Collaborative
Commerce
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Sample Questions
Q1) Industry consortia are used for spot purchasing of MRO supplies.
A)True
B)False
Q2) An ________ serves businesses that primarily buy direct goods on a contract purchasing basis.
A)e-distributor
B)e-procurement company
C)exchange
D)industry consortium
Q3) Private industrial networks are usually owned collectively by the major firms participating in the network, while exchanges usually are created by a single sponsoring company.
A)True
B)False
Q4) In 2017, the total amount of B2B e-commerce in the United States was approximately:
A)$6.3 billion.
B)$63 billion.
C)$630 billion.
D)$6.3 trillion.
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