E-Commerce and Online Entrepreneurship
Exam Questions
Course Introduction
This course explores the fundamentals of launching and managing businesses in the digital marketplace, providing students with a comprehensive understanding of e-commerce principles and online entrepreneurial strategies. Topics covered include setting up online storefronts, digital marketing techniques, payment systems, logistics and supply chain management, legal and ethical issues, and leveraging social media and analytics to drive growth. By examining case studies and engaging in practical projects, students gain hands-on experience with the tools and technologies that power successful online ventures, preparing them to innovate and compete in the ever-evolving world of online business.
Recommended Textbook
Electronic Commerce 10th Edition by Gary Schneider
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12 Chapters
960 Verified Questions
960 Flashcards
Source URL: https://quizplus.com/study-set/2198
Page 2
Chapter 1: Introduction to Electronic Commerce
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80 Verified Questions
80 Flashcards
Source URL: https://quizplus.com/quiz/43753
Sample Questions
Q1) Businesses that engage in EDI with each other are called ____.
A)buyers
B)sellers
C)suppliers
D)trading partners
Answer: D
Q2) A ____ is a way of organizing the activities that each strategic business unit undertakes to design, produce, promote, market, deliver, and support the products or services it sells.
A)supply chain
B)supply group
C)value chain
D)value group
Answer: C
Q3) Economists use a formal definition of market that includes two conditions: first, the potential sellers of a good come into contact with potential buyers and second, that a medium of exchange is available.
A)True
B)False Answer: True
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Chapter 2: Technology Infrastructure: the Internet and the
World Wide Web
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80 Verified Questions
80 Flashcards
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Sample Questions
Q1) In networking applications, an 8-bit number is often called a(n)____.
A)octet
B)netbit
C)piconet
D)bit
Answer: A
Q2) A(n)____________________ server is a computer that stores files written in Hypertext Markup Language (HTML).
Answer: hypertext
Q3) A network which uses a specific set of rules and connects networks all over the world to each other, is called the ____________________.
Answer: Internet
Q4) In 1989, the NSF permitted two commercial e-mail services, MCI Mail and CompuServe, to establish limited connections to the Internet for the sole purpose of exchanging e-mail transmissions with users of the Internet.
A)True
B)False
Answer: True
Page 4
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Chapter 3: Selling on the Web
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80 Verified Questions
80 Flashcards
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Sample Questions
Q1) The advertising-supported revenue model is the one used by network television in the United States.
A)True
B)False
Answer: True
Q2) No consensus has emerged on how to measure and charge for site visitor views.
A)True
B)False
Answer: True
Q3) Channel conflict is also referred to as ____.
A)Web conflict
B)account aggregation
C)cannibalization
D)addressable media
Answer: C
Q4) A Web ____________________ is a listing of hyperlinks to Web pages.
Answer: directory
Q5) The word portal means ____________________.
Answer: doorway
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Chapter 4: Marketing on the Web
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80 Verified Questions
80 Flashcards
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Sample Questions
Q1) The Web is a(n)____ step between mass media and personal contact.
A)first
B)intermediate
C)virtual
D)mandatory
Q2) In cause marketing, when visitors click a link on the affiliate's Web page, a donation is made by a(n)____ company.
A)advertising
B)marketing
C)not-for-profit
D)sponsoring
Q3) Media selection can be critical for an online firm because it does not have a physical presence.
A)True
B)False
Q4) One goal of marketing is to create strong relationships between a company and its customers.
A)True
B)False
Q5) When would you use a product-based marketing strategy?
Page 6
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Chapter 5: Business-To-Business Activities: Improving
Efficiency and Reducing Costs
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80 Verified Questions
80 Flashcards
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Sample Questions
Q1) Large companies usually assign responsibility for purchasing direct and indirect materials to the same department.
A)True
B)False
Q2) ANSI does not set standards, but it maintains procedures for the development of national standards and accredits committees that follow those procedures.
A)True
B)False
Q3) Vertical portals consisting of industry marketplaces, independent exchanges, and public marketplaces are known collectively as ____________________ industry marketplaces.
Q4) EDI on the Internet is also called ____.
A)open EDI
B)closed EDI
C)online EDI
D)digital EDI
Q5) In the past, most VANs did not require an enrollment fee.
A)True
B)False
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Chapter 6: Social Networking, Mobile Commerce, and Online Auctions
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80 Verified Questions
80 Flashcards
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Sample Questions
Q1) A(n)____________________ auction is often better for the seller because the bidder with the highest private valuation will not let the bid drop much below that valuation for fear of losing the item to another bidder.
Q2) The Internet reduces transaction costs in value chains and offers an efficient means of communication to anyone with an Internet connection.
A)True
B)False
Q3) Large companies sometimes have ____ who find buyers for unusable inventory items.
A)liquidation specialists
B)inventory specialists
C)accountants
D)auditors
Q4) One rough measure of ____________________ is how long each user spends at a Web site.
Q5) Dutch auctions are also called ____________________ auctions.
Q6) Sites conducting monetizing campaigns are unconcerned about visitor backlash. A)True B)False
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Chapter 7: The Environment of Electronic Commerce: Legal,
Ethical, and Tax
Issues
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80 Verified Questions
80 Flashcards
Source URL: https://quizplus.com/quiz/43759
Sample Questions
Q1) Fictional characters cannot be trademarked.
A)True
B)False
Q2) Every kind of agreement or exchange between parties, no matter how simple, is a type of ____________________.
Q3) ____________________ taxes are levied by states and local governments on the personal property and real estate used in the business.
Q4) The name or part of that name that a business uses to identify itself is called a(n)____________________.
Q5) In the United States, federal courts have ____ over issues governed by federal law.
A)subject-matter jurisdiction
B)personal jurisdiction
C)notice
D)legitimacy
Q6) In most cases, a Web site visitor is held to the ____________________ even if that visitor has not read the text or clicked a button to indicate agreement with the terms.
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Q7) ____________________ law arises when elected legislative bodies pass laws.
Chapter 8: Web Server Hardware and Software
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80 Flashcards
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Sample Questions
Q1) A(n)____ file is a file on a Web site that is not linked to any page.
A)lost
B)index
C)orphan
D)independent
Q2) What is the purpose of the Ping utility?
Q3) The server computer on which database management system software runs is often called a(n)____________________ server.
Q4) ____ programs calculate and display the number of hops between computers and the time it takes to traverse the entire one-way path between machines.
A)Route-tracing
B)Connectivity verification
C)Benchmarking
D)Link checker
Q5) In ____________________ scripting, a program running on a Web server creates a Web page in response to a request for specific information from a Web client.
Q6) A(n)____________________, when clicked, displays an error message rather than a Web page.
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Chapter 9: Electronic Commerce Software
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80 Verified Questions
80 Flashcards
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Sample Questions
Q1) ____________________ hosting means that the client's Web site is on a server that hosts other Web sites simultaneously and is operated by the service provider at its location.
Q2) ____ is accomplished by programs that transfer information from one application to another.
A)Application integration
B)Data mining
C)Co-location
D)Interoperability
Q3) IBM WebSphere Commerce Professional Edition can only be used for business-to-business applications.
A)True
B)False
Q4) The practice of replacing a company 's investment in computing equipment by selling Internet-based access to its own computing hardware and software is called
Q5) Much of the data in SOAP applications is stored and transmitted in ____________________ format.
Q6) What is the difference between shared hosting and dedicated hosting?
Page 11
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Chapter 10: Electronic Commerce Security
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80 Verified Questions
80 Flashcards
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Sample Questions
Q1) Any act or object that poses a danger to computer assets is known as a ____.
A)problem
B)concern
C)threat
D)risk
Q2) JavaScript programs, like Java applets, operate under the restrictions of the Java sandbox security model.
A)True
B)False
Q3) ____ refers to programs that are embedded transparently in Web pages and that cause action to occur.
A)Action page
B)Active content
C)Dynamic content
D)Activity control
Q4) Apps that contain malware or that collect information from the mobile device and forward it to perpetrators are called a(n)____________________ app.
Q5) ____________________ exists when an unauthorized party can alter a message stream of information.
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Chapter 11: Payment Systems for Electronic Commerce
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80 Verified Questions
80 Flashcards
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Sample Questions
Q1) A(n)____________________, serving a function similar to a physical wallet, holds credit card numbers, electronic cash, owner identification, and other owner contact information.
Q2) A two-part lock provides anonymous security but signals when someone is attempting to double spend cash.
A)True
B)False
Q3) ____ fees are charged by an acquiring bank for providing payment card processing services.
A)Acquirer
B)Merchant
C)Issuing
D)Collector
Q4) Small purchases are not profitable for merchants that accept only credit cards for payment.
A)True
B)False
Q5) Microsoft Windows ____________________ is a single sign-in service that includes a server-side electronic wallet operated by Microsoft.
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Chapter 12: Planning for Electronic Commerce
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80 Flashcards
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Sample Questions
Q1) The ____________________ version of a Web site is the full operating version of the site that is available to customers and other visitors.
Q2) The ____________________ is responsible for implementing the elements of the business plan and reaching the objectives set by the internal team.
Q3) Most electronic commerce sites require a(n)____ function to support activities such as transaction processing, order entry, inquiry management, or shipment logistics.
A)audit
B)database administration
C)system administration
D)network operations
Q4) Most project management software packages do a very good job of consolidating activities across multiple projects.
A)True
B)False
Q5) ____________________ was the incubator that helped companies such as CarsDirect.com, Overture, and Tickets.com get started.
Q6) A postimplementation audit is also called a(n)____________________.
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