E-Business Technologies Practice Exam
Course Introduction
E-Business Technologies explores the fundamental concepts, tools, and systems that enable businesses to operate effectively in the digital environment. This course covers key topics such as e-commerce platforms, online payment systems, digital supply chains, cybersecurity, cloud computing, mobile commerce, and emerging trends like blockchain and AI in business. Students will gain practical knowledge in designing and managing online business operations, understanding the technological infrastructure behind e-business, and evaluating the strategic use of technology to achieve business goals in a rapidly evolving digital marketplace.
Recommended Textbook E Commerce 2014 10th Edition by Kenneth C. Laudon
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Page 2
Chapter 1: The Revolution Continues
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Q1) Which of the following statements about e-commerce in the United States in 2013 is not true?
A)Mobile e-commerce generates more revenue than social e-commerce.
B)Approximately 155 million Americans are expected to make at least one purchase online.
C)The amount of data that the average American consumes continues to increase.
D)Growth rates for B2C e-commerce are higher in the United States than in Europe.
Answer: D
Q2) Ubiquity decreases cognitive energy outlays.
A)True
B)False
Answer: True
Q3) Which of the following is the top online retailer ranked by online sales?
A)Apple
B)Amazon
C)Staples
D)Walmart
Answer: B
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Chapter 2: E-Commerce Business Models and Concepts
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Q1) The existence of a large number of competitors in any one market segment may indicate:
A)an untapped market niche.
B)the market is saturated.
C)no one firm has differentiated itself within that market.
D)a market that has already been tried without success.
Answer: B
Q2) All of the following use an advertising revenue model except:
A)Facebook.
B)Yahoo.
C)Google.
D)Amazon.
Answer: D
Q3) Which of the following is an example of the affiliate revenue model?
A)Yahoo
B)eBay
C)Gap.com
D)MyPoints
Answer: D
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Page 4
Chapter
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Q1) A(n)________ is a Web application that allows users to easily add and edit content on a Web page.
A)wiki
B)podcast
C)blog
D)RSS feed
Answer: A
Q2) Which of the following statements about fiber-optic cable is not true?
A)It consists of twelve or sixteen strands of glass.
B)It is thinner and lighter than coaxial or twisted pair cable.
C)It enables better data security than coaxial cable.
D)Telecommunications firms have made substantial investments in cross-country fiber optic systems in the last decade.
Answer: A
Q3) Tablet computers rely on the Internet cloud for processing and storage.
A)True
B)False
Answer: True
Q4) A set of rules for transferring data is called a(n)________.
Answer: protocol
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Q1) All of the following are simple steps for optimizing Web page content that can reduce response times except:
A)reducing unnecessary HTML comments.
B)segmenting computer servers to perform dedicated functions.
C)using more efficient graphics.
D)avoiding unnecessary links to other pages on the site.
Q2) Which of the following types of servers monitors and controls access to a main Web server and implements firewall protection?
A)proxy server
B)list server
C)groupware server
D)mail server
Q3) All of the following are basic functionality provided by Web servers except:
A)site management tools.
B)data capture tools.
C)security services.
D)a shopping cart.
Q4) The information elements that the system must produce to achieve its business objectives are called ________.
6
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Chapter 5: E-Commerce Security and Payment Systems
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Q1) Symmetric key encryption is also known as:
A)public key encryption.
B)secret key encryption.
C)PGP.
D)PKI.
Q2) Phishing attacks rely on browser parasites.
A)True
B)False
Q3) Online bill payment now accounts for ________ of all bill payments.
A)10%
B)25%
C)50%
D)100%
Q4) What is the most frequent cause of stolen credit cards and card information today?
A)lost cards
B)the hacking and looting of corporate servers storing credit card information
C)sniffing programs
D)phishing attacks
Q5) To internal computers, a proxy server is known as the ________.
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Chapter 6: E-Commerce Marketing and Advertising Concepts
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Q1) Recency refers to the:
A)percentage of customers who do not return during the next year after an initial purchase.
B)time elapsed since the last action taken by a customer.
C)percentage of existing customers who continue to buy on a regular basis.
D)percentage of customers who return to the site within a year to make additional purchases.
Q2) Research shows that the two most important factors shaping the decision to purchase online are utility and trust.
A)True
B)False
Q3) Discuss the revolution in Internet marketing technologies.What are the four main broad impacts the Internet has had on marketing?
Q4) Which of the following is the most important tool in establishing a relationship with the customer?
A)company Web site
B)company CRM system
C)Facebook
D)search engine display ads
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Chapter 7: E-Commerce Marketing Communications
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Q1) The point of ________ is to share beautiful, interesting photos and graphics as widely as possible across the Web.
Q2) All of the following marketing tools on Facebook require payment except:
A)Facebook Offers.
B)Sponsored Stories.
C)Promoted Posts.
D)Marketplace Ads.
Q3) In 2013, location-based mobile marketing accounted for how much in marketing expenditures?
A)$23 million
B)$230 million
C)$2.3 billion
D)$23 billion
Q4) Facebook does not sell display ads.
A)True
B)False
Q5) ________ refers to the number of interactions among members of a group and reflects the "connectedness" of the group, even if these connections are forced on users..
Q6) Name and describe the five steps in the social marketing process.
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Chapter 8: Ethical, Social, and Political Issues in
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Q1) Which of the FTC's Fair Information Practices (FIP)principles requires identification of the collector of data?
A)Notice/Awareness
B)Choice/Consent
C)Access/Participation
D)Security
Q2) Which ethical principle states that when confronted with an ethical dilemma, an individual should take the action that produces the least harm, or the least potential cost?
A)the Slippery Slope
B)Risk Aversion
C)No Free Lunch
D)the Collective Utilitarian principle
Q3) What is the first step in analyzing an ethical dilemma?
A)Define the conflict or dilemma and identify the higher-order values involved.
B)Identify the potential consequences of your opinions.
C)Identify the options you can reasonably take.
D)Identify and describe the facts.
Q4) The ________ of Internet and Web technology can result in work and shopping invading family life.
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Chapter 9: Online Retailing and Services
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Q1) A(n)________ is a single channel Web firm that generates almost all its revenues from online sales.
Q2) In 2013, online retail revenues were approximately:
A)$2.6 billion.
B)$26 billion.
C)$260 billion.
D)$2.6 trillion.
Q3) All of the following are challenges faced by bricks-and-clicks firms except:
A)coordinating prices across channels.
B)handling returns of Web purchases at retail outlets.
C)building a credible Web site.
D)building a brand name.
Q4) In the United States, the service sector accounts for about 75% of all economic activity.
A)True
B)False
Q5) Online retailing is one of the largest segments of the retail industry.
A)True B)False
Q6) The leading provider of account aggregation technology is ________.
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Chapter 10: Online Content and Media
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Q1) As of 2013, around how many Kindles of all types have been sold in the United States?
A)8 million
B)80 million
C)800 million
D)8 billion
Q2) All of the following are examples of technology convergence except:
A)the iPad.
B)Amazon Books Publishing.
C)Apple TV.
D)smartphones.
Q3) In 2013, which of the following forms of online entertainment produced the least amount of revenue?
A)radio
B)TV
C)games
D)motion pictures
Q4) How is the television industry being impacted by the Internet?
Q5) Google ________ is Google's version of Apple's iTunes store.
Q6) Describe the three basic revenue models for digital content delivery.
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Chapter 11: Social Networks, Auctions, and Portals
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Q1) ________ pricing first appeared in the nineteenth century with the development of mass national markets and retail stores that could sell to a national audience.
Q2) ________ portals, such as Yahoo, attempt to attract a very large audience and then retain the audience on-site by providing in-depth vertical content channels.
Q3) Which of the following statements illustrates the network effects that portals are subject to?
A)Specialized vertical market portals attract only 2-10% of the audience, while a few large megaportals garner most of the market.
B)The value of the portal to advertisers and consumers increases geometrically as reach increases.
C)The greater the amount of content provided by a portal, the greater its value to the community.
D)The greater number of portals available, the greater the potential audience for each.
Q4) The term ________ refers to the advantages conferred the larger an auction site becomes in terms of visitors and products for sale.
Q5) The time spent watching and reviewing auction bids is a part of ________ costs.
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Page 13
Chapter 12: B2b E-Commerce: Supply Chain Management and Collaborative
Commerce
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Q1) Which of the following is not an important theme of B2B e-commerce in 2013-2014?
A)concern about supply chain risk
B)concern about supply chain volatility
C)concern about the accountability of supply chains
D)concern about the privacy of supply chains
Q2) ________ purchasing involves long-term written agreements to purchase specified products, with agreed-upon terms and quality, for an extended period of time.
Q3) Which of the following primarily involve long-term sourcing?
A)e-distributors and exchanges
B)e-distributors and industry consortia
C)e-procurement Net marketplaces and exchanges
D)e-procurement Net marketplaces and industry consortia
Q4) Walmart's global supply chain has been criticized for all of the following except:
A)exploiting labor in underdeveloped countries.
B)bribing officials.
C)wasting energy.
D)failing to be efficient.
Q5) Exostar is an example of a (an)________.
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Q6) A(n)________ supply chain includes a company's secondary and tertiary suppliers.
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