E-Business Strategies
Test Bank
Course Introduction
E-Business Strategies explores the concepts, frameworks, and best practices necessary to successfully operate and compete in the digital marketplace. The course covers the development and implementation of online business models, digital value chains, and strategic planning for e-commerce ventures. Students analyze case studies of successful digital enterprises, examine issues related to technology adoption, online customer engagement, digital marketing, and global e-business trends. Additionally, the course addresses challenges such as cybersecurity, legal and ethical considerations, and the role of data analytics in shaping business decisions. By the end of the course, learners will be equipped to formulate effective e-business strategies that drive organizational growth and innovation.
Recommended Textbook
E Commerce 2018 14th Edition by Kenneth C. Laudon
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12 Chapters
1020 Verified Questions
1020 Flashcards
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Page 2
Chapter 1: The Revolution Is Just Beginning
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85 Verified Questions
85 Flashcards
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Sample Questions
Q1) Which of the following is not a major business trend in e-commerce in 2017-2018?
A)Mobile e-commerce continues to grow.
B)Small businesses and entrepreneurs are hampered by the rising cost of market entry caused by increased presence of industry giants.
C)On-demand service companies garner multibillion-dollar valuations.
D)Social e-commerce continues to grow.
Answer: B
Q2) Which of the following statements about e-commerce, in the United States in 2017, is not true?
A)Social e-commerce generates more revenue than mobile e-commerce.
B)Desktop advertising still accounts for almost 70% of all digital advertising spending.
C)On-demand service firms are fueling the growth of local e-commerce.
D)Growth rates for retail e-commerce are higher in Europe than in the United States.
Answer: A
Q3) Universal standards make price discovery more costly, slower, and less accurate.
A)True
B)False
Answer: False
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Chapter 2: E-Commerce Business Models and Concepts
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85 Verified Questions
85 Flashcards
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Sample Questions
Q1) Which of the following uses a subscription revenue model for books?
A)Spotify
B)Scribd
C)Rhapsody
D)Pandora
Answer: B
Q2) ________ and ________ are typically the most easily identifiable aspects of a company's business model.
A)Market strategy; market opportunity
B)Value proposition; revenue model
C)Competitive advantage; competitive environment
D)Revenue model; market opportunity
Answer: B
Q3) Innovative entrepreneurs and their business firms that destroy existing business models are referred to as:
A)crowdfunders.
B)venture capitalists.
C)disruptors.
D)angel investors.
Answer: C
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Chapter 3: E-Commerce Infrastructure: the Internet, Web, and Mobile Platform
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85 Verified Questions
85 Flashcards
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Sample Questions
Q1) Which of the following is not a limitation of the current Internet?
A)the continued reliance on cables and wires for connectivity
B)limited bandwidth, which causes congestion and cannot adequately handle video and voice traffic
C)architectural restrictions, which stipulate that numerous requests for the same file must each be answered individually, slowing network performance
D)the difficulty in expanding capacity by adding servers and clients
Answer: D
Q2) Amazon Web Services is an example of a private cloud.
A)True
B)False
Answer: False
Q3) In the United States, about ________ of Internet traffic now occurs over IPv6.
A)10%
B)15%
C)25%
D)40%
Answer: C
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Chapter 4: Building an E-Commerce Presence: Websites, Mobile Sites,
and Apps
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85 Verified Questions
85 Flashcards
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Sample Questions
Q1) Upgrading a server from a single processor to multiple processors is an example of scaling a site vertically.
A)True
B)False
Q2) Using prebuilt templates is typically one of the most inexpensive options when building an e-commerce site.
A)True
B)False
Q3) Offline media is typically used for all of the following marketing activities except: A)education.
B)exposure.
C)conversation.
D)branding.
Q4) Ruby on Rails is based on which of the following philosophies?
A)SLDC
B)CoC
C)LAMP
D)Ajax
Page 6
Q5) What are widgets and how are they used? How do they differ from mashups?
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Chapter 5: E-Commerce Security and Payment Systems
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85 Verified Questions
85 Flashcards
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Sample Questions
Q1) The easiest and least expensive way to prevent threats to system integrity is to install anti-virus software.
A)True
B)False
Q2) Which of the following is an example of an online privacy violation?
A)your e-mail being read by a hacker
B)your online purchasing history being sold to other merchants without your consent
C)your computer being used as part of a botnet
D)your e-mail being altered by a hacker
Q3) Define and explain how EBPP systems work. Describe each of the main EBPP business models.
Q4) Which of the following statements is not true?
A)A VPN provides both confidentiality and integrity.
B)A VPN uses both authentication and encryption.
C)A VPN uses a dedicated secure line.
D)The primary use of VPNs is to establish secure communications among business partners.
Q5) What is a sniffing attack and how does it differ from a MitM attack?
Q6) Why is it difficult to accurately estimate the actual amount of cybercrime?
Page 7
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Chapter 6: E-Commerce Marketing and Advertising Concepts
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85 Flashcards
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Sample Questions
Q1) Discuss the revolution in Internet marketing technologies. What are the four main broad impacts the Internet has had on marketing?
Q2) Consumers tend to look at native ads more frequently than they look at display ads.
A)True
B)False
Q3) What kinds of ads have the lowest CTR?
A)video ads
B)e-mails to an in-house list
C)social network display ads
D)banner display ads
Q4) Which of the following measures the average length of stay at a website?
A)loyalty
B)stickiness
C)page views
D)retention rate
Q5) Transaction logs are built into client software.
A)True
B)False
Q6) What is big data and why are marketers interested in it?
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Chapter 7: Social Mobile and Local Marketing
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85 Flashcards
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Sample Questions
Q1) What are the basic steps in creating a Pinterest marketing campaign?
Q2) Pinterest's users are predominantly women.
A)True
B)False
Q3) Facebook's share price fell dramatically after its IPO because investors feared that:
A)Facebook's new marketing solutions would be difficult to monetize.
B)new social networks such as Instagram were cannibalizing Facebook's audience.
C)privacy concerns were driving users away.
D)Facebook would be unable to increase advertising revenues fast enough to justify its price.
Q4) Which of the following is currently a small part of the online marketing universe, but is expected to triple over the next five years?
A)local marketing
B)location-based mobile marketing
C)mobile marketing
D)social marketing on Facebook
Q5) Brand pages on Facebook typically attract more visitors than a brand's website.
A)True
B)False
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Chapter 8: Ethical Social and Political Issues in E-Commerce
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85 Flashcards
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Sample Questions
Q1) Which of the following requires financial institutions to inform consumers of their privacy policies and permits consumers some control over their records?
A)Freedom of Information Act
B)Gramm-Leach-Bliley Act
C)COPPA
D)HIPAA
Q2) Which of the following is a core Fair Information Practices (FIP)principle?
A)Choice/Consent
B)Access/Participation
C)Security
D)Enforcement
Q3) All of the following cases involved the doctrine of fair use except:
A)Spokeo v. Robins
B)Perfect 10, Inc. v. Amazon.com, Inc. et al.
C)Field v. Google, Inc.
D)Kelly v. Arriba Soft.
Q4) Discuss in depth one ethical, social, or political issue that is presently in the news surrounding the Internet and e-commerce.
Q5) Describe the fantasy sport business and the issues it raises.
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Chapter 9: Online Retailing and Services
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85 Flashcards
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Sample Questions
Q1) Gross margin is defined as gross profit:
A)minus total operating expenses.
B)divided by net sales revenues.
C)divided by cost of sales.
D)minus net income.
Q2) Which of the following measures the percentage of sales revenue a firm can retain after all expenses are deducted from gross revenues?
A)gross profit
B)net margin
C)operating margin
D)working capital
Q3) On-demand service companies collect a fee from both sellers and buyers who use the platform.
A)True
B)False
Q4) Virtual merchants face potentially large costs for all of the following except:
A)building and maintaining a website.
B)building and maintaining physical stores.
C)building an order fulfillment infrastructure.
D)developing a brand name.
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Chapter 10: Online Content and Media
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Sample Questions
Q1) Which of the following streaming TV devices does not involve use of a remote controller?
A)Google Chromecast
B)Apple TV
C)Amazon Fire TV
D)Roku
Q2) Which of the following is not an example of a native digital news site?
A)Huffington Post
B)Buzzfeed
C)Vice
D)USA Today
Q3) In 2016, revenue from Internet media accounted for about ________ of total entertainment and media revenue.
A)9%
B)18%
C)36%
D)40%
Q4) Explain the concept of media convergence.
Q5) What are the three different online business models that newspapers have employed from 1995-2017?
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Chapter 11: Social Networks, Auctions, and Portals
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Sample Questions
Q1) Which of the following statements illustrates the network effects that portals are subject to?
A)Specialized vertical market portals attract only a small percentage of the audience, while a few large megaportals garner most of the market.
B)The value of the portal to advertisers and consumers increases geometrically as reach increases.
C)The greater the amount of content provided by a portal, the greater its value to the community.
D)The greater number of portals available, the greater the potential audience for each.
Q2) What are the benefits of Internet auctions to sellers, buyers, and market makers in an auction?
Q3) One partial solution to high monitoring costs is ________ pricing.
A)fixed
B)dynamic
C)allocated
D)distress
Q4) Describe the evolution of social networks from their earliest appearance.
Q5) Describe four shared characteristics of social networks.
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Chapter 12: B2b E-Commerce: Supply Chain Management and
Collaborative Commerce
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Sample Questions
Q1) A(n)________ supply chain is one in which the labor conditions in low-wage, underdeveloped producer countries are visible and morally acceptable to ultimate consumers in more developed industrial societies.
A)sustainable
B)ethical
C)lean
D)accountable
Q2) All of the following are weaknesses of EDI except:
A)EDI is not well suited for electronic marketplaces.
B)EDI lacks universal standards.
C)EDI does not provide a real-time communication environment.
D)EDI does not scale easily.
Q3) Describe at least five characteristics of Net marketplaces.
Q4) All of the following are potential benefits of B2B e-commerce except:
A)lower administrative costs.
B)lower search costs.
C)lower price transparency.
D)lower transaction costs.
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Q5) Why is B2B e-commerce seen as a potential revenue source for B2B firms?
Q6) How are social networks being used in B2B e-commerce?
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