E-Business Strategies
Final Exam
Course Introduction
E-Business Strategies explores the principles, methods, and technologies that drive the development and management of successful online business ventures. The course covers key topics such as designing effective digital business models, leveraging online marketing and social media platforms, integrating supply chains through e-commerce, and developing strategies for customer engagement in virtual environments. Students will analyze real-world case studies, examine emerging trends such as mobile commerce and digital payment systems, and learn how to formulate competitive strategies that address legal, ethical, and global considerations in the digital marketplace.
Recommended Textbook
E Commerce 2016 Business Technology Society 12th Edition by Kenneth C. Laudon
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Page 2
Chapter 1: The Revolution Is Just Beginning
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Sample Questions
Q1) The costs incurred by merchants in having to change product prices (such as the costs of reentering prices into computer systems)are referred to as which of the following?
A)subscription costs
B)fixed costs
C)menu costs
D)variable costs
Answer: C
Q2) E-commerce is available just about everywhere and anytime. This is known as ________.
A)richness
B)information density
C)ubiquity
D)reach
Answer: C
Q3) Ubiquity lowers the cognitive energy required to transact in a marketspace.
A)True
B)False
Answer: True
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Page 3
Chapter 2: E-Commerce Business Models and Concepts
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Sample Questions
Q1) A strategy designed to compete within a narrow market or product segment is called a ________ strategy.
A)scope
B)differentiation
C)cost
D)focus
Answer: D
Q2) SaaS and PaaS providers can typically provide services at lower costs through scale economies.
A)True
B)False
Answer: True
Q3) All of the following are business models employed in the online music industry except:
A)subscription.
B)peer-to-peer streaming.
C)download-and-own.
D)cloud streaming.
Answer: B
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Page 4
Chapter 3: E-Commerce Infrastructure: the
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Sample Questions
Q1) Which of the following occurred during the Commercialization phase of Internet development?
A)The fundamental building blocks of the Internet were realized in actual hardware and software.
B)Mosaic was invented.
C)The Domain Name System was introduced.
D)NSF privatized the operation of the Internet's backbone.
Answer: D
Q2) ________ is used to allow remote login on another computer.
A)Telnet
B)FTP
C)HTTP
D)SSL
Answer: A
Q3) TLS is a protocol used to transfer files to and from a server.
A)True
B)False
Answer: False
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Chapter
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Sample Questions
Q1) Which of the following is a standard that makes it possible to access data from any application regardless of the database and operating system software being used?
A)CGI
B)ODBC
C)MySQL
D)HTTP
Q2) In order from beginning to end, the major steps in the SDLC are:
A)systems analysis/planning; systems design; building the system; testing; and implementation.
B)systems design; testing; building the system; and implementation.
C)systems analysis/planning; systems design; building the system; implementation; and testing.
D)systems analysis/planning; implementation; building the system; and testing.
Q3) Explain the main functionalities included in e-commerce merchant server software and the decision-making process for a manager choosing from among the various e-commerce merchant server software packages.
Q4) Dynamic page generation lowers menu costs.
A)True
B)False
Page 6
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Chapter 5: E-Commerce Security and Payment Systems
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Sample Questions
Q1) Which of the following statements is not true?
A)Apple's Touch ID stores a user's actual fingerprint.
B)Biometric devices reduce the opportunity for spoofing.
C)A retina scan is an example of a biometric device.
D)Biometric data stored on an iPhone is encrypted.
Q2) Which dimension(s)of security is spoofing a threat to?
A)integrity
B)availability
C)integrity and authenticity
D)availability and integrity
Q3) Rustock is an example of which of the following?
A)worm
B)botnet
C)phishing
D)hacktivism
Q4) Explain how an online credit card transaction works, identifying the parties involved and describing how SSL/TLS is involved. What are the limitations of online credit card payment systems?
Q5) Define and explain how EBPP systems work. Describe each of the main EBPP business models.
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Chapter 6: E-Commerce Marketing and Advertising Concepts
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Q1) ________ is an industry-standard database query and manipulation language.
A)SQL
B)PHP
C)DBMS
D)JSP
Q2) Bundling is the process of selling two or more products together for a price that is less than the sum of the two product's individual prices.
A)True
B)False
Q3) Online traffic is driven by offline brands and shopping.
A)True
B)False
Q4) Google's AdSense is an example of which of the following?
A)context advertising
B)SEO
C)programmatic advertising
D)viral marketing
Q5) Consumers choose the online channel primarily because it offers lower prices. A)True
B)False
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Chapter 7: Social, Mobile, and Local Marketing
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Q1) All of the following were popular types of online marketing before 2007 except:
A)e-mail.
B)corporate Web sites.
C)mobile marketing.
D)display ads.
Q2) What has changed in online marketing since 2007?
Q3) Over 65% of Facebook's ad revenue is generated by its mobile audience.
A)True
B)False
Q4) It is expected that by 2019, mobile commerce will account for about one-third of all e-commerce in the retail and travel industries.
A)True
B)False
Q5) Which of the following is the top app in terms of both audience size and share of time spent?
A)YouTube
B)iTunes
C)Twitter
D)Facebook
Q6) How do people actually use their mobile devices today?
Page 9
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Chapter 8: Ethical, Social, and Political Issues in E-Commerce
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Q1) Which ethical principle emphasizes putting oneself into the place of others and thinking of oneself as the object of the decision?
A)the Golden Rule
B)Universalism
C)the Collective Utilitarian principle
D)the Social Contract rule
Q2) Which ethical principle asks you to consider the impact of your decision if the principles underlying your decision became an organizing principle of the entire society?
A)the Golden Rule
B)Risk Aversion
C)the Slippery Slope
D)the Social Contract rule
Q3) All of the following are factors that will be considered in determining whether use of copyrighted material is "fair use" except the:
A)nature of the work used.
B)amount of the work used.
C)market effect of the use.
D)free availability of the work on the Web.
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Chapter 9: Online Retailing and Services
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Sample Questions
Q1) Discuss the issue of consolidation in the online travel services industry.
Q2) Virtual merchants face potentially large costs for all of the following except:
A)building and maintaining a Web site.
B)building and maintaining physical stores.
C)building an order fulfillment infrastructure.
D)developing a brand name.
Q3) In the United States, the service sector accounts for approximately ________ % of the United States GDP.
A)70
B)75
C)80
D)85
Q4) All of the following have launched trials of Buy buttons except:
A)Facebook.
B)Pinterest.
C)Twitter.
D)Tumblr.
Q5) Explain why online career services are so well suited to the Web.
Q6) Discuss Amazon's future prospects. Do you think Amazon will ever be consistently profitable?
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Chapter 10: Online Content and Media
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Q1) Which of the following is not one of the five types of digital gamers?
A)casual gamers
B)local gamers
C)social gamers
D)console gamers
Q2) How is the television industry being impacted by the Internet?
Q3) Which of the following is the largest online movie download distributor?
A)Netflix
B)Hulu
C)iTunes
D)Google Play
Q4) In 2015, the mobile gaming market was the slowest growing form of online gaming in terms of revenue.
A)True
B)False
Q5) All of the following are examples of technology convergence except:
A)the iPad.
B)Amazon Books Publishing.
C)Apple TV.
D)smartphones.
Page 12
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Chapter 11: Social Networks, Auctions, and Portals
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Q1) Which of the following has the highest penetration of social network usage among the general population?
A)North America
B)Latin America
C)Europe
D)Asia-Pacific
Q2) What are the benefits of Internet auctions to sellers, buyers, and market makers in an auction?
Q3) ________ of procurement officers use auctions to purchase goods.
A)80%
B)Less than a quarter
C)Over one third
D)25%
Q4) One of the first online virtual communities was:
A)The Well.
B)Myspace.
C)AOL.
D)Salon.com.
Q5) Describe the four major Internet auction types discussed in the chapter and how they function.
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Chapter 12: B2b E-Commerce: Supply Chain Management and
Collaborative Commerce
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Q1) Which of the following statements about EDI systems is true?
A)They typically serve vertical markets.
B)They are seller-side solutions.
C)They evolved from private trading exchanges.
D)They still play an important role in B2C commerce.
Q2) Which of the following statements is not true?
A)The Volkswagen Group manages almost all of its procurement needs via the Internet.
B)VWGroupSupply.com is an industry consortium.
C)VWGroupSupply can be accessed by suppliers via standard Web browser software and mobile devices.
D)The Volkswagen Group developed VWGroupSupply using technology from a number of vendors.
Q3) Highly centralized supply chains provide lower short-term costs, but higher, longer-term risk protection.
A)True
B)False
Q4) E-distributors operate in vertical markets.
A)True
B)False
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