E-Business Strategies
Exam Solutions
Course Introduction
E-Business Strategies explores the principles and practices involved in conducting business electronically in the digital age. The course examines how organizations leverage information technologies to create competitive advantage, optimize business processes, and reach new markets through online platforms. Key topics include digital business models, online marketing, electronic customer relationship management, mobile commerce, e-supply chains, cybersecurity, and legal and ethical considerations. Students will analyze current trends, evaluate successful e-business strategies, and develop practical skills to design and implement innovative digital solutions in dynamic business environments.
Recommended Textbook E Commerce 2014 10th Edition by Kenneth C. Laudon
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Page 2
Chapter 1: The Revolution Continues
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Sample Questions
Q1) ________ is the world's largest online consumer-generated video posting site.
Answer: YouTube, YouTube.com
Q2) List and briefly explain the main types of e-commerce.
Answer: The main types of e-commerce are Business-to-Consumer (B2C), in which online businesses attempt to reach individual consumers; Business-to-Business (B2B), in which businesses focus on selling to other businesses; Consumer-to-Consumer (C2C), which provides a market in which consumers can sell goods to each other; mobile e-commerce (m-commerce), which refers to the use of wireless digital devices to enable Web transactions; social e-commerce, which is commerce enabled by social networks and online social relationships; and local e-commerce, which is e-commerce that is focused on engaging the customer based on his or her geographical location.
Q3) Web 2.0 describes a set of applications and technologies that encourage and rely on user- and consumer-generated interactivity and content.
A)True
B)False
Answer: True
Q4) ________ refers to the displacement of market middlemen.
Answer: Disintermediation
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Page 3
Chapter 2: E-Commerce Business Models and Concepts
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Q1) In the ________ business model, a Web-based business builds a digital environment in which buyers and sellers can meet, display products, search for products, and establish prices.
Answer: market creator
Q2) ________ create and sell access to digital electronic markets.
A)E-distributors
B)Portals
C)E-procurement firms
D)Market creators
Answer: C
Q3) In general, the key to becoming a successful content provider is to:
A)own the content being provided.
B)own the technology by which content is created, presented, and distributed.
C)provide online content for free.
D)provide other services as well as online content.
Answer: A
Q4) Barriers to entry into the e-tail marketplace are high.
A)True
B)False
Answer: False
Page 4
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Chapter 3: E-Commerce Infrastructure: the Internet, Web, and Mobile Platform
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Sample Questions
Q1) Specialized computers that interconnect the thousands of computers that make up the Internet in order to transmit message parcels along available communication paths and on to their destinations are called ________.
Answer: routers
Q2) All of the following are true about iPhone apps except:
A)They are distributed through Apple's App Store.
B)They are cross-platform, open-source applications.
C)They were estimated to generate over $1 billion in 2013.
D)Apple's goal of offering apps is to increase retail sales of iPhones, iPads, and iPods.
Answer: B
Q3) A TCP/IP network located within a single organization for the purposes of communication and information processing is called a(n)________.
Answer: intranet
Q4) T1 and T3 refer to international telephone standards for digital communication. A)True
B)False
Answer: True
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Sample Questions
Q1) Describe the major issues surrounding the decisions to build and/or host your own e-commerce Web site or to outsource some aspects of site development.Include the advantages and disadvantages of each decision.
Q2) The practice of owning (or leasing)and managing your own Web servers but housing them in a vendor's physical facility is known as ________.
Q3) Advantages of dynamic page generation include all of the following except:
A)lowered menu costs.
B)market segmentation.
C)nearly cost-free price discrimination.
D)client-side execution of programming.
Q4) Which of the following types of sites typically tends to have high to very high page views (hits)?
A)Web services
B)customer self-service
C)trading
D)publishing/subscription
Q5) Apache Web server software is based on Microsoft's Windows operating system.
A)True
B)False
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Chapter 5: E-Commerce Security and Payment Systems
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Q1) Reventon is an example of:
A)a macro virus.
B)ransomware.
C)a backdoor.
D)a bot program.
Q2) An intrusion detection system can perform all of the following functions except:
A)examining network traffic.
B)setting off an alarm when suspicious activity is detected.
C)checking network traffic to see if it matches certain patterns or preconfigured rules.
D)blocking suspicious activity.
Q3) A ________ is hardware or software that acts as a filter to prevent unwanted packets from entering a network.
A)firewall
B)virtual private network
C)proxy server
D)PPTP
Q4) A(n)________ is a hacker that believes he or she is pursing some greater good by breaking in and revealing system flaws.
Q5) The most common form of securing a digital channel of communication is
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Chapter 6: E-Commerce Marketing and Advertising Concepts
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Q1) Which of the following statements about a free pricing strategy is false?
A)Free products and services can knock out potential and actual competitors.
B)The free pricing strategy was born in the early days of the Web.
C)It is difficult to convert free customers into paying customers.
D)Free products and services can help build market awareness.
Q2) E-commerce is a major conduit and generator of offline commerce.
A)True
B)False
Q3) View-through rate measures the ________ response rate to an ad.
A)30-minute
B)24-hour
C)7-day
D)30-day
Q4) ________ rate measures the percentage of customers who purchase once but never return within a year.
Q5) Bundling is the process of selling two or more products together for a price that is less than the sum of the two product's individual prices.
A)True
B)False
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Chapter 7: E-Commerce Marketing Communications
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Q1) Which of the following statements is not true?
A)Mobile shoppers and buyers are more affluent than the online population in general.
B)Men are more likely than women to buy digital content with a mobile device.
C)Women are more active purchasers on smartphones than men.
D)Younger consumers are more likely to research products and prices on mobile devices than older consumers.
Q2) All of the following marketing tools on Facebook require payment except:
A)Facebook Offers.
B)Sponsored Stories.
C)Promoted Posts.
D)Marketplace Ads.
Q3) Which of the following are features of both Pinterest and Twitter?
A)tweets
B)hashtags
C)pins
D)Image Hover widget
Q4) By 2012, social marketing had overtaken mobile marketing.
A)True
B)False
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Chapter 8: Ethical, Social, and Political Issues in
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Q1) All of the following statements about the Digital Millennium Copyright Act (DMCA)are true except:
A)the DMCA makes it illegal to circumvent technological measures to protect works.
B)the DMCA makes Internet Service Providers (ISPs)responsible and accountable for hosting Web sites or providing services to infringers regardless of whether the ISP is aware of infringement.
C)the DMCA requires search engines to block access to infringing sites.
D)the DMCA allows libraries to make digital copies of works for internal use only.
Q2) Most adult social network participants do not have any expectation of personal privacy when using a social network.
A)True
B)False
Q3) It is not necessarily illegal to use someone else's trademark in a metatag.
A)True
B)False
Q4) ________ profiles identify people as belonging to highly specific and targeted groups.
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Chapter 9: Online Retailing and Services
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Q1) Identify and discuss the key features of the online insurance industry.
Q2) ________ is the leading supplier of reservation, table management, and guest management software for restaurants.
Q3) ________ occurs when retailers of products must compete on price and currency of inventory directly against the manufacturer.
Q4) Which of the following statements about online banking is not true?
A)Top mobile banking activities include paying bills and depositing checks.
B)Online and mobile banking transactions incur radically lower transaction costs than in-person transactions.
C)Online banking is beginning to displace national banks.
D)Online banking is the primary banking channel for all ages.
Q5) The major impact of Internet real estate sites is in enabling online-only property transactions.
A)True
B)False
Q6) Social network sites have become major locations from which consumers directly purchase products.
A)True
B)False
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Chapter 10: Online Content and Media
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Sample Questions
Q1) Who was the first major fiction writer to create an e-book-only volume of a new work?
A)Mary Higgins Clark
B)Stephen King
C)Dan Brown
D)Anne Rice
Q2) In the ________ model for e-books, prices are set by the publisher.
Q3) Amazon's ________ is not just an e-book reader but also a media and entertainment portable device.
Q4) In 2013, total paid online content was estimated to be:
A)150 million.
B)1)5 billion.
C)15 billion.
D)150 billion.
Q5) Which form of online entertainment is expected to generate the most revenue in 2016?
A)TV
B)games
C)music
D)motion pictures
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Chapter 11: Social Networks, Auctions, and Portals
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Q1) Auction fraud accounts for the highest percentage of total Internet fraud reported to the Internet Crime Complaint Center.
A)True
B)False
Q2) ________ portals, such as Yahoo, attempt to attract a very large audience and then retain the audience on-site by providing in-depth vertical content channels.
Q3) All of the following types of auctions have a seller bias except:
A)double auction.
B)Dutch-traditional.
C)Yankee auction-Internet.
D)Dutch Internet.
Q4) Which of the following is not one of the top factors a business should consider when planning an Internet auction?
A)type of product
B)type of auction
C)location of auction
D)bid increments
Q5) Describe the major types of Internet portals and explain the portal business model.
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Chapter 12: B2b E-Commerce: Supply Chain Management and
Collaborative Commerce
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Q1) What are private industrial networks? In what ways can they support collaborative commerce?
Q2) Virtually all firms, both large and small, now use Electronic Data Interchange (EDI)systems.
A)True
B)False
Q3) All of the following are potential benefits of B2B e-commerce except:
A)increased production flexibility.
B)increased product cycle time.
C)increased opportunities to collaborate with suppliers and distributors.
D)increased visibility and real-time information sharing among all participants in the supply chain network.
Q4) EDI systems:
A)generally serve horizontal markets.
B)are seller-side solutions.
C)are based on a communications standard for sharing business documents.
D)no longer play an important role in B2B commerce.
Q5) The essential characteristic of ________ is that they bring hundreds to thousands of suppliers into a single Internet-based environment to conduct trade.
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