E-Business Question Bank
Course Introduction
E-Business explores the principles, strategies, and technologies involved in conducting business electronically. The course covers topics such as e-commerce models, digital marketing, online payment systems, supply chain management, and mobile business applications. Students will examine the impact of the internet and digital tools on business operations, customer interactions, and competitive landscapes. Through case studies and real-world examples, learners gain practical insights into developing and managing online business initiatives, understanding security and legal issues, and leveraging emerging trends in the digital economy.
Recommended Textbook
E Commerce 2019 Business Technology and Society 15th Edition by Kenneth C. Laudon
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12 Chapters
1020 Verified Questions
1020 Flashcards
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Page 2
Chapter 1: The Revolution Is Just Beginning
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85 Verified Questions
85 Flashcards
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Sample Questions
Q1) Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video,audio,and text?
A) richness
B) ubiquity
C) information density
D) personalization
Answer: A
Q2) Which of the following is a platform for B2B e-commerce?
A) Airbnb
B) Facebook
C) Groupon
D) Go2Paper
Answer: D
Q3) What is the key factor in determining if a transaction is "commerce"?
Answer: The key factor in determining if a transaction is commerce is the "exchange of value" (e.g.,money)across organizational or individual boundaries in return for products and services.
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3
Chapter 2: E-Commerce Business Models and Concepts
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85 Verified Questions
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Sample Questions
Q1) Which of the following is not a variation of the e-tailer business model?
A) bricks-and-clicks
B) virtual merchant
C) market creator
D) manufacturer-direct
Answer: C
Q2) ________ and ________ are typically the most easily identifiable aspects of a company's business model.
A) Market strategy; market opportunity
B) Value proposition; revenue model
C) Competitive advantage; competitive environment
D) Revenue model; market opportunity
Answer: B
Q3) In general,the key to becoming a successful content provider is to:
A) own the content being provided.
B) own the technology by which content is created, presented, and distributed.
C) provide online content for free.
D) provide other services as well as online content.
Answer: A
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Page 4
Chapter 3: E-Commerce Infrastructure: The Internet, Web, and Mobile Platform
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85 Verified Questions
85 Flashcards
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Sample Questions
Q1) The Transport Layer of TCP/IP is responsible for which of the following?
A) placing packets on and receiving them from the network medium
B) addressing, packaging, and routing messages
C) providing communication with the application by acknowledging and sequencing the packets to and from the application
D) providing a variety of applications with the ability to access the services of the lower layers
Answer: C
Q2) Which of the following is a programming language introduced by Apple specifically for developing iOS applications?
A) Objective-C
B) C
C) C++
D) Swift
Answer: D
Q3) HTML defines the structure of a web page.
A)True
B)False
Answer: True
Page 5
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Chapter 4: Building an E-Commerce Presence: Websites, Mobile Sites,
and Apps
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85 Verified Questions
85 Flashcards
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Sample Questions
Q1) The concept of a "sprint" is related to which of the following development methodologies?
A) prototyping
B) Scrum
C) component-based development
D) DevOps Apache
Q2) Upgrading a server from a single processor to multiple processors is an example of scaling a site vertically.
A)True
B)False
Q3) Building which of the following is the least expensive path to creating a mobile presence?
A) native app
B) mobile website
C) mobile web app
D) hybrid HTTP
Q4) Your e-commerce design company has received an RFP to help create an e-commerce presence for Tucci's,a renowned gourmet and specialty butcher that now wishes to sell goods over the Internet.Describe the elements you will include in your proposal to Tucci's.
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Chapter 5: E-Commerce Security and Payment Systems
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85 Verified Questions
85 Flashcards
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Sample Questions
Q1) Which of the following statements is not true?
A) Apple's Touch ID stores a digital replica of a user's actual fingerprint in Apple's iCloud.
B) Biometric devices reduce the opportunity for spoofing.
C) A retina scan is an example of a biometric device.
D) Biometric data stored on an iPhone is encrypted.
Q2) Today,online bill payment accounts for ________ of all bill payments,while paper checks account for ________.
A) less than 10%; less than 25%
B) about 25%; about 10%
C) more than 55%; less than 20%
D) about 95%; about 5%
Q3) All of the following statements about PKI are true except:
A) the term PKI refers to the certification authorities and digital certificate procedures that are accepted by all parties.
B) PKI is not effective against insiders who have a legitimate access to corporate systems including customer information.
C) PKI guarantees that the verifying computer of the merchant is secure.
D) the acronym PKI stands for public key infrastructure.
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7
Chapter 6: E-Commerce Marketing and Advertising Concepts
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85 Verified Questions
85 Flashcards
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Sample Questions
Q1) Consumers tend to look at native ads more frequently than they look at display ads.
A)True
B)False
Q2) Bundling is the process of selling two or more products together for a price that is less than the sum of the two product's individual prices.
A)True
B)False
Q3) Which of the following is not true about search engine advertising?
A) Spending on search engine advertising constitutes about 44% of all online advertising spending.
B) The top three search engine providers supply over 95% of all online searches.
C) The click-through rate for search engine marketing has been fairly steady over the years.
D) Search engine advertising is the slowest growing type of online advertising.
Q4) The highest amount of online advertising spending is for online video ads.
A)True
B)False
Q5) What is marketing analytics software and what is it used for?
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Chapter 7: Social, Mobile, and Local Marketing
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85 Verified Questions
85 Flashcards
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Sample Questions
Q1) What are the implications for marketers given that users spend over 75% of their total mobile time using apps and that on average,users only use about 20 apps a month?
Q2) What are the basic steps in creating a Pinterest marketing campaign?
Q3) Your Facebook News Feed includes all of the following except:
A) status updates.
B) app activity.
C) Likes.
D) Tweets.
Q4) All of the following marketing tools on Facebook require payment except:
A) Brand Pages.
B) Facebook Watch.
C) News Feed Page Post Ads.
D) Mobile Ads.
Q5) Brand pages on Facebook typically attract more visitors than a brand's website. A)True
B)False
Q6) Facebook does not sell display ads.
A)True
B)False
Page 9
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Chapter 8: Ethical, Social, and Political Issues in E-Commerce
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85 Flashcards
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Sample Questions
Q1) All of the following are required for information to be considered a trade secret except:
A) it must have commercial value to its owner.
B) the owner must have taken steps to protect it.
C) it must be unique.
D) it must be something that others do not know.
Q2) Downloading a music track owned by a record company without paying for it is an example of a violation of:
A) patent law.
B) copyright law.
C) trademark law.
D) privacy law.
Q3) All of the following cases involved the doctrine of fair use except:
A) Spokeo v. Robins
B) Perfect 10, Inc. v. Amazon.com, Inc. et al.
C) Field v. Google, Inc.
D) Kelly v. Arriba Soft.
Q4) Explain why the taxation of e-commerce raises governance and jurisdiction issues.
Q5) How is it possible to measure the strength of privacy policies?
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Chapter 9: Online Retailing and Services
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Sample Questions
Q1) What are the challenges faced by automobile manufacturers in selling online?
Q2) What is the largest sector of the online travel services market in terms of revenue?
A) hotel reservations
B) car reservations
C) cruise/tour reservations
D) airline reservations
Q3) All of the following are examples of the challenges that traditional manufacturers experience when using the Internet to sell directly to the consumer except:
A) moving to a demand-pull model.
B) high cost structures.
C) developing a fast-response online order and fulfillment system.
D) channel conflict.
Q4) ________ has introduced a tool known as Consumer Alerts to inform readers when a review is likely to be fraudulent?
A) Yelp
B) TripAdvisor
C) Angie's List
D) TripExpert
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Chapter 10: Online Content and Media
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85 Flashcards
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Sample Questions
Q1) Together Amazon and Apple account for ________ of the e-book market.
A) 65%
B) 72%
C) 87%
D) 92%
Q2) Which of the following is not an example of a native digital news site?
A) Huffington Post
B) Buzzfeed
C) Vice
D) USA Today
Q3) Which of the following statements about Millennials is not true?
A) Millennials are more likely to have read a book in the past 12 months than older adults.
B) Millennials overwhelmingly prefer e-books to printed books.
C) Millennials watch 100 to 130 hours of regular cable TV per month, about the same as older adults.
D) Millennials are nearly twice as likely as older adults to use streaming services such as Netflix, Hulu, and Amazon.
Q4) Explain the concept of media convergence.
Q5) Why have newspaper revenues declined over the past 15 years?
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Chapter 11: Social Networks, Auctions, and Portals
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Sample Questions
Q1) BlackPlanet is an example of a(n)________ social network.
A) practice-based
B) interest-based
C) affinity-based
D) general
Q2) Which of the following is a community of members who self-identify with a demographic or geographic category?
A) practice network
B) sponsored community
C) affinity community
D) interest-based social network
Q3) When did the first online communities form?
A) the 1970s
B) the 1980s
C) the 1990s
D) the 2000s
Q4) More than two-thirds of Internet users worldwide participate in social networks.
A)True
B)False
Q5) Describe the evolution of social networks from their earliest appearance.
Page 13
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Chapter 12: B2B E-Commerce: Supply Chain Management and
Collaborative Commerce
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Sample Questions
Q1) The majority of inter-firm trade involves:
A) spot purchasing of direct goods.
B) contract purchasing of indirect goods.
C) contract purchasing of direct goods.
D) spot purchasing of indirect goods.
Q2) MRO goods are also known as direct goods.
A)True
B)False
Q3) The Seam is an example of an:
A) exchange.
B) industry consortium.
C) e-procurement Net marketplace.
D) e-distributor.
Q4) ________ is an example of an e-procurement Net marketplace.
A) McMaster-Carr
B) Ariba
C) Amazon Business
D) SupplyOn
Page 14
Q5) Define the procurement process.What are the seven basic steps in the procurement process?
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