E-Business Principles Practice Exam
Course Introduction
E-Business Principles explores the foundational concepts, technologies, and strategies that drive electronic business in todays digital economy. The course covers topics such as online business models, electronic payment systems, digital marketing, legal and ethical considerations, and the role of social media and mobile platforms in business operations. Through case studies and practical examples, students will analyze how organizations leverage digital tools to create value, improve efficiency, and gain a competitive advantage in an increasingly interconnected global marketplace.
Recommended Textbook
E Commerce Essentials 1st Edition by Kenneth C. Laudon
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11 Chapters
825 Verified Questions
825 Flashcards
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Page 2
Chapter 1: The Revolution Is Just Beginning
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Sample Questions
Q1) A firm that is first to market in a particular area and that moves quickly to gather market share is referred to as a(n)________.
Answer: first mover
Q2) When was the Internet created?
A)the 1950s
B)the 1960s
C)the 1970s
D)the 1980s?
Answer: B
Q3) Retail e-commerce is continuing double-digit growth in 2012-2013.
A)True
B)False
Answer: True
Q4) Interactivity in the context of e-commerce can be described as:
A)the ability to physically touch and manipulate a product.
B)the complexity and content of a message.
C)the ability of consumers to create and distribute content.
D)the enabling of two-way communication between consumer and merchant.
Answer: D
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Chapter 2: E-Commerce Business Models and Concepts
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Sample Questions
Q1) Your solar-panel manufacturing firm has developed a unique and patented process for creating high-efficiency solar panels at a fraction of current costs. This will enable your firm to adopt a strategy of:
A)cost competition.
B)scope.
C)scale.
D)focus.
Answer: A
Q2) Which of the following is not an example of the bricks-and-clicks e-tailing business model?
A)Walmart.com
B)JCPenney.com
C)Dell.com
D)Staples.com
Answer: C
Q3) A value proposition defines how a company's product or service fulfills the needs of a customer.
A)True
B)False Answer: True
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Chapter
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Sample Questions
Q1) Which of the following statements about iPhone apps is not true?
A)They are distributed through Apple's App Store.
B)They are typically written in the Java programming language.
C)They were estimated to generate over $2 billion in 2012.
D)More than 30 billion have been downloaded.
Answer: B
Q2) Which of the following is not an advantage of client/server computing over centralized mainframe computing?
A)It is easy to expand capacity by adding servers and clients.
B)Each client added to the network increases the network's overall capacity and transmission speeds.
C)Client/server networks are less vulnerable, in part because the processing load is balanced over many powerful smaller computers rather than concentrated in a single huge computer.
D)There is less risk that a system will completely malfunction because backup or mirror servers can pick up the slack if one server goes down.
Answer: B
Q3) A set of rules for transferring data is called a(n)________.
Answer: protocol
Page 5
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Chapter 4: Building an E-Commerce Presence: Web Sites, Mobile Sites,
and Apps
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Sample Questions
Q1) Which of the following cannot be used to retrieve objects from a database?
A)CGI
B)ASP
C)JSP
D)HTML
Q2) ________ verifies that the business objectives of the system as originally conceived are in fact working.
A)System testing
B)Acceptance testing
C)Unit testing
D)Implementation testing
Q3) All of the following are steps one can take to right-size a Web site's hardware platform and meet demands for service except:
A)scaling hardware vertically.
B)scaling hardware horizontally.
C)replacing static pages with dynamically generated pages.
D)improving processing architecture.
Q4) The development of a(n)________ is the major milestone of the planning phase of developing an e-commerce presence.
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Chapter 5: E-Commerce Security and Payment Systems
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Sample Questions
Q1) Insiders present a greater security threat to e-commerce sites than outsiders.
A)True
B)False
Q2) Which of the following is not a key point of vulnerability when dealing with e-commerce?
A)the client computer
B)the server
C)the communications pipeline
D)the credit card companies
Q3) Botnets are typically used for all of the following except:
A)DDoS attacks.
B)phishing attacks.
C)storing network traffic for analysis.
D)stealing information from computers.
Q4) What is the most frequent cause of stolen credit cards and card information today?
A)lost cards
B)the hacking and looting of corporate servers storing credit card information
C)sniffing programs
D)phishing attacks
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Chapter 6: E-Commerce Marketing and Advertising Concepts
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Sample Questions
Q1) The ________ rate is an e-mail campaign metric that measures the percentage of e-mails that could not be delivered.
Q2) Which of the following measures the ratio of items purchased to product views?
A)conversion rate
B)cart conversion rate
C)browse-to-buy ratio
D)view-to-cart ratio
Q3) Which of the following measures the average length of stay at a Web site?
A)loyalty
B)stickiness
C)recency
D)retention rate
Q4) In ________, one Web site agrees to pay another Web site a commission for new business opportunities it refers to the site.
Q5) Which of the following is not a kind of Twitter marketing product?
A)Promoted Shopping
B)Promoted Tweets
C)Promoted Accounts
D)Promoted Trends
Q6) What are the issues to be aware of when using social advertising? Page 8
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Page 9
Chapter 7: Ethical, Social, and Political Issues in E-Commerce
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Sample Questions
Q1) The opt-in model for informed consent requires an affirmative action by the consumer before a company can collect and use information.
A)True
B)False
Q2) A(n)________ is a private self-regulating policy and enforcement mechanism that meets the objectives of government regulators and legislation, but does not involve government regulation or enforcement.
Q3) Define privacy, information privacy, and informed consent and discuss the ways in which the practices of e-commerce companies, particularly the use of advertising networks, threaten people's privacy.
Q4) Which ethical principle emphasizes putting oneself into the place of others and thinking of oneself as the object of the decision?
A)the Golden Rule
B)Universalism
C)the Collective Utilitarian principle
D)the Social Contract rule
Q5) ________ profiles identify people as belonging to highly specific and targeted groups.
10
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Chapter 8: Online Retail and Services
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Sample Questions
Q1) The four major sectors in the travel market are airline tickets, hotel reservations, cruises/tours, and ________.
Q2) All of the following are top comparison shopping sites except:
A)Nextag.
B)Fiserv.
C)PriceGrabber.
D)Shopping.com.
Q3) All of the following were parts of the vision during the early days of e-commerce except the belief that:
A)new, "first-mover" middlemen, with expertise in e-commerce, would force traditional intermediaries out of business.
B)Web consumers were rational and cost-driven.
C)entry costs to the online retail market would be much less than those needed to establish a physical storefront.
D)the cost of acquiring customers would be much lower.
Q4) Identify and discuss the key features of the online insurance industry.
Q5) Over 100 million U.S. consumers now use online banking.
A)True
B)False
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Chapter 9: Online Content and Media
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Q1) Today, the Internet generates over 25 percent of total media revenues.
A)True
B)False
Q2) Cannibalization is a major challenge facing book publishers.
A)True
B)False
Q3) Which of the following was the most troubled segment of the publishing industry in 2012?
A)books
B)magazines
C)newspapers
D)periodicals
Q4) Which of the following statements about the newspaper industry is not true?
A)Newspaper management has been sluggish to respond to the opportunities on the Internet for news.
B)Online readership of newspapers is declining.
C)Newspaper management has failed to protect content from being distributed for free by aggregators.
D)Offline readership of newspapers is declining.
Q5) Apple's Newstand is an example of a(n)________.
Page 12
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Chapter 10: Social Networks, Auctions, and Portals
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Q1) Which of the following statements about auctions is not true?
A)Auctions create market efficiency.
B)Auctions eliminate inter-market price differences.
C)The Internet has increased the liquidity of traditional auctions.
D)Auctions make it more difficult for merchants to engage in price discrimination.
Q2) Which of the following statements about social networks is not true?
A)Yahoo visitors spend more than twice as much time on Yahoo as Facebook visitors spend on Facebook.
B)Much more is spent on advertising on portals than on social networks.
C)Facebook's share of the total social market is declining.
D)The response to display ads on Facebook is lower than on portal sites.
Q3) Which of the following involves e-mailing another seller's bidders and offering the same product for less?
A)transaction interception
B)bid siphoning
C)shill bidding
D)persistent bidding
Q4) E-mailing buyers to warn them away from a seller is a type of auction fraud known as ________.
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Chapter 11: B2b E-Commerce: Supply Chain Management and
Collaborative Commerce
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Q1) Define and discuss the terms total inter-firm trade, B2B commerce, and B2B e-commerce in the context of the history and significance of B2B e-commerce.
Q2) Which of the following is not an important theme of B2B e-commerce in 2012-2013?
A)concern about supply chain risk
B)concern about supply chain volatility
C)concern about the accountability of supply chains
D)concern about the privacy of supply chains
Q3) ________ is another name for transorganizational business processes.
A)Supply chain management
B)Collaborative commerce
C)B2B e-commerce
D)Value chain management
Q4) Walmart has one of the most efficient B2B supply chains in the world.
A)True
B)False
Q5) Regional supply chains provide lower short-term costs, but higher, longer term risk protection.
A)True
B)False
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