E-Business Models
Practice Questions
Course Introduction
This course explores the foundational concepts and strategic principles underlying e-business models in the digital economy. Students examine various types of e-business frameworks, including B2B, B2C, C2C, and emerging hybrid models, alongside their revenue generation strategies and value propositions. Through case studies and practical examples, the course highlights the impact of technological advancements, digital platforms, and disruptive innovations on business model evolution. Learners will also analyze the critical success factors and challenges related to planning, launching, and scaling e-businesses, while considering ethical, legal, and global perspectives.
Recommended Textbook E Commerce 2018 14th Edition by Kenneth C. Laudon
Available Study Resources on Quizplus 12 Chapters
1020 Verified Questions
1020 Flashcards
Source URL: https://quizplus.com/study-set/1445 Page 2
Chapter 1: The Revolution Is Just Beginning
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/28684
Sample Questions
Q1) Which of the following is not a major technology trend in e-commerce in 2017-2018?
A)Mobile messaging services become popular with smartphone users.
B)Firms are turning to business analytics to make sense out of big data.
C)The mobile computing and communications platform creates an alternative platform for online transactions, marketing, advertising, and media viewing.
D)Growth of the Internet of Things slows down.
Answer: D
Q2) Business-to-consumer (B2C)e-commerce in the United States:
A)has grown at double-digit rates between 2010 and 2017.
B)has less revenue than C2C e-commerce.
C)now constitutes over 50% of the overall U.S. retail market.
D)is growing more slowly as it confronts its own fundamental limitations.
Answer: A
Q3) Above all, e-commerce is a ________ phenomenon.
A)technology driven
B)finance-driven
C)sociological
D)government-driven
Answer: A
To view all questions and flashcards with answers, click on the resource link above.
Page 3
Chapter 2: E-Commerce Business Models and Concepts
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/28685
Sample Questions
Q1) Amazon Business is an example of which of the following business models?
A)B2B service provider
B)exchange
C)e-distributor
D)industry consortia
Answer: C
Q2) A strategy designed to compete within a narrow market or product segment is called a ________ strategy.
A)scope
B)differentiation
C)commoditization
D)focus
Answer: D
Q3) A ________ refers to a competitive strategy in which firms attempt to achieve lower business process costs.
A)strategy of cost competition
B)scope strategy
C)customer intimacy strategy
D)focus/market niche strategy
Answer: A
To view all questions and flashcards with answers, click on the resource link above. Page 4
Chapter 3: E-Commerce Infrastructure: the Internet, Web, and Mobile Platform
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/28686
Sample Questions
Q1) T1 and T3 refer to international telephone standards for digital communication.
A)True
B)False
Answer: True
Q2) Which of the following is not a concern about IoT?
A)the high cost of sensors
B)interoperability
C)security
D)privacy
Answer: A
Q3) Which of the following is not a basic type of cloud computing service?
A)IaaS
B)PaaS
C)SaaS
D)FiOS
Answer: D
Q4) Tier 1 ISPs provide Internet access to consumers and businesses.
A)True
B)False Answer: False
To view all questions and flashcards with answers, click on the resource link above. Page 5
Chapter 4: Building an E-Commerce Presence: Websites, Mobile Sites,
and Apps
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/28687
Sample Questions
Q1) Which of the following technologies is used to separate the design and presentation of content from the content creation process?
A)CGI
B)proxy server
C)shopping cart
D)CMS
Q2) ________ provides a set of standards for communicating between a browser and a program running on a server that allows for interaction between the user and server.
A)CGI
B)ColdFusion
C)JavaScript
D)VBScript
Q3) Which of the following does not offer website building tools?
A)Squarespace
B)Google Sites
C)WordPress
D)Apache
Q4) Discuss some of the unique features that must be considered when designing a mobile web presence.
Page 6
To view all questions and flashcards with answers, click on the resource link above.
Chapter 5: E-Commerce Security and Payment Systems
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/28688
Sample Questions
Q1) Which of the following is an example of an integrity violation of e-commerce security?
A)A website is not actually operated by the entity the customer believes it to be.
B)A merchant uses customer information in a manner not intended by the customer.
C)A customer denies that he is the person who placed the order.
D)An unauthorized person intercepts an online communication and changes its contents.
Q2) Next generation firewalls provide all of the following except:
A)an application-centric approach to firewall control.
B)the ability to identify applications regardless of the port, protocol, or security evasion tools used.
C)the ability to automatically update applications with security patches.
D)the ability to identify users regardless of the device or IP address.
Q3) Discuss and explain the various types of malicious code and how they work. Include the different types of viruses.
Q4) What is a sniffing attack and how does it differ from a MitM attack?
Q5) PayPal is the most popular alternative payment method in the United States. A)True B)False
To view all questions and flashcards with answers, click on the resource link above. Page 7
Chapter 6: E-Commerce Marketing and Advertising Concepts
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/28689
Sample Questions
Q1) Which of the following measures the percentage of e-mails that could not be delivered?
A)abandonment rate
B)unsubscribe rate
C)bounce-back rate
D)attrition rate
Q2) What is cross-platform attribution and why is it difficult?
Q3) All of the following are among those most frequently affected by ad-blocking except:
A)gaming sites.
B)newsgroup/forums.
C)social network sites.
D)online retailers.
Q4) Which of the following features of e-commerce technology has reduced the cost of delivering marketing messages and receiving feedback from users?
A)ubiquity
B)richness
C)information density
D)universal standards
8
Q5) What are two methods being developed to track consumers across devices?
To view all questions and flashcards with answers, click on the resource link above.
Chapter 7: Social Mobile and Local Marketing
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/28690
Sample Questions
Q1) Which of the following was the object of the FTC's highest penalty for a COPPA violation to date?
A)Disney's Playdom
B)W3 Innovation
C)Snapchat
D)Yelp
Q2) Which of the following refers to those forms of social sharing that occur off the major social networks, through alternative communication tools?
A)social density
B)dark social
C)amplification
D)engagement
Q3) Companies are not permitted to collect personal information from children under the age of ________ without parental consent.
A)8
B)10
C)13
D)16
Q4) Name and describe the five steps in the social marketing process.
To view all questions and flashcards with answers, click on the resource link above. Page 9
Chapter 8: Ethical Social and Political Issues in E-Commerce
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/28691
Sample Questions
Q1) Which of the following protects original forms of expression in a tangible medium?
A)trade secret law
B)copyright law
C)patent law
D)trademark law
Q2) In what ways has the European privacy environment turned against American firms such as Facebook and Google?
Q3) Which ethical principle states that when confronted with an ethical dilemma, an individual should take the action that produces the least harm, or the least potential cost?
A)the Slippery Slope
B)Risk Aversion
C)No Free Lunch
D)the Collective Utilitarian principle
Q4) Disputes over federal trademarks involve establishing:
A)underlying ideas.
B)intent.
C)piracy.
D)infringement.
To view all questions and flashcards with answers, click on the resource link above. Page 10
Chapter 9: Online Retailing and Services
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/28692
Sample Questions
Q1) Consumers are primarily price-driven when shopping on the Internet.
A)True
B)False
Q2) Which of the following is not an example of a virtual merchant?
A)Overstock
B)Wayfair
C)Rue La La
D)Dell
Q3) Identify and discuss the key features of the online insurance industry.
Q4) All of the following are examples of the challenges that traditional manufacturers experience when using the Internet to sell directly to the consumer except:
A)moving to a demand-pull model.
B)high cost structures.
C)developing a fast-response online order and fulfillment system.
D)channel conflict.
Q5) The major impact of Internet real estate sites is influencing offline decisions.
A)True
B)False
Q6) Describe the state of the online retail sector today.
Q7) Explain why online career services are so well suited to the Web.
To view all questions and flashcards with answers, click on the resource link above. Page 11
Chapter 10: Online Content and Media
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/28693
Sample Questions
Q1) Which of the following is the most common model for online newspaper access for U.S. newspapers with circulations over 50,000?
A)totally free
B)most content free, but subscription fee to access premium content
C)paywall
D)metered subscription model
Q2) Which of the following is not a leading factor in changing the television industry?
A)increasing broadband penetration
B)development of the mobile platform
C)increased popularity of binge watching compared to watching linear TV
D)inability to attract customers to traditional products
Q3) What is DRM and why is it used?
Q4) Which of the following occurs first in the process of content convergence related to books?
A)media integration
B)media migration
C)media transformation
D)media maturity
Q5) How is the television industry being impacted by the Internet?
To view all questions and flashcards with answers, click on the resource link above. Page 12
Chapter 11: Social Networks, Auctions, and Portals
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/28694
Sample Questions
Q1) What are the costs and risks for buyers at an auction, and how have auction sites sought to reduce these risks?
Q2) Which of the following is an example of a practice network?
A)PredictWallstreet
B)Instagram
C)DebatePolitics
D)Just Plain Folks
Q3) Which of the following is not one of the top factors a business should consider when planning an Internet auction?
A)type of product
B)type of auction
C)location of auction
D)bid increments
Q4) Which of the following is not one of the three defining characteristics of a portal?
A)commerce
B)content
C)auctions
D)navigation of the Web
Q5) Identify and describe the main types of portals.
To view all questions and flashcards with answers, click on the resource link above. Page 13
Chapter 12: B2b E-Commerce: Supply Chain Management and Collaborative
Commerce
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/28695
Sample Questions
Q1) All of the following are examples of direct goods in the auto industry except: A)sheet steel.
B)shatter-resistant glass.
C)rubber molding.
D)desktop computers.
Q2) Which of the following primarily involve long-term sourcing?
A)e-distributors and exchanges
B)e-distributors and industry consortia
C)e-procurement Net marketplaces and exchanges
D)e-procurement Net marketplaces and industry consortia
Q3) Why is B2B e-commerce seen as a potential revenue source for B2B firms?
Q4) Define and discuss the terms B2B commerce, B2B e-commerce, and supply chains in the context of the history and significance of B2B e-commerce.
Q5) An ________ is an independently owned, online marketplace that connects hundreds to potentially thousands of suppliers and buyers in a dynamic, real-time environment.
A)exchange
B)e-distributor
C)e-procurement company
D)industry consortium
To view all questions and flashcards with answers, click on the resource link above. Page 14