E-Business
Midterm Exam
Course Introduction
E-Business explores the strategic, technical, and managerial aspects of conducting business online. The course covers topics such as digital business models, electronic commerce infrastructure, online marketing, supply chain management, and electronic payment systems. Students examine the evolving landscape of e-business, including emerging technologies, legal and ethical considerations, cybersecurity, and the impact of globalization. Practical case studies and real-world applications highlight how businesses leverage the internet and digital platforms to create value, streamline operations, and reach wider markets.
Recommended Textbook
Electronic Commerce 12th Edition by Gary Schneider
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12 Chapters
987 Verified Questions
987 Flashcards
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Page 2
Chapter 1: Introduction to Electronic Commerce
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Sample Questions
Q1) A(n) _____ is an independent firm that offers connection and transaction-forwarding services to buyers and sellers engaged in electronic data interchange.
A) value-added network
B) freight forwarder
C) business incubator
D) online retailer
Answer: A
Q2) A product's shipping profile is a collection of details about the shipper.
A)True
B)False
Answer: False
Q3) A(n) _____ is a company that arranges the payment of tariffs and compliance with customs laws for international shipments.
Answer: customs broker
Q4) A product's _____ is the collection of attributes that affect how easily that product can be packaged and delivered.
Answer: shipping profile
Q5) Software translation is also referred to as _____ translation.
Answer: machine
3
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Chapter 2: Technology Infrastructure: the Internet and the
World Wide Web
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Sample Questions
Q1) The combination of telephone lines and the closed switches that connect them to each other is called a _____.
A) LAN
B) WAN
C) circuit
D) pathway
Answer: C
Q2) _____ was the first Web browser that became widely available for personal computers.
A) Mosaic
B) Netscape
C) Internet Explorer
D) CompuServe
Answer: A
Q3) IP addresses appear as five decimal numbers separated by periods.
A)True
B)False
Answer: False
Q4) A(n) _____ is a computer that stores files written in HTML.
Answer: hypertext server
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Chapter 3: Selling on the Web
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Sample Questions
Q1) _____ tend to have large up-front costs.Once those costs are incurred, additional units can be made at very low additional cost.
A) Appliances
B) Newspapers and magazines
C) Automobiles
D) Digital products
Answer: D
Q2) What are the accessibility goals that organizations should conform to for designing business Web sites?
Answer: Business Web sites need to:
1) Offer easily accessible facts about the organization
2) Allow visitors to experience the site in different ways and at different levels
3) Provide visitors with a meaningful, two-way (interactive) communication link with the organization
4) Sustain visitor attention and encourage return visits
5) Offer easily accessible information about products and services and how to use them
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Chapter 4: Marketing on the Web
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Sample Questions
Q1) The ____________ of customer acquisition is used as a conceptual tool to understand the overall nature of a marketing strategy and provide a clear structure for evaluating specific strategy elements.
Q2) Customers' perceptions of a product are called the product's _____.
A) brand
B) attributes
C) marketing mix
D) Web logs
Q3) The benefits of acquiring new visitors are the same for all Web businesses irrespective of different revenue models used.
A)True
B)False
Q4) Grouping customers by variables such as social class or personality is.
A) psychographic segmentation
B) geographic segmentation
C) demographic segmentation
D) micromarketing
Q5) A(n) _____ is a company that serves as a clearinghouse or marketplace for sites that run affiliate programs and sites that want to become affiliates.
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Chapter 5: Business-To-Business Activities: Improving
Efficiency and Reducing Costs
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Sample Questions
Q1) The roots of Web technology for business-to-business transactions lie in a hierarchically structured approach to inter-firm information transfer called _____.
A) power line communication
B) data terminal interoperation
C) object technology
D) electronic data interchange
Q2) Electronic data interchange (EDI) on the Internet is also called _____.
A) open EDI
B) closed EDI
C) linked EDI
D) digital EDI
Q3) A(n) _____ is a vertical portal which is not controlled by a company that is an established buyer or seller in the industry.
Q4) By engaging suppliers in cooperative, long-term relationships, companies have found that they can work together with these suppliers to identify new ways to provide their own customers with faster, cheaper, and better services.
A)True
B)False
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Chapter 6: Social Networking, Mobile Commerce, and Online Auctions
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Sample Questions
Q1) The process of finding a lender who can provide funds for a business idea through social networking sites is referred to as _____.
Q2) What is the main difference between eBay and a live English auction?
Q3) All eBay auctions have a(n) _____, the amount by which one bid must exceed the previous bid.
Q4) The Dutch auction is also called an ascending-price auction.
A)True
B)False
Q5) In _____ auctions, bidders submit their bids independently and are usually prohibited from sharing information with each other.
A) sealed-bid
B) descending-price
C) open-outcry
D) seller-bid
Q6) Intra-community interaction among members of a virtual community is called _____.
Q7) The act of placing a winning bid at the last second is called a lock-in.
A)True
B)False
Page 8
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Chapter 7: The Environment of Electronic Commerce: Legal,
Ethical, and Tax
Issues
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Sample Questions
Q1) A(n) _____ is collected by a seller at each stage of a transaction.
A) value added tax
B) import tariff
C) property tax
D) use tax
Q2) Any contract for the sale of goods includes implied warranties.
A)True
B)False
Q3) A(n) _____ is a right granted by a government to the author or creator of a literary or artistic work.
Q4) A(n) _____ can be formed by two or more parties that act as if a contract exists, even if no contract has been written and signed.
A) voidable contract
B) implied contract
C) subordinate contract
D) virtual contract
Q5) List the guidelines that acknowledge an organization's responsibility for respecting customer privacy and the importance of maintaining customers' trust.
Q6) A(n) _____ is used to identify services provided.
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Chapter 8: Web Server Hardware and Software
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Sample Questions
Q1) _____ are messages rejected by a white list spam filter that should not have been rejected.
Q2) Platform neutrality was a critical factor in the rapid spread and widespread acceptance of the Web.
A)True
B)False
Q3) One element that affects overall server performance is the server hardware.
A)True
B)False
Q4) In client-side scripting, changes are generated within the browser using software such as JavaScript.
A)True
B)False
Q5) The Web client/server model in which messages are created and read only by the client and the server computers is called a(n) _____.
Q6) Very small companies can run Web sites on desktop PCs.
A)True
B)False
Q7) Describe some of the drawbacks of e-mail.
Page 10
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Chapter 9: Electronic Commerce Software
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Sample Questions
Q1) _____ is a message-passing protocol that defines how to send marked-up data from one software application to another across a network.
A) File Transfer Protocol
B) Encryption Protocol
C) Hypertext Transfer Protocol
D) Simple Object Access Protocol
Q2) The practice of replacing a company's investment in computing equipment by selling Internet-based access to its own computing hardware and software is called
Q3) In the context of doing business online, midsize and smaller companies religiously use self-hosting services.
A)True
B)False
Q4) Supply chain management planning software helps companies develop coordinated demand forecasts using information from each participant in the supply chain.
A)True
B)False
Q5) A general name for the ways programs interconnect with each other is _____.
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Chapter 10: Electronic Commerce Security
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Sample Questions
Q1) _____ is the protection of individual rights to nondisclosure.
A) Secrecy
B) Privacy
C) Necessity
D) Sensitivity
Q2) Active content can be delivered as an e-mail attachment.
A)True
B)False
Q3) First-party cookies and third-party cookies represent classification of cookies by their _____.
Q4) A(n) _____ is a Trojan horse that secretly takes over another computer for the purpose of launching attacks on other computers.
Q5) A _____ is a written statement describing which assets to protect and why they are being protected, who is responsible for that protection, and which behaviors are acceptable and which are not.
A) plain text
B) cypher text
C) security policy
D) digital signature
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Chapter 11: Payment Systems for Electronic Commerce
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Sample Questions
Q1) A _________ is a stored-value card with an embedded microchip that can store information.
A) credit card
B) debit card
C) charge card
D) smart card
Q2) _____ are fees charged by banks for providing payment card processing services to merchants.
Q3) _____ are also called "electronic funds transfer at point of sale cards," especially outside the United States.
A) Debit cards
B) Credit cards
C) Gift cards
D) Prepaid cards
Q4) Using digital cash provides an audit trail.
A)True
B)False
Q5) Credit cards provide assurances for both the consumer and the merchant.
A)True
B)False
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Chapter 12: Managing Electronic Commerce Implementations
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Sample Questions
Q1) A(n) _____ is a person trained in art, layout, and composition and who also understands how Web pages are constructed.
Q2) Finding a contractor who can handle an entire project for a company is known as _____.
A) outsourcing
B) liaising
C) coaching
D) lobbying
Q3) Measurements that companies can make to assess the value of benefits to the company are often called _____.
Q4) The kind of service provided to keep an electronic commerce site up and running throughout a day, all the days in a week, is often called _____.
Q5) Old-style technology development incubators have yielded much better results than strategic partner incubators.
A)True
B)False
Q6) A company sells stock to the public in an event called a(n) _____.
Q7) Describe the process of partial outsourcing?
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