E-Business Management Test Bank
Course Introduction
E-Business Management explores the strategic, operational, and technological aspects of conducting business in the digital environment. The course examines the transformation of traditional business processes through e-commerce platforms, digital marketing, online payment systems, and supply chain integration. Students will analyze case studies of successful e-business models, learn about cybersecurity and regulatory frameworks, and assess tools for enhancing customer engagement and business intelligence. Through collaborative projects and practical assignments, learners develop the skills to manage and innovate within an increasingly digital economy.
Recommended Textbook
E Commerce 2016 Business Technology Society 12th Edition by Kenneth C. Laudon
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12 Chapters
1020 Verified Questions
1020 Flashcards
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Page 2
Chapter 1: The Revolution Is Just Beginning
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85 Verified Questions
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Sample Questions
Q1) How has e-commerce changed the marketing of goods?
Answer: E-commerce has greatly changed the marketing of goods. Before e-commerce was developed, the marketing and sale of goods was a mass-marketing and sales force-driven process. Marketers viewed consumers as passive targets of advertising campaigns. E-commerce has brought many new possibilities for marketing. The Internet and Web can deliver, to an audience of millions, rich marketing messages with text, video, and audio in a way not possible with traditional commerce technologies such as radio, television, or magazines. Merchants can target their marketing messages to specific individuals by adjusting the message to a person's name, interests, and past purchases. In addition, much information about the consumer can be gathered from the Web site the consumer visits. With the increase in information density, a great deal of information about the consumer's past purchases and behavior can be stored and used by online merchants. The result is a level of personalization and customization unthinkable with existing commerce technologies.
Q2) The Reinvention period of e-commerce is as much a sociological phenomenon as it is a technological or business phenomenon.
A)True
B)False
Answer: True
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Page 3
Chapter 2: E-Commerce Business Models and Concepts
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85 Verified Questions
85 Flashcards
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Sample Questions
Q1) SaaS and PaaS providers can typically provide services at lower costs through scale economies.
A)True
B)False
Answer: True
Q2) ________ create and sell access to digital markets.
A)E-distributors
B)Portals
C)E-procurement firms
D)Market creators
Answer: C
Q3) Stickiness is an important attribute for which of the following revenue models?
A)advertising revenue model
B)subscription revenue model
C)transaction fee revenue model
D)sales revenue model
Answer: A
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Sample Questions
Q1) Which IEEE 802.11 standard provides for throughput of up to 7 Gbps?
A)802.11ac
B)802.11ad
C)802.11ay
D)802.11ax
Answer: B
Q2) Which of the following refers to delays in messages caused by the uneven flow of information packets through the network?
A)redundancy
B)latency
C)Net neutrality
D)QOS
Answer: B
Q3) Which of the following is not a basic type of cloud computing service?
A)IaaS
B)PaaS
C)SaaS
D)FiOS
Answer: D
Page 5
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Chapter
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Sample Questions
Q1) Which of the following types of sites typically needs a high percentage of secure pages?
A)Web services
B)customer self-service
C)trading
D)publishing/subscription
Q2) The cost of hardware, software, and telecommunications services needed to build a Web site have ________ over the last decade.
A)increased dramatically
B)increased moderately
C)decreased dramatically
D)decreased slightly
Q3) Which of the following details the actual hardware components to be used in a system?
A)architecture plan
B)system functionalities plan
C)logical design
D)physical design
Q4) What are widgets and how are they used? How do they differ from mashups?
Page 6
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Chapter 5: E-Commerce Security and Payment Systems
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Sample Questions
Q1) Which of the following is not an example of a PUP?
A)adware
B)browser parasite
C)drive-by download
D)spyware
Q2) Which of the following has the Internet Advertising Bureau urged advertisers to abandon?
A)HTML
B)HTML5
C)Adobe Flash
D)Adobe Acrobat
Q3) Which of the following is not a major trend in e-commerce payments in 2015-2016?
A)Mobile retail payment volume decreases.
B)PayPal remains the most popular alternative payment method.
C)Apple introduces Apple Pay.
D)Payment by credit and/or debit card remains the dominant form of online payment.
Q4) What is a sniffing attack and how does it differ from a MitM attack?
Q5) Discuss the Great Cannon. Who developed it, how has it been used, and how does it differ from the Great Firewall?
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Chapter 6: E-Commerce Marketing and Advertising Concepts
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Sample Questions
Q1) Impressions are a measure of the:
A)number of times an ad is clicked.
B)number of times an ad is served.
C)number of http requests.
D)number of pages viewed.
Q2) Research has found that of all the standard formats of display ads, leaderboard ads are the most effective at getting and holding a user's attention.
A)True
B)False
Q3) Which of the following online advertising formats attracted the least amount of spending in 2015?
A)search
B)classifieds
C)rich media
D)e-mail
Q4) Discuss the changes that Google has made to its search algorithms to improve search results and user experience.
Q5) Identify and describe the various types of rich media ads and video ads and explain how each one works.
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Chapter 7: Social, Mobile, and Local Marketing
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Sample Questions
Q1) Which of the following is not true about social marketing?
A)More than 50% of Twitter's ad revenues are generated by desktop users.
B)Social marketing is growing at around 30% a year.
C)Social marketing differs markedly from traditional online marketing.
D)In social marketing, business cannot tightly control their brand messaging.
Q2) The second most popular social network in terms of average minutes per visitor is:
A)Instagram.
B)Pinterest.
C)LinkedIn.
D)Tumblr.
Q3) Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media?
A)TweetDeck
B)Curalate
C)Amplify
D)Webtrends
Q4) Brand pages on Facebook typically attract more visitors than a brand's Web site.
A)True
B)False
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Chapter 8: Ethical, Social, and Political Issues in E-Commerce
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Sample Questions
Q1) According to data from Pew Research Center, which of the following is the action which the highest percentage of Internet users has taken to preserve their privacy online?
A)used an anonymous Web browsing service
B)encrypted their communications
C)cleared Web browser history and cookies
D)posted comments online anonymously
Q2) Describe the fantasy sport business and the issues it raises.
Q3) Which of the following statements about the patent battle between Apple and Samsung is not true?
A)The courts have decided that Apple does not have a valid patent on the iPhone's user interface.
B)The courts have ruled that Samsung has infringed on some of Apple's patents.
C)Analysts believe the cost to Apple of this litigation is at least equal to the damage award it may ultimately be paid.
D)Over the last five years of litigation, Samsung has changed its interface and functionality to greatly reduce its infringement.
Q4) Define privacy, information privacy, the right to be forgotten, and informed consent.
Page 10
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Chapter 9: Online Retailing and Services
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Sample Questions
Q1) Which of the following is not an example of a virtual merchant?
A)Overstock
B)Wayfair
C)Rue La La
D)Dell
Q2) Online retail constitutes about 20% of the total retail market today.
A)True
B)False
Q3) Which of these job recruitment sites is not a job listing aggregator?
A)Indeed
B)SimplyHired
C)Glassdoor
D)CareerBuilder
Q4) Almost all recruiting professionals now use social networks in the recruiting process.
A)True
B)False
Q5) Consumers are primarily price-driven when shopping on the Internet.
A)True
B)False
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Chapter 10: Online Content and Media
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Sample Questions
Q1) A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n)________ model.
A)sales
B)distribution
C)a la carte
D)freemium
Q2) Zinio is an example of which of the following?
A)interactive book developer
B)magazine aggregator
C)e-reader platform
D)vanity press
Q3) The New York Times introduced which of the following revenue models in 2011?
A)paywall
B)metered subscription
C)advertising
D)walled garden
Q4) Why have newspaper revenues declined over the past 15 years?
Q5) What are e-sports, how do they make money, and why are advertisers attracted to it?
Page 12
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Chapter 11: Social Networks, Auctions, and Portals
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Sample Questions
Q1) Which of the following is the market leader in C2C auctions?
A)Amazon
B)eBay
C)uBid
D)eBid
Q2) A ________ permits the consumer to monitor specific auctions of interest, requiring the consumer to pay close attention only in the last few minutes of bidding.
A)bidding fee auction
B)channel manager
C)watch list
D)rating system
Q3) Which of the following is a leading social network in Russia?
A)VK
B)Tuenti
C)Orkut
D)Qzone
Q4) Discuss the impact social networks have had on how businesses operate, communicate, and serve their customers.
Q5) Describe four shared characteristics of social networks.
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Chapter 12: B2b E-Commerce: Supply Chain Management and
Collaborative Commerce
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Sample Questions
Q1) Industry consortia are more focused on optimizing long-term relationships than independent exchanges, which tend to focus more on short-term purchasing relationships.
A)True
B)False
Q2) Walmart's global supply chain has been criticized for all of the following except:
A)exploiting labor in underdeveloped countries.
B)bribing officials.
C)wasting energy.
D)failing to be efficient.
Q3) Lean production is an extension of just-in-time production methods.
A)True
B)False
Q4) An ________ primarily serves businesses that primarily buy indirect goods on a contract purchasing basis.
A)e-distributor
B)e-procurement Net marketplace
C)exchange
D)industry consortium
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