E-Business Management
Pre-Test Questions
Course Introduction
E-Business Management explores the strategies, technologies, and processes involved in conducting business online. The course covers key topics such as digital business models, online marketing, electronic payment systems, web-based supply chains, and cybersecurity considerations. Emphasis is placed on leveraging internet technologies to improve operations, customer engagement, and competitive advantage. Students will analyze real-world case studies and current trends, develop e-business strategies, and learn best practices for managing online enterprises in a rapidly evolving digital landscape.
Recommended Textbook Management Information Systems Managing the Digital Firm 7thCanadian Edition by Kenneth
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Page 2
Chapter 1: Information Systems in Business Today
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108 Flashcards
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Sample Questions
Q1) A firm that must invest in new information systems capabilities in order to comply with federal legislation can be said to be investing to achieve which business objective?
A) customer intimacy
B) operational excellence
C) survival
D) improved reporting
Answer: C
Q2) Which of the following is not one of the current changes taking place in information systems technology?
A) growing business use of "big data"
B) growth in cloud computing
C) development of videopresence software
D) emerging mobile platform
Answer: C
Q3) Intranets allow firms to work easily with third-party suppliers and vendors.
A)True
B)False
Answer: False
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Chapter 2: How Businesses Use Information Systems
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Sample Questions
Q1) Enterprise systems are also known as ________ systems.
A) resource planning
B) enterprise resource planning
C) enterprise support
D) management information
Answer: B
Q2) ________ are designed to support organization-wide process coordination and integration.
A) Decision-support systems
B) Management information systems
C) CRM systems
D) Enterprise applications
Answer: D
Q3) ________ are representatives of departments outside of the information systems group for whom applications are developed.
Answer: End users
Q4) __________________________allows one to coordinate projects and tasks; co-create Knowledge.
Answer: Shared workspaces
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Chapter 3: Information Systems organizations and Strategy
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Sample Questions
Q1) The text describes Michael Porter's view of the Internet as somewhat negative.What negative influences does Porter see? Describe several positive influences the Internet has on business.Do these outweigh the negative influences?
Answer: Answers will vary.An example of a possible answer is: Porter sees the Internet as creating ever more intense rivalry,through allowing new competitors to enter the market,and forcing competition on price alone,raising the bargaining power of customers,and dampening profits.
Positive influences of the Internet would be lowering telecommunications costs,creating new opportunities for building brands and loyal customer bases,lowering costs of globalization.You could also view Porter's negative take on lowering the barrier to entry as a positive for new companies.
The Internet's influence being negative or positive depends in part on the point of view from which the influence is being seen.For example,a telephone utility is impacted negatively by the emergence of Internet telephony,whereas other industries may be impacted positively either through the use of this technology or through engaging in Internet telephony as a business.
Q2) A(n)________ is an activity at which a firm excels as a world-class leader.
Answer: Core competency
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Page 5
Chapter 4: Social ethical and Legal Issues in the Digital Firm
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Sample Questions
Q1) Intellectual property can best be described as
A) intangible property created by individuals or corporations.
B) unique creative work or ideas.
C) tangible or intangible property created from a unique idea.
D) the expression of an intangible idea.
Q2) The European Parliament has passed a ban on unsolicited commercial messaging.
A)True
B)False
Q3) Professionals take on special rights and obligations because of their special claims to knowledge,wisdom,and respect.
A)True
B)False
Q4) Most American and European privacy law is based on a set of five principles called COPPA.
A)True
B)False
Q5) Data gathered by online behavioral tracking firms is limited to the user's behavior on a single Web site.
A)True
B)False
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Chapter 5: It Infrastructure and Emerging Technologies
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Sample Questions
Q1) ________ unleash powerful economies of scale and result in declines in manufactured computer products.
A) Internet and Web technologies
B) Technology standards
C) Linux and open-source software
D) Client/server technologies
Q2) ________ allows a single computing resource,such as a server,to appear to the user as multiple logical resources.
Q3) Which of the following is not an IT infrastructure service component?
A) operating system software
B) computing platforms to provide a coherent digital environment
C) physical facility management to manage the facilities housing physical components
D) IT management services to plan and develop the infrastructure and provide project management
Q4) Law of Mass Digital Storage states that the amount of digital information is roughly doubling every year
A)True
B)False
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Chapter 6: Databases and Information Management
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Sample Questions
Q1) In terms of data relationships,associations refers to
A) events linked over time.
B) patterns that describe a group to which an item belongs.
C) occurrences linked to a single event.
D) undiscovered groupings.
Q2) What are the differences between data mining and OLAP? When would you advise a company to use OLAP?
Q3) The specialized language programmers use to add and change data in the database is called
A) a data access language.
B) a data manipulation language.
C) structured query language.
D) a data definition language.
Q4) A ________________________________ is software that permits an organization to centralize data,manage them efficiently,and provide access to the stored data by application programs.
Q5) Relational DBMSs use ________ rules to ensure that relationships between coupled tables remain consistent.
Q6) Information is __________when it is available to decision makers when it is needed.
Page 8
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Chapter 7: Telecommunications the Internet and Wireless Technology
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Sample Questions
Q1) TCP/IP was developed in the 1960s to enable university scientists to locate other computers on the Internet.
A)True
B)False
Q2) A network that spans a city,and sometimes its major suburbs as well,is called a A) CAN.
B) MAN.
C) LAN.
D) WAN.
Q3) How are RFID systems used in inventory control and supply chain management?
Q4) Blogs,wikis,and social networking sites were designed for individuals to communicate with each other.What uses do businesses have for these tools? Give specific examples.
Q5) Client/server computing is a distributed computing model in which some of the processing power is located within small,inexpensive client computers and resides literally on desktops,laptops,or handheld devices.
A)True
B)False
Q6) A(n)________ is software for locating and managing stored Web pages.
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Chapter 8: Securing Information Systems
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Sample Questions
Q1) A digital certificate system
A) uses third-party CAs to validate a user's identity.
B) uses digital signatures to validate a user's identity.
C) uses tokens to validate a user's identity.
D) is used primarily by individuals for personal correspondence.
Q2) The Sarbanes-Oxley Act
A) requires financial institutions to ensure the security of customer data.
B) specifies best practices in information systems security and control.
C) imposes responsibility on companies and management to safeguard the accuracy of financial information.
D) outlines medical security and privacy rules.
Q3) ________ controls ensure that valuable business data files on either disk or tape are not subject to unauthorized access,change,or destruction while they are in use or in storage.
A) Software
B) Administrative
C) Data security
D) Implementation
Q4) ________ is a crime in which an imposter obtains key pieces of personal information to impersonate someone else.
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Chapter 9: Enterprise Applications to Manage Supply
Chains and Respond to Customers
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Sample Questions
Q1) Total supply chain costs represent the majority of operating expenses for many businesses and in some industries approach 75 percent of the total operating budget.
A)True
B)False
Q2) Customer relationship management applications dealing with the analysis of customer data to provide information for improving business performance best describes ________ applications.
A) operational CRM
B) analytical CRM
C) operational SCM
D) analytical SFA
Q3) CRM software can help organizations identify high-value customers for preferential treatments.
A)True
B)False
Q4) Enterprise application vendors are now including ________ features,such as tools for data visualization,flexible reporting,and ad-hoc analysis,as part of the application.
Q5) Identify five benefits of customer relationship management systems.
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Chapter 10: E-Commerce: Digital Markets and Digital Goods
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Sample Questions
Q1) Which of the following best illustrates the transaction fee revenue model?
A) eBay receives a small fee from a seller if a seller is successful in selling an item.
B) Epinions receives a fee after steering a customer to a participating Web site where he or she makes a purchase.
C) Flickr provides basic services for free, but charges a premium for advanced services.
D) Apple accepts micropayments for single music track downloads.
Q2) How are the Internet and e-commerce causing severe disruption to the existing advertising business model?
A) Ties between customer and businesses are being rethought.
B) Technology players such as Yahoo! seek to dominate online advertising and expand into offline ad brokerage.
C) New methods of advertising, such as blog advertising, are emerging.
D) The market entry costs for online advertising services are extremely low.
Q3) The ________ targeting of ads results in consumers responding ten times more frequently than when delivered ads randomly.
Q4) Information ___________________ refers to the complexity and content of a message.
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Chapter 11: Managing Knowledge
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Sample Questions
Q1) You have been hired by a small architectural firm interested in implementing a knowledge management system.What features do you think would be of most benefit to them?
Q2) For knowledge resources outside the firm,social bookmarking makes it easier to search for and share information by allowing users to save their bookmarks to Web pages on a public Web site and tag these bookmarks with keywords.
A)True
B)False
Q3) ______________________________ are general-purpose firm-wide efforts to collect,store,distribute,and apply digital content and knowledge.
Q4) A learning management system (LMS)provides tools for the management,delivery,tracking,and assessment of various types of employee learning and training.
A)True
B)False
Q5) Knowledge does not involve knowing how to follow procedures.
A)True
B)False
Q6) The model of human knowledge used by expert systems is called the ________.
Page 13
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Chapter 12: Enhancing Decision Making
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Sample Questions
Q1) The decisions involved in creating and producing a corporate intranet can be classified as ________ decisions.
A) procedural
B) unstructured
C) structured
D) semistructured
Q2) DSS primarily address structured problems.
A)True
B)False
Q3) ________ are visual tools for presenting performance data in a BI system.
A) Dashboards and scorecards
B) Paramaterized reports
C) Reports and the drill-down feature
D) Scenarios and models
Q4) In their ________________________,managers act as the nerve centres of their organizations,receiving the most concrete,up-to-date information and redistributing it to those who need to be aware of it.
Q5) The third stage in Simon's description of decision making is ________.
Q6) Describe the balanced scorecard model and its role in ESS.
Q7) What is the business value of a DSS?
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Chapter 13: Developing Information Systems
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Sample Questions
Q1) An upscale organic foods grocery chain is implementing an information system that will enable it to add same-day home delivery of groceries to its customers.This is an example of A) automation.
B) rationalization of procedures.
C) paradigm shift.
D) business process redesign.
Q2) In the direct cutover conversion strategy,the new system A) is tested by an outsourced company.
B) replaces the old one at an appointed time.
C) and the old are run together.
D) is introduced in stages.
Q3) Identify and describe each of the five systems' development approaches.
Q4) To show each level of a system's design,its relationship to other levels,and its place in the overall design structure,structured methodologies use A) structure charts.
B) Gantt and PERT charts.
C) process specifications. D) data flow diagrams.
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Chapter 14: Project Management business Value and Managing Change
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Sample Questions
Q1) ________ methods rely on measures of cash flows into and out of the firm.
Q2) ________________________,such as more efficient customer service or enhanced decision making,cannot be immediately quantified but may lead to quantifiable gains in the long run.
Q3) Which of the following is an intangible benefit?
A) Improved asset utilization
B) Telecommunications
C) Personnel
D) Increased productivity
Q4) Which of the following is a limitation of using a financial approach to evaluate information systems?
A) inability to measure ROI
B) inability to control vendor costs
C) inability to assess risk
D) inability to assess costs from organizational disruption
Q5) A benefit of using TCO analysis to evaluate an information technology investment is that it is able to incorporate intangible and "soft" factors such as benefits and complexity costs.
A)True B)False
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Chapter 15: Managing Global Systems
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Sample Questions
Q1) Transnational companies have tended to use a ________ systems configuration.
A) duplicated
B) centralized
C) networked
D) decentralized
Q2) German companies
A) do not recognize the profit until the project is completely finished and they have been paid.
B) recognize profits before the project is finished.
C) recognize profits when the project is initialized.
D) do not recognize the profits until they have been formally audited.
Q3) European countries have very strict laws concerning transborder data flows and privacy.
A)True
B)False
Q4) Most companies pursuing a global strategy begin as
A) domestic exporters.
B) multinationals.
C) franchisers.
D) transnationals.
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