E-Business Management
Exam Answer Key
Course Introduction
E-Business Management explores the strategic and operational aspects of conducting business in the digital environment. This course examines how organizations leverage information and communication technologies to enhance business processes, develop new business models, and create value for customers and stakeholders. Topics include online marketing, digital payment systems, e-commerce platforms, cybersecurity, supply chain integration, and regulatory issues affecting electronic business. By the end of the course, students will understand how to effectively manage e-business initiatives, analyze digital trends, and implement strategies that drive organizational success in the digital economy.
Recommended Textbook
Electronic Commerce 2012 Managerial and Social Networks Perspectives 7th Edition by Efraim Turban
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15 Chapters
1275 Verified Questions
1275 Flashcards
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Chapter 1: Overview of Electronic Commerce
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Sample Questions
Q1) Which of the following is a technological limitation of EC?
A) security and privacy concerns that deter customers from buying
B) difficulty obtaining venture capital
C) order fulfillment requirements of large-scale B2C
D) unresolved taxation, public policy, and legal issues
Answer: C
Q2) A brick-and-mortar organization performs its primary business offline,selling physical products by means of physical agents.
A)True
B)False
Answer: True
Q3) S-commerce refers to electronic commerce activities conducted on Facebook or influenced by the site.
A)True
B)False
Answer: False
Q4) Purchasing a computer from dell.com is an example of B2B commerce.
A)True
B)False
Answer: False
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Chapter 2: E-Commerce: Mechanisms, Infrastructure, and Tools
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Sample Questions
Q1) Reverse auctions are primarily B2C.
A)True
B)False
Answer: False
Q2) Facebook,LinkedIn,and catster.com are examples of A) gender communities.
B) communities of practice.
C) virtual worlds.
D) social network sites.
Answer: D
Q3) A combination of two or more websites into a single website that provides the content of both sites to deliver a novel product to consumers best defines A) blog.
B) mashup.
C) podcast.
D) wiki.
Answer: B
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Page 4
Chapter 3: Retailing in Electronic Commerce: Products and Services
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Sample Questions
Q1) Which of the following is a characteristic of e-tailing?
A) Competition is local.
B) Customer relations are less stable due to anonymous contacts.
C) Price changes are expensive, but can be done at anytime.
D) Fewer resources are needed to increase customer loyalty.
Answer: B
Q2) Delivery of e-commerce transactions to individuals in a specific location,at a specific time defines
A) location-based commerce.
B) event-driven commerce.
C) mobile computing.
D) service on demand.
Answer: A
Q3) The TRUSTe seal is an example of a(n)
A) business rating.
B) intermediary.
C) B2B exchange.
D) trustmark.
Answer: D
Page 5
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Chapter 4: B2B E-Commerce
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Sample Questions
Q1) Strategic sourcing refers to purchasing involving long-term contracts that usually are based on private negotiations between sellers and buyers.
A)True
B)False
Q2) Mobile portals are accessible via mobile devices.
A)True
B)False
Q3) Major procurement methods include
A) buying at an exchange or industrial mall.
B) buying at private or public auction sites in which the organization participates as one of the buyers.
C) buying directly from manufacturers, wholesalers, or retailers from their catalogs, and possibly by negotiation.
D) all of the above.
Q4) B2B e-commerce refers to transactions between businesses that are conducted electronically over the public Internet only.
A)True
B)False
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Chapter 5: Innovative EC Systems: From E-Government to E-Learning, collaborative Commerce,
and C2C Commerce
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Sample Questions
Q1) Which of the following uses computer graphic displays to present the impact of decisions?
A) visual interactive simulation.
B) FAQ.
C) progressive dashboard.
D) information portal.
Q2) Expert location systems are designed to assist in career development.
A)True
B)False
Q3) The business forces driving the transition from traditional education to online learning include each of the following <b>except</b>
A) technological change.
B) competition and cost pressures.
C) network connectivity.
D) limited supply of faculty with specialized expertise.
Q4) A major purpose of an organizational knowledge base is to support and allow
A) knowledge sharing.
B) e-learning.
C) responsible blogging.
D) organizational capital.
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Chapter 6: Mobile Commerce and Ubiquitous Computing
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Sample Questions
Q1) Physically,the heart of a WLAN is a ________ that connects wireless devices to the desired network.
A) router
B) wireless network PC card
C) wireless access point
D) modem
Q2) A(n)________ is a computer system capable of integrating,storing,editing,analyzing,sharing,and displaying spatial information.
A) GIS
B) GPS
C) L-commerce system
D) OnStar system
Q3) Key ethical issues in m-commerce include isolation,loss of privacy,and potential health damage from cellular radio frequency emissions.
A)True
B)False
Q4) Historically,the uptake of mobile banking has been very rapid.
A)True
B)False
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Chapter 7: Social Commerce
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Sample Questions
Q1) Social commerce support systems include payments,order fulfillment,security,and system development and business plans.
A)True
B)False
Q2) Social shopping is done in social networks and in vendors' socially oriented stores,but is not done in stores of special intermediaries.
A)True
B)False
Q3) Which of the following is a social marketplace for a huge community of creative people who enjoy sharing,learning,and expressing themselves through images,forums,and blogs? Members provide royalty-free stock images that other individuals and professionals can legally buy and share.
A) Flipsy
B) Listia
C) Craigslist
D) Fotolia
Q4) A social game is a video game played in a social network.
A)True
B)False
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Chapter 8: Marketing and Advertising in E-Commerce
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Sample Questions
Q1) A popular Internet advertising payment model where advertisers pay their host only when the ad is clicked on best defines
A) banner pricing.
B) itemized click pricing.
C) page pricing.
D) pay per click.
Q2) The most important factor for predicting customer online purchasing behavior is A) product information requested.
B) number of related e-mails.
C) gender.
D) number of orders made.
Q3) For EC markets,Internet shoppers can be segmented based on A) Web-usage-related lifestyle.
B) themes of Internet usage.
C) Internet attitude.
D) all of the above.
Q4) A major advantage of online market research is the ease in obtaining truly representative samples.
A)True
B)False
Page 10
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Chapter 9: E-Commerce Security and Fraud Protection
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Sample Questions
Q1) A strategy that views EC security as the process of preventing and detecting unauthorized use of the organization's brand,identity,website,e-mail,information,or other asset and attempts to defraud the organization,its customers,and employees best describes
A) feasibility assessment.
B) EC security strategy.
C) information systems security plan.
D) disaster recovery plan.
Q2) Exposure is the estimated cost,loss,or damage that can result if a threat exploits a vulnerability.
A)True
B)False
Q3) Spam and spyware are the most frequently used technical security attack methods used by cybercriminals.
A)True
B)False
Q4) Why does the success of an EC security strategy and program depend on the commitment and involvement of executive management?
Q5) Briefly describe the CIA security triad.
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Chapter 10: Electronic Commerce Payment Systems
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Sample Questions
Q1) In the online world,virtually every attempt to disintermediate cash and credit cards has failed.
A)True
B)False
Q2) Describe smart cards,stored-value cards,and e-checks.
Q3) The largest demand for smart cards continues to come from
A) the Asia-Pacific region.
B) Europe.
C) North America.
D) South America.
Q4) The information divide is the gap between people with effective access to digital and information technology and those without.
A)True
B)False
Q5) Thirty-eight percent of all merchants use negative lists,which are files that include a customer's information and the status of that customer.A customer's transaction is matched against these files and flagged if the customer is a known problem.
A)True
B)False
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Chapter 11: Order Fulfillment Along the Supply Chain and
Other Ec Support Services
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Sample Questions
Q1) A major activity related to the supply chain management problem in EC is the A) demand forecast.
B) distribution.
C) third-party logistics.
D) order-taking process.
Q2) Visibility decreases along the supply chain.
A)True
B)False
Q3) When compared to traditional logistics,the inventory flow for e-logistics is usually unidirectional.
A)True
B)False
Q4) A software system that helps in managing warehouses best defines A) decision support system.
B) risk management system.
C) warehouse management system.
D) reverse engineering system.
Q5) Partnet,Travelocity,and Autobytel are marketplace concentrators. A)True
B)False
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Chapter 12: EC Strategy, Globalization, and Smes
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Sample Questions
Q1) Projections of the business technological,political,economic,and other environments are called
A) forecasts.
B) SWOT analysis.
C) competitive intelligence.
D) value propositions.
Q2) An analytical tool in which a company looks for points of differentiation between competitors and itself is called
A) SWOT analysis.
B) competitor analysis grid.
C) scenario planning.
D) strategy assessment.
Q3) List five general strategies for competitive advantage.
Q4) Identify three technological and three nontechnological e-commerce challenges.
Q5) Disintermediation is the process by which the consumer bypasses the services of an intermediary or intermediaries in the chain of distribution to purchase products directly from those who supply or produce them.
A)True
B)False
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Chapter 13: Implementing EC Systems: From Justification to
Successful Performance
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Sample Questions
Q1) List and explain five methods for evaluating IT investments.
Q2) A graphic representation of the maturity,adoption,and social application of specific IT tools best defines
A) Gantt chart.
B) hype cycle.
C) network diagram.
D) logic model.
Q3) According to Gartner's hype cycle,which of the following is the stage of overenthusiasm and unrealistic projections during which a flurry of publicized activity by technology leaders may result in some successes but more failures as the technology is pushed to its limits?
A) plateau of productivity
B) slope of enlightenment
C) trough of disillusionment
D) peak of inflated expectations
Q4) Performance value is the likelihood a segment of source code can be used again to add new functionalities with slight or no modification.
A)True
B)False
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Chapter 14: E-Commerce: Regulatory, Ethical, and Social Environments
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Sample Questions
Q1) Identify five ethical principles for privacy protection.
Q2) Various EC tools can help increase our safety at home and in public,such as e-911 systems; global collaborative commerce technologies,e-procurement,and e-government efforts at information sharing.
A)True
B)False
Q3) Each of the following statements about digital rights management (DRM)is true <b>except</b>
A) DRM are technology-based protection measures.
B) DRM technologies were developed with strict regard for privacy protection.
C) typically, the content is a copyrighted digital work to which the vendor holds right.
D) DRM is an umbrella term for any arrangement that allows a vendor of content in electronic form to control the material and restrict its usage.
Q4) Identify five intellectual property law specialty areas.
Q5) Virtual universities are helping to reduce the digital divide.
A)True
B)False
Q6) List ten ways that information about individuals is collected and used online.
Page 16
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Chapter 15: Launching a Successful Online Business and EC Projects
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Sample Questions
Q1) An e-newsletter is a collection of short,informative articles sent at regular intervals by e-mail to individuals who have an interest in the newsletter's topic.
A)True
B)False
Q2) The quality and usefulness of the user's experience when interacting with the website best defines A) credibility. B) feasibility. C) usability.
D) efficiency.
Q3) Some entrepreneurs may simply invest personal funds from savings,personal lines of credit,or a house mortgage since these sources of "bootstrap funding" are typically enough.
A)True B)False
Q4) An informational Web site provides opportunities for the customers and the business to communicate and share information.
A)True
B)False
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