Digital Transformation in Business Test Bank
Course Introduction
Digital Transformation in Business explores how organizations leverage digital technologies to fundamentally change their operations, strategies, and value propositions. This course examines the drivers behind digital disruption, the adoption of innovative business models, and the integration of digital tools such as AI, cloud computing, big data, and social media. Students will analyze case studies from various industries, understand the challenges of digital change, and develop strategies for successful transformation. Emphasis is placed on organizational culture, leadership, and the evolving relationship between businesses and their customers in a digital age.
Recommended Textbook
Information Technology for Management 10th Edition by Efraim Turban
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14 Chapters
1696 Verified Questions
1696 Flashcards
Source URL: https://quizplus.com/study-set/2150
Page 2
Chapter 1: Doing Business in Digital Times
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118 Verified Questions
118 Flashcards
Source URL: https://quizplus.com/quiz/42836
Sample Questions
Q1) IT functions that do not provide a competitive advantage,such as computers,databases,and network services are examples of ___________.
A)commodities
B)specialties
C)niche functions
D)apps
Answer: A
Q2) Machine-generated data and social media texts are examples of big data.
A)True
B)False
Answer: True
Q3) Zipcar has pioneered the car rental by the hour business model.What technology enables Zipcar to lease cars for short time spans to registered members?
A)Social networks
B)Mobiles
C)Sensors
D)Wearables
Answer: C
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Chapter 2: Data Governance and IT Architecture Support
Long-Term Performance
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157 Verified Questions
157 Flashcards
Source URL: https://quizplus.com/quiz/182628
Sample Questions
Q1) Governance cuts the cost of maintaining and archiving bad,unneeded,or wrong data.
A)True
B)False
Answer: True
Q2) Which of the following is not one of the essential skills of an effective enterprise architect?
A)Interpersonal skills
B)Data analytics
C)Ability to influence and motivate users.
D)Business and industry expertise.
Answer: B
Q3) List four service factors to consider when evaluating cloud vendors or service providers.For each service factor,give an example of a question to be addressed with the vendor or service provider.
Answer: 11ea5de8_26ed_1973_93f8_f1bb3c9d17bc_TB6125_00
Q4) __________are metrics that define and measure progress toward organizational goals-and deviations from those goals.
Answer: KPIs or key performance indicators
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Chapter 3: Data Management, Big Data Analytics, and Records Management
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115 Verified Questions
115 Flashcards
Source URL: https://quizplus.com/quiz/42838
Sample Questions
Q1) ERM is necessary to help defend against charges of patent violations,product safety negligence,theft of intellectual property,breach of contract,wrongful termination,harassment,and discrimination.
A)True
B)False
Answer: True
Q2) An accurate and consistent view of data throughout the enterprise is needed so one can make informed,actionable decisions that support the business strategy.A function performed by a DBMS to integrate,match,or link data from disparate sources is data
A)filtering
B)profiling
C)synchronization
D)maintenance
Answer: C
Q3) ___________ are small-scale data warehouses that support a single function or department.
Answer: Data marts
Q4) A widely used platform for processing big data is Apache ________. Answer: Hadoop
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Chapter 4: Networks for Efficient Operations and Sustainability
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153 Verified Questions
153 Flashcards
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Sample Questions
Q1) _________ involves a dedicated connection between a source and a destination,such as when a voice call is placed between two landline telephones.
Q2) Wireless broadband WiMAX transmits voice,data,and video over high-frequency radio signals and was designed to bypass traditional telephone lines.
A)True
B)False
Q3) Very large data transfers over broadband networks do not reduce the bandwidth availability for others on the network.
A)True
B)False
Q4) The transmission of digital signals over the Internet by the switches and routers is called _________.
Q5) Wi-Fi is a short-range wireless communications technology found in billions of devices,such as smartphones,computers,medical devices,and home entertainment products.
A)True
B)False
Q6) A __________ network is one with high capacity or bandwidth.
Page 6
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Chapter 5: Cybersecurity and Risk Management
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150 Verified Questions
150 Flashcards
Source URL: https://quizplus.com/quiz/42840
Sample Questions
Q1) In Cybersecurity terminology,an exploit is defined as ________:
A)A weakness that threatens the confidentiality,integrity,or availability of data.
B)Something or someone that can damage,disrupt,or destroy an asset.
C)Estimated cost,loss,or damage that can result from an exploit.
D)Tools or techniques that take advantage of a vulnerability.
Q2) _______ are software programs that users download and install to fix a vulnerability.
Q3) Explain internal fraud.Describe the most effective approach to preventing it.
Q4) Firewalls and intrusion detection systems (IDS)mostly protect against internal threats.
A)True
B)False
Q5) The main cause of a data breach is malware,but the reason hacking is so successful is negligence-management not doing enough to defend against cyberthreats.
A)True
B)False
Q6) Why are internal threats a major challenge for organizations? How can internal threats be minimized?
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Chapter 6: Attracting Buyers With Search, Semantic, and Recommendation Technology
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116 Verified Questions
116 Flashcards
Source URL: https://quizplus.com/quiz/42841
Sample Questions
Q1) ________ attempt to anticipate information that a user might be interested in or respond to.
A)crawlers
B)enterprise search engines
C)recommendation engines
D)Web search engines
Q2) The semantic Web is one in which computers can interpret the meaning of content or data by using ________.
Q3) Semantic search engines are designed to locate information based on the nature and meaning of Web content,and not simply on keyword matches.
A)True
B)False
Q4) The effectiveness of the PageRank strategy is what initially set Google apart from competing search engines and led to its dominance in the marketplace.
A)True
B)False
Q5) _________ engines are designed to locate information based on the nature and meaning of Web content.
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Chapter 7: Mobile Technologies and Commerce
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97 Verified Questions
97 Flashcards
Source URL: https://quizplus.com/quiz/42842
Sample Questions
Q1) Which of the following is not a feature or characteristic of subscription monitoring tools?
A)Most moderate and high end monitoring services rely on an advertising business model similar to Google and offer their services for free.
B)The most comprehensive social media monitoring tools require the user to pay a subscription or licensing fee.
C)These tools monitor the social media environment for mentions of a company's brand or name.
D)These tools measure the tone or sentiment (e.g.positive,negative,neutral)of conversations.
Q2) Marketers use blogs and microblogs to tell the company's story,position a product,create brand identity,and differentiate from the competition.
A)True
B)False
Q3) The monitoring tool is Socialmention.com aggregates content from over 80 different social media sites,including Facebook,YouTube,and Twitter,and provides users with 4 social mention ________ that give insight to the nature of the conversations taking place on the web.
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Chapter 8: Retail, E-Commerce, and Mobile Commerce Technology
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139 Verified Questions
139 Flashcards
Source URL: https://quizplus.com/quiz/42843
Sample Questions
Q1) Using a coupon on your cell phone when checking out at the Hard Rock Café,or checking in to a retail location using Foursquare's mobile app is an example of mobile retailing.
A)True
B)False
Q2) To take advantage of the growth of mobile device use,many retailers like Macy's are using mobile check-in strategies and partnering with companies like Shopkick and ____________ that use mobile apps to alert retailers when a customer is in their stores.
Q3) Instead of treating mobile commerce and traditional retailing as separate retail channels,the National Retail Federation recommends an integrated strategy called _________________ retailing.
A)Integrated market
B)Multi-channel
C)Omni-channel
D)Multi-tier
Q4) Digital ________ are the first generation to have grown up surrounded by digital devices (i.e. ,computers,smartphones,digital cameras,video recorders,etc. )and Internet connectivity.
Page 10
Q5) B2B comprises about _______ percent of e-commerce dollar volume.
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Chapter 9: Effective and Efficient Business Functions
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144 Verified Questions
144 Flashcards
Source URL: https://quizplus.com/quiz/42844
Sample Questions
Q1) Organizations distribute their products and services through a combination of electronic,mobile,and physical channels.List two examples of IT-supported distribution channels.
Q2) Google Customer Surveys is a service that publishers use to promote and sell their news content.
A)True
B)False
Q3) Most companies are flooded with applicants,but might still have difficulty finding the right people.________ is a primary social media site for recruitment.
Q4) __________ support advertising,market research,intelligence gathering,getting products and services to customers,and responding to customers' needs.
Q5) Using intranets,HR apps have shifted many routine tasks to employees who log in to manage their benefits,deductions,direct deposits,and health care.
A)True B)False
Q6) Good planning is necessary because a major reason organizations fail is their inability to forecast and/or secure sufficient __________.
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Page 11
Chapter 10: Strategic Technology and Enterprise Systems
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124 Verified Questions
124 Flashcards
Source URL: https://quizplus.com/quiz/42845
Sample Questions
Q1) Organizations continue to run older business systems,called ________ because they form the core of mission-critical computing systems.
A)Reduced-function IT
B)Last gen software
C)Legacy systems
D)Bloat-ware
Q2) Companies use IT systems to manage their supply chain,which starts with the acquisition of raw materials or the procurement of products and proceeds through manufacture,transport,and delivery-and the disposal or recycling of products.
A)True
B)False
Q3) Companies tend to migrate to an enterprise solution when they need to consolidate their disparate systems,such as when limitations caused by their existing legacy systems interfere with performance or the ability to compete
A)True
B)False
Q4) ________ operations are activities that support the fulfillment of orders.
Q5) An ERP interfaces with legacy applications through a(n)__________ layer.
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Chapter 11: Data Visualization and Geographic Information Systems
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87 Verified Questions
87 Flashcards
Source URL: https://quizplus.com/quiz/42846
Sample Questions
Q1) iBeacon allows Apple,or app developers leveraging Apple technology,to track users inside buildings where ________ transmissions may not reach.
A)Wi-Fi
B)cellular
C)radio
D)satellite
Q2) Tag clouds represent the relative ________ of words and terms by their sizes.
Q3) Dashboard design is a critical factor because business users need to be able to understand the significance of the dashboard information at a glance and have the capability to drill down to one or more levels of detail.
A)True
B)False
Q4) The ability of GIS to track customers' movement and behavior in real space enables new strategies for marketing,retail,and entrepreneurship.
A)True
B)False
Q5) .Unlike a flat map,a ________ map has many layers of information for many ways of thinking about a geographic space.
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Chapter 12: IT Strategy and Balanced Scorecard
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113 Verified Questions
113 Flashcards
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Sample Questions
Q1) What was novel about BSC in the 1990s was that it measured a company's performance using a multidimensional approach of financial metrics as well as nonfinancial ________ indicators.
Q2) A governance structure needs to be in place that crosses organizational lines and makes senior management responsible for the success of key IT initiatives.
A)True
B)False
Q3) Which of the following is not one of the objectives of IT strategic plans?
A)Improve management's understanding of IT opportunities and limitations.
B)Clarify the level of investment required
C)Assess past performance
D)Identify capacity and human resource requirements
Q4) __________ occurs when the vendor develops a strategic application for a client and then uses it for other clients.
A)Flexibility
B)Shirking
C)Poaching
D)Opportunistic repricing
Q5) What are the major reasons why organizations choose sourcing?
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Chapter 13: Project Management and SDLC
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103 Verified Questions
103 Flashcards
Source URL: https://quizplus.com/quiz/42848
Sample Questions
Q1) Critical path is the ________ path of tasks through a project,as shown on a Gantt chart.
A)most complex
B)first
C)longest
D)shortest
Q2) Which is not a characteristic of system testing?
A)Testing verifies that apps,interfaces,data transfers,and so on,work correctly under all possible conditions.
B)The risk of costly lawsuits needs to be considered.
C)Improper testing is very risky.
D)Proper testing can be done quickly and with little effort and expense.
Q3) __________ is the growth of the project after the scope has been defined and is a serious issue because it can cause the project to fail.
Q4) During project analysis,IT projects should be examined holistically-that is,in combination to identify investment synergies.This approach is known as ________ management.
Q5) Identify and explain two types of feasibility testing.
Q6) __________ lets everyone know who is responsible for completion of tasks.
Page 15
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Chapter 14: Ethical Risks and Responsibilities of IT
Innovations
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80 Verified Questions
80 Flashcards
Source URL: https://quizplus.com/quiz/42849
Sample Questions
Q1) Negligent hiring is a claim made by an injured party against an employer who knew or should have known about an employee's background that indicates a dangerous or untrustworthy character.
A)True
B)False
Q2) Despite the challenges and lack of clear answers,ethics is important because it has become clear that relying on __________ alone to safeguard the community is insufficient.
A)Corporate policy
B)The law
C)Audit trails
D)Moral behavior
Q3) Examples of civil rights are each of the following except ________.
A)freedom of the press
B)right to vote
C)right to any speech
D)right to equality in public places
Q4) ________ means that every component in the IT architecture is backed up by an alternative in case it fails. To view all questions and flashcards with answers,