Digital Media and Culture Practice Exam
Course Introduction
Digital Media and Culture explores the transformative impact of digital technologies on cultural practices, communication, and society. The course examines the evolution and significance of digital media platforms across various domains, including social networking, entertainment, journalism, art, and activism. Students engage with critical theories and case studies to analyze how digital media shapes identities, communities, and power relations, considering issues of access, representation, privacy, and ethics. By understanding both the creative opportunities and challenges posed by digital technologies, participants develop informed perspectives on the role of digital media in contemporary cultural life.
Recommended Textbook
Media and Culture Mass Communication in a Digital Age 10th Edition by Richard Campbell
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17 Chapters
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Page 2
Chapter 1: Mass Communication- a Critical Approach
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97 Verified Questions
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Sample Questions
Q1) The classical view of art is that it should aim to instruct and uplift.
A)True
B)False
Answer: True
Q2) ______ are the cultural industries that produce and distribute cultural products to large numbers of people.
A)Modern technologies
B)Oral communications
C)Illuminated manuscripts
D)Mass media
E)Communities
Answer: D
Q3) The textbook contends that many forms of media and culture cannot accurately be described using binary terms such as liberal and conservative or high culture and low culture.
A)True
B)False
Answer: True
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3
Chapter 2: The Internet, Digital Media, and Media Convergence
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Sample Questions
Q1) Briefly describe how digital communication has progressed from e-mail. Answer: Digital communication has progressed significantly from e-mail in several ways. Firstly, the introduction of instant messaging platforms such as WhatsApp, Facebook Messenger, and Slack has allowed for real-time communication with individuals and groups. Additionally, the rise of social media platforms like Twitter, Instagram, and LinkedIn has provided new avenues for communication and networking. Furthermore, video conferencing tools like Zoom and Skype have made it easier to have face-to-face conversations remotely. Overall, digital communication has evolved to offer a wider range of options for connecting with others beyond traditional e-mail.
Q2) The 1996 Telecommunications Act encouraged mergers and joint ventures among phone companies and cable operators.
A)True
B)False
Answer: False
Q3) ARPAnet is a browser.
A)True
B)False
Answer: False
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Chapter 3: Digital Gaming and the Media Playground
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101 Verified Questions
101 Flashcards
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Sample Questions
Q1) _________________________ is a language filled with jargon, abbreviations, and acronyms relevant to gameplay.
Answer: Gamespeak
Q2) Three major players dominate the video game console business: ______.
A)Sega, Sony, and Nintendo
B)Nintendo, Sega, and Activision
C)Atari, Sony, and Blizzard
D)Microsoft, Sony, and Activision
E)Nintendo, Sony, and Microsoft
Answer: E
Q3) Many of the most popular early first-person shooter games like Doom and Quake were developed for ______.
A)home computers
B)Xbox
C)Wii
D)handheld devices
E)Atari
Answer: A
Q4) The key component of the first video games was the
Answer: cathode ray tube
Page 5
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Chapter 4: Sound Recording and Popular Music
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Sample Questions
Q1) Established music artist Amanda Palmer built her online community and sells music directly to fans through her personal Web site.
A)True
B)False
Q2) Briefly explain how rock and roll muddied the waters of the American cultural landscape in the 1950s.
Q3) The music industry-especially major labels-ultimately embraced the MP3 format by supporting services like iTunes.
A)True
B)False
Q4) Punk rock emerged in the 1970s partly to protest the commercialism of the recording industry.
A)True
B)False
Q5) Folk is considered the sound of social activism.
A)True
B)False
Q6) Why did cover music figure so prominently in the development of rock and roll and the recording industry in the 1950s?
Page 6
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Chapter 5: Popular Radio and the Origins of Broadcasting
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Sample Questions
Q1) Now a media term, _________________________ was once an agricultural term that referred to casting seeds over a large area.
Q2) Explain how radio survived the coming of television.
Q3) In the late 1990s, hundreds of radio stations shifted from individual to chain ownership.
A)True
B)False
Q4) Because of the role of the navy in early broadcast history, the United States today has a national broadcasting system both controlled and supervised by the government. A)True
B)False
Q5) Why was the development of the telegraph important in media history?
Q6) _________________________, originally called Top 40 radio, encompasses everything from hip-hop to pop punk.
Q7) Under the Radio Act of 1927, broadcasters were allowed to own their radio channels. A)True B)False
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Chapter 6: Television and Cable- the Power of Visual Culture
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Sample Questions
Q1) In the first years of television, cities that had operating television stations saw an increase in people going to movie theaters, more people going to nightclubs, and more people checking out library books.
A)True
B)False
Q2) Time shifting refers to the delay of broadcast programs because of different time zones across the United States.
A)True
B)False
Q3) A tier of channels that subscribers can order at an additional monthly fee over their basic cable service is referred to as ______________________.
Q4) A program's share is the percentage of TV sets tuned to the program in comparison to the overall number of TV sets in use at the time.
A)True
B)False
Q5) Though independently owned, ______________________ are radio or TV stations that sign a contract to carry its programs.
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Chapter 7: Movies and the Impact of Images
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Sample Questions
Q1) As a result of the U.S.Supreme Court's Paramount decision, the major film studios divested themselves of their theaters.
A)True
B)False
Q2) U.S.film viewing decreased during the 1950s because ______.
A)television cornered the family market
B)novelties like 3-D didn't work
C)Americans chose to spend their money on refrigerators rather than movie tickets
D)Americans were getting married earlier in life, which meant fewer movie dates
E)All of the options are correct.
Q3) Georges Méliès opened the first public movie theater in France in 1896.
A)True
B)False
Q4) Describe the ways in which Hollywood has responded to waves of new technologies and home entertainment since the 1970s.
Q5) The movie industry used to make most of its money from box-office revenues.Explain why this is no longer the case.
Q6) What is vertical integration in the movie industry?
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Chapter 8: Newspapers- the Rise and Decline of Modern Journalism
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Sample Questions
Q1) General assignment reporters ______.
A)are assigned to particular beats or topics
B)are sometimes referred to as specialty reporters
C)are sometimes referred to as bureau reporters
D)handle all sorts of stories that might "break" in a day
E)All of the options are correct.
Q2) Which of the following statements about the inverted pyramid style is true?
A)A story using this style typically begins with answering "who, what, when, and where."
B)It serves as a quick and efficient way to organize a news story.
C)It strives for a form of "objectivity" that is more likely to be accepted by people with different backgrounds and beliefs.
D)It can lead to formulaic stories.
E)All of the options are correct.
Q3) What are the two main features of yellow journalism?
Q4) New York Times
A)Nellie Bly
B)Adolph Ochs
C)William Randolph Hearst
Q5) Describe the role of the underground press.
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Chapter 9: Magazines in the Age of Specialization
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Sample Questions
Q1) TV Guide succeeded, in part, because it was readily available at the nation's supermarket checkout lines.
A)True
B)False
Q2) Which magazine was the foremost outlet for photojournalism in the mid-twentieth century?
A)Life
B)The North American Review
C)The Nation
D)The Saturday Evening Post
E)Harper's
Q3) Evergreen magazine subscriptions are those that are automatically renewed on the subscriber's credit card.
A)True
B)False
Q4) The Ladies' Home Journal reached a circulation of one million in 1903 by focusing solely on women's interests in baking and fashion.
A)True
B)False
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Chapter 10: Books and the Power of Print
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Sample Questions
Q1) Professional books are sold mostly through mail order, the Internet, or specialized sales representatives.
A)True
B)False
Q2) According to the textbook, books help us ______.
A)discover who we are
B)discover what we value
C)discover what our common ties with others are
D)understand ideas outside of our own experiences
E)All of the options are correct.
Q3) The rights to use the contents of a book in another form, such as a screenplay, are called ______.
A)royalties
B)residuals
C)subsidiary rights
D)an advance
E)bonus money
Q4) Libraries are unable to digitize any books because of copyright laws.
A)True
B)False
Page 12
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Chapter 11: Advertising and Commercial Culture
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Sample
Questions
Q1) An owner of a discount appliance store who dresses in a goofy costume and yells at the camera is making use of ______.
A)the plain-folks pitch
B)the hidden-fear appeal
C)subliminal advertising
D)overt advertising
E)irritation advertising
Q2) WPP is one of the four global mega-agencies that control over half the world's advertising revenues.
A)True
B)False
Q3) How does the association principle work, and why is it an effective advertising strategy?
Q4) An advertising strategy that associates a product with simplicity is called the ____________________ pitch.
Q5) ____________________ are large conglomerates of ad agencies that offer a full range of advertising, public relations, and other services.
Q6) How do the common persuasive techniques used in advertising work?
Q7) Discuss developments in political advertising over the past fifty years.
Page 13
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Chapter 12: Public Relations and Framing the Message
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Sample Questions
Q1) Astroturf lobbying is ______.
A)an illegal fund-raising effort
B)a sports-centered PR event
C)any activity held for the purpose of getting coverage in the media
D)a phony grassroots public-affairs campaign
E)the misrepresentation of a candidate's stance on an issue during a political campaign
Q2) The phony grassroots public-affairs campaigns engineered by public relations firms are known as ________________________ lobbying.
Q3) Communication strategically placed, either as advertising or as publicity, to gain support for a special issue, program, or policy is known as ______.
A)a public service announcement
B)lobbying
C)a pseudo-event
D)improper-ganda
E)propaganda
Q4) What is the impact of a powerful and sophisticated public relations industry on democracy?
Q5) How did Edward Bernays affect public relations?
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Chapter 13: Media Economics and the Global Marketplace
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Sample Questions
Q1) The 1996 Telecommunications Act ______.
A)placed limits on cable company rate increases
B)allowed telephone companies to enter the TV and radio business
C)allowed a company in the Top 20 market to own a newspaper and a TV station, as long as there were at least eight TV stations in the market
D)used regulation to guard against ownership concentration
E)None of the above options is correct.
Q2) A radio company collecting advertising revenue is an example of direct payment.
A)True
B)False
Q3) When a company uses its concert promotion department to put on a show, then advertises the concert on the company's billboards, gives away free tickets on radio stations owned by that company, and advertises on the company's television stations, this is an example of ______.
A)consumer control
B)the global marketplace
C)synergy
D)deregulation
E)consolidation
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Page 15
Chapter 14: The Culture of Journalism- Values, Ethics, and Democracy
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Sample Questions
Q1) Sound bites
A)Print news
B)TV news
Q2) See It Now
A)Print news
B)TV news
Q3) Which of the following is not a change the Internet has wrought upon traditional journalism?
A)News reporters are increasingly required to have video and audio elements in their stories.
B)News consumers can more often see entire interviews instead of only sound bites.
C)Both print and TV news can continually update breaking news stories online.
D)Journalists might rely too heavily on Internet research rather than physically going to investigate stories.
E)E-mail interviews allow journalists to get more spontaneity out of interview subjects.
Q4) Ethical decisions that are made on a case-by-case basis are called ________________________ ethics.
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Chapter 15: Media Effects and Cultural Approaches to Research
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Sample Questions
Q1) Philosophers such as Jürgen Habermas believed that critical public debate beyond the control of aristocrats, royalty, and religious elites led to support for causes like free speech.
A)True
B)False
Q2) Media effects research first emerged because of concerns about television violence.
A)True
B)False
Q3) This line of research might help to calculate how many times a person watching an hour of prime-time television might see a violent act.
A)Agenda-setting
B)Cultivation effect
C)Content analysis
D)Experiment
E)Survey
Q4) Explain the process of social learning theory as it relates to media violence and aggression.Conversely, provide an example that suggests there isn't a social learning link between media violence and aggression.
Page 17
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Chapter 16: Legal Controls and Freedom of Expression
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Sample Questions
Q1) Prosecutors can legally accuse defendants of crimes in court because of this exception.
A)Copyright
B)Fair use
C)Libel
D)Absolute privilege
E)Censorship
Q2) Broadcasters are no longer legally required to provide competing points of view when airing programs about controversial issues.
A)True
B)False
Q3) Students who quote and cite a copyrighted source in a term paper for class are technically violating the law.
A)True
B)False
Q4) Only after the Sedition Act expired in 1801 did Americans broadly support the idea of a free press.
A)True
B)False
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Chapter 17: General Questions Covering the Entire Text
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Sample Questions
Q1) Philo Farnsworth
A)Kinetoscope
B)Iconoscope
C)Electronic television
D)The Jazz Singer
E)CBS news anchor
F)Twenty-One
G)Birth of a Nation
H)Shaft
I)Oldboy
J)Lost in Translation
K)DBS
Q2) Would society benefit from tighter government regulations on media ownership (such as those that were in place before the Telecommunications Act of 1996) or would it be better to continue on the current course of deregulation? Give specific examples of how your position might be better for society.
Q3) Write a proposal to reform our media system in order to help it deepen and enhance democracy in this country and globally.Give both specific and general ideas.
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