Digital Marketing Review Questions
Course Introduction
Digital Marketing explores the strategies, tools, and techniques used to reach and engage consumers through digital channels. The course covers key concepts such as search engine optimization (SEO), content marketing, social media, email campaigns, mobile marketing, pay-per-click advertising, and analytics. By examining real-world case studies and hands-on projects, students learn to design effective digital marketing campaigns, measure their impact, and adapt to evolving digital trends. This course equips students with practical skills and knowledge essential for leveraging digital platforms to achieve organizational marketing goals.
Recommended Textbook
Social Media Marketing 3rd Edition by
Tracy L. Tuten
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11 Chapters
786 Verified Questions
786 Flashcards
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Page 2
Chapter 1: The Social Media Environment
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70 Verified Questions
70 Flashcards
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Sample Questions
Q1) Email,surface mail,telephone,and face-to-face conversations are examples of which type of media?
A)Bulk media.
B)Personal media.
C)Mass media.
D)Social media.
E)Individual media.
Answer: B
Q2) Which of the following completes the sentence,' ______ embraces software and processes that include the collective intelligence of a firm's customers to more finely tune the offer and build intimacy between an organization and its customers'?
A)Data processing
B)Algorithmic marketing
C)Social CRM
D)Social media listening
E)Continuous modeling
Answer: C
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Chapter 2: Social Consumers
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68 Verified Questions
68 Flashcards
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Sample Questions
Q1) Which of the following is not considered a microblog?
A)Support networks.
B)Tight crowds.
C)Brand clusters.
D)Community clusters.
E)Polaroid crowds.
Answer: E
Q2) The impressions that make up the data that marketers use to paint your social identity are also known as which of the following?
A)Digital identity.
B)Lifestream.
C)Social footprints.
D)Digital brand names.
E)Social impressions.
Answer: C
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Page 4
Chapter 3: Network Structure and Group Influences in Social Media
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71 Verified Questions
71 Flashcards
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Sample Questions
Q1) When tasks are completed collaboratively by a large group of people such that the resulting value far exceeds that which could have been contributed by any single participant,this is called ______.
A)Crowdsourcing.
B)Crowdculture.
C)Intentional social action.
D)Participation.
E)None of these.
Answer: A
Q2) Which of the following ties the site relationships to a specific object,such as photos of people's dogs or bookmarked websites that provide details about the history of alternative music?
A)Momentum effect.
B)Object sociality.
C)Reputational capital.
D)Legitimate power.
E)Media multiplexity.
Answer: B
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Chapter 4: Social Media Marketing Strategy
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74 Verified Questions
74 Flashcards
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Sample Questions
Q1) Which phase of social media marketing maturity does the following sentence describe? 'During this phase,social media activities still occur somewhat randomly or haphazardly but a more systematic way of thinking starts to develop within the organization.'
A)Exploratory phase.
B)Transition phase.
C)Trial phase.
D)Strategic phase.
E)None of these.
Q2) Which of the following is described by Griffin Farley as a plan not for the people you reach,but for the people they will reach?
A)Proposition brief.
B)Experience brief.
C)Propagation plan.
D)Creative brief.
E)Propagation brief.
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6
Chapter 5: Tactical Planning Execution
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60 Verified Questions
60 Flashcards
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Sample Questions
Q1) Which of the following is a term used to describe an information asset whose attributes distinguish it from all other kinds of content?
A)Tactic.
B)Content strategy.
C)Content type.
D)Channel type.
E)Unique identifier.
Q2) Which of the following best completes the sentence,'Not only is atomization an efficient way to use resources,it also provides message ______ and enhances message recall.'?
A)Engagement.
B)Identification.
C)Reach.
D)Translation.
E)Amplification.
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Chapter 6: Social Community
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72 Verified Questions
72 Flashcards
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Sample Questions
Q1) Which of the following is the fandom characteristic for which fans have a critical understanding of the object,its history,and its meaning beyond its basic functionality?
A)Emotional engagement.
B)Self-identification.
C)Cultural competence.
D)Auxiliary consumption.
E)Production.
Q2) Which of the following best completes the sentence,'From a customer perspective,______ means customers' behavioral manifestation toward a brand or firm,beyond purchase,resulting from motivational drivers.'?
A)Participation.
B)Engagement.
C)Interaction.
D)Motivation.
E)None of these.
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Chapter 7: Social Publishing
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74 Flashcards
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Sample Questions
Q1) A half-page plea in a traditional newspaper to pass environmental legislation or carry out sanctions against governments that permit whaling is clearly which of the following?
A)An editorial message only.
B)A commercial message only.
C)Either an editorial message or a commercial message.
D)Neither an editorial message nor a commercial message.
E)Both an editorial message and a commercial message.
Q2) Why are sites that attract heavy traffic valuable?
A)A large number of visitors makes it more likely the sponsor will benefit from a higher rate of conversion.
B)The more "eyeballs" the site attracts,the more advertising revenue the site can generate.
C)A large number of visitors makes it more likely the site caters to a niche audience.
D)A & B only.
E)All of these.
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Chapter 8: Social Entertainment
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72 Verified Questions
72 Flashcards
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Sample Questions
Q1) Which of the following means that there are way too many games out there that compete for players' attention?
A)Game placement.
B)Game internalization.
C)Game transference.
D)Game steganography.
E)Game clutter.
Q2) Which of the following visually incorporates the brand into the scenery and are the most common form of product placement?
A)Screen placement.
B)Script placement.
C)Narrative placement.
D)Brand placement.
E)None of these.
Q3) Which of the following refers to the method of play?
A)QR code.
B)Platform.
C)Mode.
D)Milieu.
E)Genre.
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Chapter 9: Social Commerce
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75 Verified Questions
75 Flashcards
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Sample Questions
Q1) Which of the following is not a step in consumer decision making?
A)Problem recognition.
B)Information search.
C)Pre-purchase evaluation.
D)Purchase.
E)Post-purchase evaluation.
Q2) In which of the following social shopping tools is the influence tactic of authority not used?
A)Recommendations.
B)Reviews.
C)Testimonials.
D)User forums.
E)Geo-location programs.
Q3) Scores that people,acting in the role of critics,assign to something as an indicator are referred to as which of the following?
A)Ratings.
B)Reviews.
C)Recommendations.
D)Referrals.
E)Feeds.
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Chapter 10: Social Media Analytics
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75 Verified Questions
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Sample Questions
Q1) Which of the following terms refers to 'the process of tracking mentions of specific words or phrases on social media sites'?
A)Social customer care.
B)Social monitoring.
C)Customer service recovery.
D)Primary research.
E)None of these.
Q2) Which of the following terms is best described as words or other cues used to denote positive or negative sentiment?
A)Sentiment crawlers.
B)Sentiment indicators.
C)Negative codes.
D)Sentiment weights.
E)Echo effect.
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Page 12