Digital Marketing Exam Practice Tests
Course Introduction
Digital Marketing is an essential course that explores the rapidly evolving landscape of online media, social platforms, and digital technologies as they pertain to marketing strategies. Students will learn about search engine optimization (SEO), social media marketing, email campaigns, content creation, data analytics, and online advertising. The course emphasizes the integration of digital tools with traditional marketing principles, equipping students to develop, implement, and assess digital marketing plans for a variety of industries. Practical applications and case studies help students gain the skills necessary to reach and engage target audiences in a dynamic digital marketplace.
Recommended Textbook
Social Media Marketing 3rd Edition by Tracy L. Tuten
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11 Chapters
786 Verified Questions
786 Flashcards
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Page 2
Chapter 1: The Social Media Environment
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70 Verified Questions
70 Flashcards
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Sample Questions
Q1) Which of the following completes the phrase,'______ is the active participation and influence of others on a consumer's decision-making process,typically in the form of opinions,recommendations,and experiences shared via social media.'?
A)Social shopping.
B)A social storefront.
C)Social purchasing.
D)Collaborative purchasing.
E)Social commerce.
Answer: A
Q2) Which of the following best describes a social publishing site,such as a blog?
A)Operates like an online new source for which readers can share information,create discussions,and learn about a narrow range of topics.
B)Information can only be maintained by journalists or specific organizations.
C)Operates like an online new source for which readers can share information,create discussions,and learn about a wide range of topics.
D)Content is limited to text,graphics and video.
E)None of these.
Answer: C
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3
Chapter 2: Social Consumers
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68 Verified Questions
68 Flashcards
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Sample Questions
Q1) Which of the following completes the statement,' ______ measures the ability of brands to fit into how consumers manage their social media-centric lives.'?
A)Social influence.
B)Social currency.
C)Status.
D)Brand recognition.
E)None of the above.
Answer: B
Q2) Which of the following represents your username in social communities?
A)Lifestream.
B)Avatar.
C)Social footprint.
D)Handle.
E)Social media touchpoint.
Answer: D
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Page 4
Chapter 3: Network Structure and Group Influences in Social Media
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71 Verified Questions
71 Flashcards
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Sample Questions
Q1) Which term is used to describe 'any cost attributed to creating campaign assets,planning,or managing the campaign'?
A)Campaign spend.
B)Non-working spend.
C)Working spend.
D)Orgranic spend.
E)None of these.
Answer: B
Q2) Which type of power refers to organizational authority based on rights associated with a person's appointed position?
A)Expert.
B)Legitimate.
C)Reward.
D)Referent.
E)Coercive.
Answer: B
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Chapter 4: Social Media Marketing Strategy
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74 Verified Questions
74 Flashcards
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Sample Questions
Q1) Which of the following completes the sentence,'The GEICO gecko was developed as part of the insurance company's traditional advertising and may be employed in a social media campaign to give the company a head start in terms of consumer recognition,so in this case the GEICO gecko is a(n)______'?
A)activation tool
B)hashtag
C)creative asset
D)social persona
E)stunt
Q2) At which stage of the social media marketing strategic planning process does the planner elaborate on what is expected of the social media campaign and what financial and human resources are available?
A)Conducting a situation analysis.
B)Identifying the objectives.
C)Creating the experience strategy.
D)Establishing an activation plan.
E)Selecting the social media channels/vehicles.
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Chapter 5: Tactical Planning Execution
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60 Verified Questions
60 Flashcards
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Sample Questions
Q1) Which term underscores the desire to create more than a passive ad,where the goal is to launch an experience that people will want to share?
A)Earned reach.
B)Gift applications.
C)Experience design.
D)Seed.
E)Social experience ad.
Q2) Which of the following best completes the sentence 'The size of the ______ and the ______ available for social media marketing will influence the number of channels,the types of content,the sources of content,and the volume and frequency of distribution and promotion of content.?
A)Channel audience,team.
B)Channel audience,budget.
C)Social media team,channel audience.
D)Social media team,budget.
E)None of these.
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Chapter 6: Social Community
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72 Flashcards
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Sample Questions
Q1) Today,the algorithms SNSs use to deliver content in member newsfeeds make it more difficult for brand messages to reach their fans.What should marketers do in response to this development?
A)Establish multiple Facebook profiles.
B)Plan a UGC contest.
C)Invest in paid ads in social media.
D)Rely on purely organic ads to reach users.
E)None of these.
Q2) Which of the following social login tools has become more widely adopted than the OpenID authentication protocol?
A)Facebook Connect.
B)Twitter Connect.
C)LinkedIn Connect.
D)A & B Only.
E)All of these.
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Chapter 7: Social Publishing
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74 Flashcards
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Sample Questions
Q1) Which type of content refers to seminal pieces of work that help to define a phenomenon or shape the way people think about something for a long time?
A)Flagship content.
B)Reposted content.
C)Filler content.
D)Retweeted content.
E)Secondhand content.
Q2) Branded content enables organizations to develop a strategic,well-designed message and distribute the message through social channels,resulting in which of the following?
A)Additional reach.
B)Engagement.
C)Earned media.
D)Buzz.
E)All of these.
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Chapter 8: Social Entertainment
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72 Verified Questions
72 Flashcards
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Sample Questions
Q1) What type of game is performative in that the player chooses an action that the game then executes?
A)Simulation games.
B)Action games.
C)Role-playing games.
D)Strategy games.
E)None of these.
Q2) Which of the following describes the visual nature of the game,such as fantasy,horror and retro?
A)Milieu.
B)Tactic.
C)Mode.
D)Theme.
E)Genre.
Q3) What are the content marketing aspects of social publishing focused on?
A)Performing.
B)Entertainment.
C)Informing.
D)Researching.
E)Experiences.
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Chapter 9: Social Commerce
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75 Verified Questions
75 Flashcards
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Sample Questions
Q1) Shopping is how we acquire needed products and services,but social motives for shopping also are important.Which of the following best completes the sentence,'Shopping is an activity that we can perform for either ______ or ______ reasons?
A)Selfish,unselfish.
B)Formal,informal.
C)Charitable,selfish.
D)Utilitarian,entertainment.
E)Utilitarian,hedonic.
Q2) Which of the following captures the quandary we face as humans when we have choices to make,but are limited by our own cognitive capacity?
A)The rule of reciprocity.
B)Social proof.
C)Cognitive bias.
D)Bounded rationality.
E)The principle of least interest.
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11
Chapter 10: Social Media Analytics
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Sample Questions
Q1) Which of the following terms refers to 'the process of tracking mentions of specific words or phrases on social media sites'?
A)Social customer care.
B)Social monitoring.
C)Customer service recovery.
D)Primary research.
E)None of these.
Q2) Which of the following are labels that classify and assign meanings to pieces of information in a content analysis?
A)Crawlers.
B)Indicators.
C)Codes.
D)Weights.
E)Echoes.
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Chapter 11: Social Media Metrics
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Sample Questions
Q1) Which of the following only uses residual data?
A)Only forward tracking.
B)Only coincident tracking.
C)Only reverse tracking.
D)Both forward tracking and coincident tracking.
E)Both coincident tracking and reverse tracking.
Q2) Which of the following best defines the term 'stickiness'?
A)The number of people exposed to the message.
B)The average number of times someone is exposed.
C)The ability to draw repeat visits and to keep people.
D)A comparison of how well different creative executions generate a response.
E)The number of people exposed to an online ad who actually select to see it.
Q3) Which of the following terms refers to the specific standard of measurement used to measure objectives?
A)Sentiment.
B)Viewthrough.
C)Timeline.
D)Context.
E)Metric.
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Page 13