Digital Innovation in Business
Exam Materials
Course Introduction
Digital Innovation in Business explores how emerging digital technologies are transforming organizational strategies, operations, and value creation across industries. This course examines the principles and frameworks of digital transformation, introduces students to cutting-edge tools and platforms, and analyzes case studies of businesses leveraging innovation for competitive advantage. Students learn how to identify opportunities for digital disruption, implement agile processes, and address the challenges of digital change, preparing them to drive innovation and lead successful business initiatives in a rapidly evolving digital landscape.
Recommended Textbook E Commerce 2019 Business Technology and Society 15th Edition by Kenneth C. Laudon
Available Study Resources on Quizplus
12 Chapters
1020 Verified Questions
1020 Flashcards
Source URL: https://quizplus.com/study-set/2360
Page 2
Chapter 1: The Revolution Is Just Beginning
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/46890
Sample Questions
Q1) Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web?
A) Marketing messages had little richness.
B) The smaller the audience reached, the less rich the message.
C) The larger the audience reached, the less rich the message.
D) Richness was unrelated to reach.
Answer: C
Q2) Which business application is associated with the technological development of local area networks and client/server computing?
A) transaction automation (e.g., payroll)
B) desktop automation (e.g., word processing)
C) industrial system automation (e.g., supply chain management)
D) workgroup automation (e.g., document sharing)
Answer: D
Q3) Price dispersion has been eliminated in e-commerce
A)True
B)False
Answer: False
To view all questions and flashcards with answers, click on the resource link above.
3
Chapter 2: E-Commerce Business Models and Concepts
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/46891
Sample Questions
Q1) A wealthy individual who invests personal funds in a startup in exchange for an equity share in the business is referred to as a(n):
A) incubator.
B) angel investor.
C) venture capital investor.
D) crowdfunder.
Answer: B
Q2) The Jumpstart Our Business Startups (JOBS)Act,and issuance of enabling regulations by the Securities and Exchange Commission,allows a start-up company to use crowdfunding to solicit investors to invest in small and early-stage startups.
A)True
B)False
Answer: True
Q3) Which of the following is an unfair competitive advantage?
A) brand name
B) access to global markets
C) lower product prices
D) superior technology
Answer: A
To view all questions and flashcards with answers, click on the resource link above.
Page 4
Chapter 3: E-Commerce Infrastructure: The Internet,
and Mobile Platform
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/46892
Sample Questions
Q1) Which of the following is not an advantage of client/server computing over centralized mainframe computing?
A) It is easy to expand capacity by adding servers and clients.
B) Each client added to the network increases the network's overall capacity and transmission speeds.
C) Client/server networks are less vulnerable, in part because the processing load is balanced over many powerful smaller computers rather than concentrated in a single huge computer.
D) There is less risk that a system will completely malfunction because backup or mirror servers can pick up the slack if one server goes down.
Answer: B
Q2) HTTP/2 is supported by almost all the leading web browsers.
A)True
B)False
Answer: True
Q3) T1 and T3 refer to international telephone standards for digital communication.
A)True
B)False
Answer: True
To view all questions and flashcards with answers, click on the resource link above. Page 5
Chapter 4: Building an E-Commerce Presence: Websites, Mobile Sites, and Apps
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/46893
Sample Questions
Q1) Which of the following is not part of the LAMP open source web development model?
A) Linux
B) Apache
C) Microsoft IIS
D) PHP
Q2) Discuss some of the unique features that must be considered when designing a mobile web presence.
Q3) Which of the following is a simple but powerful method for strategizing about a business?
A) benchmarking
B) SLDC
C) SWOT analysis
D) DevOps
Q4) Web services are loosely coupled,reusable software components based on XML and other open protocols and standards that enable an application to communicate with another application without requiring any custom programming.
A)True
B)False
Page 6
To view all questions and flashcards with answers, click on the resource link above.
Chapter 5: E-Commerce Security and Payment Systems
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/46894
Sample Questions
Q1) IoT botnets became the preferred platform for launching DDoS attacks in 2017.
A)True
B)False
Q2) Which of the following did the Internet Advertising Bureau urge advertisers to abandon?
A) HTML
B) HTML5
C) Adobe Flash
D) Adobe Acrobat
Q3) Confidentiality is sometimes confused with:
A) privacy.
B) authenticity.
C) integrity.
D) nonrepudiation.
Q4) Zelle is an example of a P2P mobile payment app.
A)True
B)False
Q5) Define and explain how electronic billing presentment and payment systems (EBPP)systems work.Describe each of the main EBPP business models.
Page 7
Q6) What is a sniffing attack and how does it differ from a MitM attack?
To view all questions and flashcards with answers, click on the resource link above.
Chapter 6: E-Commerce Marketing and Advertising Concepts
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/46895
Sample Questions
Q1) Research has found that most of the ad impressions served across display advertising platforms are not viewable.
A)True
B)False
Q2) Which of the following statements about the Internet's impact on marketing is not true?
A) The Internet has broadened the scope of marketing communications.
B) The Internet has decreased the impact of brands.
C) The Internet has increased the richness of marketing communications.
D) The Internet has expanded the information intensity of the marketplace.
Q3) Which of the following is not one of the main stages of the online purchasing process?
A) post-purchase service and loyalty
B) awareness
C) engagement
D) conversation
Q4) Evidence suggests that real-time customer chat increases the dollar value of transactions.
A)True B)False
To view all questions and flashcards with answers, click on the resource link above. Page 8
Chapter 7: Social, Mobile, and Local Marketing
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/46896
Sample Questions
Q1) Encouraging users to click a Like button is an example of which step in the social marketing process?
A) fan acquisition
B) brand strength
C) community
D) amplification
Q2) Apple's iBeacon uses which of the following technologies?
A) BLE
B) NFC
C) E9-1-1
D) QR codes
Q3) What are some of the downsides of social marketing?
Q4) Which of the following is a real-time bidding system that allows advertisers to target their ads to specific users based on personal information provided by Facebook?
A) Amplify
B) FBX
C) DoubleClick
D) PTAT
Q5) Why is local mobile marketing so attractive to marketers?
To view all questions and flashcards with answers, click on the resource link above. Page 9
Chapter 8: Ethical, Social, and Political Issues in E-Commerce
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/46897
Sample Questions
Q1) Explain why the taxation of e-commerce raises governance and jurisdiction issues.
Q2) Which of the following is used to track individuals as they move among thousands of websites?
A) first-party cookies
B) digital wallets
C) advertising networks
D) shopping carts
Q3) Describe the purpose of intellectual property law and outline the main types of intellectual property protection.
Q4) A social consequence of the richness of Internet information is:
A) an increase in shallowness.
B) an increase in the ease of creating misleading information.
C) very persuasive messages might reduce the need for multiple independent sources of information.
D) an increase in vulnerability to hacking attacks.
Q5) Describe the five-step process that can be used to analyze an ethical dilemma.What other guidelines are there to help in understanding a complicated ethical or moral situation?
10
To view all questions and flashcards with answers, click on the resource link above.
Chapter 9: Online Retailing and Services
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/46898
Sample Questions
Q1) In 2018,almost 60% of the adult U.S.population was expected to use online banking.
A)True
B)False
Q2) Which of the following is an on-demand service company focused on lodging?
A) Uber
B) Lyft
C) Airbnb
D) Task Rabbit
Q3) Which of the following is not a major trend in the online recruitment services industry?
A) disintermediation
B) Millennials and GenX primarily use mobile devices to search for jobs
C) social recruiting
D) use of big data technologies in the hiring process
Q4) Which of the following is not an example of a transaction broker?
A) a stockbroker
B) a real estate agent
C) an accountant
D) an employment agency
To view all questions and flashcards with answers, click on the resource link above. Page 11
Chapter 10: Online Content and Media
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/46899
Sample Questions
Q1) In 2017,which of the following forms of entertainment produced the least amount of revenue?
A) radio
B) recorded music
C) video games
D) television
Q2) In 2017,the various entertainment industries together accounted for about __% of total media industry revenues,while the print media industries collectively accounted for about ___%.
A) 24%, 76%
B) 76%, 24%
C) 89%, 11%
D) 11%, 89%
Q3) The time spent on desktop computers and mobile devices now exceeds time spent in front of the television.
A)True
B)False
Q4) Describe the three basic revenue models for digital content delivery.
Q5) Discuss the structure of the U.S.media content industry.
Q6) Explain the concept of media convergence.
Page 12
To view all questions and flashcards with answers, click on the resource link above.
Chapter 11: Social Networks, Auctions, and Portals
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/46900
Sample Questions
Q1) All of the following types of auctions involve single units except:
A) an English auction.
B) a Dutch Internet auction.
C) a Name Your Own Price auction.
D) a penny auction.
Q2) A ________ permits the consumer to monitor specific auctions of interest,requiring the consumer to pay close attention only in the last few minutes of bidding.
A) bidding fee auction
B) channel manager
C) watch list
D) rating system
Q3) Instagram is an example of a(n):
A) interest-based social network.
B) affinity community/social network.
C) general community/social network.
D) practice network.
Q4) What are the costs and risks for buyers at an auction,and how have auction sites sought to reduce these risks?
Q5) Identify and describe the main types of portals.
To view all questions and flashcards with answers, click on the resource link above. Page 13
Chapter 12: B2B E-Commerce: Supply Chain Management and Collaborative
Commerce
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/46901
Sample Questions
Q1) The term BYOD refers to employees:
A) working from home.
B) being allowed or encouraged to use their own mobile devices and laptops.
C) using mobile devices for work.
D) bringing work devices to the home.
Q2) Office supplies are an example of:
A) direct goods.
B) indirect goods.
C) MRO goods.
D) distributed goods.
Q3) All of the following are examples of direct goods in the auto industry except:
A) sheet steel.
B) shatter-resistant glass.
C) rubber molding.
D) desktop computers.
Q4) Tight coupling seeks to reduce excess inventory to a bare minimum.
A)True
B)False
Page 14
Q5) Define and explain supply chain management systems,supply chain simplification,and collaborative commerce,and the relationship between these concepts.
To view all questions and flashcards with answers, click on the resource link above.
Page 15