Digital Business Question Bank
Course Introduction
Digital Business explores the transformation of traditional business models and processes through the application of digital technologies. This course covers key topics such as e-commerce, online marketing strategies, digital platforms, data analytics, and the impact of social media and mobile technologies on organizational strategy. Students will examine how businesses create value, enhance customer engagement, and achieve competitive advantage in the digital landscape. The course also addresses challenges such as cybersecurity, digital ethics, and adapting to rapid technological change, equipping students with the knowledge and skills necessary to succeed in todays digital economy.
Recommended Textbook
E Commerce 2015 11th Edition by Kenneth C. Laudon
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12 Chapters
1032 Verified Questions
1032 Flashcards
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Page 2
Chapter 1: The Revolution Is Just Beginning
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86 Verified Questions
86 Flashcards
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Sample Questions
Q1) Social e-commerce is the largest type of e-commerce.
A)True
B)False
Answer: False
Q2) ________ refers to the displacement of market middlemen and the creation of a new direct relationship between producers and consumers.
Answer: Disintermediation
Q3) Which of the following is the top-selling online retail category?
A) apparel/accessories
B) computers/electronics
C) mass merchant/department stores
D) office supplies
Answer: B
Q4) Which of the following statements about the Web is not True?
A) The Web is the technology upon which the Internet is based.
B) The Web was the original "killer app."
C) The Web provides access to pages written in HyperText Markup Language.
D) The Web is both a communications infrastructure and an information storage system.
Answer: A
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Chapter 2: E-Commerce Business Models and Concepts
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86 Verified Questions
86 Flashcards
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Sample Questions
Q1) A(n) ________ strategy is a strategy to compete in all markets around the globe rather than merely in local, regional, or national markets.
Answer: scope
Q2) A ________ specifically details how you plan to find customers and to sell your product.
A) sales analysis
B) business plan
C) competitive strategy
D) market strategy
Answer: D
Q3) ________ and ________ are typically the most easily identifiable aspects of a company's business model.
A) Market strategy; market opportunity
B) Value proposition; revenue model
C) Value proposition; competitive environment
D) Revenue model; market strategy
Answer: B
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Page 4
Chapter
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86 Flashcards
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Sample Questions
Q1) T1 and T3 refer to international telephone standards for digital communication.
A)True
B)False
Answer: True
Q2) IPv6 provides for 128-bit IP addresses.
A)True
B)False
Answer: True
Q3) ________ is one of the original Internet services and is used to transfer files from a server computer to a client computer and vice versa.
A) SMTP
B) FTP
C) HTTP
D) SSL
Answer: B
Q4) FTP is a protocol used to transfer files to and from a server.
A)True
B)False
Answer: True
Page 5
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Sample Questions
Q1) A list server is an example of a buy-side application server that provides a database for product descriptions and prices.
A)True
B)False
Q2) ________ verifies that the business objectives of the system as originally conceived are in fact working.
A) System testing
B) Acceptance testing
C) Unit testing
D) Implementation testing
Q3) Which of the following is used to process certificates and private/public key information?
A) HTTP
B) Secure Sockets Layer/Transport Layer Security
C) File Transfer Protocol
D) data capture tools
Q4) Two-tier architecture typically includes a Web server and a database server.
A)True
B)False
Q5) Django follows the ________ programming principle.
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Chapter 5: E-Commerce Security and Payment Systems
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86 Flashcards
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Sample Questions
Q1) The Java Runtime Environment is a frequent target of exploit kits.
A)True
B)False
Q2) ________ refers to the ability to identify the person or entity with whom you are dealing on the Internet.
A) Nonrepudiation
B) Authenticity
C) Availability
D) Integrity
Q3) Malware that comes with a downloaded file that a user requests is called a:
A) Trojan horse.
B) backdoor.
C) drive-by download.
D) PUP.
Q4) Malicious code is sometimes also referred to as ________.
Q5) Spoofing involves attempting to hide a True identity by using someone else's e-mail or IP address.
A)True
B)False
Q6) A fingerprint or retina (eye) scan is an example of ________.
Page 7
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Chapter 6: E-Commerce Marketing and Advertising Concepts
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Sample Questions
Q1) ________ use a real-time bidding process in which marketers bid for slots based on their marketing criteria.
Q2) Which of the following statements about CAN-SPAM is not True?
A) CAN-SPAM went into effect in January 2004.
B) CAN-SPAM prohibits unsolicited e-mail (spam).
C) CAN-SPAM prohibits the use of deceptive subject lines and false headers.
D) Large spammers are among CAN-SPAM's biggest supporters.
Q3) For a Web site that has 10 million visitors a month, and where on average, a visitor makes 10 page requests per visit, there will be ________ entries in the transaction log each month.
A) 100,000
B) 1 million
C) 10 million
D) 100 million
Q4) Which of the following is the most important tool in establishing a relationship with the customer?
A) company Web site
B) company CRM system
C) Facebook
D) search engine display ads
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Chapter 7: Social, Mobile, and Local Marketing
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86 Flashcards
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Sample Questions
Q1) A(n) ________ organizes the conversations on Twitter around a specific topic, and enables users to search for tweets related to a particular topic.
Q2) Which analytics tool did Fairmont Hotel use to measure the effectiveness of its online marketing and advertising?
A) Webtrends
B) IBM Digital Analytics
C) Google Analytics
D) A custom Hadoop solution
Q3) In 2014, mobile marketing was about ________% of all online marketing.
A) 15%
B) 25%
C) 35%
D) 50%
Q4) In 2013, local online marketing was almost three times the amount of mobile marketing.
A)True
B)False
Q5) How do people actually use their mobile devices today?
Q6) ________ targets marketing messages to users based on their location.
Page 9
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Chapter
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Sample Questions
Q1) Registering the domain name Faceboik.com with the intent to divert Web traffic from people misspelling Facebook.com is an example of:
A) cybersquatting.
B) typosquatting.
C) metatagging.
D) linking.
Q2) Registering a domain name similar or identical to trademarks of others to extort profits from legitimate holders is an example of:
A) cybersquatting.
B) cyberpiracy.
C) framing.
D) metatagging.
Q3) Registering a domain name similar or identical to trademarks of others to divert Web traffic to their own sites is an example of:
A) cybersquatting.
B) cyberpiracy.
C) framing.
D) metatagging.
Q4) ________ is another name for net neutrality.
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Chapter 9: Online Retailing and Services
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Sample Questions
Q1) Service industry groups are categorized generally into two groups, those that provide transaction brokering and those that involve:
A) retailing goods.
B) personalization.
C) information brokering.
D) providing hands-on services.
Q2) ________ refers to the ability of firms to survive as profitable business firms during the specified period.
Q3) Which of the following is a subscription-based retailer using predictive marketing and Big Data?
A) Macy's
B) Birchbox
C) Dell
D) Lands' End
Q4) Which of the following launched trials of Buy buttons in 2014?
A) Facebook and Pinterest
B) Twitter and Pinterest
C) Twitter and Facebook
D) Pinterest and Tumblr
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Chapter 10: Online Content and Media
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Sample Questions
Q1) ________ describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device.
Q2) In 2014, the time spent on mobile devices exceeded the time spent on desktops.
A)True
B)False
Q3) Which of the following statements about the music industry is not True?
A) Music industry revenues have decreased by 50% since 2000.
B) Digital revenues accounted for less than half of all U.S. music revenues in 2013.
C) In 2013, sales of digital downloads of music declined.
D) Streaming music is the fastest growing segment.
Q4) Which of the following was the top online video site in 2014 in terms of unique viewers?
A) Google Sites
B) Facebook
C) AOL
D) Yahoo Sites
Q5) Grand Theft Auto is an example of a(n) ________ game.
Q6) Explain the concept of media convergence.
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Chapter 11: Social Networks, Auctions, and Portals
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86 Verified Questions
86 Flashcards
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Sample Questions
Q1) Facebook is an example of a(n):
A) interest-based social network.
B) affinity community/social network.
C) general community/social network.
D) practice network.
Q2) A(n) ________, in which the highest bidder wins, is the most common form of auction.
A) Dutch Internet auction
B) Japanese auction
C) English auction
D) reverse auction
Q3) Which of the following is the market leader in C2C auctions?
A) Amazon
B) eBay
C) Yahoo
D) Craigslist
Q4) ________ accounts for over 40% of eBay's revenues.
Q5) Social network participation is one of the most common usages of the Internet.
A)True
B)False
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Chapter 12: B2b E-Commerce: Supply Chain Management and
Collaborative Commerce
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Sample Questions
Q1) Industry consortia are usually owned collectively by the major firms participating in the consortia, while private industrial networks usually are created by a single sponsoring company.
A)True
B)False
Q2) Which of the following was the first step in the development of B2B commerce?
A) Electronic Data Interchange (EDI)
B) automated order entry systems
C) digital storefronts
D) private industrial networks
Q3) Lean production is an extension of just-in-time production methods.
A)True
B)False
Q4) BYOD stands for ________.
Q5) The last step in the procurement process is:
A) sending a remittance payment.
B) sending the invoice.
C) shipping the goods.
D) delivering the goods.
Page 14
Q6) Identify and describe the major stages in the development of B2B commerce.
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Page 15