Digital Business Management
Textbook Exam Questions
Course Introduction
Digital Business Management explores the strategies, tools, and processes necessary for organizations to thrive in the digital economy. This course covers topics such as e-commerce models, digital marketing, online customer engagement, digital transformation, and the impact of emerging technologies on business operations. Students will learn how to leverage digital platforms and data analytics to create value, enhance competitiveness, and manage digital projects effectively. By examining case studies and current trends, the course equips students with the skills to make informed decisions and lead organizations in a rapidly evolving digital landscape.
Recommended Textbook Information Technology for Management 11th Edition by Efraim Turban
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14 Chapters
1723 Verified Questions
1723 Flashcards
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Page 2
Chapter 1: Disruptive IT Impacts Companies, competition, and Careers
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96 Verified Questions
96 Flashcards
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Sample Questions
Q1) Mass migration to mobile devices from PCs has expanded the scope of IT beyond traditional organizational boundaries-making location practically irrelevant.
A)True
B)False
Answer: True
Q2) Using a combination of mobile and database technology,Pizza House keeps records of the pizza preferences of all its customers.When Sam orders from Pizza House,he only says "send me the usual" when he calls in his order;and hangs up.Accessing the database,the Pizza House worker knows his address,his usual order,and what credit card to bill.The streamlined ordering and fulfillment efficiency give the Pizza House
A)A strategic plan
B)A strategic model
C)A competitive advantage
D)A sustainably business edge
Answer: C
Q3) Machine-to-machine technology uses ________ embedded in products to share reliable real-time data via radio signals.
Answer: sensors
3
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Chapter 2: Information Systems, IT Architecture, Data
Governance, and Cloud Computing
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168 Verified Questions
168 Flashcards
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Sample Questions
Q1) One of the federal regulations that require data governance is ______________.
Answer: Possible answers: Sarbanes-Oxley Act,Basel III,the Computer Fraud and Abuse Act (CFAA),the USA PATRIOT Act,or the Health Insurance Portability and Accountability Act (HIPAA)
Q2) The enterprise architecture (EA)needs to start with ________.
A)Databases and data warehouse capabilities.
B)Current business processes.
C)The organization's strategic direction.
D)The IT budget.
Answer: C
Q3) One way for larger companies to effectively manage information across an organization is to require each division or business unit to implement and manage its own IS because unit managers understand their information needs better than people in other parts of the organization.
A)True
B)False
Answer: False
Q4) Compared to transactional data,master data are quite________ because they change infrequently.
Answer: stable
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Chapter 3: Data Management, Business Intelligence, and Data Analytics
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123 Verified Questions
123 Flashcards
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Sample Questions
Q1) Which of the following is not a consequence of poor quality or dirty data?
A)The company loses sales or customers
B)Information workers are constrained in their jobs
C)Decision makers face too much uncertainty to make intelligent decisions
D)The company faces data ownership problems
Answer: D
Q2) With text analytics,information is extracted out of large quantities of various types of textual information.Which of the following is not one of the steps involved in text analytics described in your text?
A)Exploration of documents for preliminary categorization or identification of common topics
B)Preprocessing of documents to standardize content as much as possible
C)Categorization and modeling of document content using statistical models and business rules
D)Visualization - translating text data to graphic format (e.g.charts,graphs)for effective reporting
Answer: D
Q3) ___________ and judgment are needed to interpret the output of data analytics.
Answer: Human expertise
Page 5
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Chapter 4: Networks, Collaborative Technology, and the Internet of Things
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135 Verified Questions
135 Flashcards
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Sample Questions
Q1) VPNs consist of encryption software and hardware that encrypt,send,and decrypt network transmissions.
A)True
B)False
Q2) The type of switching that breaks signals up into small blocks,sends them over the Internet,and then reassembles them at the destination is called __________ switching.
Q3) To insure QoS of a network,an alternative to "prioritizing traffic" is to __________,which means holding back traffic from non-time sensitive apps so that apps like voice and video run more effectively.
A)Throttle traffic
B)Block traffic
C)Re-direct traffic
D)Filter traffic
Q4) Bandwidth is the capacity or throughput per ________ of a network.
Q5) One strategy for regulating network use is to ___________ traffic which means data and apps that are time-delay sensitive are given priority on the network
Page 6
Q6) List and explain the four factors to consider when evaluating a mobile network?
Q7) ___________ and LTE are two different standards used on 4G cellular networks.
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Chapter 5: Cybersecurity and Risk Management Technology
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148 Verified Questions
148 Flashcards
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Sample Questions
Q1) Exploits are gaps,holes,weaknesses,or flaws in corporate networks,IT security defenses,user training,policy enforcement,data storage,software,operating systems,apps,or mobile devices that expose an organization to intrusions or other attacks.
A)True
B)False
Q2) In Cybersecurity terminology,a risk is defined as ________:
A)A weakness that threatens the confidentiality,integrity,or availability of data.
B)Something or someone that can damage,disrupt,or destroy an asset.
C)Estimated cost,loss,or damage that can result from an exploit.
D)The probability of a threat exploiting a vulnerability and the resulting cost.
Q3) Malware infected computers can be organized into networks called ________.
Q4) Hardware and software security defenses are important because they protect against irresponsible business practices.
A)True
B)False
Q5) __________ controls can verify a user's identity,which creates the problem of privacy invasion.
Q6) Explain internal fraud.Describe the most effective approach to preventing it.
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Chapter 6: Search, Semantic, and Recommendation Technology
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122 Verified Questions
122 Flashcards
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Sample Questions
Q1) The most popular commercial search engines,Google and Bing,are based on ________ technology.
A)crawler
B)directory
C)meta-search
D)semantic
Q2) The semantic Web is one in which computers can interpret the meaning of content by using ________.
A)Data integration
B)Information retrieval
C)Metadata tags
D)Numerical information
Q3) ________ tools are used by employees to search for and retrieve information related to their work in a manner that complies with the organization's information-sharing and access control policies.
Q4) ________ search tools attempt to extract words from questions such as "How many countries are there in Europe?"
Q5) Low ________and long dwell times on a Web site correlate with high content quality.
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Chapter 7: Web 20 and Social Technology
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111 Verified Questions
111 Flashcards
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Sample Questions
Q1) ________ is a social mention metric that measures the range of people discussing a particular topic
Q2) Diigo and Delicious are ________ tools.
A)Social bookmarking
B)Research
C)Discussion group
D)synchronous communication
Q3) Companies have created online communities for the purpose of identifying market opportunities through crowdsourcing.
A)True
B)False
Q4) ________ is a social mention metric that measures the tone of the conversation,which helps you understand if people are feeling positive,negative or neutral about the topic
Q5) All of the following are considered AJAX technologies for Web 2.0 except __________.
A)HTML
B)SDK
C)CSS
D)XML
Page 9
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Chapter 8: Retail, e-Commerce, and Mobile Commerce Technology
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145 Verified Questions
145 Flashcards
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Sample Questions
Q1) Using Google Wallet,consumers can pay for goods in stores.At check out,mobile users simply pass or tap their phone on a merchant terminal and payment is transferred.Users receive an SMS text message confirmation.The Google Wallet and similar payment systems are based on ________ technology.
A)Bar code
B)QR code
C)Augmented reality
D)NFC
Q2) ________ exchanges are many-to-many e-marketplaces for indirect materials,such as office supplies,light bulbs,and cleaning materials used by any industry.
Q3) While many retailers are frustrated by the phenomenon of shoppers using smartphones to comparison shop in their stores,Macy's "Backstage Pass Program" actually encourages users to access product information and promotional videos using SMS and ________.
Q4) Two major B2B models are ________.
A)Auctions and social commerce
B)Catalogs and vertical markets
C)Sell-side marketplaces and e-sourcing
D)Outsourcing and horizontal markets
Page 10
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Chapter 9: Functional Business Systems
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151 Verified Questions
151 Flashcards
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Sample Questions
Q1) Each level of management has its own data needs,decision making responsibilities,and time horizons.
A)True
B)False
Q2) Synchronizing inbound and outbound flows of materials or goods is an example of:________.
A)HR
B)Online transaction processing
C)Data accuracy
D)Logistics management
Q3) Data integrity with real-time systems involves the ACID test,which involves
A)Atomicity,communication,integrity,and data
B)Atomicity,consistency,isolation,and durability
C)Authenticity,currency,information,and design
D)Accuracy,clarity,information,and data
Q4) ________ data may be collected by sensors or RFID systems and interpreted in real time,or they can be stored in a database for future analysis.
Q5) __________ is a language for the electronic communication of business data.
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Chapter 10: Enterprise Systems
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124 Verified Questions
124 Flashcards
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Sample Questions
Q1) Why are ERP systems worth their cost? That is,how do companies justify ERP investments?
Q2) Intangible CRM benefits are measured using ROI or net present value (NPV).
A)True
B)False
Q3) A formal business plan must be in place before the CRM project begins.The plan must quantify the expected costs,tangible financial benefits,and intangible strategic benefits,and risks.
A)True
B)False
Q4) ________ customizes or adds features to a vendor's software or equipment and resells the enhanced product.
Q5) Enterprise social technology had made it easier for employees to connect and collaborate with others,stay informed,build relationships,and share documents and data A)True
B)False
Q6) Supply chains involve the flow of materials,data,and money.
A)True
B)False
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Chapter 11: Data Visualization and Geographic Information Systems
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92 Flashcards
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Sample Questions
Q1) With enterprise mashups and traditional BI,data sources have to be identified and some understanding of data requirements and data models is needed.
A)True
B)False
Q2) IBM's Watson Discovery Service is intended to decrease the amount of time analysts have to spend organizing and ________ data.
A)cleaning
B)querying
C)entering
D)mapping
Q3) With powerful data visualization tools,human expertise is generally not needed.
A)True
B)False
Q4) A disadvantage of dashboards is that users need to log into multiple applications to see how the business is performing.
A)True
B)False
Q5) Explain three benefits of data mashup technology to an enterprise.
Q6) Describe the functions and business value of GIS and geocoding.
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Chapter 12: IT Strategy, Sourcing, and Strategic Technology Trends
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130 Verified Questions
130 Flashcards
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Sample Questions
Q1) The balanced scorecard (BSC)is a strategic measurement and management methodology and a tool.
A)True
B)False
Q2) The SLA must be managed because it serves as both the blueprint and warranty for the outsourced arrangement.
A)True
B)False
Q3) The risk of opportunistic __________ occurs when a client enters into a long-term contract with a vendor,but the vendor changes financial terms at some point or over-charges for unanticipated enhancements.
Q4) Operational value drivers are medium-term factors that minimize the cost of capital incurred by the company to finance operations.
A)True
B)False
Q5) Cloud services-also referred to as ________ services-have to integrate back to core internal systems.
Q6) IT strategy needs to keep pace with ________.
Q7) ________ is the ability to get data into and out of the cloud service.
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Chapter 13: Systems Development and Project Management
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112 Flashcards
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Sample Questions
Q1) Enterprises face the challenge of deciding which investments to make and how to allocate scarce resources to competing projects.Typically,a senior manager composes a(n)________ that outlines the justification for the start-up and funding of a project.
A)Project portfolio
B)Business case
C)ROI analysis
D)Business impact statement
Q2) ________ is a presentation or document that outlines the justification for the start-up and funding of a project.
Q3) Postproject reviews,or postmortems,identify the reasons the project was successful or not,strengths and weaknesses of the project plan,how problems were detected and resolved,and how the project was successful in spite of them.
A)True
B)False
Q4) Not using a best practices project management approach is the biggest IT project mistake a business can make.
A)True
B)False
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Chapter 14: IT Ethics, Privacy and Sustainability
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66 Verified Questions
66 Flashcards
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Sample Questions
Q1) Accenture's Technology Vision 2017 analysis emphasized that a(n)________ approach to technology will allow organizations to improve performance.
A)data-centric
B)intelligent automation
C)people first
D)information architecture
Q2) Accenture's Technology Vision 2017 analysis recognized an organizational trend used by leading companies to replace traditional hierarchies with _____________.
A)flattened hierarchies
B)talent marketplaces
C)social media platforms
D)digital ecosystems
Q3) Privacy means we have freedom of choice and control over our personal information,including what we do not want shared with or used by others
A)True
B)False
Q4) Discuss two technologies that illustrate the trend toward a people first approach to technology.
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