Digital Business Management Study
Guide Questions
Course Introduction
Digital Business Management explores the strategies, tools, and processes organizations use to operate and compete in digital environments. The course covers topics such as e-commerce models, digital marketing, data analytics, emerging technologies, online customer engagement, and digital transformation. Students will analyze case studies and real-world examples to understand how digital innovation reshapes business operations, enhances value chains, and creates new market opportunities. Emphasis is placed on developing both practical digital skills and strategic decision-making abilities to drive growth and adaptability in todays rapidly evolving digital economy.
Recommended Textbook Management Information Systems Managing the Digital Firm 7thCanadian Edition by Kenneth
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15 Chapters
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Page 2
Chapter 1: Information Systems in Business Today
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108 Flashcards
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Sample Questions
Q1) An example of raw data from a national chain of automobile stores would be
A) an average of 13 Toyotas are sold daily in Kentucky.
B) 30 percent increase in Toyota RAV4 sales during September in Kentucky.
C) 1 Toyota RAV4 sold March 3, 2008 in Louisville, Kentucky.
D) all of the above.
Answer: C
Q2) ________ is output returned to appropriate members of the organization to help them evaluate or correct the input stage.
Answer: Feedback
Q3) Computers are only part of an information system.
A)True
B)False
Answer: True
Q4) In a(n)________ perspective,the performance of a system is optimized when both the technology and the organization mutually adjust to one another until a satisfactory fit is obtained.
Answer: sociotechnical
Q5) ________ is data that has been shaped into a form that is meaningful to human beings.
Answer: Information
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Chapter 2: How Businesses Use Information Systems
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Sample Questions
Q1) Synchronous collaboration tools allow global firms to collaborate from different locations at the same time.
A)True
B)False
Answer: True
Q2) The use of digital technology and the Internet to execute the major business processes in the enterprise is called
A) e-commerce.
B) e-business.
C) enterprise applications.
D) MIS.
Answer: B
Q3) ________________ are online file-sharing services that allow users to upload files to secure online storage sites from which the files can be shared with others.
A) Cybersourcing
B) Cyberlockbox
C) Cybercommerce
D) Cyberlocker
Answer: D
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Page 4
Chapter 3: Information Systems organizations and Strategy
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Sample Questions
Q1) How do disruptive technologies radically change the business landscape and environment?
Answer: Due to disruptive technologies,entire industries were put out of business.In other cases,disruptive technologies simply extend the market,usually with less functionality and much less cost,than existing products.Eventually,they turn into low-cost competitors for whatever was sold before.Some firms are able to create these technologies and ride the wave to profits; others learn quickly and adapt their business; still others are obliterated because their products,services,and business models become obsolete
Q2) If two organizations pool markets and expertise that result in lower costs and generate profits it is often referred to as creating
A) a value web.
B) a value chain.
C) synergies.
D) core competencies.
Answer: C
Q3) Capital and ________ are the primary production inputs that the organization uses to create products and services.
Answer: labor
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Chapter 4: Social ethical and Legal Issues in the Digital Firm
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Sample Questions
Q1) The ethical "no free lunch" rule states that
A) if an action cannot be taken repeatedly, then it is not right to be taken at any time.
B) one should take the action that produces the least harm or incurs the least cost.
C) one can put values in rank order and understand the consequences of various courses of action.
D) everything is owned by someone else, and that the creator wants compensation for this work.
Q2) Advertisers use ________ targeting in order to display more relevant ads based on user's search and browsing history.
Q3) Intellectual property can best be described as
A) intangible property created by individuals or corporations.
B) unique creative work or ideas.
C) tangible or intangible property created from a unique idea.
D) the expression of an intangible idea.
Q4) The ethical principle called ________ asks you to put yourself in the place of others,and think of yourself as the object of the decision.
Q5) What are the steps in conducting an ethical analysis?
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Page 6
Chapter 5: It Infrastructure and Emerging Technologies
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Sample Questions
Q1) Which computing standard is significant because it made a network standard for connecting desktop computers into local area networks that enabled the widespread adoption of client/server computing and local area networks and further stimulated the adoption of personal computers.
A) American Standard Code for Information Interchange
B) Common Business Oriented Language
C) Transmission Control Protocol/Internet Protocol
D) Ethernet
Q2) A formal contract between customers and their service providers that outlines the specific responsibilities of the service provider and to the customer is called a(n)
A) SOA.
B) SLA.
C) TCO.
D) RFQ.
Q3) Running a Java program on a computer requires
A) a Java Virtual Machine to be installed on the computer.
B) a Java Virtual Machine to be installed on the server hosting the Java applet.
C) a miniature program to be downloaded to the user's computer.
D) no specialized software, as Java is platform-independent.
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Page 7
Chapter 6: Databases and Information Management
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Sample Questions
Q1) A(n)________ view shows data as it is actually organized and structured on the data storage media.
Q2) Detecting and correcting data in a database or file that are incorrect,incomplete,improperly formatted,or redundant is called A) data auditing.
B) defragmentation.
C) data scrubbing.
D) data optimization.
Q3) A data warehouse may be updated by a legacy system.
A)True
B)False
Q4) Another way of facilitating big data analysis is to use _______________________,which relies primarily on a computer's main memory (RAM)for data storage.
A) data warehouse
B) in-memory computing
C) analytic platforms
D) Data mining
Q5) High-speed ________ use both relational and non-relational tools to analyze large datasets.
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Chapter 7: Telecommunications the Internet and Wireless Technology
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Sample Questions
Q1) Passive RFID tags
A) have their own power source.
B) have a range of several feet.
C) enable data to be rewritten and modified.
D) are used in automated toll-collection systems.
Q2) A ________________________ is a secure,encrypted,private network that has been configured within a public network to take advantage of the economies of scale and management facilities of large networks,such as the Internet
Q3) What are the business advantages of using voice over IP (VoIP)technology?
Q4) Which organization helps define the overall structure of the Internet?
A) none (no one "owns" the Internet)
B) W3C
C) ICANN
D) IAB
Q5) Together,a protocol prefix,a domain name,a directory path,and a document name,are called a(n)
A) uniform resource locator.
B) IP address.
C) third-level domain.
D) root domain.
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Chapter 8: Securing Information Systems
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Sample Questions
Q1) ________ refers to all of the methods,policies,and organizational procedures that ensure the safety of the organization's assets,the accuracy and reliability of its accounting records,and operational adherence to management standards.
A) "Legacy systems"
B) "SSID standards"
C) "Vulnerabilities"
D) "Controls"
Q2) A practice in which eavesdroppers drive by buildings or park outside and try to intercept wireless network traffic is referred to as ________.
Q3) When errors are discovered in software programs,the sources of the errors are found and eliminated through a process called ________.
Q4) How can a firm's security policies contribute and relate to the six main business objectives? Give examples.
Q5) Sniffers enable hackers to steal proprietary information from anywhere on a network,including e-mail messages,company files,and confidential reports.
A)True
B)False
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Chapter 9: Enterprise Applications to Manage Supply
Chains and Respond to Customers
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Sample Questions
Q1) National supply chains typically span greater geographic distances and time differences than domestic supply chains and have participants from a number of different countries.
A)True
B)False
Q2) Which of the following is an important capability for sales processes that is found in most major CRM software products?
A) returns management
B) lead management
C) channel promotions management
D) events management
Q3) Nike's contract suppliers manufacture sneakers from scratch.
A)True
B)False
Q4) Which of the following is not one of the main challenges in implementing enterprise applications?
A) high cost of software
B) loss of ownership of data
C) complex to install and configure
D) dependence on third-party vendors
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Chapter 10: E-Commerce: Digital Markets and Digital Goods
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Sample Questions
Q1) An extranet that links a large firm to its suppliers and other key business partners is called a(n)
A) e-hub.
B) marketspace.
C) exchange.
D) private industrial network.
Q2) ________ goods,such as office supplies,are those not involved firsthand in the production process.
Q3) In Web server ________,a firm purchases or leases a Web server but locates the server in a vendor's physical facility.
Q4) Podcasting allows subscribers to listen to live,streaming radio and other audio content.
A)True B)False
Q5) "Knowledge increases exponentially" is a phrase with which we are all familiar.How does this concept apply to electronic business and the emergence of the digital firm? Support your contentions.
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Q6) Describe the overall process and main decisions involved in planning a new e-commerce site.
Chapter 11: Managing Knowledge
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Sample Questions
Q1) Expertise and experience of organizational members that has not been formally documented best describes
A) wisdom.
B) information.
C) data.
D) tacit knowledge.
Q2) Technology that consists of computer-based systems that attempt to emulate human behavior is called
A) fuzzy logic.
B) neural networks.
C) AI technology.
D) genetic algorithms.
Q3) CAD is a type of intelligent technique.
A)True
B)False
Q4) Knowledge workers usually have high levels of education and memberships in professional organizations and are often asked to exercise independent judgment as a routine aspect of their work.
A)True
B)False
Page 13
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Chapter 12: Enhancing Decision Making
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Sample Questions
Q1) The ________ is the leading methodology for understanding the most important information needed by a firm's executives.
Q2) Which type of decision is calculating gross pay for hourly workers?
A) structured
B) unstructured
C) semistructured
D) none of the above
Q3) ____________________ describe the following "Businesses must deal with both structured and unstructured data from many different sources,including big data.The data need to be integrated and organized so that they can be analyzed and used by human decision makers."
A) Data from the business environment
B) Business intelligence infrastructure
C) Business analytics toolset
D) Managerial users and methods
Q4) Which of the following is not an example of a BI predefined production report?
A) workforce demographics
B) order cycle time
C) revenue forecasts
D) supplier performance
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Chapter 13: Developing Information Systems
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Sample Questions
Q1) During the ________ stage of system development,system specifications that were prepared during the design stage are translated into software code.
Q2) System testing
A) includes all the preparations for the series of tests to be performed on the system.
B) tests the functioning of the system as a whole in order to determine if discrete modules will function together as planned.
C) tests each program separately.
D) provides the final certification that the system is ready to be used in a production setting.
Q3) A systems analysis includes a(n)________ that is used to determine whether the solution is achievable,from a financial,technical,and organizational standpoint.
Q4) Which conversion process introduces the system first to a limited portion of the organization?
A) the pilot study strategy
B) the phased approach strategy
C) the limited cutover strategy
D) the parallel strategy
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15
Chapter 14: Project Management business Value and Managing Change
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Sample Questions
Q1) Internal integration tools
A) enable a project to have sufficient technical support for project management and development.
B) enable a project manager to properly document and monitor project plans.
C) portray a project as a network diagram with numbered nodes representing project tasks.
D) consist of ways to link the work of the implementation team with users at all organization levels.
Q2) The project risk decreases if the project team and the information system staff lack the required technical expertise.
A)True
B)False
Q3) The information systems steering committee is responsible for developing the firm's strategic plan,which may require the development of new systems.
A)True
B)False
Q4) The user interface is the part of the system with which end users interact. A)True
B)False
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Chapter 15: Managing Global Systems
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Sample Questions
Q1) The way to identify core business processes is to conduct a A) cost-benefit analysis.
B) work-flow analysis.
C) business process analysis.
D) feasibility analysis.
Q2) Particularism is a concept based on accepting a shared global culture and the penetration of domestic markets by foreign goods and services.
A)True
B)False
Q3) How does the Internet benefit the development of a global information system? Should all global systems be based on the Internet?
Q4) You are working for a global electronic parts manufacturing company with divisions in Taiwan,Malaysia,Australia,and Germany,that has embarked on developing a global enterprise system.To ensure that overseas divisions comply with the new system,they are considering a cooptation strategy in which they will permit each country unit the opportunity to develop one transnational application first in its home territory,and then throughout the world.What are the benefits and drawbacks to this approach? Are there any other solutions for the company's cooptation strategy?
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