Digital Business Management
Final Exam Questions
Course Introduction
Digital Business Management explores the strategies, tools, and technologies organizations use to operate and compete in the digital era. This course examines how digital transformation reshapes business models, customer experiences, and internal operations, focusing on topics such as e-commerce, digital marketing, data analytics, and the management of virtual teams. Students learn to assess digital opportunities, implement digital solutions, and manage the integration of technological innovations, preparing them to lead organizations through rapid technological change and leverage digital platforms for sustainable competitive advantage.
Recommended Textbook
Information Technology for Management 10th Edition by Efraim Turban
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14 Chapters
1696 Verified Questions
1696 Flashcards
Source URL: https://quizplus.com/study-set/2150
Page 2
Chapter 1: Doing Business in Digital Times
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118 Verified Questions
118 Flashcards
Source URL: https://quizplus.com/quiz/42836
Sample Questions
Q1) Designing an effective process can be complex because you need a deep understanding of the inputs and outputs,how things can go wrong,and how to prevent things from going wrong.
A)True
B)False
Answer: True
Q2) The goal of ________ is to eliminate the unnecessary non-value-added processes,then to simplify and automate the remaining processes to significantly reduce cycle time,labor,and costs.
Answer: BPR or business process reengineering
Q3) Informal processes are needed for the situations involving safety,security,or compliance.
A)True
B)False
Answer: False
Q4) ________ technology builds computing,connectivity,and sensor capabilities into materials.
Answer: Wearable
Q5) Routine formal business processes are referred to as ________.
Answer: standard operating procedures,or SOPs
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Chapter 2: Data Governance and IT Architecture Support
Long-Term Performance
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157 Verified Questions
157 Flashcards
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Sample Questions
Q1) The functional difference between a DSS and an MIS is that a DSS contains models that use information to make decisions while an MIS is used to create ____________ from data.
Answer: Reports
Q2) Data management methodologies cannot solve ________ problems;they can only provide a framework in which those problems can be solved.
A)Political
B)Tactical
C)Strategic
D)Operational
Answer: A
Q3) Using virtualization methods,enterprises can respond to change more quickly and make better decisions in real time without physically moving their data,which significantly cuts costs.
A)True
B)False
Answer: True
Q4) Financial and airline reservations systems use ________ processing.
Answer: Real-time
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Chapter 3: Data Management, Big Data Analytics, and Records Management
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115 Verified Questions
115 Flashcards
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Sample Questions
Q1) A widely used platform for processing big data is Apache ________. Answer: Hadoop
Q2) A key benefit of ERM is that it creates a paperless office as had been predicted.
A)True
B)False
Answer: False
Q3) Data generated by business apps,sensors,and transaction processing systems (TPS)are typically stored first in a ___________.
Answer: Database
Q4) The major ERM tools are servers,word processors,presentation software,and spreadsheets.
A)True
B)False Answer: False
Q5) Companies have a ________ duty to retain business records. Answer: legal
Q6) A widely used big data processing platform is Apache ________. Answer: Hadoop
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Chapter 4: Networks for Efficient Operations and Sustainability
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153 Verified Questions
153 Flashcards
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Sample Questions
Q1) Which of the following is not true about the Net Neutrality debate?
A)ISPs need a financially sustainable way to pay for the costs of network expansion and upgrades so that the Internet can meet the growing needs of the people and organizations that use it.
B)A two-tiered system would make things more difficult for new,innovative businesses that lack the financial resources to pay for access to premium service levels.
C)The FCC's 2010 ruling allows ISPs to charge companies for faster data transmissionbut does not allow ISPs to outright block content.
D)Almost all business organizations favor a two-tiered system whereas most individual users favor Net Neutrality.
Q2) Wi-Fi is a short-range wireless communications technology found in billions of devices,such as smartphones,computers,medical devices,and home entertainment products.
A)True
B)False
Q3) __________ refers to the upward trend in GMT.
Q4) The transmission of digital signals over the Internet by the switches and routers is called _________.
Page 6
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Chapter 5: Cybersecurity and Risk Management
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150 Verified Questions
150 Flashcards
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Sample Questions
Q1) .Botnets are stealth network attacks in which an unauthorized person gains access to a network and remains undetected for a long time to steal data continuously.
A)True
B)False
Q2) A key of finding of the 2014 Global State of Information Security Survey was
A)Too many companies are defending yesterday---that is,they rely on yesterday's cybersecurity practices that are ineffective at combating today's threats.
B)Protecting all data at an equally high level is now practical and feasible.
C)Most companies implement stringent security policies before moving to cloud computing,but not before implementing BYOD.
D)APTs require a new information-protection model that focuses on preventing DDoS attacks.
Q3) Hardware and software security defenses are important because they protect against irresponsible business practices.
A)True
B)False
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Page 7
Chapter 6: Attracting Buyers With Search, Semantic, and Recommendation Technology
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116 Verified Questions
116 Flashcards
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Sample Questions
Q1) To calculate ________ for a PPC campaign,you divide the total budget of the campaign by the number of customers who purchased something from your site.
A)Click through rates
B)Cost of customer acquisition
C)Keyword conversion
D)Return on advertising spend
Q2) ________ engines develop recommendations based on some combination of the methodologies such as content-based filtering,collaboration filtering,knowledge-based and demographic systems.
Q3) Companies pay search engines to place these ads in organic search results when certain keywords are used in a search query.
A)True
B)False
Q4) Search promotions dare practices associated with increasing the likelihood that a company will appear in search results when people do Internet searches using terms related to a product or company.
A)True
B)False
Page 8
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Chapter 7: Mobile Technologies and Commerce
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97 Verified Questions
97 Flashcards
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Sample Questions
Q1) Twitter is a social network where the dominant focus is on reporting both private and public news stories.
A)True
B)False
Q2) ________ is a social mention metric that measures the likelihood that a particular topic is being discussed on social media platforms.
A)Strength
B)Passion
C)Sentiment
D)Reach
Q3) VenueGen.com is a service that makes it possible for users to conduct meetings in a ________ world.
Q4) Tumblr is a microblogging service that is designed to be easy for users to post ________ and update their blogs frequently.
A)Key words
B)Discount codes
C)Hash tags
D)Multimedia content
Q5) Briefly explain why managers should understand Web technology.
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Chapter 8: Retail, E-Commerce, and Mobile Commerce Technology
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139 Verified Questions
139 Flashcards
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Sample Questions
Q1) Mobile _________ allow users to pay for goods and services using their smartphone or other mobile device to transfer funds in a way that is convenient,safe,and secure.
Q2) ________ serve one industry,such as automotive or chemical,along the entire supply chain.
A)Private exchanges
B)Horizontal exchanges
C)Spot sourcing
D)Vertical exchanges
Q3) When customers interact with a brand using their mobile devices,information is collected about customers that can be used to optimize the interactions.
A)True
B)False
Q4) The most well-known B2B site is Amazon.com,whose IT developments received U.S.patents that keep it ahead of competition.
A)True
B)False
Q5) Identify three business uses of QR codes.
Q6) What are short codes? Identify three business uses of short codes.
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Chapter 9: Effective and Efficient Business Functions
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144 Verified Questions
144 Flashcards
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Sample Questions
Q1) __________ is a language for the electronic communication of business data.
Q2) Automation of as many of the manufacturing processes as possible is one of the basic goals of:___________.
A)Computer integrated manufacturing (CIM)
B)Manufacturing execution system (MES)
C)Transportation management systems (TMS)
D)Flexible manufacturing systems (FMS)
Q3) Computer-integrated manufacturing (CIM)systems control day-to-day shop floor activities.Prior to CIM< information was frequently late and rarely current or reliable.
A)True
B)False
Q4) Often accounting solutions are closely integrated with enterprise systems,such as ERP systems that include an extensive accounting module.
A)True
B)False
Q5) A weakness in a(n)_______ is a major cause of fraud.
Q6) __________ support advertising,market research,intelligence gathering,getting products and services to customers,and responding to customers' needs.
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Chapter 10: Strategic Technology and Enterprise Systems
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124 Verified Questions
124 Flashcards
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Sample Questions
Q1) Implementing an enterprise system is relatively simple,but sometimes may require the help of a consulting firm,vendor,or value-added reseller (VAR).
A)True
B)False
Q2) The trend is toward more formal communication methods in organizations,such as with Yammer.
A)True
B)False
Q3) ________ entails all the processes and information needed to move products from origin to destination efficiently.
Q4) An ERP interfaces with legacy applications through a(n)__________ layer.
Q5) All of the following are enterprise social networks or platforms except ________. A)Chatter
B)Jive
C)Oracle Social Network
D)Salesforce
Q6) .A key factor in lowering manufacturing or production costs is________ management
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Chapter 11: Data Visualization and Geographic Information Systems
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87 Verified Questions
87 Flashcards
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Sample Questions
Q1) A disadvantage of dashboards is that users need to log into multiple applications to see how the business is performing.
A)True
B)False
Q2) The ability of GIS to track products along the supply chain offers opportunities in logistics and order fulfillment.
A)True
B)False
Q3) Dashboard design is a critical factor because business users need to be able to understand the significance of the dashboard information at a glance and have the capability to drill down to one or more levels of detail.
A)True
B)False
Q4) Describe business dashboards.Explain how business or executive dashboards are superior to traditional business reports in terms of keeping managers informed.
Q5) In data visualization apps,________ are categorical data,such a region,product category,,product name,supplier,size,date,and zip code.
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Chapter 12: IT Strategy and Balanced Scorecard
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113 Verified Questions
113 Flashcards
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Sample Questions
Q1) Balanced Scorecard (BSC)uses four metrics to measure performance-one financial metric and three nonfinancial metrics.
A)True
B)False
Q2) The steering committee consists of senior managers and directors who establish IT priorities and ensure the IT department is meeting the needs of the enterprise.
A)True
B)False
Q3) When selecting a vendor,two criteria to assess first are _____________.
A)Experience and stability
B)Cost and delivery time
C)Location and product mix
D)Reputation and trial run
Q4) Given the ever-changing cloud services,it is tough to know how to design a sustainable cloud strategy.
A)True
B)False
Q5) ________ is the ability to get data into and out of the cloud service.
Q6) IT strategy needs to keep pace with ________.
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Chapter 13: Project Management and SDLC
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103 Verified Questions
103 Flashcards
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Sample Questions
Q1) Management can assess economic feasibility by using cost-benefit analysis,ROI,NPV,and breakeven analysis.
A)True
B)False
Q2) Starting with an initial idea,the SDLC processes are requirements analysis,systems analysis and design,development and testing,implementation,and maintenance.
A)True B)False
Q3) Projects have a defined start date and finish date that determine the project's ________.
Q4) The SOW breaks a project down into the tasks or activities that must be performed,and in what order,to produce the deliverables at each milestone. A)True B)False
Q5) Project control is also used to identify when to declare the ongoing project a failure and kill it
A)True B)False
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Page 15
Chapter 14: Ethical Risks and Responsibilities of IT
Innovations
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80 Verified Questions
80 Flashcards
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Sample Questions
Q1) We do not live in a world without consequences and boundaries.Yet many people act as though they do,as the privacy paradox points out.
A)True
B)False
Q2) Private content that uninhibited teenagers with bad judgment had posted online
A)will be archived and inaccessible after 12 months
B)is not retained
C)cannot be made to disappear
D)can only be purged by the individual,according to the site's removal procedures
Q3) __________ or sniffing out and mapping the physical location of Wi-Fi routers is a hacking technique,an invasion of privacy,and an information security risk.
A)IP monitoring
B)Spear fishing
C)Wardriving
D)Snooping
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