Digital Business Management Exam Preparation Guide
Course Introduction
Digital Business Management explores the strategies, technologies, and processes that organizations employ to thrive in the rapidly evolving digital landscape. This course covers key topics such as e-commerce models, digital marketing, online customer engagement, data-driven decision making, and the integration of digital tools into traditional business functions. Students will examine case studies, analyze emerging trends, and develop critical skills to manage digital transformation, adapt to disruptive innovations, and drive sustainable growth in both start-ups and established enterprises.
Recommended Textbook Information Systems Today Managing in the Digital World 6th Edition by Joe Valacich
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11 Chapters
1122 Verified Questions
1122 Flashcards
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Page 2
Chapter 1: Managing in the Digital World
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102 Verified Questions
102 Flashcards
Source URL: https://quizplus.com/quiz/9005
Sample Questions
Q1) In information systems management,a systems consultant is responsible for
A) analyzing business requirements and selecting information systems that meet those needs
B) coding,testing,debugging,and installing programs
C) auditing information systems for compliance with internal and external standards
D) managing security measures and disaster recovery
E) providing information systems knowledge to external clients
Answer: E
Q2) Which of the following types of information systems enables customers to buy goods and services from a firm's Web site?
A) supply chain management system
B) electronic commerce system
C) geographic information system
D) collaborative system
E) customer relationship management system
Answer: B
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Page 3
Chapter 2: Gaining Competitive Advantage Through Information Systems
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101 Verified Questions
101 Flashcards
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Sample Questions
Q1) Which of the following statements is true about the e-business innovation cycle?
A) The vertical dimension of the cycle shows the life expectancy of a particular information technology,and the horizontal dimension shows time.
B) The vertical dimension of the cycle shows the extent to which an organization derives value from a particular information technology,and the horizontal dimension shows time.
C) The vertical dimension of the cycle shows the expected investments required for a particular information technology,and the horizontal dimension shows time.
D) The vertical dimension of the cycle shows the efficiency of a particular information technology,and the horizontal dimension shows life expectancy of that information technology.
E) The vertical dimension of the cycle shows the user-friendliness of a particular technology,and the horizontal dimension shows the amount of investment in that technology.
Answer: B
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Chapter 3: Managing the Information Systems
Infrastructure and Services
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99 Verified Questions
99 Flashcards
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Sample Questions
Q1) IP cannot be used to transmit video data.
A)True
B)False
Answer: False
Q2) ________ is designed to shield programmers from having to build applications for different underlying operating systems,particularly in heterogeneous,distributed environments.
A) Middleware
B) Malware
C) Spyware
D) Grayware
E) Peopleware
Answer: A
Q3) The standard method of specifying the format of Web pages is called ________.
A) Structured Query Language (SQL)
B) Practical Extraction and Report Language (PERL)
C) Extensible Markup Language (XML)
D) Assembly Language (AL)
E) Hypertext Markup Language (HTML)
Answer: E
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Chapter 4: Enabling Business-to-Consumer Electronic Commerce
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101 Verified Questions
101 Flashcards
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Sample Questions
Q1) If a company's Web site is listed in the sponsored list of a search engine,the search engine receives revenue on a ________ basis.
A) pay-per-click
B) pay-per-sale
C) click-through
D) pay-per-conversion
E) click-per-visit
Q2) The greatest impact of the Web-based EC revolution has occurred in companies adopting the brick-and-mortar approach.
A)True
B)False
Q3) Write a note on social media marketing with an illustration.
Q4) With respect to GPS-enabled location-based services,the ability to give route directions from one point to another is an example of ________ service.
A) mapping
B) disintegration
C) navigation
D) reintegration
E) tracking
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Chapter 5: Enhancing Organizational Communication and Collaboration Using Social Media
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) In the context of collaborative tools,________ is an example of an electronic communication tool.
A) MS Outlook
B) Google Docs
C) Apple FaceTime
D) MS SharePoint
E) Google Talk
Q2) When Web pages are designed using semantic principles,computers will be able to read the pages,and search engines will be able to give richer and more accurate answers.
A)True
B)False
Q3) Write a note on virtual worlds.
Q4) Define viral marketing.Mention some of the forms that can be taken by viral marketing.
Q5) The term viral marketing describes how good marketing techniques can be driven by sending out massive amounts of spam.
A)True
B)False
Q6) Briefly describe social bookmarking. Page 7
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Page 8
Chapter 6: Enhancing Business Intelligence Using Information Systems
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102 Verified Questions
102 Flashcards
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Sample Questions
Q1) Which of the following statements is true about an information system?
A) Its primary purpose is to run the business on a current basis.
B) It is primarily used by online customers,clerks,salespersons,and administrators.
C) It consists of narrow and simple updates and queries.
D) Its design goal is to enhance performance.
E) Its design goal is to enhance ease of access and use.
Q2) Online analytical processing tools enable users to ________.
A) discover "hidden" predictive relationships in the data
B) find associations or correlations among sets of items
C) scrutinize different dimensions of data beyond simple data summaries
D) group related records together on the basis of having similar values for attributes
E) extract textual information from Web documents
Q3) An intelligent agent is also referred to as a bot.
A)True
B)False
Q4) Differentiate between buyer agents and Web crawlers.
Q5) Differentiate between clustering and classification processes in data mining.
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Q6) Distinguish explicit knowledge assets from tacit knowledge assets.
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Chapter 7: Enhancing Business Processes Using Enterprise Information Systems
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) To achieve benefits,a service should have interoperability which means that the service should be usable in many different applications.
A)True
B)False
Q2) In the make-to-stock process,raw materials,subcomponents,and accessories are procured based on forecasts,but actual manufacturing does not start until sales orders are received.
A)True
B)False
Q3) Which of the following is true regarding enterprise resource planning (ERP)?
A) It stores data in different locations.
B) It is an older version of materials requirement planning.
C) It helped in developing the manufacturing resource planning package.
D) Stand-alone applications are a developed version of ERP.
E) It makes the process of sharing information between business activities easier.
Q4) Why do organizations need integrated enterprise systems?
Q5) Write a short note on the make-to-stock and make-to-order process.
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Q6) Write a short note on the rise of enterprise systems.
Q7) Define internally focused systems and externally focused systems.
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Chapter 8: Strengthening Business-to-Business
Relationships via Supply Chain and Customer Relationship
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) Supply chain management improves the coordination of suppliers,product or service production,and distribution.
A)True
B)False
Q2) Which of the following is an example of supply chain efficiency?
A) Federal Express focuses on providing superior service.
B) Caterpillar has high spare parts availability.
C) Dr.Pepper introduces a new flavor of soft drink.
D) Rolex positions itself as a prestige brand.
E) Apple sources its raw materials in ways that keep its costs low.
Q3) Supply chain efficiency is the extent to which a company's supply chain is focusing on maximizing customer service regardless of procurement,production,and transportation costs.
A)True
B)False
Q4) EDI refers to computer-computer communication without any human intervention.
A)True
B)False
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Q5) Describe the advantages of radio frequency identification (RFID)over standard bar code technologies.
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Chapter 9: Developing and Acquiring Information Systems
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Sample Questions
Q1) B&Z Inc.implemented a new information system two months ago but there have been no concrete increases in productivity as a result of the system.A similar system has been in place at the company headquarters for the past two years,and this system has resulted in significant,quantifiable benefits.Which of the following reasons is the most likely explanation for the lack of results?
A) The benefits of the new information system are difficult to pinpoint because the firm is considering the wrong indicators.
B) The new system is being used to redistribute market share rather than make the whole market bigger.
C) It can take years from the first implementation of this new system before the magnitude of benefits is felt by the organization.
D) The benefits of the new information system are difficult to pinpoint because the firm is not familiar with the working of the system.
E) The new system may be beneficial for individual firms but not for a particular industry or the economy as a whole.
Q2) Describe the elements that must be considered during the systems design phase of the SDLC.
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Page 12
Chapter 10: Securing Information Systems
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103 Verified Questions
103 Flashcards
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Sample Questions
Q1) Which of the following is a message passed to a Web browser on a user's computer by a Web server?
A) cookie
B) botnet
C) honeypot
D) phish
E) spam
Q2) An account management policy explains technical controls on all organizational computer systems,such as access limitations,audit-control software,firewalls,and so on.
A)True
B)False
Q3) ________ are false messages often circulated online about new viruses,earthquakes,kids in trouble,cancer causes,or any other topic of public interest.
A) Internet hoaxes
B) Honeypots
C) Cookies
D) Logic bombs
E) Malware
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13
Chapter 11: Foundations of Information Systems Infrastructure
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124 Verified Questions
124 Flashcards
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Sample Questions
Q1) List the common tasks of an operating system.
Q2) Which of the following speech recognition-based technologies is used for telephone surveys and to guide customers through the various menu options when calling a company's customer service line?
A) transcription
B) telemetrics
C) speaker diarization
D) interactive voice response
E) computer-aided translation
Q3) Which of the following is a secondary storage technology that uses microchips to store information?
A) cache memory
B) virtual memory
C) redundant array of independent disks
D) solid state drive
E) read-only memory
Q4) Describe the primary storage used in computer systems.
Q5) Distinguish between local area and wide area networks.
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Q6) List the common types of computer software utilities and briefly explain their functions.
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